Why leading brands choose SALTEX
Why leading brands choose SALTEX: SALTEX remains the cornerstone of the grounds management calendar, with many of the industry’s most respected names making it a permanent fixture. Their continued presence is a testament to the show’s enduring value as the sector’s most trusted meeting place.
From long-standing exhibitors like Dennis Mowers to global innovators such as Husqvarna, Cramer, and ISEKI UK & Ireland, brands return because SALTEX consistently delivers what matters: direct access to thousands of decision-makers and the opportunity to build lasting customer relationships.
Why leading brands choose SALTEX
This loyalty speaks volumes. SALTEX isn’t just a trade show – it’s the industry’s home. And 2025 is no exception. Here are just a few of the brands who are back again this year:
The only exhibitor to have attended every single SALTEX show, Dennis is synonymous with the event’s heritage. Trusted worldwide by elite stadia, golf, cricket and local authorities, Dennis will bring decades of engineering expertise to the NEC this November, showcasing world-leading cylinder mowers designed for pristine playing surfaces.
“We’re incredibly proud that Dennis Mowers has been part of every single SALTEX show since its inception,” said Megan Oliver, Managing Director at Dennis Mowers. “As a British manufacturer with over a century of heritage in professional mowers, SALTEX has always been an invaluable platform for us to connect with our dealers and the grounds care community.
“This year, we’re excited to show our NEW lightweight mower, alongside our renowned range of battery-powered turf maintenance machinery and cylinder mowers, which continue to set the standard for exceptional cut quality and reliability.
“To be recognised as the longest-standing exhibitor is a real honour for the Dennis team. SALTEX has played a key role in our journey and year after year it gives us the opportunity to listen to our customers, share ideas and proudly showcase British engineering at its best.”
Proudly exhibiting since 2015, Husqvarna continues to bring its pioneering robotic mowers, chainsaws and riders to SALTEX. With a history stretching back to 1689 and products sold in more than 100 countries, Husqvarna values SALTEX as the must-attend UK platform.
“Husqvarna is proud to be part of SALTEX again this year, particularly as 2025 marks our 10th anniversary of attending the event,” said Karl Hansell, Marketing Manager at Husqvarna Group. “SALTEX is a key date in our calendar because it brings the entire industry together under one roof. For us, the real value lies in the conversations we have with the decision makers on the show floor and the ability to showcase our world-leading robotics, battery solutions and other products to the people who can put them into practice. SALTEX is a vibrant, well-organised event and we’re excited to be building on that again this year.”
With more than ten years of unwavering presence at SALTEX, Cramer continues to showcase its cutting-edge, battery-first technology – strengthening its commitment to sustainable innovation in grounds care. Over the last 20 years, Cramer has redefined what cordless tools can achieve, from robust blowers to intelligent, high-performance mowers. SALTEX remains its meeting point with professionals seeking sustainable, battery-powered solutions.
John McGrady, National Sales Manager at Cramer, said: “We’re really pleased to be returning to SALTEX, bigger than ever. What we value most is the quality of the audience. The team behind the event go the extra mile to attract genuine decision-makers who are in a position to buy, and that makes all the difference for us. It’s a fantastic way to round off the year – a well-run, energising event that delivers real commercial value.”
Since 2018, ISEKI has made SALTEX a permanent part of its UK strategy. Known globally for compact tractors and mowers that combine performance with reliability, ISEKI values the show for its ability to connect with professionals across a variety of different sectors. This year, visitors can expect to see ISEKI’s latest tractors and turf-care innovations, designed with efficiency and sustainability in mind.
“ISEKI UK & Ireland is pleased to be attending SALTEX 2025, the leading event for the grounds care and turf management industry,” said Alan Prickett, Director at ISEKI UK & Ireland. “Our presence underscores our continued commitment to innovation, quality and professional engagement through the GMA and its members.
“SALTEX provides an invaluable opportunity to present the latest Iseki products and associated machinery, plus latest technological advancements to a discerning audience of industry professionals and volunteers. We look forward to sharing our products and expertise, whilst reinforcing our position as a trusted partner in delivering efficient and sustainable solutions for grounds maintenance.”
Whilst long-standing exhibitors highlight SALTEX’s trusted value, the show is equally defined by fresh ideas and first-time exhibitors. This year, several newcomers are set to turn heads with technologies that point to the future of grounds management.
Fendt leads the charge with its brand new e100 Vario electric tractor. Following the successful launch of the Fendt e100 V Vario in Europe in 2024, they have added the new e100 Vario tractor to its offering in the UK & Ireland. Delivering up to 90hp of emission-free power with rapid charging and near-silent operation, it’s a bold glimpse of how sustainable machinery is reshaping the industry.
Joining the line-up are innovators across lighting, materials and precision technology:
- LEDturebrings their expertise in high-performance outdoor lighting. Solutions trusted in demanding industrial and sports environments worldwide.
- Holcim Specialist Sandsare set to showcase their premium sands, recognised for consistency and quality across sports turf, construction and utilities.
- Cleveland Alliancesintroduce advanced ARAG sprayer components and GPS precision farming systems, already in use at Premier League clubs and leading golf venues.
With more than 400 brands on the floor, SALTEX remains a unique platform trusted by exhibitors who return year after year.
Register for FREE at www.saltex.org.uk and be in with a chance of winning a Cramer Tools Lawn Mower, complete with charger and battery, worth £2,240!
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