All you need to know about nematodes

/in /by

All you need to know about nematodes: Spring is an important time of year for turf management. As the weather warms and preparations are made for the busy summer season, everything must be one to ensure that the turf is healthy – protecting the grass from soil-dwelling pests such as chafer grubs. Helpfully, nematodes can be used to control these unwelcome golf course visitors, which feed on the grass plants’ roots. 

Dr Colin Mumford, Technical Support Manager at Bayer Environmental Science, answers greenkeepers’ questions on how nematode-based products work.

All you need to know about nematodes

All you need to know about nematodes

DON’T NEMATODES KILL GRASS?

It depends. There are two types of nematodes – the ‘bad guys’ and the ‘good guys’. The ‘bad guys’ are plant parasitic nematodes that feed on plant tissue, stress the turf and often make it visually unappealing.

The ‘good guys’ are the entomopathogenic nematodes (EPN) and these don’t harm humans, plants or vertebrates. They are, however, able to target and control turf pests such as chafer grubs and leatherjackets. In this article, I’ll refer to EPN (the ‘good guys’) simply as ‘nematodes’.

HOW DO NEMATODES CONTROL TURF PESTS?

When you apply the nematodes to turf, they travel down to the roots, where the chafer grubs and leatherjackets reside. These pests become the nematodes’ hosts and, once they’ve found them, each nematode enters its host through its natural openings. Once inside, they regurgitate a type of bacteria that paralyses the host and, ultimately, leads to its death.

The nematodes then produce offspring that feed on the inside of that host. Once they’ve exhausted all of the resources available to them, they exit the body. These new nematodes will then go off to seek a host for themselves to complete their lifecycle.

DO ALL EPN NEMATODES WORK IN THE SAME WAY?

This is one of those ‘yes’ and ‘no’ answers. ‘Yes’ once they are inside the host species, they all produce the bacteria, complete their lifecycle and control the pest. But ‘no’ in so far as different species use different strategies to target their host.

For example, Bayer’s Harmonix Tri-Nema product contains three different species. ‘The Hunter’ Heterorhabditis bacteriophora, is a ‘seek and destroy cruiser’ nematode that actively seeks out or hunts its prey before attaching itself to it. Meanwhile, Steinernema carpocapsae is known as ‘The Resident’ because it uses an ambushing strategy that sees it sitting and waiting for a host to come along before jumping onto it to complete its lifecycle. Furthermore, ‘The Explorer’, Steinernema feltiae, has an intermediate foraging strategy between the ‘ambusher’ and ‘cruiser’. It will actively seek out the host but, rather than attacking, it will wait for the host to come past and then it will ambush it.

Ideally, you want to use as many different species as possible so that you’re utilising those different modes of action and maximising the effectiveness of your nematode strategy to control chafer grubs.

HOW DO I STORE THEM?

Ideally, you should use the nematodes as soon as possible after receiving them. But if you can’t get to the golf course because the conditions aren’t right, then you’ll need to store them appropriately.

Don’t open the box in broad daylight/direct sunlight because this is extremely damaging to the nematodes and can kill them. What’s more, don’t expose the nematodes to extreme temperatures, so don’t freeze them or expose them to temperatures above 30°C.

The product will typically come in a cardboard box, but you will need to take the packets of nematodes out of that box and store them in the fridge at a temperature of 4-8°C. Otherwise, the cardboard box will act as insultation, meaning the product won’t be stored at the optimum temperature range.

You want to loosely distribute the packets in your fridge and don’t put them together in one big stack. This is because the weight of all the packs can cause crushing injuries on the nematodes in the bottom pack. Just loosely lay them out in your refrigerator and always use the nematodes before the end of the expiry date on the packet.

All you need to know about nematodes

All you need to know about nematodes

WHEN DO I APPLY THEM?

The timing of application should coincide with egg hatch, or soon after egg hatch. Chafer grubs are the larval stage of several adult beetle species, including Phyllopertha horticola. Therefore, you need to monitor the activity of the adult insects from mid-May until late June.

Leatherjackets are another grass root-loving pest that nematodes can target. These are the larvae of the cranefly, most commonly the European crane fly (Tipular paludosa) although the common cranefly (Tipular oleracea) can also be seen in turf.

