Tag Archive for: AriensCo

AriensCo putting dealers in pole position

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AriensCo putting dealers in pole position: AriensCo, an industry leader in outdoor power equipment, will hold its annual dealer meeting at the legendary home of British motor racing, Silverstone on 8th September. The day will be led by the senior management team including Jochen Schneider, Executive Vice President of EMEAA and Darren Spencer, Vice President for EMEAA with all on-programme dealers for Ariens, Countax and Westwood invited.

The meeting’s theme is Pole Position and will showcase AriensCo’s new products, people and support which will put AriensCo and its dealers in pole position for the new season, and future seasons to come.

AriensCo putting dealers in pole position

AriensCo putting dealers in pole position

The annual event will give dealers the chance to learn about the exciting news for 2023 including AriensCo’s ever expanding range of petrol and battery powered zero-turns and a new commercial brand, joining the AriensCo family.

The meeting will also give dealers the chance to discover new systems that will help market their dealerships and encourage growth and Ariens Academy – a programme to educate and train dealers on its products.

This will be the first in-person dealer meeting since 2019 where, due to Covid-19 restrictions, AriensCo had to hold virtual meetings and smaller roadshows. However, despite Covid-19, AriensCo didn’t take its foot off the pedal. In fact, AriensCo continued to invest in all areas of operations, fuelling impressive growth in the UK, Europe, the Middle East, Africa and Asia Pacific.

Darren Spencer, Vice President for EMEAA is excited to finally meet dealers face to face, “While our virtual meetings and roadshow helped us through tough times, I can’t wait to see all of our dealers again in person. We’ve been working hard to deliver on new products, partnerships and systems that are going to put us and our dealers in pole position now, and in the future.”

If you’re interested in becoming an AriensCo dealer or you’d like more information, please contact: marketingdepartment@ariensco.com

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AriensCo putting dealers in pole position

/in , /by

AriensCo putting dealers in pole position: AriensCo, an industry leader in outdoor power equipment, will hold its annual dealer meeting at the legendary home of British motor racing, Silverstone on 8th September. The day will be led by the senior management team including Jochen Schneider, Executive Vice President of EMEAA and Darren Spencer, Vice President for EMEAA with all on-programme dealers for Ariens, Countax and Westwood invited.

The meeting’s theme is Pole Position and will showcase AriensCo’s new products, people and support which will put AriensCo and its dealers in pole position for the new season, and future seasons to come.

AriensCo putting dealers in pole position

AriensCo putting dealers in pole position

The annual event will give dealers the chance to learn about the exciting news for 2023 including AriensCo’s ever expanding range of petrol and battery powered zero-turns and a new commercial brand, joining the AriensCo family.

The meeting will also give dealers the chance to discover new systems that will help market their dealerships and encourage growth and Ariens Academy – a programme to educate and train dealers on its products.

This will be the first in-person dealer meeting since 2019 where, due to Covid-19 restrictions, AriensCo had to hold virtual meetings and smaller roadshows. However, despite Covid-19, AriensCo didn’t take its foot off the pedal. In fact, AriensCo continued to invest in all areas of operations, fuelling impressive growth in the UK, Europe, the Middle East, Africa and Asia Pacific. Darren Spencer, Vice President for EMEAA is excited to finally meet dealers face to face, “While our virtual meetings and roadshow helped us through tough times, I can’t wait to see all of our dealers again in person. We’ve been working hard to deliver on new products, partnerships and systems that are going to put us and our dealers in pole position now, and in the future.”

If you’re interested in becoming an AriensCo dealer or you’d like more information, please contact: marketingdepartment@ariensco.com

For the latest industry news visit turfmatters.co.uk/news

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Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

AriensCo Expands EMEAA Footprint

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AriensCo Expands EMEAA Footprint: U.S. based manufacturer, AriensCo, has expanded its presence in Europe with the acquisition of AS-Motor, on 3 May, 2021. The move is the latest demonstration of AriensCo’s commitment to its development within the European market and follows last year’s announcement of Europe’s first zero-turn production facility at their U.K. plant in Oxford.

“We’re happy to welcome AS-Motor into the AriensCo family of brands,” said Dan Ariens, Chairman & CEO of AriensCo. “The values of AS-Motor align closely with the AriensCo core values to be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity. This acquisition allows for the expansion of both companies’ reach across Europe.”

AriensCo Expands EMEAA Footprint

AriensCo Expands EMEAA Footprint

This latest acquisition expands the company’s European footprint, which also has locations in the United Kingdom and Scandinavia with a 112,000 sq ft manufacturing and distribution facility, over 150 employees, over 750 dealers across the U.K., Norway, Denmark and Sweden.

AS-Motor is a third-generation family-run enterprise and has been a quality manufacturer of professional mowing solutions for high grass and slopes since 1959. The company employs 140 people. 90% of these employees work in Germany. Approx. 55% of sales are generated in the German market and approx. 45% in the rest of the world. Headquartered in Bühlertann, Southern Germany, AS-Motor products are sold through 400 dealers in Germany, over 100 dealers in France and distributors throughout the rest of Europe and the world.

