Tag Archive for: syngenta

New podcast from Syngenta Golf launches

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New podcast from Syngenta Golf launches: New golf business podcast, Syngenta Growing Golf, launches today across all major platforms, including Spotify, Apple and Google.

In episode 1, social intelligence experts Jacques de Guigné and Claire Martin from Ipsos join Mark Birchmore from Syngenta to discuss the findings of a pioneering social media listening project analyzing 16.1 million mentions of golf.

New podcast from Syngenta Golf launches

New podcast from Syngenta Golf launches

With a huge influx of players over the past three years, matched by the inexorable rise of social media, what are existing customers saying about golf, what do new participants think and how can clubs and courses engage prospective players?

The panel discuss key insights from the report, including golf’s negative reputation generated on Twitter by controversial figures and topics such as Donald Trump and LIV Golf, comparing it with the positive sentiment and interactivity around the sharing of golf experiences on Instagram.

Mark Birchmore, Head of Global Marketing for Syngenta Turf and Landscape, said: “Our latest golf market study, ‘Golf & Social Media: The Great Divide’, has just been published in conjunction with Ipsos and the expert analysis and commentary from Ipsos’ Social Intelligence team makes for insightful listening.

“This report is a first for the golf industry and to have access to Ipsos’ AI-enabled tools to analyze millions of posts about golf gives us valuable new insights and learnings on the golf market, helping the industry understand diverse customers’ perceptions and motivations.

“The first episode of our podcast series is designed to complement the report and we hope clubs and courses, as well as the wider golf industry, find it relevant and useful in strategic decision making.”

Episode 1 of the podcast, ‘Golf & Social Media: The Great Divide’ is available to listen to now:

Listen on Spotify

Listen on Apple Podcasts 

To download the report, receive market insights and success stories of individuals and businesses transforming golf, visit Syngenta Growing Golf: http://www.syngentagolf.com

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Syngenta appoints new Biologicals Technical Manager

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Syngenta appoints new Biologicals Technical Manager: With the growing importance of biological products to enhance the agronomy of professional turf management and production of high-quality ornamentals, Syngenta has created a new dedicated role of Biologicals Technical Manager, to further develop the exciting new technologies.

The company has appointed the experienced research scientist, Dr Hui (Eric) Chen, to support and develop the integration of biological products within the Syngenta Professional Solutions team across Europe, Africa & Middle East (EAME).

Syngenta appoints new Biologicals Technical Manager

Syngenta appoints new Biologicals Technical Manager

Eric graduated in crop and soil sciences from Beijing Forestry University in China, before continuing education and research at Michigan State and Rutgers University in the US. He gained his PhD in plant biology with emphasis on turfgrass management from Rutgers University.

During his work in the US, Eric had also pioneered new techniques and published numerous research papers to enhance management of turfgrass stress due to biotic and abiotic factors.

Since moving to Europe and the UK, Eric has worked as a research scientist at the internationally acclaimed STRI (formerly the Sports Turf Research Institute) at Bingley in Yorkshire. He has been involved with collaborative university and commercial businesses to instigate, trial and develop precision plant management tools and techniques.

Commenting on his appointment, Eric said: “I admire Syngenta’s commitment to sustainability and constant striving to improve the ways that customers’ can successfully manage plants, through its ongoing investment in R&D.”

“I believe my experience and perspective will help Syngenta to build its capabilities quickly and effectively in the biologicals arena, for both turf and ornamentals.”

Syngenta Product Biology Lead for Professional Solutions, Marcel Breedeveld, added: “Biological products undoubtedly have an increasingly important role in practical agronomic decisions. However, their use has to be based on robust and reliable science to enable effective integrated pest management (IPM) strategies. Eric’s skills and knowledge will ensure we can develop better and more sustainable long-term solutions for our customers over the coming seasons.”

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Syngenta appoints Sean Loakes

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Syngenta appoints Sean Loakes: Sean Loakes has been appointed as Syngenta Professional Solutions Technical Manager for the UK and Ireland.

Sean expands the existing Syngenta technical and business team, to offer further specialist trials expertise and developing new integrated solutions for turf, landscape, ornamentals production and pest control.

Syngenta appoints Sean Loakes

Syngenta appoints Sean Loakes

Sean’s role is dedicated to customers in UK and Ireland, and will also support the continued work of Glenn Kirby, who now has the extended responsibility as Technical Manager for Turf & Landscape across Europe, Africa and the Middle East.

A qualified biologist, Sean has had a career in environmental science and research through practical field trials and laboratory studies, primarily focused on pesticide efficacy and best practice.

“With the increasing importance of biopesticides within integrated management programmes, there’s an exciting opportunity to develop new strategies to meet the evolving challenges for customers,” he said. “Syngenta has an exciting pipeline of R&D products and services.  I look forward to working with customers, researchers and the industry to develop new solutions.”

Welcoming Sean to the company, Daniel Lightfoot, Syngenta Business Manager for North West Europe, said: “Syngenta is committed to developing its unrivalled technical solutions. Sean’s science and research background brings further experience and innovation to support customers with new products and achieving the best possible results.”