Contrary to its name, it’s not the most common species but the difference between this and the European cranefly is that several generations can live throughout the year. So, if you spot a cranefly in springtime then it’s most likely the common cranefly.

You should apply nematodes three to four weeks after you observe a decline in the activity of the adult insects. That way, you know that the vast majority of eggs would have hatched by then. And any eggs that haven’t yet hatched will be attacked by future nematode generations.

DO I NEED TO PREPARE THE GROUND BEFORE APPLYING THEM?

Yes. If you’ve got high levels of thatch the nematodes can get held up in there. So, anything you can do to reduce this prior to applications is advisable.

Also, avoid using granular fertilisers for two weeks prior to, and post, the nematode application because granular fertilisers can do untold damage them.

Ideally, you want to aerate the surface of the turf before applying the product to improve surface infiltration rates and aid the efficiency of the nematodes getting into the soil or the rootzone. Irrigating the day before application should ensure that you have appropriate levels of water in your soil.

HOW DO I APPLY THEM?

Typically, you will be using a vehicle-mounted sprayer or a knapsack sprayer.

You may have to premix a solution if it’s a small capacity tank or a knapsack sprayer. But whichever system you use, try not to apply them using too great a pressure, keep the pressure below 5 bar. The more pressure you have the more force going through the nozzle which tends to produce a smaller droplet. The benefit of large droplets is that they bounce and roll off the turf canopy until they get to the rootzone itself and are able to transport the nematodes into the root system.

You’ll need to remove all filters from your sprayer because nematodes can get trapped. Also avoid using warm water as this could shock the nematodes.

The other point that’s really important to remember is that you don’t apply these nematodes prior to, or during, heavy rain.

In this type of weather, it’s possible for the nematodes to be flushed through the rootzone and down the drainage system.

Finally, avoid applying the nematodes in direct sunlight. The ideal timing is first thing in the morning when you’ve got low light levels.

For sustainability, meet the EPG

/in /by

For sustainability, meet the EPG: Senior Environmental Consultant Dr Tom Young introduces the newest member of the STRI family, The Environmental Protection Group (EPG), and takes a closer look as to how the new partnership can help manage water at sports facilities.

The Environmental Protection Group (EPG), established in 1998, is a leading independent geo-environmental engineering design consultancy delivering cost-effective, sustainable designs focused in the areas of contaminated land remediation and gas protection, sustainable water management, flood risk assessment and structural waterproofing.

For sustainability, meet the EPG

For sustainability, meet the EPG

STRI and EPG have been working closely with one another since 2010 when the two companies worked together on a number of London 2012 Olympics projects. It was formally announced in August 2020 that STRI and EPG had joined forces and EPG is now part of the STRI Group.

Figure 1

Figure 1

EPG has a huge amount of experience in water management plans, site-wide drainage schemes and sustainable water harvesting. Coupled with STRI’s agronomic, research and design capabilities, the Group now has the ability to further assist sports facilities. In particular, EPG has vast experience in designing Sustainable Drainage Systems (SuDS), which are now more commonplace and often required as part of any planning conditions. EPG was actually co-author of the CIRIA SuDS Manual, a key piece of industry guidance, which is the go-to document for any SuDS engineer.

Harvesting water from buildings

  • STRI and EPG can accurately model and predict volumes of water that can be collected from buildings, which can be easily collected and stored for later reuse
  • This solution can be ideal for small sports facilities that currently rely on mains water
  • Water collected can easily be incorporated into a small-scale irrigation system with the pump station preferentially using collected rainwater before mains water
  • In the example in
    Figure 2

    Figure 2

    Figure 1, a small cricket club in London could potentially harvest nearly 270m3 a year from their clubhouse roof and 400m3 a year from the club car park. This could potentially reduce the club’s mains water requirements by 20-50%. The design of the storage tank is critical in these situations; in order to provide a cost effect solution, but to also be large enough to take advantage of large storm events

Harvesting water from whole sites

  • STRI and EPG can also produce much larger water models for whole sites. This allows us to predict:
    a) how much water falls across an whole site and when
    b) where this water ends up
    c) how much of this water can be transported and stored for later reuse
  • This detailed approach is very much cutting edge, with STRI and EPG optimising hydraulic models based on experience from other sectors and making them appropriate for sports turf situations
  • Key issues to consider include detailed analysis of site drainage systems, rootzone composition, = effect of vegetation on runoff and effect of climate change on future rainfall events
  • In the case study shown in Figure 2, STRI and EPG were able to accurately model the entire drainage network of an 18-hole golf course
Figure 3

