Tag Archive for: Dealer

Etesia UK welcomes new dealer

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Etesia UK welcomes new dealer: Etesia UK is delighted to welcome Abrey Agricultural to its vast dealer network.

The Abrey’s are originally a farming family which went into the machinery trade, and son Toby started importing specialist agricultural machinery from Austria. He did so for twelve years, before starting a groundcare division in 2012. This side of the business quickly grew, and he now supplies a variety of leading groundcare brands.

Etesia UK welcomes new dealer

Etesia UK welcomes new dealer

Etesia is the latest brand to be added to the Abrey portfolio after Toby saw it as an opportunity to grow the business.

“I’m certainly hoping to reach new customers with the Etesia machines,” he said. “I want to progress and do more work with the Cambridge colleges, and you need good brands to offer them. If you haven’t got enough in your range, then you are limited. Etesia fits a treat in this respect.

“There are also many affluent areas around here and we have customers with big gardens. They all need something bigger, stronger, and better than what they are using, and this is where Etesia comes in.”

Etesia has been leading the way in building high quality grass cutting machinery for both the professional and domestic market since 1989. Over the years the company has grown rapidly and now offers a wide range of products that include a variety of walk-behind, ride-on mowers, green technology, the popular Attila range of brush cutters and the all-new award-winning ET Lander electric utility vehicle.

Toby added that his first experience of using an Etesia machine was hugely positive.

“I originally tried an Etesia Hydro 124 diesel ride-on mower, and it was raining at the time,” he said. “It wasn’t a problem though and it picked everything up in the wet – there was no doubt about it. I didn’t have to unblock it – it unblocks itself. It is a very impressive machine.

“Another big benefit of the Etesia machines is that you can take the grass box off and put a drop chute on the back in seconds. You can’t do that on many other machines.

“The Etesia brand has a great reputation; they are very versatile, strong machines that do the job.”

Abrey Agricultural, based in Saffron Walden, Essex, will be offering the full-range of Etesia products within an approximate 30 mile radius.

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on Twitter @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK

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John Deere announces dealer expansions

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John Deere announces dealer expansions: John Deere has announced that three of its dealerships will expand to support the company’s agricultural customers across the West Midlands and mid-Wales.

Charlies Groundcare and Machinery, FAROL LTD and Tallis Amos Group LTD (TAG), will all take on new territories to offer full sales, service, and parts support to farmers and contractors within the region.

John Deere announces dealer expansions

John Deere announces dealer expansions

The move will ensure a seamless transition for John Deere customers who have been served by Rea Valley Tractors LTD (RVT) for the past 38 years. The partnership with RVT will continue until 31 October 2022.

Charlies Groundcare and Machinery – which will rebrand to Charlies Ag & Turf as a result of the change – is based at Coed y Dinas, Welshpool, and already supplies John Deere golf and turf products. The company will now add John Deere’s agricultural portfolio to its business, supporting customers west of Shrewsbury and across mid-Wales through a purpose-built agriculture facility at its Welshpool site.

FAROL will grow its business to supply and support customers in Staffordshire and Derbyshire, while TAG will represent the brand in Shropshire, east of Shrewsbury. Both businesses have already begun actively searching for premises to set up new, local dealerships, demonstrating their commitment to agricultural customers in the region.

Each business will communicate its own plans separately in the near future.

Brian D’Arcy, Agricultural Division Sales Manager, said: “Ensuring that the highest possible level of service and support continues for our customers is the main priority, and we are pleased to have been able to appoint three dealers who will quickly establish themselves in their new areas of responsibility.

“TAG, FAROL, and Charlies, are well established, successful businesses which have served John Deere customers extremely well, so I am confident that the high level of service will continue across the West Midlands and mid-Wales.

“We are grateful for the excellent partnership John Deere and RVT has maintained for the past 38 years and are thankful to the entire team at RVT for its dedication in serving our customers.”

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Nationwide dealer coverage from STAR EV in first year

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Nationwide dealer coverage from STAR EV in first year: The arrival of STAR EV, a leading global electric utility vehicles manufacturer, in the UK has achieved nationwide dealer coverage in its first year.

