Q&A With… Paul Armitage

Q&A With… Paul Armitage: General Manager at Le Golf National-venue of the 2018 Ryder Cup.

What brought you to Le Golf National and how long have you been here?

I got the job at Le Golf National in May 2014, and started in September 2014. When I saw this job come up, I couldn’t let the opportunity pass me by, so I decided to apply for it; it’s the kind of job that comes up once in a blue moon. I’ve been working in France for more than 20 years now, mainly in the golf industry. This role seemed like a natural career progression, and the prospect of being involved in hosting the 2018 Ryder Cup, and the Olympic golf competition in 2024 is very exciting.

Q&A With... Paul Armitage

Biggest challenge you’ve faced during your time here and how did you overcome it?

The biggest challenge was to change the culture and the mindset of the club. Le Golf National is 25 years old now, and there were a lot of habits and routines to shake up when I arrived. I wanted to focus the staff on the fact that we are a Ryder Cup destination, the fact that our customers expect high standards and the fact that we have one of the best golf courses in the world. I needed them to realise that we had to achieve those high standards every single day.

What does it mean to Le Golf National and to France to be hosting the Ryder Cup this year?

For Le Golf National, it’s an honour and a privilege to be hosting the Ryder Cup. However, without the tenacity of the French Golf Federation throughout the bidding process and all the way now, we couldn’t do it alone, so all credit must go to them. For the country, it is a huge deal. Pascal Grizot, who is the president of the France 2018 Ryder Cup committee did a fantastic job of accomplishing his vision of bringing the Ryder Cup to France and gaining support from the government as well as local support. Pascal made it into a nationwide bid. You can feel the excitement in the media around the event. With the announcement of Tiger Woods as the US team vice-captain, there’s an even bigger buzz, and the enormity of the event really hits home. It’s very exciting, and a huge honour to be involved.

What is the best piece of advice you could give to anyone wanting to become a general manager at a golf club?

You must love people. It’s not enough to be a passionate golfer, you must have the customer service skills and the ideas and drive to grow the business. It’s important to communicate well with staff, and to motivate them, and it also helps to take time out to speak with customers and ask if they’ve enjoyed their experience.

How does your relationship with Jacobsen benefit the club? What is your attitude when it comes to turf maintenance equipment?

We have a very long and happy relationship with Jacobsen; we have used the brand at Le Golf National for a very long time. To be able to keep the agreement in place, and develop it even more, throughout the Ryder Cup is a huge bonus for us. The golf course is the most important thing, and if you look at some of the remarks on social networks, the standard of the greens, tees and fairways comes out on top, and is commended time and time again. Without the correct resources, we can’t do that. The turf maintenance equipment is key, and we are very happy with the Jacobsen kit, and so are the greenkeeping team we have here.

Can you describe a typical day for a general manager?

No. Every day is different. That’s what makes it so much fun. At Le Golf National, we have three different courses, which offer a diverse offering to our customers. In turn, there is a lot of variety and different aspects to my job. With the Ryder Cup, the 2024 Olympic Games, the French Open, Paris Legends, and other events like that, it adds another dimension, so no two days are the same!

Q&A With... Paul Armitage

What do you do when you’re not working?

I love eating, sleeping, drinking red wine, spending time with my family, and cooking!

What’s your favourite Ryder Cup moment?

The miracle at medina. I got to the golf course early on Sunday morning, slightly depressed about the scores and the task Europe faced. However, there was something about the golf course that morning- it was chilly, windy, and there was nobody there. There weren’t many Americans there, and everybody was supporting Europe. To experience that day at Medina and see that European team turn things around and win the Ryder Cup was amazing.

10 Quick-fire Questions

What did you want to be when you were a kid?

I wanted to be a golf TV camera man!

Who is your role model?

My dad is my role model. He’s a very honest and hardworking man and has been a great source of advice throughout my career.

Best piece of advice you’ve ever been given?

Work hard, play hard.

Most admired sports person?

Not everyone’s favourite, but Nick Faldo.

What annoys you most?

Jealousy.

If you could be anywhere in the world right now, where would you be? 

Le Golf National! Where else would you want to be?!

 If you didn’t have to sleep, what would you do with the extra time?

Cook. It takes so much time to do it well!

 Do you have any hidden talents?

Singing. It’s hidden because I don’t sing often, but put me in front of a karaoke machine, and I’ll sing all night.

 What job would you be terrible at?

Working in a hospital and seeing sick people- I would be awful at that.

