Tag Archive for: Solheim

John Deere named as Solheim Cup Official Machinery Partner

/in , /by

John Deere named as Solheim Cup Official Machinery Partner: John Deere has been confirmed as the official golf course and turf maintenance machinery partner of the 2026 Solheim Cup taking place at Bernardus Golf, the Netherlands, 7 – 13 September 2026, bringing their considerable experience in world-class course preparation and adding to the events sustainability credentials.

The agreement places John Deere at the heart of one of the biggest events in women’s sport. It formalises a partnership that brings together the global machinery manufacturer, Dutch dealer Kraakman, and the team at host venue Bernardus Golf in the Netherlands.

John Deere named as Solheim Cup Official Machinery Partner

John Deere named as Solheim Cup Official Machinery Partner

Paul Trowman, John Deere’s Golf and Turf Business Manager, said the partnership reflects the company’s long-term commitment to the professional game. “This is a chance to demonstrate how advanced machinery, data-driven management and high service standards can support top-level sport,” he said. “Bernardus Golf is an elite course which is presented by a team that’s at the top of its game. With John Deere machinery at its core, its greenkeepers have the tools and the expertise to ensure a global audience sees the venue in the best possible condition.”

Bernardus Golf’s local John Deere dealer, Kraakman, will supply all the equipment as well as delivering on-the-ground technical expertise before and throughout the event. The dealership is already working closely with the host venue to ensure all the right machinery is on site and has committed to a full training and monitoring programme for staff working at the venue. Back-up parts will be provided and service technicians will support the course’s mechanics.

Wim van Remortele, Commercial Manager for Golf and Turf at Kraakman, said: “Tournament preparation takes months of thought, planning, and expertise to ensure the course is playing to required regulations and looking its absolute best for a world-wide audience. Our role is to optimise the quality, efficiency and accuracy of operations, and we will be there before, during, and after the event because we have a long-term partnership with Bernardus Golf. The Solheim Cup is the pinnacle of Women’s golf so every machine, technician and process will be in peak condition. We are very proud to represent John Deere on home soil, and for what is a landmark moment for the John Deere brand.”

The 2026 Solheim Cup will be the 20th edition of the biennial competition between the best women pros from the USA and Europe and has the ambition to set a new benchmark for eco-friendly sporting events. As well as adding in John Deere’s expertise, sustainability plans include replacing general on-site parking with low-emission travel options, integrated ticketing, and last-mile solutions like the bike route experienced today. Other initiatives include renewable energy use, waste reduction, circular material sourcing, local catering, water-smart operations, and active nature restoration.

Bernardus Superintendent Niall Richardson said the partnership brings confidence and clarity to the months of preparation ahead. “I rely on equipment that performs every single day. With the Solheim Cup ahead, partnering with John Deere gives our team the reliability and support we need to prepare the course to championship level. The electric and hybrid technologies, along with the data they provide, help us work more efficiently and sustainably, key factors in how we manage the course today and into the future.”

John Deere’s market-leading technology and electric and hybrid innovations mean it is a perfect fit for the Solheim Cup’s sustainability values and ambitions. Equipment such as mowers, bunker rakes and utility vehicles will all utilise full or hybrid electric drives, and satellites will guide sprayers to accuracy in application of just 2.5cm. The whole fleet and its operators will be supported by John Deere Operations Center PRO Golf – a cloud-based course management system enabling the assignment of tasks, machinery management, and whole-course budgeting.

The Solheim Cup takes place at Bernardus in the Netherlands in September 2026.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

John Deere Partners Solheim Cup

/in , , /by

John Deere Partners Solheim Cup: John Deere, one of the world’s leading golf course equipment suppliers, is confirmed as the latest big-name partner to commit to The Solheim Cup at Gleneagles, taking place from 9th-15th September 2019.

John Deere will be the Official Golf Course and Turf Maintenance Machinery Event Partner at Gleneagles for the 16th edition of the biennial match. The John Deere brand has a long association with professional golf having been a title sponsor on the PGA Tour, Official Supplier to the PGA Tour for 25 years, Official Supplier to the Ladies European Tour and a partner at numerous Solheim Cup events.

John Deere Partners Solheim Cup

In addition, John Deere is also the partner of choice for Gleneagles, where the company exclusively provides golf course maintenance machinery and equipment for use across all three golf courses.

John Deere’s partnership at The 2019 Solheim Cup will include on course branding, a display of John Deere products in the Spectator Village and utilising the association and event collateral for customer promotions and incentives at dealerships worldwide.

Carlos Aragones, John Deere European turf sales & marketing manager, said: “The Solheim Cup is one of the biggest events on the 2019 sporting calendar and we are delighted to be a part of it. We are very proud of our history of collaborating with major golf events and our association with both The Solheim Cup and Gleneagles is very important to our brand. The countdown is now on and we are very much looking forward to next year’s event.”

Scotland’s Sports Minister Aileen Campbell said: “John Deere is a global company and an innovator in its field, and the partnership with The 2019 Solheim Cup is evidence of the significant international pull that both Scotland – the Home of Golf – and The Solheim Cup have in the sporting world. We look forward to working with them and our other partners to stage an outstanding event.”

Ross Hallett, IMG Executive Tournament Director, added: “As we build towards The 2019 Solheim Cup, we have been overwhelmed with interest from within the golf industry. Announcing John Deere’s support today is another important step as we work alongside VisitScotland in fulfilling their ambition of hosting the best Solheim Cup to date.”

The recently appointed European Captain and VisitScotland Ambassador, Catriona Matthew, will be looking to return the trophy to Europe in 2019 after an inspired USA team retained the trophy by 16½ to 11½ points, in front of record crowds in Iowa. Organisers are now aiming to set a new record for a European edition in 2019.

Themes of equality, innovation and experience will be threaded through all the event’s communications as The 2019 Solheim Cup aims to engage both the traditional golf audience and the wider sport fan, raising the profile of women’s golf both in Scotland and internationally.

The Scottish Government and VisitScotland have been long-time supporters of the women’s game, having partnered with the Ricoh Women’s British Open and the recently significantly enhanced Aberdeen Standard Investments Ladies Scottish Open, which took place as a co-sanctioned LET and LPGA event for the first time last year.

The 2019 Solheim Cup will not only showcase the stunning assets of Scotland, the Home of Golf, but also build on the legacy of the successful 2014 Ryder Cup at Gleneagles. It will underline that Scotland is the perfect stage for major golf events as it seeks to help inspire a new generation of children to take up the game invented in their home country.

For more information, visit: www.deere.co.uk

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.