Reesink e-Vehicles, the UK distributor for the brand, is proud to confirm there are eight dealers stocking STAR EV alongside the company’s branches, meaning a total of 12 outlets are stockists in England, Wales, Scotland and Northern Ireland.

Nationwide dealer coverage from STAR EV in first year

Nationwide dealer coverage from STAR EV in first year

Dave French, sales manager for Reesink e-Vehicles, says it’s a fantastic start: “The response to the STAR EV brand and the range of electric transport options it brings to the UK has surpassed expectation. We knew it would prove popular, as electric vehicles are a hot topic, but people have responded particularly favourably to Reesink e-vehicles, and STAR EV as a brand.

“Like us, dealers have recognised the market for all-electric products is buoyant, as is the range of customers they appeal to. In a year we’ve seen customers from golf clubs, sports stadiums, holiday/caravan parks, private schools and estates all invest in STAR EV, appreciative of the good mileage per charge, on-board charging and extensive warranty they bring.”

The dealers bringing STAR EV to businesses across the UK are: John Osman Groundscare (North Wales), Devon Garden Machinery (South West England), Cheshire Turf Machinery (North West England), Laird Grass Machinery (Northern Ireland), Terry Harrison Machinery (South Wales), Lloyd Ltd (North England and South Scotland), Russells (North/East Midlands England) and AJ Mowers (West England). Alongside Reesink Scotland, Reesink Burwell (East Anglia and Midlands), Reesink Sheffield Park (South East) and Reesink South West and Midlands.

The STAR EV range consists of 28 electric models for all green transportation needs and features passenger vehicles of up to 23 people and small, medium and large capacity electric UTVs.

Dave continues: “There’s so much choice within the range, alongside the option to configure vehicles to the exact requirements for the job. The Capella utility vehicle series, for example, has eight different standard configurations, offering payloads from 150-670kgs and carrying up to four people as well as cargo.”

With minimal maintenance and zero emissions, these machines are dependable and cost less to own than their fuelled equivalents, often lasting three to four times as long, it’s easy to see why so many dealers are taking on the range.

To talk to Reesink e-Vehicles about STAR EV, call 01480 226800 or go online at reesink-evehicles.co.uk

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GreenMech expansions to dealer network

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GreenMech expansions to dealer network: In order to deliver improved regional service and support to customers, GreenMech have announced a series of updates across their UK dealer network.

The changes will see an extension to the existing territories of Vincent Tractors and Burdens Group, together with the appointment of B&B Tractors to provide new cover to the counties of Derbyshire and Staffordshire and Hopkins Machinery, who join the network as a Service Support dealer for South Wales.

GreenMech expansions to dealer network

GreenMech expansions to dealer network

Effective immediately, longstanding GreenMech dealers for Cornwall Vincent Tractors and Plant will be taking on additional area to accommodate new and existing customers in Devon. Vincent Tractors and Plant pride themselves on supplying the premier technology and machinery solutions to customers across the agricultural, construction and groundcare industries, operating out of three depots across Devon and Cornwall – located in Fraddon, Holsworthy and Smithaleigh.

Also expanding their territory is the Burdens Group who, in addition Lincolnshire, will now be covering the counties of Leicestershire and Nottinghamshire. With a large fleet of equipment for both sale and rental, The Burdens Group have extensive experience with customers in various sectors including agriculture and professional groundcare. Their all-encompassing client-base has embraced the GreenMech range since they took on the franchise in 2016, and with a large after-sales and service division they are well placed to support new and existing customers.

In order to develop the sales and after sales support across Derbyshire and Staffordshire, GreenMech have appointed leading agricultural machinery suppliers B&B Tractors. With a range of brands in their portfolio including Fendt, Sany and Honda, the family-run outfit are well connected to a broad client base and will be supporting the GreenMech franchise from their branches in Tideswell and Fauld.

Finally, and completing the re-shuffle, is the appointment of Hopkins Machinery, who will be acting as a Service Support dealer for South Wales based out of their branch in Wentloog, Newport.