Figure 3

  • It was found that an average volume of 3750m3 a month was potentially available for the club once local topographical issues, losses in ground infiltration and inherent water capture by
    vegetation were taken into account
  • With a current demand of 10,000m3 a month, water harvested from the course easily accommodates all the club’s irrigation demand, and also allows the club to seriously look into the addition of fairway irrigation
  • Runoff from the winter when demand is low can be stored to create a surplus of water for the summer when the irrigation demands are at their peak. Therefore, the club would require a reservoir largeenough to not only meet demand throughout the year but also to build up surpluses during the winter
  • The club is now looking into the concept in more detail, with STRI and EPG supporting with detailed designs, reservoir sizing and help with Environment Agency permission

Flood risk Assessments/ mitigating effects of flooding

  • In some situations, flooding of certain areas of buildings is problematic and STRI and EPG are required to design sites to accommodate water from elsewhere
  • EPG is very experienced in running detailed Flood Risk Assessments (FRA) for sites and then designing solutions if flooding is predicted
  • In Figure 3, a site was predicted to undergo serious flooding on a regular basis. EPG was able to mitigate against this by designing the site to accommodate water elsewhere. This was achieved by a simple depression across the site that could accommodate additional flood water (Figure 4)
Figure 4a & 4b

Figure 4a & 4b

Green/Blue roofs

  • The runoff from most new buildings needs to be slowed down in order to reduce the amount and speed of runoff from the building. This can be achieved via the use of rainwater storage tanks as shown in Figure 1. However, sometimes it is more appropriate to store the water on the roofs of buildings (for example in more built up areas or when excavation for tanks is expensive). This can also be combined with vegetation of a roof. Known as Blue (storage of water), Green (vegetation) or Blue-Green (water storage with vegetation) roofs, this method can really improve the look as well as environmental credentials of most buildings
  • In the example given in Figure 5, STRI and EPG were tasked with reducing the runoff from the roof of a new building, whilst storing the water for later reuse in irrigating large planters placed on the roof to provide screening for the building
  • The innovative design stored water across the entire roof level in a shallow modular tank (85mmdeep) which was located across the entire roof slab removing the need to have a large storage tank located in the development boundary. Each roof on the building is connected so once one tank is full, it cascades into the one below
Figure 5

Figure 5

  • Underneath the planters, subsurface irrigation ‘wicks’ were installed to passively wick water from the shallow storage area into the rootzone above. This provides sufficient water for the plants to survive, whilst reducing the need for potable water across the site
  • The design allowed the site engineers to save significant amounts of money by removing an entire large soakaway tank (50m x 4m x 2m)

These examples only demonstrate a small amount of the joint expertise that the two companies have now combined. If you are interested in any of the problem-solving methods discussed, please get in contact with Tom Young at tom.young@strigroup.com

Reproduced from the STRI Bulletin, September 2020, with thanks.

Introducing a WOW factor

/in /by

Introducing a WOW factor: Scott MacCallum talks with Michaelyan Hip and discovers why Merchiston Castle School in Edinburgh attracts – and produces – illustrious sporting elite.

There are some things that are perceived to be quintessentially English. The jangling Morris Dancers parading down a high street; the strains of Jerusalem and the sound of leather on willow.

Introducing a WOW factor

Introducing a WOW factor

All paint a Vicar of Dibley image of  England, whether real or imagined, but that last one, leather on willow? Can England lay claim to the game of cricket? Yes, there is huge heritage going all the way back to WG Grace and the home of the game is recognised as Lords, but can it be claimed as English?

Well, one man, Michael Yan Hip, Head Groundsman at the exclusive Merchiston Castle School, in Edinburgh, makes a great case for Scotland’s place in the cricketing firmament.

“People, particularly from down south, say that Scotland is not recognised for its cricket, but there are more cricket clubs in Scotland than there are rugby clubs,” explained Michael, who has been in charge of preparing high quality sports surfaces at the school for the last 10 years, having moved to the school from BT Murrayfield, where he was a member of the ground staff.

