Bobcat introduce new branding

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Bobcat introduce new branding: Bobcat has introduced a new branding identity which reflects the company’s iconic ‘One Tough Animal®’ brand message, while representing more powerfully the core qualities of Bobcat equipment: Tough, Agile and Versatile.

At the same time, the new look unifies and strengthens the visual identity of all Bobcat product lines. The new styling is now more modular and can be applied to machines of all different types and sizes.

Bobcat introduce new branding

As the first step of implementation of the new branding, the machine design element of the new scheme was used in the 2- to 4-tonne R-series mini-excavators launched last year. New styling decals have now been added and are being launched to complete the new brand identity. In the EMEA region, the M-series loaders (S450, S510 and S530) will be the first product line to carry the new styling – and these machines will be commercially available from January 2020. The next product line with the full new design in EMEA will be the R-series loaders, also in 2020, followed by others later next year.

New Styling Displays Strength

For a number of years now, Bobcat’s products have enjoyed a strong identity composed of white, black and orange colours with the Bobcat logo.

“The simple vertical and horizontal character lines and the flat surface of the styling have served us well,” explains Jin Hup Yeu, from the Doosan Design Center in Seoul, who led the design team. “Yet, this is a completely new design for a new era – and the very attractive silhouettes and optimal proportions emphasize its unique personality. Moreover, the new 3D-effect decal creates a more dynamic, 3-dimensional look-and-feel with the machine’s exterior design, evoking more emotion in the viewer.

“The graphic design also radiates a compact and robust look well-suited to the equipment. Instead of simply straight lines, the new design uses a slight curve to better convey strength and toughness. And with a stronger, sharper-and-edgier profile, the new design communicates a more advanced, high-tech image. Moreover, the Bobcat logo on the back is finished with a stronger and more visible styling, with slight variations to accentuate the design of the particular product line.”

Synergy of Tough, Agile and Versatile

The design language is slightly different according to the type, function and size of the equipment. For example, the compact machines emphasize the ‘Agile’ and ‘Versatile’ qualities with a look that is stylish and sleek. On the other hand, the larger tonnage machines put the focus on their ‘Tough’ and robust qualities.

By anchoring the new styling in the Tough, Agile and Versatile keywords of Bobcat’s DNA, the designers have breathed new dynamism into the equipment’s distinctive silhouette and the unique, time-honoured Bobcat image.

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An update from Scott MacCallum

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An update from Scott MacCallum: Well the countdown to Christmas is well and truly underway. We are being bombarded by the usual array of Christmas advertising which, increasingly, is failing to mention any of the products for which the company is known. However, we are all entranced by a dragon who inadvertently fired flames from his ears.

In our industry this time of year is a little weird. For some, golf for example, it is a time for winter renovation programmes. A chance to level that poorly constructed tee or carry out some much needed woodland management. Cricket, too, is off season, and work can be carried out to the pitch or outfield.

An update from Scott MacCallum

For football, rugby and horse racing, however, this is perhaps the busiest time of the entire year. Managers are jumping up and down about over congested fixture schedules, sneaky players are looking for that extra yellow card to give themselves a ban over Christmas and groundsmen are trying to produce surfaces in weather conditions which are not always conducive to the maintenance and growth of grass.

Whatever you are doing I hope that you achieve results you are happy with and can enjoy the run up to Christmas safe in the knowledge that, work-wise, everything is as good as it can be.

Best wishes

Scott MacCallum

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DLF announce SALTEX winner

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DLF announce SALTEX winner: Paul Humphreys at Concord College, Shrewsbury and Taunton Schools’ Mark Jolliffe have been announced as the winners of the DLF/Johnsons Sports Seed ForthRoots Competition at SALTEX 2019.

Having successfully answered three questions on DLF’s 4Turf Tetraploid ryegrasses, they were rewarded with new innovative tools for effective on-the spot overseeding worth over £600.

DLF announce SALTEX winner

Pictured receiving their prizes from their respective DLF Regional Technical Managers, John Hughes and Ian Barnett, Paul takes home the ForthRoots MultiTool and Mark the ForthRoots Ryeseeder. Designed to fit perfectly into the scars and space left following matches or training, the interchangeable tine options on the RyeSeeder and MultiTool help to create the perfect seed bed for quick recovery.