Sales Director Martin Lucas commented, “Service is a critical part of the GreenMech offering, meaning we are always reviewing our distribution partners to ensure the very best support for our customers. We are confident that these changes will enhance our aftersales offering and extend our reach to new clients across these counties.”

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Fentons of Bourne a new Etesia dealer

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Fentons of Bourne a new Etesia dealer: Etesia UK is delighted to welcome Fentons of Bourne to its vast dealer network.

Fentons of Bourne, a local family-owned business situated between Bourne and Market Deeping, is the most recent company to join the Etesia dealer network. Supplying high-performance equipment and garden maintenance, Fentons of Bourne continues to go from strength to strength and has recently bolstered in two key areas.

Fentons of Bourne a new Etesia dealer

Fentons of Bourne a new Etesia dealer

“We have stopped domestic business and have instead decided to go down the professional and commercial route,” said Glen Bellamy, Managing Director. “In addition, we have also focussed on increasing the hire side of the business, and we feel the Etesia brand will fit nicely into both of these.”

Fentons of Bourne will be offering the full range of Etesia products in the areas of South Lincolnshire, North Cambridgeshire, and some parts within the Norfolk border.

Etesia has been leading the way in building high quality grass cutting machinery for both the professional and domestic market since 1989. Over the years the company has grown rapidly and now offers a wide range of products that include a variety of walk-behind, ride-on mowers, green technology, the popular Attila range of brush cutters and the all-new award-winning ET Lander electric utility vehicle.

“I’ve been familiar with the Etesia brand for many years, and I have been speaking to the company for about 15 years,” continued Glen. “It now felt like the ideal time to become an Etesia dealer because it fits in perfectly with everything we do.

“They are great commercial products, no one can say otherwise. The machines are well built and rightly so, they command a better price. We are looking at targeting schools and colleges, where there is a big need for products such as those from Etesia. Furthermore, many of our customers have older Etesia pedestrian mowers which could do with upgrading. We feel it is time for them to see just how far the brand has developed because they will see the benefits.”

As well as being optimistic about the products, Glen revealed that he is looking forward to working more closely with Ian Collington – Area Sales Manager for Etesia UK.

“With Ian we know his phone is always on and he is there to support us. To be honest it is nice to see that we have an area manager that still has a van with some kit in it and is prepared to get his hands dirty! That goes a long way in my book.”

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on Twitter @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK

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Yamaha and Service Dealer agreement

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Yamaha and Service Dealer agreement: Yamaha Motor Europe N.V., Branch UK is pleased to announce a Service Dealer agreement with Lister Wilder, the Reading-based distributor of Agricultural, Arboriculture, Construction, Golf and Groundcare equipment.

In 2019 Lister Wilder was appointed a Yamaha sales dealer for golf cars and light electric vehicles. Now, following the signing of this Service Dealer agreement, they will also offer service and aftersales support to ensure exemplary levels of customer care to golf courses across the south and southwest of England.

Yamaha and Service Dealer agreement

Yamaha and Service Dealer agreement

Commenting on the signing Yamaha’s Dan Palmer, Manager, Golf Cars said,

“After reviewing a number of key service areas to support the growth of our direct hire business, we introduced this new initiative, appointing Service Dealers to significantly upgrade our aftersales support to customers. Our previous business model was to provide in-house service support using mobile technicians from our service centre on the south coast.

“Now, we have a respected premium family-owned and family-run business with a reputation for impeccable service and customer care supporting our customers from their branches in Bristol, Reading, Cirencester, Guildford and Ashford.  This will enable a more efficient, effective and flexible service provision in which we aim to exceed customer expectations.

“Lister Wilder are the first of our distribution partners to sign a Service Dealer agreement and are a perfect fit, with a business philosophy reflecting the ethos here at Yamaha.”

Neil Davis, Group Service Director at Lister Wilder added,

“We partnered with Yamaha in 2019, marketing and selling golf cars and light electric vehicles. The success of our sales role for these products resulted in our appointment as ATV dealers, as well. Now, we can celebrate the award of Service Dealer status, providing a bespoke, all-encompassing service for golf course operators.