“More people play rugby in Scotland than cricket but that’s because there are 15 in a team for rugby. Take Edinburgh as an example. In the Premier League there are Carlton, Grange and Heriots and then there are seven leagues below that. It’s the same in Glasgow.”

It was cricket that pulled Michael into groundmanship, at the age of 30, after a career in insurance and advertising. He’d already developed a taste for groundsmanship acting as a volunteer at Penicuik Cricket Club.

“The love of cricket came from my father, who was from the Caribbean, born in Trinidad. He was a very good cricketer. I was a pretend cricketer. He had an excellent eye while I didn’t at all. I had to wait for the ball to come to me and deflect it down to fine leg because I didn’t see it early enough.

“I had to work very hard with my limited ability, but what I did have was a real passion for the game,” said Michael.

“I played a lot of cricket in the Border League but being a short man of five foot five, I wasn’t very comfortable with getting close to the ball. The pitches were generally uncovered and lacking in clay or loam so the ball was always going to jump and spit at you on some of the pitches we played on,” said Michael, who was quick to list the cricketers – Brian Lara, Sachin Tendulkar, Ricky Ponting, Sunil Gavaskar, even Don Bradman – who were on the diminutive side.

“I wanted young cricketers learning the game to be comfortable getting their head over the ball and not worried that it would be jumping up and hitting them. I was hit quite a few times as a youngster and it sets a trend and you lose confidence.”

It was all the more worrying that back in those days helmets hadn’t been invented!

“So I didn’t have a helmet back in 1976, but then my father was old school even frowned on a thigh pad His view was that you had a bat so why would you need a thigh pad.”

Michael gives great credit to a legendary figure within Scottish cricket – Willie Morton, a superb spin bowler, coach and national selector, who captained Scotland, played County cricket for Warwickshire, and was Head Groundsman at George Watson’s College, in Edinburgh, for over 30 years.

“It was the great Willie Morton who had me playing for five years longer in the first team than I should have. I was playing National League cricket on the better pitches in Edinburgh and Glasgow.

“That was what got me into groundsmanship. The minutiae and nuances of what goes into producing a good cricket wicket was what got me really excited,” said Michael, who was extremely proud when Merchiston won the IOG’s Independent Schools Grounds Team of the Year in 2019.

Introducing a WOW factor

Introducing a WOW factor

“Dave Stewart and Stuart Chalmers have been with me virtually from day one and they do remarkable jobs here at Merchiston. They both fully deserved the Team of the Year Award.”

Michael actually began his groundsmanship career at Merchiston, in March 1995, and via a short stay at another Edinburgh school, Stewarts Melville, arrived at Myerside, home of George Watson.

“Willie Morton came in for me, because I am a qualified cricket coach, he wanted me to coach a bit of cricket on top of working on the grounds and knew I was an experienced groundsman. So, I coached the second 11 and was Assistant to Willie for six and a half years.”

Via spells at another Edinburgh school, Loretto, and King Edward’s School, in Birmingham, plus a period on the Ground Staff at BT Murrayfield he returned to Merchiston as Head Groundsman, 10 years ago.

Merchiston Castle School is an independent boarding and day school for boys, and is open to boys between the ages of seven and 18, either boarding or day.

A range of sports and activities is available at the school; most notably in rugby union, which 70 Merchistonians have played at international level. Hooker Dave Cherry became Merchiston’s latest Scotland cap when he took to the field against England at Twickenham in February.

The former 1st XV coach, Frank Hadden, who was at the school from 1983-2000, was the head coach of the Scottish national team from 2005-2009, while Rob Moffat, another international level coach, and current coach, Roddy Deans, ensure high quality pupil input and that the conveyor belt of high quality Scottish players is in good order.

“We have 97 acres at the school of which around 20 are woodland,” explained Michael, who is head of a team of five.

“We have eight rugby pitches, two smaller football pitches while we recently had a 2G sand-based hockey pitch installed. Our main pitch is 130 metres by 68 metres wide while the rest are all of varying sizes including the 80 metre by 40 metre pitch for the under 11s.

“For cricket, we have five grass areas – the main one on which we spend most of the time and the others where we spend as much time as we can, given we are a team of five,” said Michael, who explained that he had also introduced an scheme whereby Old Boys working as seasonal help in the summer.

