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A first from Ariens

A first from Ariens: Ariens has introduced the APEX 48 RD rear discharge, petrol zero-turn mower, designed specifically for the European and UK markets. Manufacturing the APEX 48 RD with rear discharge deck shows the company’s firm commitment to their European presence, says Ariens. They will build the new model in their Oxfordshire factory.   

A rear discharge zero-turn offers the professional operator significant benefits, especially for council, local authority and amenity work. There is less risk of objects being ejected from the side and hitting pedestrians or causing damage to cars and property, which may incur compensation. The operator can also trim on either side of the deck without the need to change direction in order to avoid discharging grass cuttings on the road, pavement or flower beds. Containing the clippings behind the wheels and dropping them in the zero-turn’s path saves time and cleaning up.

A first from Ariens

A first from Ariens

The APEX 48 RD boasts the same class-leading specifications as Ariens APEX 48, but with the 122cm (48”) rear discharge deck which is fully fabricated, 10-gauge, and offers superior airflow with exceptional cutting performance. The deck lift system is foot-operated, and a spring-assisted lift allows you to adjust effortlessly between 15 cutting positions. The industry-leading solid and fully welded frame supports the overall design and an optional ROPS (Rollover Protection System) can be fitted to order. Large tyres, 55.9cm (22”) rear and 33cm (13”) front, provide solid traction and a comfortable ride. All-day comfort is also emphasised with the high-back plush seat and padded armrests. Power comes from a Kawasaki FR691 V-Twin engine and a self-adjusting belt drive minimises wear and tear with little to no maintenance required.

The APEX 48 RD comes with a 4-year or 500 hours warranty and a range of other optional accessories is available. For further information on the APEX 48 RD, contact your dealer or visit ariens-uk.com

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Ariens has the EDGE in zero-turns

Ariens has the EDGE in zero-turns: The introduction of the EDGE zero-turn mower from Ariens is a landmark in domestic lawn mowing. Manufactured in their UK factory, it reflects the engineering excellence Ariens is known for, and there can be no doubt it looks set to surpass anything else in its class.

Zero-turn mowing in the UK has been steadily growing as the alternative to the conventional lawn tractor. Intuitive, easy-to-use controls coupled with total manoeuvrability mean zero-turns work at speed to outperform most lawn tractors, cutting grass in half the time. The EDGE offers all this and more.

Ariens has the EDGE in zero-turns

Ariens has the EDGE in zero-turns

With a zero-turn, you are free to spend less time mowing and more time enjoying your garden. Driven and steered by the rear wheels via two independent transmissions, the easy control levers are all you need to drive, brake, steer and spin on the spot. Zero-turn mowing is fast. You can whizz around at 6 mph, and at the end of the mowing row do a 180-degree turn, align the deck edge with the row you’ve just cut and keep on going. You have reduced the cutting time by 50% over mowing with a lawn tractor. No more turn, reverse, turn again and straighten out and no stopping. Without a lot of forward and backward movement, the result is outstanding cut quality.

All zero-turns do this, but the EDGE brings a host of other benefits to the mowing experience. Ariens has built a tough, durable mower with a wide range of commercial style features at an affordable price. With its Ariens 635cc engine, the EDGE is powerful, but Ariens also build it for comfort. The plush, high-back adjustable seat with natural airflow enhances operator comfort while keeping you cool. Stepping aboard is easier compared to a lawn tractor. You just lift the handles and get seated. All the controls are positioned in ergonomic, easily accessible locations and mostly hand-operated, making this zero-turn simple to use and an effortless driving experience for everyone.

The EDGE comes in two versions: EDGE 34 with an 86cm (34”) cutter deck and the EDGE 42 with a 107cm (42”) deck. The commercial-style, four-point deck hanging system enhances deck stability and robustness for a premium cut quality. There is a foot-operated deck lift for simple changes of deck height. By pushing the pedal forward and using the lever you can select seven from cutting heights, from 3.8cm to 12.7cm (1.5” to 4.5”). The large 50.8cm (20”) high, 20.3cm (8”) wide rear tyres are gentle on turf, delivering excellent traction and absorbing shock on uneven ground to give a smoother, more comfortable ride.