“We are delighted that Yamaha have put their trust in us to support this new strategy, enabling golf courses access to Yamaha’s product offering through their direct hire programme, which removes third party finance agreements and offers true fixed costs, together with all round support.”

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Championship treble for dealer support

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Championship treble for dealer support: Scottish John Deere dealers Thomas Sherriff & Co and Double A will complete a unique treble this summer as they provide vital tournament support for the abrdn Scottish Open at The Renaissance Club in July, the Trust Golf Women’s Scottish Open at Dumbarnie Links and the AIG Women’s Open at Carnoustie Golf Links, both in August.

This is The Renaissance Club’s third consecutive Scottish Open, with the course running an extensive John Deere equipment fleet including the new satellite guided GPS PrecisionSprayer and 2550E PrecisionCut hybrid electric greens mowers.

Championship treble for dealer support

Championship treble for dealer support

Sherriff Haddington turf sales manager Dougie Archibald arranged for the supply of additional 8000AE PrecisionCut hybrid electric fairway mowers, Gator utility vehicles and other support equipment to deputy head superintendent Jamie Aitken, who headed up the course maintenance team for the abrdn Scottish Open.

The dealership’s senior technician John Blair also spent two days before the tournament setting up the mower fleet to ensure all the machines achieved a consistently high quality finish.

Head superintendent Paul Seago says: “We are indebted to John Deere, local dealer Thomas Sherriff & Co and their respective staff for once again providing the tournament support fleet for the 2021 abrdn Scottish Open, without which we could not produce our course to the exacting standards required for hosting such a prestigious event.

“As an end user, particularly during these globally challenging times, it is reassuring to know that customer support remains a high priority at John Deere. As The Renaissance Club motto says, ‘Rare Indeed’.”

Dumbarnie Links is a new venue for the Women’s Scottish Open, and this will be the first major golf tournament hosted by Scotland’s newest golf course, which only opened for play officially at the end of May last year. The course also operates a number of E-Cut hybrid electric mowers as part of its equally extensive John Deere fleet, supplied by Double A from its main Cupar outlet in Fife.

The dealership was involved with the Dumbarnie Links project from the very beginning, and since the initial supply of John Deere equipment on loan Double A group sales manager Ross Kelly and golf key accounts manager John Bateson have been phasing in a full range of course maintenance equipment over the past three years.

“It’s simply not possible to achieve what we want to achieve without the extra machines and technical support we get from Double A and John Deere,” says Dumbarnie Links course manager Grahame Taylor. This will include additional hybrid greens, fairways and surrounds mowers plus HPX Gator utility vehicles, with John Bateson also cutting aprons throughout the tournament using a new 2750E PrecisionCut machine.

“Our team of 20 greenkeepers expands to 30 for the Open, and we need to carry out all the necessary tasks as quickly and efficiently as possible. The expanded fleet enables us to increase the mowing frequency, particularly during the tournament when there’s only a short time-frame to get the work done before the start of play. We’ll therefore have lights fitted to all the mowers, as we’ll be starting in the dark at 4.15am each day.”

Carnoustie Golf Links, known as ‘Golf’s Greatest Test’ and a flagship for innovation and sustainable golf course management, entered into a new partnership agreement with John Deere and Rain Bird in 2020. It is also taking advantage of the latest developments in precision technology, with a comprehensive equipment fleet that includes three of the first new GPS PrecisionSprayers to be sold in Europe.

The AIG Women’s Open returns after 10 years to Carnoustie for the 45th playing of the championship in 2021, with the famous Angus course becoming the fifth links venue in history to host the event multiple times.

Carnoustie Golf Links courses manager Kevin Stott says: “Reliable manufacturer and dealer support such as that provided by John Deere and Double A is very important. Hosting a major tournament such as the AIG Women’s Open requires the extra kit and manpower to help our team put that extra polish on the fairways and greens, and make maximum use of the available daylight hours.