Both AS-Motors and AriensCo are experiencing continued high demand, and the broadened product portfolio complements both companies’ long-range goals. AriensCo and AS-Motor will leverage the combined European sales and marketing infrastructure to expand the reach of both brands.

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AriensCo meet Lawn Care Legends

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AriensCo meet Lawn Care Legends: AriensCo collaborated with Kawasaki Engines Europe on 30th January 2020 to host a dedicated day for lawncare professionals from the online community Lawn Care Legends.

Members of the Facebook group visited the company’s UK Headquarters in Great Haseley, Oxfordshire. The day consisted of an introduction to AriensCo, its history and the brands it manufactures and distributes. This was followed by product demos of the Ariens zero-turns, ECHO outdoor power equipment, and Countax and Westwood garden tractors, complemented by workshops on machinery maintenance from Kawasaki Engines Europe and ECHO Tools UK.

AriensCo meet Lawn Care Legends

AriensCo meet Lawn Care Legends

The attendees were given a factory tour of the new zero-turn production line – the first in Europe – giving them the chance to see precisely how Ariens zero-turns are manufactured and assembled. A series of demonstrations followed, with the opportunity to try products from the existing range of Ariens zero-turns, including IKON X, APEX, and ZENITH as well as two prototype machines.  A range of petrol and battery-powered tools were displayed in the ECHO mobile demo unit, including the new CS-2511WES chainsaw and the PB-8010  power blower as well as a selection of professional brushcutters and hedgetrimmers. These were all available for demonstration. A zero-turn challenge, with prizes for the three lowest scores, was run and saw many eager participants battling it out, manoeuvring zero-turns around a series of cones, to take the three top spots.

“The day offered the perfect opportunity to demonstrate to attendees from Lawn Care Legends that Ariens and ECHO offer a wide range of products in the outdoor power equipment and arborist marketplace for commercial operators,” said Darren Spencer, Vice President EMEA and Asia.

The day ended with a Q and A session and industry updates, with discussions amongst attendees including new products and future industry considerations for 2020.

“Events like this show the value and importance of relationships between manufacturers and end-users,” said John Ryan, founder of Lawn Care Legends, “everyone came away feeling uplifted by the experience.”

The members’ positive outlook on the Ariens zero-turns was accentuated by the demos and seeing first-hand the craftsmanship of the manufacturing at the UK factory. The same can be said for the ECHO product offering and the quality of the tools manufactured in Japan and distributed by AriensCo. There was excellent feedback from everyone who attended the day and they are excited to come back next year! If you would like further information on Ariens zero-turns visit https://www.ariens.com/en-gb/lawn-products, ECHO products visit https://www.echo-tools.co.uk/ or call 01844 278800.

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AriensCo Confirm SALTEX Launch

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AriensCo Confirm SALTEX Launch: AriensCo will be exhibiting their complete range of zero-turn mowers at Saltex 2019. On display will be the IKON-X, APEX and the all-new ZENITH for professionals, together with the ZOOM domestic zero-turn.

The Ariens IKON X is a tough, durable zero-turn packed with commercial quality features. Built with a tubular steel frame for unprecedented strength, the IKON X comes with a 11.4cm (4½”) deep fabricated deck made of 10-gauge steel. A padded high-back seat offers the operator total comfort. There’s an easy dial-operated system for cutting height selection. and a choice of 107cm (42″) or 132cm (52″) cutting widths.

AriensCo Confirm SALTEX Launch

Ariens APEX is a top-of-the-class zero-turn with commercial grade features and performance. With its industry leading steel frame design, the APEX offers durability and comfort. It comes with a 14cm (5½”) deep fabricated deck made of 10-gauge steel, with a reinforced leading edge providing the airflow to tackle tough mowing conditions. The plush, padded high back seat and armrests are designed to enhance operator comfort and reduce fatigue. The foot-operated deck lift system is simple and intuitive, providing effortless adjustment between 15 cutting positions. The APEX offers a choice of 122cm (48”) or 132cm (52”) cutting widths.

The all-new Ariens ZENITH 60 is designed for the professional looking for all day, everyday use from their mower. It’s packed with commercial grade features and provides maximum performance with its large 152cm (60”) cutter deck and faster ground speed. The steel frame supports a folding ROPS, fitted as standard, for added protection and peace of mind.

Ariens’ ZOOM is the ideal choice for those looking to mow a large lawn quickly and comfortably. It features a one-piece deck made of 12-gauge steel and intuitive foot-operated deck lift.

Ariens CE zero-turns are manufactured in their UK plant. The complete range of products, including walk-behind mowers and snow throwers, is sold through approved dealers.

Visit Ariens at stand F041 and speak to one of the sales representatives for further information on the Ariens product range. Alternatively visit ariens-uk.com or call 01844 278800.

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