The EDGE comes with a 2-year/150 hours warranty and a range of accessories is available. For more information, visit your local dealer or go to www.ariens.com/en-gb

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Electric performance from Ariens Zenith E

Electric performance from Ariens Zenith E: Ariens have introduced their first commercial, all-electric zero-turn mower for the UK market. The Zenith E is powered by a FusionCore lithium-ion battery system, an exclusive technology developed by Ariens. It is designed to provide the operator with a continuous cutting time of up to 5.5 hours on a full charge, and coverage of up to 62,726 sq/m (15.5 acres).

The Zenith E is built upon the fully commercial Ariens ‘Zenith’ platform, well known for its strength, durability and cutting performance. Combined with next-generation battery technology, the Zenith E is a formidable competitor to conventional commercial petrol and diesel zero-turns. It is one of the first battery-powered commercial zero-turn mowers developed by an outdoor power equipment company.

Electric performance from Ariens Zenith E

Electric performance from Ariens Zenith E

The Zenith E has all the power and performance of its petrol counterparts without the noise, vibration and exhaust. Coupled with the increased productivity of a zero-turn, it is perfect for commercial operators looking to capitalise on the growing number of ‘green’ contracts. Fully electric, the Zenith E’s FusionCore lithium-ion 56v DC battery system has four interchangeable, easily removable, sealed for life batteries, each with a 4kWh capacity. Operators can work with minimum interruption by swapping depleted batteries with fully charged ones in seconds.

Where a mix of charge levels is detected in the four batteries, the patent-pending management system prioritises how the Zenith E balances power. It will only draw from the full batteries until they reach the same level as those with less charge. Once all four are at the same charge level, the machine will draw power from them equally, thus ensuring consistent power and cutting performance throughout. The system is IP65 rated, sealed from moisture, dust and debris and is safe to use in wet conditions. Batteries can be charged in 12 hours with a standard charger or in just 5.3 hours using an optional quick charger.

The Zenith E features patent-pending spindle technology. This system is designed to protect the spindle motors from damage in the event the blade strikes a hard object, such as a manhole cover or large rock. The two proprietary hub and wheel electric motors work with a dual reduction planetary gearbox to produce an exceptional level of torque, providing the operator with the same feel and driving experience of a petrol zero-turn.

There are two configurations for the 152cm (60”) deck: side discharge and rear discharge. Both are fabricated from highly durable, 10-gauge steel. The Zenith E boasts 15 cutting positions, easily selected with a vertical pin drop and foot-operated deck lift system. The high-back, full suspension seat with padded armrests offers all-day operator comfort. The frame is an industry-leading design with large formed tubular steel chassis for durability.

The Rollover Protection System (ROPS) is fitted as standard. A range of optional accessories is available including LED lights, beacon light, mulch kit, rapid charger and an off-board charger. The Zenith E comes with a 5-year/1500 hour warranty with no hour limit on the first two years and a 3-year warranty for the batteries. For further information, please e-mail zenithe@ariensco.com , call 01844 277035 or visit the website ariens-uk.com 

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GGM offer NEW eco-friendly Mower from Ariens

GGM offer NEW eco-friendly Mower from Ariens: GGM Groundscare is delighted to announce the addition of the industry’s first removable lithium-ion battery powered zero-turn mower (ZTR) from leading US manufacturer Ariens to its range.

Ariens commercial zero-turn mowers have an excellent reputation for thriving in the toughest environments and the Zenith E is no exception. Fusing next generation battery technology with the rugged frame of a commercial grade Ariens mower, the Zenith E offers Groundscare professionals a powerful new way to lower costs and increase profitability.

GGM offer NEW eco-friendly Mower from Ariens

GGM offer NEW eco-friendly Mower from Ariens

The Zenith E ZTR mower is packed with commercial features and a large 152cm (60”) cutter deck has been designed from the ground up to ensure it delivers industry leading performance and durability without compromising operator comfort and safety.