“Recently, we have had Chris and Tom Sole, who have gone on to play cricket at a high level, and who are sons of Scottish rugby legend and 1990 Grand Slam winning Captain, David.

“We have two sets on cricket covers, the latest set arriving a couple of years ago which help our pitch preparation while the old set are used to keep a wicket dry to give the boys somewhere to practise.”

A football pitch is transformed into an athletic track in the summer. Michael is well versed with coping with the Scottish weather and can think back to his induction in ’95 and how since then the industry has evolved and developed since then and taken in the requirements from various parts of the country.

“I was given a photocopied piece of paper which explained that we should start rolling our square in mid-March. My view was that you could perhaps do that in the south of England but if he were to take his roller out in March it would get stuck!

“Up here our cricket wicket doesn’t start growing until the middle of June.”

His fertiliser programme has evolved over the last 10 years and working with his industry partners he has been able to remove his summer feed.

“I’ve recently started using a new product because it gives a longevity of 20-24 weeks. So, we are hoping that when we put it on in March it will take us all the way through to September, because it takes longer to break down.”

Having seen the level at which his English-based colleagues operate Michael is refreshingly frank.

Introducing a WOW factor

Introducing a WOW factor

“When you see schools hosting county second team matches or Premier League football clubs for their summer training you wouldn’t be much of a groundsman if you didn’t have a little bit of the green-eyed monster when you see the facilities they have and the standards that they reach.”

However, Michael and the team have had their fair share of illustrious guests. England, pre Calcutta Cup, the All Blacks during a visit to Scotland and Pakistan and Afghanistan cricket teams, during short tours of Scotland..

“Coach, Mickey Arthur, was particularly complimentary about the pitch on which his Pakistan team practised.”

Michael is a huge advocate of groundsmanship across the board and believes that not enough credit is given to the work that is done.

“We create the pitches which enable high quality play to take place sometimes that is only noticed when planned renovations are shelved for whatever reason.

“We are as key an element of performance as the nutritionists and physios at a club. If a pitch is too soft, or the sward too long, fatigue and then injury is much more likely. We can determine how the various games are played by the very nature of the surfaces we produce.”

While he is very much a cricket man, it is all of the sports played at the school which given him pleasure and a pride in what he and his team achieve.

“I love seeing the boys out on the pitch in one of our local derbies, on pitches that we’ve create for them,” said Michael, name checking Jamie Dobie, Rufus McLean, Matt Currie and Dan Gamble, all recent professional players and who are more than likely to join the alumni who have worn the dark blue of Scotland before long.

“We also have an incredible cricketer, Tom McIntosh, who has recently signed for Durham, for whom great things are expected.”

Michael of also proud of how the school is presented and shows itself to anyone arriving up the school drive.

“I was asked at my interview what I would bring to the school and I said the Wow factor and I think when we have people visiting the school in the height of the summer and we have it cut, strimmed, edged and shaded we achieve that.”

When the snow disappears Michael will be back on his pitches making sure the best possible surfaces for all sports, including his beloved cricket.

So, how are we doing?

/in /by

So, how are we doing?: By Ian Mather-Brewster, Key Account Manager/Regional Pitch Advisor at the Grounds Management Association.

This year has been particularly difficult for everyone. Sport clubs and organisations have dealt with sudden openings and closures, along with furloughs, adverse weather conditions and relentless uncertainty.

So, how are we doing?

So, how are we doing?

However, throughout the upheaval, grounds staff – whether volunteer or professional – have continued to work hard each day, holding sport together by ensuring pitches are ready to go at a moment’s notice. At the GMA, these challenges are the reason we felt that this year was the perfect time to launch GroundsWeek.

This inaugural celebration week was an opportunity to give all those in the industry the much-needed credit they deserve, while welcoming others into the sector. Here’s a run-down of how the sector’s doing as sport begins to unlock, and why grounds staff are so central to making sport possible.

Volunteers at the helm

The importance of outdoor exercise has been hugely emphasised as a result of Covid-19. While gyms and other indoor sport facilities have been closed, outdoor facilities have acted as a lifeline for the public to go out and exercise during this turbulent period. Grounds staff have played a pivotal role in making this happen.