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BIGGA & Syngenta to host major industry event

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BIGGA & Syngenta to host major industry event: This summer will see the return of BIGGA’s popular Continue to Learn Extra webinar series and kicking off the programme of learning is a talk with industry expert Glenn Kirby about the high levels of leatherjackets and chafer grubs that have caused tremendous damage to many courses during the early part of 2021.

A recent social media survey by BIGGA Partner Syngenta found that during 2020 just 1% of UK golf courses reported no damage due to these insects. Hidden below the surface of the nation’s golf courses, leatherjackets are threatening the enjoyment and economic viability of the sport. Of the 400 course managers who responded to the survey, almost all reported that their course was negatively impacted by an infestation of the larvae of craneflies – also known as leatherjackets – and chafer grubs.

BIGGA & Syngenta to host major industry event

BIGGA & Syngenta to host major industry event

On 13 May BIGGA will be hosting an important industry event, when Syngenta Technical Manager Glenn Kirby will explain the reasons behind the damage and why it is important for the golfing industry to unite to support golf club teams during this distressing time.

Extensive damage to sports turf is caused by the larvae feeding on the turfgrass, while predators can also cause significant and widespread damage as they hunt for these larvae. The impact on a golf course can be serious, with increased costs as greenkeeping teams battle against the damage and the potential for large losses in revenue as golfers choose to play at courses that have been unaffected by the pests. However, unaffected courses are increasingly in the minority.

Alongside the webinar, BIGGA and Syngenta will be distributing a white paper to the golf industry that will provide an in-depth study of the situation including its causes, impact and potential solutions and will also be encouraging golf’s leading bodies to share this information to a wide audience.

This Continue to Learn Extra webinar is free to attend for anyone involved in golf club our course management. You can register for this vital industry event online now on the BIGGA website.

Syngenta’s Glenn Kirby said: “My goal when I started investigating the problem of leatherjackets was to get all golf courses to zero damage, as that’s what is being expected of course managers. But it has become increasingly clear to me that we are going to have to adjust our expectations. We all want perfect surfaces year-round, but without additional tools in our armoury I suspect that may not be a realistic goal.”

The ‘Managing the Leatherjacket Challenge’ webinar kicks off a summer of online learning for BIGGA members, with other webinars being hosted from May until September 2021. Taking a leading role will be management expert Tyler Bloom, while other topics for discussion will include golf course ecology, Women and Girls’ Golf Week and representatives of the European Institute for Golf Course Architects discussing ways of making golf courses more appealing to a wider audience. Head to the BIGGA website for more information.

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Syngenta survey reveals mental health issues

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Syngenta survey reveals mental health issues: More than 60% of greenkeepers, PGA Professionals and club managers have experienced increased work-related mental health problems in the past year, a new survey by Syngenta has found.

Of these, nearly two-thirds (64%) said they had felt anxious or worried, 57% said they experienced sleep problems and 43% said they had felt depressed with a continuous low mood.

Syngenta survey reveals mental health issues

Syngenta survey reveals mental health issues

Three of the 256 respondents admitted thoughts of self-harm or suicide.

The online survey, which was anonymous, also found that only 9% of respondents had sought professional counselling in the previous six months.

And while two-thirds (68%) of respondents said their organization or employer should offer mental health training and support, only 21% confirmed their employer did have a mental health policy or wellbeing program (57% said their organization did not offer support; 22% were unsure) and 12% had received stress or anxiety training at work.

VIDEO Superintendents’ mental health: signs of stress

ONLINE EDUCATION The Mindful Sessions, Carolinas Golf Course Superintendents

FEATURE Golf saved my life

Mark Birchmore, Syngenta Global Head of Marketing, Turf and Landscape, who commissioned the survey, said: “While this is a snapshot survey, it provides evidence of what we have been hearing anecdotally throughout the pandemic, that mental health problems are prevalent.

“I’m especially worried for the three industry colleagues who reported the most severe symptoms and I would encourage anyone in this situation to urgently seek professional advice.

“For the industry, the survey highlights a potential gap between the prevalence of mental health problems and the level of support available. As an organization, this is something Syngenta is addressing with accredited Mental Health First Aiders within our team, as well supporting important industry initiatives, including the online Mindful Leadership Sessions by the Carolinas Golf Course Superintendents Association.

“But there is more to be done globally, which is why we are sharing the results of the survey with the golf industry, including bodies and associations, with a view to encouraging solutions.”

More than half the survey respondents (52%), from countries including the United States, Canada, the UK and the Netherlands, said they were aware of colleagues who had experienced mental health problems since March 2020.

Of those who completed the survey, 66% were superintendents or greenkeepers, 13% were PGA Professionals or directors of golf and 11% were club managers.

Syngenta has been highlighting mental health issues within its Growing Golf campaign and supported Emotional Health education at the virtual Golf Industry Show, February 2-4.

Join the conversation: tell us your experiences, thoughts and suggestions.

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