Available with either a 60” side-discharge or rear-discharge mower deck, the new Zenith E battery model is the first Ariens machine to feature FusionCore lithium-ion battery technology. It has a number of key benefits including zero emissions and quiet operation, making the Zenith E an ideal mowing solution for commercial users in public areas without disturbance such as Hospitals and Care Homes, Schools, Universities, Organic gardens, Hotels, Holiday Parks, Public Parks and Urban Areas.

The addition of the battery powered mower demonstrates further that GGM Groundscare is continuing to deliver on its promise to become an eco-friendly organisation and its determination to offer its commercial customers environmentally sustainable mowing solutions. GGM has been selected as one of only a handful of dealers to supply the Ariens Zenith E and have invested in service training and diagnostic test equipment to enhance customer support.

The organisation, which covers the North West and Yorkshire and has depots in Colne and Haydock, already boasts an impressive record for environmental awareness. Over the lockdown period the business has taken stock and investigated ways to enhance this. This includes undertaking several new measures including investing in renewable energy, reducing energy consumption and CO2 emissions and helping improve air quality locally and is continuing to expand its fleet of electric vehicles.

Managing Director Chris Gibson said:

“Following a successful demonstration to our sales team we are really excited to bring the new, battery operated mower into our range. Not only is it environmentally friendly and in keeping with our business values, but it also offers the excellent performance that is synonymous with all our commercial products. It provides our customers with another environmentally friendly Groundscare solution; low noise and emission free mowing while still retaining its high efficiency. We’re confident this will prove hugely popular with our customers across the North West and Yorkshire”.

GGM Groundscare are now booking demonstrations of the Zenith E zero-turn mower in line with government restrictions.  To register your interest and find out how the Zenith E zero-turn mower can benefit your operations, please register your interest at https://promo.ggmgroundscare.com/ZenithE or contact Tel 01282 860444 or Email: sales@ggmgroundscare.co.uk

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Big turn out for Ariens at SALTEX

Big turn out for Ariens at SALTEX: AriensCo returned to Saltex this year with several professional zero-turn models from their range, including the new ZENITH 60 mower.

The company says the show was exceptional for its number of visitors to their stand and the quality of the leads taken, which will be passed on to the dealer network. The Ariens zero-turns also drew a great deal of attention from prospective dealers interested in selling both the professional and domestic machines.

Big turn out for Ariens at SALTEX

“We had a large number of dealers come to the stand to talk about the market for zero-turns,” says Ariens Area Sales Manager, Richard Williams, “and end-users and contractors wanting to know about the potential benefits of using the machines. It was the first time we have shown the new Zenith, which is one of the zero-turn mowers we are manufacturing in the UK.” Ariens is the only zero-turn manufacturer in Europe and made the decision to produce a number of models in Britain based on the fast-growing demand experienced over recent years.

“Users are drawn to our zero-turns for their comfort, durability and above all, cost-effectiveness,” says Richard, “their speed and large deck sizes make a very big saving in time and that in-turn contributes substantially to the cost of the machine.” These features and benefits very much apply to the all-new Ariens ZENITH 60 which is designed for the professional who wants everyday use from their mower. It offers commercial-grade features and outstanding performance with its large 152cm (60”) cutter deck and faster ground speed. AriensCo points out that this commercial quality, the durable industry-leading steel frames and high performance apply across the entire Ariens range of zero-turn mowers.

Also on show at Saltex were two new Ariens concept machines. These were very well received, enjoying a great deal of positive feedback from visitors to the Ariens stand. These machines are currently being considered for the European market. Ariens zero-turns are manufactured in their UK plant. The complete range of products, including walk-behind mowers and snow throwers, is sold through approved dealers.

For more information visit ariens-uk.com or call 01844 278800.