Volunteers at local clubs have used their permitted daily exercise to ensure these local pitches continue to be ready to be used at a moment’s notice, giving the public a place to exercise and play. It’s no secret that sport has a transformative impact on our wellbeing – after the past year, the need to supercharge both our mental and physical health is going to be paramount. With the pandemic having had a devastating fallout on mental wellbeing, it’s essential that the public have access to outdoor sport facilities once we’re permitted to play.

After the initial national lockdown was announced last year, volunteer grounds staff had to get surfaces back to a top standard after facilities had been unused for quite some time. Volunteers had to suddenly adopt different skills and learn new ways of working. With industry guidance about how to return and when it was safe to do so, grounds volunteers across the country were able to get back out there and provide high quality, playable surfaces.

Getting the professional game back on

Professional sport resuming during the pandemic has also been a lifeline for many – something to focus on and enjoy, it has also acted as a conversation starter for many who’ve been sat at home with very little to do or talk about. While many are keen to get back to playing themselves with their local teams, friends and family, being able to watch your favourite team play on TV has been a welcome distraction from the outside world. With professional sport having the power to lift us up in times of turmoil, grounds managers and staff’s role in making that possible has been pivotal.

Some staff have worked completely on their own throughout the pandemic, without the help of volunteers or a team, yet still have managed to produce immaculate surfaces which have been televised for professional games. They’ve also had new, additional responsibilities: sanitising all equipment before and after large-scale games in huge venues – many have miraculously managed to do this single-handedly. Reduced budgets from the previous season have meant smaller renovations for many professional sport facilities, however, grounds managers and volunteers have still managed to produce top-standard playing surfaces, despite the condensed season leading professional sport grounds to be used far more often than usual, multiplying the workload for grounds managers and volunteers.

Due to the pandemic, clubs and organisations within professional sport have also had to increase the number of areas used for training to comply with safe distancing rules, with some lower league clubs having had to train at bigger stadiums to reduce risk – this has meant grounds staff have had an even bigger job to do in making sure all these areas are ready for use, time and time again.

At cricket clubs, grounds workers have had to start preparing and covering practice areas far earlier than usual – usually, cricket players would get flown overseas for international fixtures, but currently they are stuck in the UK, meaning these pitches need to be in top condition consistently.

The unsung heroes of sport

Despite the strain put on grounds managers and volunteers at a grassroots and professional level, they have continued to keep facilities in top condition so that we can continue to play after lockdown. Grounds staff are the overlooked upholders of sport, without whom, the game simply could not go ahead.

Among furloughs taking place, budget cuts and a lack of investment, as well as the shorter seasons but the same number of games on the pitches, the grounds industry has had to put more effort than ever before into keeping sport pitches playable, and have managed to do an incredible job. Without grounds staff, sports pitches would be non-existent, compromising the future of sport as we know it.

Grounds staff have also gone beyond keeping sport pitches immaculate – to giving up space at their grounds to allow for Covid-testing to take place, and local clubs have helped set up food banks as well as assisted in delivering food to the vulnerable. The grounds community has had to become more resilient than ever, sticking together in the face of unwanted criticism, and
keeping sport going through these difficult times.

Joining the sector

Despite this, we know the sector is facing a crisis – without a new generation of grounds staff and volunteers, there will be a knock-on effect both for the public wanting to get active, and on professional games. Grounds maintenance requires considerable knowledge, time and dedication to provide a pitch that meets rigorous standards set out by professional sporting bodies, with year-round attention to detail, and intensive labour to ensure surfaces get enough care.

GMA’s new research* shows that young people aren’t considering grounds management as a career, and the grounds sector is facing a significant skills gap as a result. Our research shows that 40% of the workforce is over 50, and 9% of grounds managers and volunteers will be retiring in the next five years. If things continue the way they’re going, unfortunately, 5,120 pitches across the UK could be left without a grounds person soon. However, hope is not lost: 6,000 young people are needed to join the profession, to help the turf care sector get on the road to recovery.