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Power provider invests in JCB diggers

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Power provider invests in JCB diggers: Electricity North West – providers of power to five million people – has invested in two brand new JCB electric mini excavators.

The company has bought the two 19C-1E fully electric models to help maintain a staggering 44,000 kilometres of underground cables.  Five times quieter than its diesel counterpart, the JCB machines are deal for use by the company’s engineers, who work 24-hours a day to maintain the network.

Power provider invests in JCB diggers

And Electricity North West is building on its eco credentials by charging the two machines using electricity generated from renewable sources at its depots across the region.

The investment is all part of a multi-million pound initiative by Electricity North West to drive down its own carbon emissions. Following a successful trial, the two machines are already hard at work across the region installing underground power cables.

Electricity North West’s Engineering and Technical Director Steve Cox “They are excellent machines. Our team finds them more powerful than diesel diggers and another major positive is the reduced noise levels. Power cuts can happen at any time of the day and night and sometimes we’re required to dig up roads and footpaths to repair faults. Using the new electric diggers, which have reduced noise levels, means we can work into the night without impacting our customers.”

JCB Chief Innovation Officer Tim Burnhope said: “I’m delighted to see Electricity North West lead the way by purchasing two of the electric machines. It reaffirms Electricity North West’s commitment to being at the forefront of transitioning to a zero carbon future.”

Electricity North West has made a commitment to phase out diesel mini diggers to reduce its carbon footprint as part of its ‘Leading the North West to Zero Carbon’ plan launched in March. The plan sets out how Electricity North West is investing £63.5 million over the next four years to drive down its own carbon emissions and help businesses and customers to do the same.
Steve Cox added: “The ‘Leading the North West to Zero Carbon’ plan demonstrates our commitment to be one of the businesses driving the region’s transition to a carbon neutral future. We’re looking closely at our own operations and how we can decarbonise them.  Collectively, small changes can make big impacts and this shows what can be done now to reduce carbon without having a negative impact on customer service, performance or cost.”

As well as lower emissions, the 19C-1E model is more cost effective with JCB research revealing that over the first five years, charging costs will be 50 per cent cheaper compared to using red diesel. Fully charged, the 19C-1E can put in a typical full day’s shift for a mini excavator.

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Rugby club’s open invite to vandals

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Rugby club’s open invite to vandals: A rugby club has condemned the actions of vandals who drove on their pitch and left tyre marks strewn across the muddy playing surface.

But Phil Prangnell, facilities manager at Dereham Rugby Club, has urged those responsible to curb their ‘boredom’ by joining the team and trying their hand at the sport.

Rugby club's open invite to vandals

Mr Prangell first discovered the damage when he arrived at the club on Tuesday morning and immediately spotted tyre marks across the pitch.

It means the club – based off Moorgate Road in Toftwood – faces a race against the time to get the pitch back up to match standard ahead of their next home fixture.

“When you pull up at the club you cannot miss it,” he said.

“In the summer timer we tend to get kids on scooters and a few in cars on the pitch, but it doesn’t do a great deal of damage. Obviously at this time of year it’s a different story.

“We’ve now got to try and repair the pitch for the next match and just hope it grows again where the tyre marks are.

“Along with people who don’t bother clearing up their dog mess, this is a real frustration.

“Why would you want to mess things up for other people? I’m sure there are plenty of other places around here where they can go off-roading.”

Despite the inconvenience of having to rectify the damage, Mr Prangnell believes there could ultimately be a positive outcome.

He has invited the vandals to join the club and better use their time by playing rugby – instead of going out of their way to destroy the club’s property.

“If they are that bored they should come along to the rugby club and get involved,” added Mr Prangnell, who has been supporting the club for several years. “You never know – they might enjoy themselves.

“We’re a friendly club and players of all abilities are welcome. If you’ve never played before, we’ll you up to standard.”

Dereham Rugby Club trains from 7pm to 9pm on Wednesday evenings. Matches are played on Saturdays.

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