Tag Archive for: Ariens

Ariens’ New Director of Sales EMEAA

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Ariens’ New Director of Sales EMEAA: Ariens Company  can confirm the appointment of Jackie Williams to the role of Director of Sales EMEAA. She will be coming into the role to succeed John Horn, who will be retiring from the Ariens Company at the end of 2018. Jackie, who will report to Vice President of EMEAA, Darren Spencer, brings a wealth of experience to the company and will assume responsibility for sales and distribution of Ariens products through Ariens subsidiaries located in the U.K. and Norway, and Ariens fifty plus distribution partners worldwide. 

Jackie joins Ariens having built a successful career over twenty-five years in international sales and distribution management.

Ariens' New Director of Sales EMEAA

“We’re very pleased to have Jackie become part of the Ariens Company team,” says Darren Spencer, “she brings vast experience of multi-channel product sales and distribution across all continents, at an exciting time in the development of Ariens’ EMEAA expansion.”

Reporting in turn to Jackie will be Ariens European Sales Manager, Massimo Caner, Matt Wilson, UK Sales Manager and Scandinavia General Manager Frank Brenn. Jackie’s previous role was International Sales Director of Derwent, a division of ACCO UK Ltd, achieving year on year growth in sales and profitability. She holds post-graduate diplomas in Marketing, Export Marketing and Business Studies & Finance, and is a member of the Chartered Institute of Marketing.

Ariens Company is a family owned business that has built a reputation for engineering excellence, manufacturing Ariens products in the US since 1933. The fundamental principle driving the design of every Ariens product remains the same today: building hard-working, reliable tools that are passed on from generation to generation.

Ariens Company Limited manufactures the Countax and Westwood garden tractors. The business also distributes ECHO outdoor power tools and the Ariens lawn, garden and snow products through a network of UK dealers.

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Ariens Appoint Masport

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Ariens Appoint Masport: Ariens Company has announced the appointment of Masport to represent the company and the Ariens and Gravely brands in New Zealand, Australia and Oceania countries. Ariens is a family owned business manufacturing snow blowers, lawn tractors and zero-turn mowers for commercial and high end consumer markets. The US company, which has been manufacturing since 1933, acquired the Countax and Westwood garden tractor business in the UK in 2010 and formed a UK and European base.

“Ariens are delighted to secure this new partnership with Masport in the Australia and New Zealand territories,” says Darren Spencer, Ariens Company Vice President EMEA and Asia, “during our discussions it quickly became apparent that Ariens Company and Masport Ltd’s principles of doing business are well-aligned, both companies share a commitment to forming long-term partnerships and creating responsible and sustained business growth.”

Ariens Appoint Masport

The Masport business began in New Zealand in 1910 and became an iconic New Zealand brand that is renowned in both New Zealand and Australia for being a leader in lawn mowers and barbecues. Masport also supplies under its Masport and Morrison brands’ other products such as ride-on mowers, various other outdoor power equipment and barbecues.

“Masport is excited about this new relationship with Ariens to distribute and provide after sales service for their products in our home region.” says Steve Hughes, Managing Director of Masport Ltd. “We see the Ariens and Gravely brands to be a perfect match with our current portfolio of quality products and this will allow us to offer an extended and wider product line to our specialist dealer base.

“Masport are proud to be commencing a partnership with a company that is aligned with Masport’s values and we see tremendous future growth opportunities in Australia, New Zealand and the Pacific Island region for their quality line of Zero Turn machines”.

In 2017, Masport became part of the AL-KO Gardentech Group based in Germany, which enabled them to add to their product offering with items such as water pumps & robot mowers. The company has offices in New Zealand and Australia and distributes to over 45 countries worldwide.

“Masport is a highly respected distributor of high-quality power equipment with an outstanding reputation within the local dealer network for exceptional service and support,” adds Darren Spencer, “I have no doubt that Masport will provide exceptional representation of the Ariens and Gravely brands.”

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Ariens Company Announces Changes

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Ariens Company Announces Changes: Ariens Company has confirmed a number of organizational changes to the international business organization, aimed at putting more focus on the specific needs of the international market in the long-term.

“As we approach a new fiscal year, we have an opportunity to assess our business structure and make adjustments as part of our continuous improvement process,” says Larry Weyers, President, Ariens Power Equipment from their Brillion, Wisconsin HQ. “Ultimately we want to give the team control to develop the right products, for the right market, at the right time.”

Ariens Company Announces Changes

In the United Kingdom, Darren Spencer has been promoted to Vice President – EMEA and Asia. Spencer will have oversight and responsibility for all operations and business within Ariens UK and Ariens Scandinavia as well as developing business within Europe, the Middle East, Africa, and Asia.

Spencer has been with Ariens Company (through the Countax acquisition) since 1990 and has held various positions within the company.  He started as a Sales Assistant, and his career path has included roles as Operations Director, Director of Aftermarket and Distribution, General Manager for Australia and most recently as European Managing Director.

The company is also reorganizing its international business to have solid line reporting relationships directly to the businesses which they support. Accordingly, this will see the leaders in areas such as the Supply Chain, HR, Operations, Sales and Marketing report directly to Spencer.

Additionally, John Horn has decided to announce his retirement at the end of the calendar year.  During this transition, John will still partner with the Ariens UK and Ariens Scandinavia team and lead sales efforts. “We congratulate John on his upcoming retirement,” says Weyers, “and thank him for his dedication and years of service with Ariens Company.”

In the Americas, Ron Marcellus has been promoted to Senior Vice President of Sales – Americas.  In this expanded role, Marcellus will assume responsibility for growing and managing sales for North America, Central America, and South America.

“I am confident that these organizational changes and promotions will continue to position us for global success for the next fiscal year and beyond,” says Weyers.

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