“It comes down to the frequency and quality of cut that we need to apply across all three courses. Our primary focus is on giving golfers the very best conditions possible for them to play their best golf.

“This year, as we welcome some of the very best golfers in the world for the AIG Women’s Open, we are ensuring that Carnoustie will provide the great test that is expected from this iconic golf course and that we produce world class surfaces that will challenge every part of their game, resulting in the best all round golfer winning.”

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New Etesia dealer in Scottish Borders

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New Etesia dealer in Scottish Borders: Etesia UK is delighted to welcome Border Chainsaw and Lawnmower Services to its ever-expanding dealer network.

Border Chainsaw and Lawnmower Services, based in Earlston, Scotland, was founded in 1974 by the Cowe family. The business stayed within the family until January 2019 when it was acquired by Pearsons of Duns Ltd, who were picked as the perfect suitors for the business.

New Etesia dealer in Scottish Borders

New Etesia dealer in Scottish Borders

It was at this point that the experienced Allen Whellans was appointed as Groundcare Division Manager in a bid to increase the company’s commercial offering. Allen knew immediately where to start.

“In a previous role, I worked with dealers and end-users who had a large fleet of Etesia pedestrian mowers. They always commented on how good they were.” he said. “They never used to have any problems with them – it is that knowledge of knowing what the mowers are capable of doing that confirmed that I wanted to work with Etesia.”

Etesia UK is renowned for providing its dealer network with unrivalled support and resources – and Allen revealed that it was this reputation which further appealed to him.

“We only deal with premium brands and it was a case of looking at what Etesia offered in terms of the products but also how they work with the dealer,” he said. “Etesia is very much focused on working with dealers as opposed to online discounting. Customers want support and back-up; they want to be able to speak to someone and they want to demo the mowers.

Border Chainsaw and Lawnmower Services and Etesia have the same ethos – we want to work together for the customer – and that is the sort of partnership we are looking for.”

With immediate effect, the range of Etesia pedestrian mowers will be available from Border Chainsaw and Lawnmower Services throughout the Lothians and the Scottish Borders.

Etesia pedestrian mowers have been providing absolute efficiency, excellent ergonomics and top-quality standards. The pedestrian mowers are designed to offer unique cutting capabilities, comfort and safety at work and unrivalled reliability and productivity.

Etesia’s reputation for excellence in mowing performance has been supported by each of the 12 product families, and the qualities of ruggedness, reliability, user-friendliness, and innovation have become synonymous with Etesia.

“I particularly like the fact that they can cut and collect long wet grass,” continued Allen. “The Borders are lush areas and there is always lots of thick wet grass. The fact that that operators can get out and cut in all conditions, even in the rain, is going to be fantastic for our customers.

“These Etesia mowers just go that extra mile and therefore I am confident that they are going to significantly grow our attraction to commercial customers.”

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on Twitter @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK

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Polaris welcomes new dealer

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Polaris welcomes new dealer: Polaris has appointed Farm and Garden Machinery Ltd as an authorised Polaris dealer for Shropshire and West Midlands.

A family run business based in Bridgnorth, Farm and Garden Machinery stock a full range of Polaris utility vehicles, including the Polaris Ranger, Polaris Sportsman and Polaris Youth line-up, as well as genuine Polaris parts and accessories.

Polaris welcomes new dealer

Polaris welcomes new dealer

Set up in 2003 by Neil and Andrea Morris, Neil has over 20 years of experience servicing, repairing and selling UTVs and ATVs, and studied Agricultural Engineering at Walford Agricultural College as well as gaining valuable experience at an agricultural machinery dealer for a few years before setting up his own business with his wife Andrea. Andrea has an accountancy background and looks after the admin, marketing and accountancy side of the business.

“I grew up on a small farm in South Shropshire and I’ve always tinkered with engines and farm machinery from a young age,” said Neil Morris. “We have been looking to take on a franchise that provides reliable side by side vehicles and ATVs and Polaris is the perfect fit. The children’s range is a bonus and we’re excited to have that on offer for our customers.”