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Ariens Winning Dealer Meeting

Ariens Winning Dealer Meeting: Ariens Company gathered all their dealers for Countax, Westwood, Ariens and ECHO at Whittlebury Hall, Northamptonshire on the 12th September for their annual dealer meeting. The theme of the meeting was ‘Shifting Gears’ and the day was led by Darren Spencer, Vice President for EMEA and Asia, beginning with talks on the new products available early in 2019. These included the Ariens Zenith, the largest zero turn in the portfolio, aimed at the commercial market. The new Countax C40 and Westwood T40 garden tractors were also launched along with an interchangeable cassette system attachment which allows customers to scarify and sweep their garden and grounds. The new range of ECHO Lithium Ion 58V outdoor power tools was also on display for dealers to try including chainsaws, brushcutters, hedgetrimmers and an innovative walk behind 21” lawn mower. The new product introductions are in keeping with Ariens Company’s policy of ‘continuous improvement’  

Following a short introduction, the day was structured to provide dealers with ample time to demo products and to introduce useful tools to help grow their business. There were various breakout sessions, which included a Marketing Update and focus on the latest innovative marketing tools available to dealers, including the announcement of the Ariens Market Hub. The Hub is a revision of Ariens highly innovative ‘Marketing Materials Site’, a system that enables dealers to order customised marketing materials, merchandise and promotional items. At the core of this is the latest multi-brand leaflet which allows dealers to customise their own catalogues.

Ariens Winning Dealer Meeting

“This year’s dealer meeting has been a great success with excellent attendance,” says Darren Spencer, “our dealer network is at the heart of our business, so it is imperative that we provide them with a new generation of products, services and sales tools to best serve the end user.”

During the afternoon session dealers were given the opportunity to test a range of machinery including the new C40 and T40 garden tractors, the Zoom, Ikon, Apex and Zenith zero turns and the complete range of ECHO outdoor power tools.  As the UK distributor for ECHO, this was the ideal opportunity for Ariens to showcase the new 58V Lithium Ion battery series comprising hedgetrimmer, power blower and  brushcutter. Each dealer was also encouraged to show off their driving agility by entering the Zero Turn challenge for a chance to win a Supercar Driving Experience track day and the prestigious ‘Zero-turn Cup’!

During the day the Ariens Dealer Advisory Council (DAC) led a closed discussion with dealers exploring industry issues and ideas to support the dealer network. The DAC will work with Ariens Company over the coming 12 months to devise action plans to counter these issues.

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Ariens’ New Director of Sales EMEAA

Ariens’ New Director of Sales EMEAA: Ariens Company  can confirm the appointment of Jackie Williams to the role of Director of Sales EMEAA. She will be coming into the role to succeed John Horn, who will be retiring from the Ariens Company at the end of 2018. Jackie, who will report to Vice President of EMEAA, Darren Spencer, brings a wealth of experience to the company and will assume responsibility for sales and distribution of Ariens products through Ariens subsidiaries located in the U.K. and Norway, and Ariens fifty plus distribution partners worldwide. 

Jackie joins Ariens having built a successful career over twenty-five years in international sales and distribution management.

Ariens' New Director of Sales EMEAA

“We’re very pleased to have Jackie become part of the Ariens Company team,” says Darren Spencer, “she brings vast experience of multi-channel product sales and distribution across all continents, at an exciting time in the development of Ariens’ EMEAA expansion.”

Reporting in turn to Jackie will be Ariens European Sales Manager, Massimo Caner, Matt Wilson, UK Sales Manager and Scandinavia General Manager Frank Brenn. Jackie’s previous role was International Sales Director of Derwent, a division of ACCO UK Ltd, achieving year on year growth in sales and profitability. She holds post-graduate diplomas in Marketing, Export Marketing and Business Studies & Finance, and is a member of the Chartered Institute of Marketing.

Ariens Company is a family owned business that has built a reputation for engineering excellence, manufacturing Ariens products in the US since 1933. The fundamental principle driving the design of every Ariens product remains the same today: building hard-working, reliable tools that are passed on from generation to generation.

Ariens Company Limited manufactures the Countax and Westwood garden tractors. The business also distributes ECHO outdoor power tools and the Ariens lawn, garden and snow products through a network of UK dealers.