What skill would you like to master?

I’d love to learn to play a musical instrument; either the piano or even to be able to read music.

One thing you do to motivate yourself?

Think about bananas. When I used to play bad golf, I was introduced to Sophrology, which is the idea that when things aren’t going your way, you should think of something that makes you feel happy… so I think about bananas!

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Kubota’s New Field Service Manager

Kubota’s New Field Service Manager: Kubota UK has announced the appointment of Martin Tyler as its Field Service Manager. This is a new management role created within the organisation to offer more support to its extensive independent dealer network and end-user customers.

Martin will take full responsibility and control of all Kubota UK field service activities. This will include field product quality reporting, Kubota’s Customer Satisfaction Survey, Dealer Service Excellence, the development of service business activities and the resolution of any customer or dealer warranty enquiries.

Kubota's New Field Service Manager

Keith Miller, Service & Training Manager at Kubota UK, said: “At Kubota, we are constantly investing in new and innovative ways in which we can enhance the service we provide to both our dealer network and end-user customers. The creation of this new role will provide a more focused approach to Kubota UK’s service provision, and is yet another example of our continued commitment to provide service excellence.”

Bringing more than 20 years industry experience to his new role, Martin joined Kubota in 2014 as a Regional Service Manager for the East of England, before being promoted to Service Supervisor for Agricultural Tractors. Previous to this, Martin spent the majority of his career at a New Holland dealer. He started as an apprentice and quickly rose through the ranks of Senior Service Technician, Warranty Administrator and finally to Service Manager.

Martin commented: “Our dealer network plays a pivotal role in sustaining our position as a first-class machinery provider, so ensuring we can provide them the highest levels of service and support is paramount.

“The creation of this new role will enable Kubota to enhance its close working relationships with its dealers. It will ensure they have dedicated support and access to all the necessary tools and advice needed, to enhance their business operations. This in turn will lead to better service levels provided to our end-user customers.”

For more information on Kubota UK visit www.kubota.co.uk or call 01844 268000.

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Nigel Lovatt Retires From Reesink

Nigel Lovatt Retires From Reesink: Reesink Turfcare announces the retirement of Nigel Lovatt with great sadness and genuine gratitude for the role he has played in shaping the company over the 17 years he was with the business.

And what a 17 years it’s been! Astonishing, says the man himself who never anticipated the trajectory of his career as he “left school at 16 with a box full of spanners bought in the school holidays” to start his career as an apprentice agricultural engineer.

Nigel Lovatt Retires From Reesink

Nigel joined the company when it was Lely UK and had already built himself a reputation in the industry, in particular, in the region of Lincolnshire and Nottinghamshire working for a competitor manufacturer. Taking responsibility for the area as retail sales manager, Nigel grew the golf business from almost nothing to £1million in his first couple of years. A promotion to regional manager followed suit.

With that came new responsibilities, and he started working with the Reesink dealer network and retail partners from the north east to the north west. His role expanded to take in sports venues as well as golf, and when Reesink introduced the grounds range to the UK, that too.

Jeff Anguige, national sales manager at Reesink Turfcare, says: “Nigel has been instrumental in not only bringing in substantial business, but retaining it. He has a natural ability for sales and a natural aptitude with people. That is a winning combination, demonstrated by the fact that he grew the business exponentially in his time here, along with the fact that he was there at the beginning of our relationship with some of our biggest customers.”

Of course, anyone who knows Nigel will know Jeff is referring to England Golf Union, Royal Liverpool Golf Club, Manchester City Football Club, Manchester United Football Club,

Liverpool Football Club and more councils than you can shake a stick at. And this veritable roll call of high profile, prestigious venues using Toro is, says Nigel, one of his biggest achievements.

“I have enjoyed every minute working with my dealers and customers and helping in their quest for the best quality grounds and courses. I have always considered it to be an absolute privilege to work with Toro, too. My engineering background means I’ve been able to work closely with my customers to understand their needs and what will suit them best, providing advice and backing it up with a solution from one of the best manufacturers there is.”

Fresh from his recent success in Australia winning a Team Silver medal in the clay pigeon shooting World Championships, Nigel’s retirement will heavily involve clay pigeon shooting and his role representing England Veterans. But, his presence will remain in the turfcare industry for some time yet.

With his apprenticeship in agricultural engineering Nigel has contributed to the components and mechanics of many of the Toro machines on the market today. He helped secure a third partnership with the England Golf Union and Woodhall Spa before he left and he leaves with many memories too, in particular, his role helping Royal Liverpool Golf Club in its preparation for The Open.

