Tag Archive for: Dealer

John Deere dealer Sherriff acquires Greenlay

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John Deere dealer Sherriff acquires Greenlay: John Deere agricultural and turf dealer Thomas Sherriff & Co Ltd, whose headquarters are based at Haddington in East Lothian, has bought the professional turf business of Greenlay Ltd in Cramlington, south Northumberland.

This development extends the dealership’s trading area and takes to seven the total number of Sherriff outlets serving customers from the River Forth in Scotland, down through the Borders to Durham in north-east England and reaching out west to the Cumbrian border.

John Deere dealer Sherriff acquires Greenlay

Sherriff’s head office site at Backburn in Haddington, which replaced the previous facility in Dunbar at the beginning of 2017, brought both the dealership’s agricultural and turf divisions under the same roof for the first time. The other Sherriff outlets are based at Alnwick, Coldstream, Hexham, Jedburgh and Stow.

All 17 Greenlay employees have transferred to the renamed Sherriff Cramlington business, with outlet manager Eric Pattinson continuing to lead the dealership’s experienced sales, service and parts team.

“Originally founded by David Lowes and his wife Judith in 1972 before becoming John Deere Limited’s first professional groundscare dealer in 1986, Greenlay is а well-established, successful family business,” said John Deere Limited division sales manager Chris Meacock. “We would like to thank the Lowes family and especially Geoff Lowes for their commitment to John Deere over the past 33 years – it’s great to see this positive outcome for his team.”

Sherriff managing director Colin Weatherhead added: “This is а key addition to our business and а great fit for our organisation. Following the development of our head office at Haddington as part of our overall expansion and restructuring plans, this latest acquisition represents another considerable investment in our business, allowing us to expand our geographical presence in the north-east of England and the Durham area.

“Most importantly, this means that we will now bе serving our total John Deere area of responsibility with both agricultural and turf equipment, from the Forth to Teesside and out to the Cumbrian border. It ensures that we can maintain the highest level of support to our customers in both the important business sectors of agricultural and professional turf equipment sales and service.”

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Praise for dealer conferences

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Praise for dealer conferences: The UK distributor of Ferris, Wright and Spider mowers was delighted to welcome sales representatives from 11 different dealerships in November for the first of their new UK Dealer conferences.

Delivered at the impressive venues of Haynes International Motor Museum and the RHS Garden at Wisley, over 30 representatives attended across two dates in November, with further Dealer Conferences in the pipeline for 2020.

Praise for dealer conferences

Attendees heard from all three of the premium brands, learning more about their core USPs, new innovations and future plans for each.

Hosted by the team from Machinery Imports, delegates were also able to ask questions and speak directly to staff from the brands, with guests such as Lubor Hladik, International Sales Manager for Spider, and Gerd-Jan Driessen, New Business Development Manager for Ferris.

Many dealers shared their experience of the industry over the past few seasons, as well as their opinions and experiences of the machinery that they work with.

Gerd-Jan was very positive, commenting “There was an open and constructive atmosphere, with dealers and manufacturers sharing their views, with special attention paid to current market issues, and how Ferris copes with these challenges and outperforms against the competition.”

“We definitely see the importance of close manufacturer and distributor relationships” added Spider’s Lubor. “Together with the Machinery Imports team we want to focus on dealer support to ensure all dealers are confident in offering and servicing the unique Spider product.”

Grant Buckingham, Area Sales Manager at Ernest Doe praised the event from a dealer perspective “It was a very enjoyable day. I thought the format was very good, not too technical, it was a good reminder of the attributes and selling features of the brands and models.”

As an extra thank you for attending, delegates were treated by Machinery Imports to free access to the Motor Museum and a personal guided tour of Wisley gardens at the end of each conference.

To find out more about the range of machinery available from Ferris, Wright, Spider and Jensen visit www.thwhite.co.uk/machinery-imports

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Machinery Dealer UK’s Youngest

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Machinery Dealer UK’s Youngest: Luke Mortimer, the owner of Ace Machines Limited in Milton Keynes, is the youngest member of the Cub Cadet dealer network in the UK.

Aged just 21, Luke has bought the dealership, formerly known as RGC Engineers.

Machinery Dealer UK's Youngest

He is no newcomer to the world of garden machinery and started his journey, aged 17, when he established his own business, ‘Mort’s Garden Machinery’. The company ran successfully for two years until Luke became aware of a long-established business owner looking to retire.

Luke approached the owner of RGC Engineers and agreed terms. The deal went through in December of last year and now Luke owns the company, with four members of staff by his side.   The dealership, now renamed Ace Machines, is part of Cub Cadet’s 200-plus UK dealer network.

“When I became self-employed at 17, I could take the gamble and jump into the unknown as I still lived at home. An increasing number of young people are now starting their own businesses instead of heading towards standard employment – it’s more aspirational,” said Luke. “As I’m so young, people immediately judge me on my age and think my knowledge isn’t what it should be, yet once they get talking to me, they soon realise how wrong first impressions are. I don’t think of it as an insult, it’s just that the industry is dominated by older people, it’s a barrier I’m having to break through.”