#GroundsWeek was a call on the nation to celebrate the vital contribution of grounds staff, while urging young sports fans to consider the profession. The week was set up to celebrate the vital role that professional grounds staff, volunteers, and the turf sector plays in making sport possible. After what has been a really difficult year for the sector and beyond, we wanted to use this celebration to showcase grounds staff and the brilliant work that they do – and have continued to do – despite sport stopping and starting. #GroundsWeek, which will continue each year, is an opportunity to celebrate our sector, and emphasise the vital role grounds staff play in driving sport forward, from grassroots to a professional level. We’re hoping sports fans and the general public have been inspired to consider volunteering at their local pitches or joining the sector as professionals in the future.

*(Data gathered from Sport England’s Active Lives report, GMA’s Sports Vital Profession Report and Back to Play)

Complete stadium branding solution

/in /by

Complete stadium branding solution: Scott MacCallum meets up with David Pritchard, Chief Commercial Officer for GroundWOW.

It was at Saltex in late 2019 that we first met. Neither of us had a crystal ball at the Show but 12 months on how is everyone at GroundWOW? Safe and well and finding a way to work…?

Amazing how quickly the year since Saltex has passed and I am pleased to report that we are in fantastic shape. As for our way of working, the team is well organised and ahead of the first lockdown, we put together a detailed plan that supported our transition to home working for as and when we’ve needed to.

Complete stadium branding solution

Complete stadium branding solution

The faith we had in our team and our processes through that period was paid back times over. Remote working during lockdown worked especially well on areas that sometimes struggle for airtime in a busy production setting.

That all sounds very positive. Does that mean you have you already reconciled the last 12 months and moved on?

Absolutely. Despite the many positives that occurred in GroundWOW during this difficult time, such as new products for the sports sector and in healthcare, I think we are all looking forward to moving on.

Looking back, what we ended up seeing was a split between organisations that were forced to wait for the pandemic ‘storm’ to pass versus others who had decided they would maintain business as usual as best they could. We saw two very different approaches to life “behind closed doors” and to be fair, both were entirely understandable. For anybody less familiar with our business, outside of core sports marking products, we manage a pipeline of development projects, some that we will deliver in to sport and others that leverage our modular technology and state of the art factory into other sectors. It is an approach we envisaged from the outset, endorsed and encouraged by our backers who are profoundly bought into the vision of our core autonomous robotic technology, and our wider RAAS (Robotics As A Service) offering. For them, that is all part of investing in a deep technology business. For us, it is this diversity of opportunity that minimises our exposure to any single sector.

Can you tell us any more about these other opportunities for your core technology?

Outside of sport, we are approached regularly with alternative use suggestions for GroundWOW’s multi-patented technology (now eight patents and counting!). A quick look through the newspapers and you can see that RAAS Technology businesses everywhere have continued to grow massively despite the pandemic.

In our case, it is easy to see how autonomous robotics might transition into transportation infrastructure or last mile delivery for example.

So, while our primary focus today is sport, it was our constant review of analogous markets that led us into discussions with the NHS in 2020. Appetite is all the way to the top of Government and as a result, we are delighted to have an offer currently under consideration for the whole of the Worldwide health care market.

Coming back to opportunity in sport, something we are regularly asked of our technology is, can it service any of our other wider needs. Well, I am pleased to exclusively announce that we’ll be unveiling something new for the sector very soon that will excite and delight everyone in sport – from the grounds crew to the Executive Board. As a self-sufficient manufacturer, we can take a project from the design phase to production readiness in literally a matter of days. But just because we can, doesn’t always mean that we will. Every idea must go via a rigorous research protocol to establish a meaningful strategic benefit, or otherwise.

How has the company grown over the last 12 months?

Commercially, we have continued to build relationships around the globe including with organisations who are either keen to deploy our technology or collaborate with us in their part of the world on one project or another. In the same way as so many others during the lockdown, we developed different ways to demonstrate our technology remotely, but hand on heart, I cannot wait to get back to more in person face to face conversations.

Team wise, we have recruited heavily over the last 12 months, building out a multi-national team of engineers and developers all based at our HQ, and we are still actively recruiting. The unwavering commitment to recruitment was also a clear signal to everybody else at GroundWOW that their livelihood was secure and the business still building proactively despite the biggest downturn in history.

Finally, with a larger team comes a larger space requirement and so we decided that we would accelerate our plans to create the Smart Factory we had envisioned from day one. We are thrilled with the result and the reactions from visitors. We occupy a large facility with an indoor test track in the middle and if you walked through the door today you could be forgiven for thinking you were in Silicon Valley rather than South Manchester.