Jeff concludes by saying: “It’s always sad when someone leaves who has been a part of the company for as long as Nigel has, but when the person is as good at his job as Nigel has been, and as universally well-liked as he is, it’s safe to say he’ll be much missed.”

For more information, visit: reesinkturfcare.co.uk

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New Major Equipment Appointment

New Major Equipment Appointment: Major Equipment has announced the appointment of Keith McCormick as their new Scottish and North of England sales representative, replacing Ivor Dobson who is retiring from the company after 14 years of service.

Keith joins Major Equipment from Walter Watson where he was responsible for sales throughout Ireland and the UK. With an eight-year tenure at Walter Watson, Keith is already a familiar face to the Scottish dealer network.

New Major Equipment Appointment

“We’re delighted Keith has joined the Major team,” says Eoin Murphy, Major UK General Manager, “he brings a wealth of technical and industry knowledge and we’re very much looking forward to working with him.”

“The Major product range is impressive with a great reputation for clever design and product reliability,” says Keith. “I’m really excited to be a part of the Major team.”

Major Equipment Ltd is a designer and manufacturer of a comprehensive range of tractor mounted park and turf mowers for the UK municipal market.

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Q&A with Craig Haldane

Q&A with Craig Haldane: How long have you been at Dubai Golf?

I joined Dubai Golf in April 2006 as the golf course superintendent at Nad Al Sheba Golf Club. I transferred to Emirates Golf Club as superintendent in 2007 and in 2011, I took over as director of golf course maintenance overseeing both Dubai Golf properties, supported by our course superintendent at the Dubai Creek Golf & Yacht Club, Matthew Perry and his team.

 Which tournaments have you hosted during your time at Dubai Golf?

I started at Emirates Golf Club in 2007, and my first event was the Dubai Ladies Masters that year, followed by the 2008 Dubai Desert Classic. We host the Desert Classic every year on the “Majlis” course at Emirates Golf Club, and this year’s tournament, which was won by Li Haotong of China, was my 22nd event since I started here.

Q&A with Craig Haldane

The Dubai Golf courses themselves have hosted every Dubai Desert Classic since 1989 except for 1991 when there was no event due to the Gulf War. Dubai Creek Golf and Yacht Club hosted the tournament in 1999 and 2000 before it returned to Emirates Golf Club where we hosted the 29th staging of the event in 2018.

Have you had any previous tournament preparation experience before your role at Dubai Golf?

When I was in Bahrain we hosted the Arcapita Seniors Open on the European Seniors Tour in 2005. Prior to that I was on the crew for many of the Ernie Els Invitational events at Fancourt in South Africa, working under the golf course superintendent at the time, Greggor Leckie.

Have you ever had any tournament prep disasters?

Disasters? No not really. Challenges however, yes. The events are hosted five weeks apart so that in itself presents some agronomical challenges for sure. The weather has thrown a few interesting challenges our way, including four days of fog back in 2009 if not mistaken. The tour managed to get play done by Sunday but we were running square circles all week as one round was never completed on the same day. It was a lot of fun if being honest.

What the biggest lesson you’ve learned?

Don’t assume anything, ever. Be open to change and don’t be scared to try something new!

Can you describe the course at Emirates Golf Club?

Emirates has two 18-hole golf courses and a 9-hole par three course. The Majlis course has for many years been a favourite of many of our local golfing community irrespective of where they are members. The course has a certain charm about it and is a wonderful blend of parkland and desert. It has matured over the years and the landscape today is vastly different from what it was in the early 90’s.

Q&A with Craig Haldane

The course is not tricked up, you can see where you need to go off the tee and the golf course rewards good, accurate iron play into the greens. The greens are relatively flat (which I love as a feature of a course) – this means you have a fair opportunity to hole putts which is always a means of enticing you back.

The 8th is our signature hole featuring the magnificent Dubai marina skyline as well as the rugged desert landscape to the right, running the length of the hole. It provides an opportunity to tell a story and is one of the most photographed holes in the world today.

Players will be challenged for accuracy off the tee with firmer fairways and some thick rough. This will in turn mean that those playing from the short-mown fairways will be able to control their ball into the firm greens. From the rough, you will struggle to keep the ball on the green at all.

How many staff do you have on the course during the Omega Dubai Desert Classic, and do you have a volunteer programme?

