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The Jockey Club and GroundWOW collaboration

The Jockey Club and GroundWOW collaboration: With their vision for British horse racing to be the best in the World, The Jockey Club has taken a significant step in its pursuit of sports technology leadership by embracing artificial intelligence and robotics in its event branding activities.

As part of its delivery for The Festival™ presented by Magners, The Jockey Club commissioned GroundWOW, developers of the world’s first autonomous, full colour ground printer to create a large scale Magners Irish Cider logo in the middle of the world-renowned racecourse.

Carey Weeks, Regional Head of Partnerships South West first pitched the Magners idea to GroundWOW. “We’re always looking for new ways to innovate and drive value for sponsors and event partners. When we heard about GroundWOW being able to print on ground as easily as printing on paper, we wanted to be the first organisation in racing to deploy it”.

Tony Rhoades, Founder and CEO of GroundWOW commented “Live events are often underpinned by their sponsors plus the vision and passion of the organisers. This project instantly aligned with our mission to disrupt the sports sponsorship landscape and the opportunity to work with The Jockey Club and an iconic brand like Magners has been fantastic for the team as well as an honour for me”.

“Storms Ciara, Dennis, Ellen and Jorge on consecutive weekends forced us into a rethink of how we did this” said Weeks, “but we weren’t going to be beaten and GroundWOW stepped up with a contingency to print on artificial turf instead. Their technology tells you they aren’t about conventional thinking and they showed up prepared for any eventuality” continued Weeks.

“We are grateful to the Jockey Club and GroundWOW for offering us this innovative branding opportunity that enhances our presence and stand out at Cheltenham and further cements our role as Presenting Partner of The Festival and Title Sponsor of the Magners Gold Cup. said George Kyle, Head of Sponsorship and PR at C&C Group (owners of Magners Irish Cider)  Deploying technology and finding new ways to establish our association with The Festival among our drinkers fits with the ambition we share with The Jockey Club in our activation of The Festival™ presented by Magners”.

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EcoBunker and Capillary Concrete Collaboration

EcoBunker and Capillary Concrete Collaboration: The Bukit course at Singapore Island Country Club, originally designed by Scottish legend James Braid in 1924 is the venue for a new partnership between two of the worldʼs leading bunker technology firms. At SICC, Capillary Concrete and EcoBunker have come together to produce bunkers that are fully sealed; lined with Capillary Concreteʼs industry leading product, and with a low edge produced using EcoBunkerʼs patented synthetic solution.

Five bunkers have been built under the supervision of EcoBunker’s global installation specialist, Llewelyn Matthews on the short par three seventeenth hole of the Bukit course, which was the only hole on the course not to be included in a renovation completed in 2017. After the success of this trial work, the club intends to move forward with a similar treatment of all 80 bunkers on its Island course.

EcoBunker and Capillary Concrete Collaboration

Although the EcoBunker solution has been most commonly associated with revetted bunkers as seen typically on links courses, Capillary Concrete CEO Martin Sternberg, who was at SICC for the initial build, says that this joint offering is ideal for use in a much wider range of circumstances. “This low edge solution is ideal for courses that want dramatic reductions in the cost of bunker maintenance,” he said. “For us at Capillary Concrete, we know our product works well for the base of bunkers, but we have many clients for whom the EcoBunker edging solution is an important source of added value. Combining the two solutions produces bunkers that look good and are totally sealed and impervious to penetration.”

Richard Allen, EcoBunkerʼs CEO, said: “We have known for a long time that our solution works very well for these low edged bunkers as well as for the more traditional-looking revetted bunkers with which we are associated, but it is great to get this kind of recognition from a company of Capillary Concreteʼs status. The links between us are strengthening as evidenced by our joint portfolio and many new clubs are set to benefit as the pipeline of future similar projects grows’’

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