World class teams deserve world class environments and we have taken huge steps in that direction to invest in our people and our customer journey.

Complete stadium branding solution

Complete stadium branding solution

The return of televised sport plays into your hands and I know you had big success at Cheltenham and Soccer Aid. Can you talk a little bit about those and some of the other major relationships you build during these difficult times?

Yes, Cheltenham and Soccer-Aid were like the book ends of a spring/summer period that is normally the prime time for sport in this country.

At Cheltenham, we installed for The Jockey Club’s headline sponsor (Magners) one week before the Festival and we ended up in lockdown a week after the actual event.

The Jockey Club were brilliant partners and hugely excited about new inventory facilitated by GroundWOW technology. As you might imagine, when you deliver an event of that profile, there is an inevitable spike in interest in the weeks and months that follow.

It was during Cheltenham week when Soccer Aid for UNICEF made their initial approach to ask if we would be interested to deliver pitch side branding for their main event sponsors at Old Trafford. As you now know, the original June date was postponed but we picked up in summer and delivered in September. Exactly like Cheltenham, delivering on a major stage like Old Trafford supercharges the level of inbound interest – but it is a nice problem considering these times of general uncertainty across the sector.

Relationship wise, our travel plans to certain parts of the world were put on hold. However, we found we were suddenly receiving a major level of interest from football. Typically, our discussions have been with proactive leaders looking for innovative logo and large-scale branding solutions to support their event delivery.

The other notable and enjoyable feature of our process is the sheer variety of discussions we are having with organisations who differ wildly in terms of available resources. Our technology is not cost-prohibitive and so we are able to engage prospects from all levels of sport.

What can you offer sporting events or sporting venues as revenue generating options during their televised/behind closed doors events?

This has always been the central proposition of GroundWOW, enabling a partner to drive revenue streams by printing sponsor brands and advertising logos on their real estate. Ie. sweating their asset. The main topics for discussion are either about selling pitchside real estate to matchday sponsors or in other cases, activating the pitch perimeter to drive added value for existing sponsors. We have all heard about spikes in TV audience figures and we know the value is always in fixed positions in front of the cameras.

That is what ground printed logos are.

The fact too that we run an autonomous vehicle and don’t rely on huge teams of people to carry out our work is also noteworthy given current stringent controls around stadium access.

What about opportunity outside of game day? You talk a lot about being a complete stadium solution, are these two elements related?

The main point here is that our conversations are not rooted in game day activations only. While conference and exhibition are largely stalled for now, non-game day brand activations are core GroundWOW opportunities.

In football for example, there may be 30 to 40 game days each year (depending on cup runs) but on the other 320 days, it is not uncommon for stadia owners to host multiple events every single day. In many cases, companies that hire out a venue are willing to pay for brand presence in incredible environments like stadia.

GroundWOW makes this possible, as the World’s first enterprise-wide ‘ground printer’ solution that literally anybody in the club can use. Not just the Grounds Team but also the marketing department, the sales department, the conference and exhibition team, and the charitable foundation. Teams have brought to us their own list of desired applications including end of season pitch days, stadium tours, car parks, media use, training grounds, concerts, wayfinding, grand scale art, product launches, partner films – that is what we mean when we talk about a complete stadium solution. Suddenly, the concept of a fully branded campus becomes a year-round reality.

For interested parties, what can they expect of a technology product business model?

Our business model is a really simple monthly subscription for Robot/ Software As A Service. Easiest analogy is a person’s mobile phone subscription. All relevant hardware and software are provided to the client including access to our full cloud infrastructure. How exciting is that?

You have grown the company significantly during the toughest economic downturn in our lifetime. What opportunities do you see for yourselves when we do get back to some sort of normality – whether that be in 2021 or heaven forbid, beyond that?

We feel good about where we are but we are sensitive to the proper process of emerging from lockdown safely. When the time is right, we’ll operationalise our growth plan further in sports marking and whole campus activation and we will also open offices this year in Australia and the United States. In the meantime, our new products in sport and healthcare, will continue to build value for us.

As history has shown, lots of innovative businesses have emerged and thrived as the result of a downturn exposing a need for things to change. We are looking forward with great optimism to whatever 2021 has in store. Watch this space.