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Ariens Appoint Masport

Ariens Appoint Masport: Ariens Company has announced the appointment of Masport to represent the company and the Ariens and Gravely brands in New Zealand, Australia and Oceania countries. Ariens is a family owned business manufacturing snow blowers, lawn tractors and zero-turn mowers for commercial and high end consumer markets. The US company, which has been manufacturing since 1933, acquired the Countax and Westwood garden tractor business in the UK in 2010 and formed a UK and European base.

“Ariens are delighted to secure this new partnership with Masport in the Australia and New Zealand territories,” says Darren Spencer, Ariens Company Vice President EMEA and Asia, “during our discussions it quickly became apparent that Ariens Company and Masport Ltd’s principles of doing business are well-aligned, both companies share a commitment to forming long-term partnerships and creating responsible and sustained business growth.”

Ariens Appoint Masport

The Masport business began in New Zealand in 1910 and became an iconic New Zealand brand that is renowned in both New Zealand and Australia for being a leader in lawn mowers and barbecues. Masport also supplies under its Masport and Morrison brands’ other products such as ride-on mowers, various other outdoor power equipment and barbecues.

“Masport is excited about this new relationship with Ariens to distribute and provide after sales service for their products in our home region.” says Steve Hughes, Managing Director of Masport Ltd. “We see the Ariens and Gravely brands to be a perfect match with our current portfolio of quality products and this will allow us to offer an extended and wider product line to our specialist dealer base.

“Masport are proud to be commencing a partnership with a company that is aligned with Masport’s values and we see tremendous future growth opportunities in Australia, New Zealand and the Pacific Island region for their quality line of Zero Turn machines”.

In 2017, Masport became part of the AL-KO Gardentech Group based in Germany, which enabled them to add to their product offering with items such as water pumps & robot mowers. The company has offices in New Zealand and Australia and distributes to over 45 countries worldwide.

“Masport is a highly respected distributor of high-quality power equipment with an outstanding reputation within the local dealer network for exceptional service and support,” adds Darren Spencer, “I have no doubt that Masport will provide exceptional representation of the Ariens and Gravely brands.”

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Ariens Company Announces Changes

Ariens Company Announces Changes: Ariens Company has confirmed a number of organizational changes to the international business organization, aimed at putting more focus on the specific needs of the international market in the long-term.

“As we approach a new fiscal year, we have an opportunity to assess our business structure and make adjustments as part of our continuous improvement process,” says Larry Weyers, President, Ariens Power Equipment from their Brillion, Wisconsin HQ. “Ultimately we want to give the team control to develop the right products, for the right market, at the right time.”

Ariens Company Announces Changes

In the United Kingdom, Darren Spencer has been promoted to Vice President – EMEA and Asia. Spencer will have oversight and responsibility for all operations and business within Ariens UK and Ariens Scandinavia as well as developing business within Europe, the Middle East, Africa, and Asia.

Spencer has been with Ariens Company (through the Countax acquisition) since 1990 and has held various positions within the company.  He started as a Sales Assistant, and his career path has included roles as Operations Director, Director of Aftermarket and Distribution, General Manager for Australia and most recently as European Managing Director.

The company is also reorganizing its international business to have solid line reporting relationships directly to the businesses which they support. Accordingly, this will see the leaders in areas such as the Supply Chain, HR, Operations, Sales and Marketing report directly to Spencer.

Additionally, John Horn has decided to announce his retirement at the end of the calendar year.  During this transition, John will still partner with the Ariens UK and Ariens Scandinavia team and lead sales efforts. “We congratulate John on his upcoming retirement,” says Weyers, “and thank him for his dedication and years of service with Ariens Company.”

In the Americas, Ron Marcellus has been promoted to Senior Vice President of Sales – Americas.  In this expanded role, Marcellus will assume responsibility for growing and managing sales for North America, Central America, and South America.

“I am confident that these organizational changes and promotions will continue to position us for global success for the next fiscal year and beyond,” says Weyers.

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