With over 18 years of experience, the team at Farm and Garden Machinery are available to repair and service customer vehicles and other machinery, and the small team of engineers can collect and repair machinery on site.

“We’re really pleased to be welcoming Farm and Garden Machinery as an official Polaris dealer,” said Richard Coleby, Polaris Britain National Sales Manager. “They are in the ideal location to serve our customers in Shropshire, Worcestershire and the West Midlands, and they offer all the right experience to provide excellent sales and support.”

Visit the Farm and Garden Machinery Ltd website here.

For more information on the Polaris Off-Road Vehicles line-up, please visit www.polarisbritain.com

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Brokenhurst Manor benefits from dealer support

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Brokenhurst Manor benefits from dealer support: Situated in the village of Brockenhurst in the New Forest National Park, Brokenhurst Manor Golf Club is one of Hampshire’s finest woodland/heathland courses. The club likes to point out that theirs is the correct and original spelling although it is pronounced the same as with the c, which was added to the railway station name in the 19th century by mistake and stuck.

The club hosted the first of last summer’s eight Rose Ladies Series tournaments, sponsored by Justin Rose. This was held in June just five weeks after re-opening following a 10-week lockdown, when the greenkeeping team was only doing essential maintenance to keep the course tidy. The idea for the series came from club member and Ladies European Tour player Liz Young, who was beaten by Charley Hull in a play-off at the inaugural event.

Brokenhurst Manor benefits from dealer support

Brokenhurst Manor benefits from dealer support

It was the pre-tournament support that club manager Kevin Light and course manager Kevan Glass received from John Deere’s local turf dealer Hunt Forest Group, particularly groundscare sales & golf specialist Andy Johnson and golf demonstrator Rob Patrick, that contributed to the decision to sign Brokenhurst Manor’s first ever fleet package deal using a John Deere Financial contract lease arrangement.

As a result, the club’s greenkeeping team now uses a 7500A PrecisionCut fairway mower, two 2653B tees & surrounds mowers, TX Turf and TE electric Gator utility vehicles, a ProGator equipped with a Charterhouse top dresser and a 5075E utility tractor on low ground pressure tyres, plus ancillary equipment including a tractor trailer, a Campey TB 220 brush and a Tru-Turf greens roller.

“Our previous five-year contract was up for renewal in the summer, and the decision to change to John Deere was influenced by a number of things,” says Kevin Light, who has been manager for three years. “Chief among these was that Andy and Rob were very forthcoming with loan machines for testing, demonstrations and tournament support. Both John Deere and the dealership did a very professional job all the way through this period and were really helpful when we needed it.”

“We’ve run John Deere tractors here for 20 years, used Gators before and know the 2653 utility mowers well, but the A Model fairway mower and the Tru-Turf roller were firsts for us,” adds Kevan Glass. “We managed to stay positive through the initial lockdown period and utilised the time as well as we could. Along with the new kit, we were able to get quite a few extra jobs done and ticked a number of boxes while we were shut.

“There are not a lot of clubs like this one, with the forest all around us – the natural beauty of the woodland feeds onto the golf course, it’s very tranquil and provides great views all the way round. However, with a clay subsoil and situated on a flood plain, it can be a hard job keeping it in top condition. Nowadays people want the full golf course experience, they don’t want tee mats and temporary greens during the winter months for example, so it’s definitely more of a challenge than it was 10 or 20 years ago.”

Since Kevin Light took over as club manager, a number of other significant changes have been made and there is a waiting list for members. “We have a great team here now, with Kevan and the greenkeepers, our bar manager Kevin Casswell and club pro Jason MacNiven, who is one of the UK’s leading club fitters, all working together rather than as separate entities,” he says.

“As a members club run primarily for our members, we know what people want to see the club evolve into. However, the whole place is a lot more social these days, and I’d like to think more welcoming to visitors. We are now looking forward to hosting another important tournament, the Brabazon Trophy Southern Qualifier, in May if permitted, and I believe the club can continue to grow and prosper, despite what we’ve all had to go through in 2020 and early 2021.”

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