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Cromer Courts Among The Best

Cromer Courts Among The Best: Cromer’s tennis players have always boasted that their 10 grass courts are amongst the best in the country – and now it is official.

Following a visit and inspection by an official from the LTA, the sport’s governing body, and an inspector from the Sports Turf Research Institute they have produced their official report which concludes that: “The grass courts at Cromer are some of the best grass courts in the UK. They are well managed, dominated by perennial ryegrass and are open for play for six months of the year. The courts and surrounds are always beautifully presented and are a credit to the grounds team.”

Cromer Courts Among The Best

The LTA consider grass court venues such as Cromer to be very important for British tennis and believe it to be vital that events are played on grass throughout the summer and that all players, but especially juniors, have the opportunity to play on grass.

The objective of the Cromer site visit was to assess the quality of the playing surfaces and suitability for holding grass court tennis competitions. The inspectors conducted agronomic assessments of the playing surfaces as well as evaluating the maintenance regimes, staff levels and available machinery and equipment. They carried out a botanical analysis, a soil analysis, which involved soil samples being analysed in the Institute’s soils laboratory, and measured both the surface hardness and the soil moisture.

Amongst the many positive comments were that “live grass cover on courts at Cromer was excellent” and they were very complimentary on the work that is done out of season by way of scarifying, over seeding and top dressing.

The association’s treasurer Martin Braybrook said: “This was a very thorough inspection and the results reflect great credit on our groundsman, Matthew Jordan and his assistant, Peter Cooper. Over the years we have had a succession of excellent groundsmen and we are delighted for Matthew to have received such a positive report.”

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John Deere Among Best Brands

John Deere Among Best Brands: John Deere has again been named among the world’s most valuable brands in an annual ranking undertaken by leading brand consulting firm Interbrand. John Deere is now ranked 88th in the Best Global Brands research announced in October 2018, rising four spots from a year ago. Interbrand estimates the John Deere brand to now be worth approximately $5.4 billion, a 12 per cent increase on last year.

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, Interbrand’s global chief executive officer. Interbrand said its brand valuation is based on three key areas – financial performance of the brand; the brand’s influence on purchase decisions; and the brand’s strength to create loyalty and sustainable customer demand.

John Deere Among Best Brands

“This recognition emphasises the success of our 70,000 employees worldwide who work each day to deliver on the company’s core values of integrity, quality, commitment and innovation,” said Samuel R Allen, Deere & Company chairman and chief executive officer.

John Deere has been included in the Best Global Brand ranking since 2011, when Interbrand estimated the value of the John Deere brand to be $3.65 billion. The Interbrand methodology was the first of its kind to be certified by the International Organisation for Standardisation requirements for monetary brand valuation.

For more information, visit: www.JohnDeere.co.uk

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