Tag Archive for: Brands

Hundreds of brands commit to GroundsFest

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Hundreds of brands commit to GroundsFest: Over 100 exhibitors have booked to attend GroundsFest 2023 with more confirming their presence each week.

The event, which is the talk of the industry, will be held at Stoneleigh Park, Warwickshire on 20 and 21 September 2023.

Hundreds of brands commit to GroundsFest

Hundreds of brands commit to GroundsFest

Over 9,000 square metres of space has already been taken by a wide range of exhibitors with over 75% of allocated space accounted for as the event continues to grow.

These impressive figures are testament to just how well the show has been received by the industry. Close to 5,000 visitors, which includes grounds staff, greenkeepers, landscapers, local authorities, estate managers and contractors, have already signalled their intention to attend by registering for the GroundsFest visitor newsletter.

Attendees can expect to see hundreds of brands at the event. Some of the latest names to confirm their presence at GroundsFest include Honda, STIHL, AMS Robotics, The Pitchmark Group, KAR UK, Wicksteed Leisure, ICL, Dennis & SISIS, Shelton Sportsturf Drainage, Origin Amenity, Kress UK, EGO, Makita, Greenbest, Soil Scout, Karcher UK, Foley Grinders, RT Machinery and Etesia UK.

Commenting on Etesia UK’s decision to exhibit at GroundsFest, Managing Director Les Malin, said:

“I believe GroundsFest could be exactly what the groundscare industry needs in terms of trade shows. We have all been attending the same existing shows which have not changed for several years. Therefore, I think we should all be looking forward to something different.

“There is no such thing as too many shows in my opinion; it is more about having events that work for individual companies. We are all different, but we all want to give our customers the chance to experience something new and exciting. GroundsFest will offer exactly this.”

The indoor halls and outside areas of GroundsFest will not only feature hundreds of exhibitors and products in action, but it will also include a free-to-attend LANTRA accredited education programme, free practical training sessions, the largest retail area ever to be seen at a groundscare event, a dedicated landscaping zone, a music festival and much more.

Commenting on the event’s promising start, GroundsFest’s Event Director Christopher Bassett, said: “GroundsFest continues to grow, and the sales team are receiving new enquiries every week. We have also been upbeat about how much interest we are receiving from visitors. There promises to be a diverse visitor profile at GroundsFest this year and we can’t wait to see the magic unfold in September.”

For more information, please visit www.groundsfest.com

You can also follow GroundsFest on Twitter, Facebook and Instagram @GroundsFest for much more news, reviews and insightful views.

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SBM to bolster Baby Bio® and Phostrogen® brands

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SBM to bolster Baby Bio® and Phostrogen® brands: SBM Life Science, the group behind the iconic fertiliser brands, Baby Bio® and Phostrogen®, has announced significant investment into its marketing strategy ahead of the key spring season this year, to support its new product launches and network of retailers in 2022.

With both brands set to release new products next month, SBM will deliver a host of activity throughout 2022 to increase brand awareness, drive footfall through retailers and boost sales, strengthening their industry-leading positions in the home and garden arena.

SBM to bolster Baby Bio® and Phostrogen® brands

SBM to bolster Baby Bio® and Phostrogen® brands

Amongst the activity planned, SBM has announced the appointment of a home and garden specialist communications agency, Honest Communications, which has joined the team to manage its PR, influencer marketing and social media platforms.

Further investment includes an extensive digital advertising campaign across Google, YouTube and social media, and print advertising in key lifestyle and trade titles for both brands, whilst Phostrogen® will debut its first broadcast campaign, with TV advertisements aired across various lifestyle channels including ITV.

SBM will also launch a new in-store incentive across Phostrogen® products from March, offering consumers a variety of exciting redeemable offers once they purchase any Phostrogen product.

To support retailers, SBM will introduce a range of exciting new in-store point of sale display units to command space, attract interest and catch the eye of consumers, including archways, pallet wraps, hot spots, and gondola ends.

It comes as Baby Bio® prepares to introduce an Organic Houseplant Food, while Phostrogen® will expand its product range to include a line of new organic fertilisers, including an Organic All Purpose Food, Organic Tomato Food, Organic Lawncare Food, and Organic Ericaceous Food. The launch also coincides with the rebrand of Phostrogen®’s popular All Purpose Plant Food, which will unveil a fresh, modern look for the iconic original fertiliser.