In the three short months Luke has owned his dealership, he has hired two members of staff to run his office and a further two to assist him in the workshop.

“Having a major brand like Cub Cadet is a significant benefit to the business,” he said. “They have been really good to me in my short time here. They haven’t been fazed by my age and have taken me and my business at face value, which is so encouraging. A trusting brand like them is what dealerships need, especially if they are just getting into the industry. I would say they have really helped with the success of my firm.”

Speaking on where he sees the gardening machinery industry heading, Luke added: “Over the next few years, I see the industry shifting towards robotics as millennials take more of an interest in gardening, opening up a new market.  Cub Cadet’s recent robotics training day has been invaluable. It was so in-depth and informative, and I now feel well equipped to sell this new technology to customers.”

Phil Noble, sales and technical manager for Cub Cadet, said: “It’s great to hear Luke’s story and to see how well he is getting on. It just goes to show that this industry has limitless opportunities available to all. Working with our dealers is one of the core principles for Cub Cadet, it’s a two-way partnership. If both parties work together effectively the benefits can be seen for each side. I look forward to continue working with Luke and his team.”

For more information please visit www.cubcadet.co.uk

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ISEKI Extend Dealer Coverage

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ISEKI Extend Dealer Coverage: ISEKI UK & Ireland, distributors of ISEKI compact mowers and tractors is looking to expand its dealer network over the next few years to further increase the customer service and support to end users across the UK and Ireland following an extremely successful 2018.

David Withers, Managing Director of ISEKI UK expressed his delight with the company’s performance over the last year since the direct branch opened: “Since setting up the company in January last year it has been very exciting to see the volume of dealers who would like to represent ISEKI and support our growing sales and share gain across the sectors we serve.

ISEKI Extend Dealer Coverage

“The addition of the new dealers alongside our dedicated, longstanding partners has been instrumental in driving the market share and increases in machinery sales over the last year.  We wish to continue with this for many years to come.

“Our aim is that everybody should be within 30 minutes of an ISEKI dealer as part of our strategy  to specifically target the private homeowner’s who don’t have the tendency to travel far when looking to purchase a new compact tractor or mower for their property.  We continue to have openings for dealers in some areas throughout the UK and Ireland which are still underserved.  We would be delighted to discuss opportunities with interested parties who share our commitment to excellent customer service and relationship building”.

ISEKI UK & Ireland have recently appointed four new dealers;

Farm & Garden Machinery Ltd based in Bridgnorth are an established ATV/ Quad dealer with over 25 years’ supporting their customers.  Alongside this the company has a continuously growing lawn and garden division supplying many well-known brands to their local area, the ISEKI range enables them to offer a higher range of diesel mowers to their customers.

Based in the heart of Fife ISEKI have appointed Meldrums another well-established lawn and garden machinery dealer wishing to extend their range to include a diesel mower offering.

When it comes to horticultural equipment and supplies Hereford Mower Services based in the west of the county have over 40 years’ experience, offering a comprehensive range of products they have now extended their portfolio to include ISEKI machinery.

Forth Grass Machinery are a family run business supporting their local customers near Fife with machinery, parts and service.  With the addition of the ISEKI range it enables them to reach a further customer base requiring higher specification diesel models.

Please visit www.iseki.co.uk for more information on how get in contact, request to become a dealer and join the ISEKI UK & Ireland family.

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Etesia Confirm New Dealer

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Etesia Confirm New Dealer: David Dixons has been appointed as a new Etesia dealer and will be distributing the complete Etesia product range throughout the North East of England.

Based in Hexham, Northumberland, David Dixons have been suppliers, service engineers and advisers to the arboriculture and horticulture industries in the North East of England for over 37 years.

Etesia Confirm New Dealer

The company will now be supplying the complete range of Etesia ride-on mowers, scarifiers, brushcutters, green technology and pedestrian mowers, and Julian Weightman – dealer principal at David Dixons is delighted with the announcement.

“We had a good chat about the products with Etesia, I could see the advantages that the products offer and it just went from there,” he said. “I am confident that the products are going to be popular with our land owner clients and our professional users who are wanting machines that perform day-in day-out consistently.”

Specialists in manufacturing high quality grass cutting machinery for both the professional and domestic market, Etesia’s extensive range of products have been in consistent high demand for a number of years. It is for this reason that the company’s vast dealer network continues to grow. From the UK to Ireland, Etesia dealers are providing their customers with innovative solutions for their green space requirements.

With immediate effect the range of Etesia products will be available from David Dixons in the areas of Northumberland, Gateshead, Tyne & Wear, and Middlesbrough and up to the Scottish borders.

“From our point of view as a dealership, we are interested in selling quality equipment,” said Julian. “We are interested in working with customers that we are going to be working with for 20-30 years and Etesia’s equipment is perfectly built to last and that fits very much in line with how we operate our business. We want to sell quality that will last customers a long time and do the job well and that is where Etesia comes in.

“On the face of it Etesia may appear expensive but when you look at the life you will get out of the machines – then I know that our customers will get excellent value for money.”

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on Twitter @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK. You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK.

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