As mentioned before, we are a multi course facility meaning we have enough colleagues of our own to help prepare for the event. We do bring in some additional contract labour to assist with the perimeters and desert areas. During the recent tournament, we had 85 for the week of the event. For this reason, we don’t have a volunteer program, however are always open to industry professionals who are about the week of the tournament, to pop in for morning set up’s and come say hi.

We do support the African Turf Academy in association with Elmwood College and supported by the R&A and Jacobsen. One or two students a year are offered the opportunity to come and work with us for two weeks based on their performance and attitude during their studies. It is a great way for us to give them some first-hand experience in what it takes to prepare for an event of this nature.

What do you have in the way of tournament support?

Again, we thankfully have enough resources between our two golf clubs. Depending on how we are presenting the golf course in any given year, we may call in some favours for additional equipment, but we do usually get away with what we have. Jacobsen have been a great support year in and year out and typically will give us some technical support through its local distributor in Dubai, Luxury Carts Arabia. We are offered support from other distributors as well which to me shows the class in those in our industry and their willingness to support irrespective of any preferred agreements in place.

How do you maintain greens/ tees/ fairways before a tournament?

On our greens, we maintain a pretty consistent height of cut year-round meaning we are not needing to “shave” things down nearer to the event. Many get confused with green speed and mowing height. The frequency is the thing that goes up significantly nearer the event along with our grooming and brushing regimes to improve ball roll. Managing moisture is a key focus area for us year-round and this is monitored daily, 365 days a year using our Pogo moisture probe, which allows us to adjust our irrigation daily according to moisture. We roll our greens consistently through the year as well, but do additional rolls during the week leading up to the tournament to help “set” us. Our aim is to be at tournament speed on the Monday practice round, then maintain that for the next six days.

Firmness of surfaces is key. Greens get a lot firmer leading up to the event. This promotes good ball roll and allows the players to really control their spin from the short-mown areas. It highlights their skill without question and puts an onus on hitting fairways.

The fairways are mown daily and we tweak our mowing heights until we get what we consider to be the perfect conditions for a ball to be sitting up nicely on a tight sward. For the past three years we have been innovative in our presentation of the fairways and feel that it brings something unique to the event and the club. It has become somewhat of a talking point on various platforms through the week and is, in our opinion, good for the game. Golf needs to attract more sectors and if we can present something a bit quirky that week, why not.

Q&A with Craig Haldane

Which machinery do you operate across the course?

All our Dubai Golf facilities are predominantly Jacobsen; however, we do have equipment and utility vehicles from other manufacturers as well. Our preferred supplier agreement brings with it value beyond actual product and it is a relationship that has been forged over many years of working together. We are today very fortunate in our industry that the quality of equipment being manufactured around the globe is world class and we are spoiled for choice.

When does preparation begin and what does this involve?

A big part of our annual maintenance plan involves our aeration schedules through the summer. This enables us to be able to present the golf courses as well as possible for the season. We overseed the Majlis in late October and, planning for closures and such, begins a year in advance. Our central reservations department needs to know the key dates when we are closed for maintenance so being proactive in our planning and communication is vital.

Post tournament we would typically review the good, the bad and the ugly, and sit down with the European Tour and our club management to look at areas that we can potentially improve on. It’s an on-going strategy that has worked well for us. We have a very good relationship with the European Tour who appreciate that for the other 51 weeks of the year, we are here to serve our loyal membership base. It’s a balancing act of what we can do for the tour that doesn’t negatively affect our membership and business model.

Our opportunity for project works and remedial works is mid-June through to mid-September, in the heart of our very hot and humid summer. It is here where my team earn their keep as the hours worked are immense. I am very fortunate to be working alongside an engaged and energised team who have been very loyal and who take great pride in the work that they produce throughout the year.

What’s your favourite thing about tournament week?

I think for me; my favourite thing is seeing all the pieces of the puzzle falling into place and watching the pride my team have during this week in particular. It is an opportunity for their family and friends to see first-hand what they have prepared and this is a great moment for them.

What’s your least favourite?

My least favourite thing is not seeing my family. We get in around 3am and return home well after 9pm, sometimes as late as 11pm. The kids kind of forget who Daddy is for two weeks, however the hugs received when it is all done and dusted makes it all worthwhile.

What’s your proudest achievement?

Personally, it has to be my family! I have two amazing kids and my wife Aneisha is without question the person I look up to the most in life. From a work perspective, I would say being presented with a replica trophy after completing my 10th Omega Dubai Desert Classic by Mr. Mohamed Juma Buhamim; that was very special indeed.

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