Both Baby Bio® and Phostrogen® have decades of British heritage behind them, with the much-loved brands having helped generations of gardeners and houseplant parents reap the rewards of their horticultural efforts, establishing them as market leaders in the home and garden sector.

James Ramnought, Marketing Director for SBM Life Science commented, “This year is going to be an incredibly exciting one for Baby Bio® and Phostrogen®, with the launch of our first organic products. Our investment in a holistic marketing approach will bolster the awareness of the popular products these two iconic brands offer, whilst making noise about the new organic products.

“The combination of digital and print advertising, in-store POS, and the appointment of a PR and social media agency will drive our vision for the brands, allowing us to continue to lead the way in the market.”

For more information, please visit https://www.solabiol.com/en

Follow Baby Bio® on Instagram and Facebook, and follow Phostrogen® on Instagram and Facebook.

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Ventana LLC ready to elevate brands

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Ventana LLC ready to elevate brands: Leading Middle Eastern golf cart and machinery dealer, Ventana LLC, are ready to elevate the E-Z-GO, Jacobsen and Cushman brands after announcing a new partnership with Textron Specialized Vehicles.

The company has already impressed Textron following their work with the Ransomes portfolio, making them the leading candidates to drive these three industry leading brands forward in the United Arab Emirates and Saudi Arabia.

Ventana LLC ready to elevate brands

Ventana LLC ready to elevate brands

Ventana LLC is a subsidiary of Tanseeq Investment Group of companies – one of the largest golf and landscape-based groups in the Middle East, with headquarters in Dubai, UAE. The group recently celebrated its 20th anniversary, and with the successful construction of three major golf courses, it has established itself as a formidable player in the golf and landscape business. Ventana is the group’s trading arm, offering a wide range of golf and landscape products, including golf carts, turf machinery, irrigation, battery, chemical, and other related products.

Textron International Key Accounts Manager EMEA, LATAM, Andre Andrade, has worked with Ventana LLC on the Ransomes account and is confident they will successfully grow the brands.

“We are extremely proud to have a strong company like Ventana LLC as a distributor to our brands in the UAE and Saudi Arabia,” he began. “E-Z-GO, Cushman, Jacobsen and Ransomes are powerful market leading brands, and they are the right partner to support our efforts.

“The Middle East is an extremely important market for us, and we are making strategic changes that will continue to position ourselves as market leaders in the region. We’ve had an outstanding experience with Ventana LLC working on the Ransomes brand, and I’m excited to see that work extended into E-Z-GO and the turf machinery products.”

Ventana’s success in the Middle East is built on the ability to offer all-encompassing machinery and utility solutions to its customers. For Ventana’s General Manager, Riyad Mustafa, this partnership will allow the company to continue its customer focused approach.

“We are excited to announce our new partnership with the Textron group in the United Arab Emirates and Saudi Arabia. As an existing distributor of the Ransomes brand, Ventana LLC is delighted with the addition of the E-Z-GO, Jacobsen and Cushman brands to our portfolio. This is a testament to the success of our business and our commitment to a long-term business strategy in the region.”

“Under the wise leadership of our group chairman Mr Ahmad Al Anoohi and group CEO Mr Naser Ahmed, Ventana LLC continues to expand our customer focused business in the region; this partnership enables us to strengthen our ability to offer comprehensive product solutions and customer support to clients.”

For more information on the products please visit www.ventanallc.com

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John Deere Among Best Brands

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John Deere Among Best Brands: John Deere has again been named among the world’s most valuable brands in an annual ranking undertaken by leading brand consulting firm Interbrand. John Deere is now ranked 88th in the Best Global Brands research announced in October 2018, rising four spots from a year ago. Interbrand estimates the John Deere brand to now be worth approximately $5.4 billion, a 12 per cent increase on last year.

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, Interbrand’s global chief executive officer. Interbrand said its brand valuation is based on three key areas – financial performance of the brand; the brand’s influence on purchase decisions; and the brand’s strength to create loyalty and sustainable customer demand.

John Deere Among Best Brands

“This recognition emphasises the success of our 70,000 employees worldwide who work each day to deliver on the company’s core values of integrity, quality, commitment and innovation,” said Samuel R Allen, Deere & Company chairman and chief executive officer.

John Deere has been included in the Best Global Brand ranking since 2011, when Interbrand estimated the value of the John Deere brand to be $3.65 billion. The Interbrand methodology was the first of its kind to be certified by the International Organisation for Standardisation requirements for monetary brand valuation.

For more information, visit: www.JohnDeere.co.uk

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