Tag Archive for: Dealer

Lister Wilder win the treble at Baroness dealer awards!

Lister Wilder win the treble at Baroness dealer awards!: After a record-breaking year of growth and success, Baroness UK celebrated achievements at BTME 2025 with the return of their annual dealer awards.

For the first time, the three categories of Highest Overall Machinery Sales, Highest Growth in Machinery Sales and Salesperson of the Year we’re all won by the team at Lister Wilder!

Lister Wilder win the treble at Baroness dealer awards!

Lister Wilder win the treble at Baroness dealer awards!

The Baroness UK dealer awards were introduced to recognise the outstanding individual and team efforts across the nationwide network. While it’s fair to say that 2024 presented its share of challenges, it was Lister Wilder who emerged as the winners of all three categories – achieving the treble and clean-sweep for the very first time. Alongside the team awards for overall sales and highest growth in machinery sales, the individual ‘Salesperson of the Year’ award was presented to Lister Wilder’s David Gray.

“It was a huge surprise, and an incredible honour to find out we’d scooped all three awards” comments Phill Hughes, Sales Director for Lister Wilder. “I am especially pleased for David Gray who has championed Baroness and shown his total dedication to our golf customers over the last twelve months. This recognition goes some way to reward him for all the hard work he’s put in. Of course, we couldn’t achieve what we have without the support of Team Baroness and our aftersales departments, so we’d like to thank them all as we look ahead to another positive year.”

“All of our dealers have put in an incredible effort throughout 2024 and it becoming our best year yet would simply not have been possible without the unwavering commitment of our entire network” adds Baroness UK Sales Director Adam Butler. “We continue to strive for the very best equipment matched by world-leading backup, and we’re getting there year-on-year. The whole team at Baroness UK extend huge congratulations to David and the Lister Wilder team and thank all of our dealers and customers for their unwavering and ongoing support.”

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Fisco Farm & Garden Machinery Joins Etesia Dealer Network

Fisco Farm & Garden Machinery Joins Etesia Dealer Network: Etesia UK is delighted to announce that Fisco Farm & Garden Machinery, a long-standing family business based in Wakefield, West Yorkshire, has officially become the latest dealer for Etesia products.

The partnership marks an exciting new chapter for Fisco, enabling the company to expand its commercial product offerings while reinforcing Etesia’s presence in the region.

Fisco Farm & Garden Machinery Joins Etesia Dealer Network

Fisco Farm & Garden Machinery Joins Etesia Dealer Network

Fisco Farm & Garden Machinery has been a family-run business in Wakefield for over 60 years. Founded by Clifford Broadhead as Farmers Ironmongery Supply Co, it later expanded to meet the changing needs of the agricultural industry. Today, Fisco continues to evolve, now offering leading brands like Etesia to enhance its product range for both domestic and commercial clients.

Ryan Powala-Higgins, Manager of Fisco Farm & Garden Machinery, explained that becoming an Etesia dealer is a strategic move to grow the company’s commercial opportunities. “We are a single branch, and for a long time we were predominantly in the domestic market,” said Ryan. “But over the past few years, we’ve started to take on more commercial products to boost sales in that area. We felt like we were missing out, and that’s why we decided to take on Etesia.”

Etesia, a company known for high-quality grass-cutting equipment since 1989, has become a key player in both the professional and domestic markets. Their extensive product range includes walk-behind and ride-on mowers, brush cutters, and innovative green technology solutions, such as the award-winning ET Lander electric utility vehicle. Fisco’s decision to partner with Etesia aligns with the growing demand for reliable, high-performance commercial machinery that can handle the toughest conditions.

Ryan added that Etesia had been on their radar for some time: “We’ve known about Etesia for a while. There was a bit of a gap in our portfolio, and a lot of customers were asking about the brand. We’ve always known the products are good.”

Ryan credited Etesia UK’s Business Development Manager, Stephen Muir, for making the dealership process smooth and efficient. “Stephen came out to see us and he was very accommodating. The whole company is a pleasure to deal with. We appreciate that Etesia is willing to come and talk to us face-to-face. It’s refreshing in a time when so much business is done online.”

Part of the appeal of Etesia, Ryan explained, is their focus on mowers that perform exceptionally well in all weather conditions—especially when it comes to grass collection.

“Etesia’s ability to collect grass even in wet conditions is a key selling point for landscapers, grounds maintenance companies, and local councils,” Ryan shared. “In terms of collection, nothing beats Etesia.”

Among the products that have already caught Fisco’s attention are the Etesia Hydro 80 ride-on mower and the 18-inch pedestrian mowers, which Ryan described as “perfect machines” for their customer base. “The feedback we’ve had from clients who already own Etesia machines is overwhelmingly positive. They say these are the machines to have.”

Looking ahead, Ryan expressed enthusiasm about the future of Fisco’s partnership with Etesia. “We’re very excited about what’s to come,” he said.

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on Twitter @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK. You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK.

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Successful dealer days at Carden Park

Successful dealer days at Carden Park: Managers from some of the largest groundscare contractors in the UK and over 50 representatives from Ventrac’s UK dealer network attended demonstration days at the Carden Park Resort in Cheshire recently.

Hosted by the UK importer, Price Turfcare, the event was split into two days; the first day exclusively for contractors and the following day for the dealer staff.

Successful dealer days at Carden Park

Successful dealer days at Carden Park

This was the largest gathering of Ventrac equipment ever assembled in the UK and provided the Price Turfcare team with the opportunity to demonstrate to both groups that Ventrac is so much more than just a mower.

Both days followed a similar format with a mid-morning ‘meet & greet’ over coffee followed by a presentation on the Price Turfcare company and the Ventrac product offering from Managing Director Rupert Price. Following a light lunch, the afternoon sessions were dedicated to demonstrations of the numerous attachments in the Ventrac range and the opportunity for delegates to operate some of the equipment.

Interspersed between the demonstrations, there was the opportunity for delegates to use some of the extensive sporting facilities at Carden Park, which included axe throwing and archery. A convivial dinner completed each day.

Commenting at the conclusion of the second day, Rupert Price said,

“I was absolutely delighted with the success of the meeting. The first day was the ideal opportunity to demonstrate to the contractors present, some of them existing customers, that Ventrac is much more than a mower. It’s a multi-tool with a wide range of attachments that can add definitely add value to their business. We had eight tractor units and over 20 attachments and it was the biggest gathering of equipment we’ve ever had at one location.

“The second day was the first time, since we launched the business back in 2017, that we were able get our UK dealers together. We have had unprecedented success with this product, in fact there are now well over 400 machines operating in the UK today. Many of the dealer staff present have sold multiple machines and I wanted to remind some of the others that this a unique piece of equipment and once demonstrated, there’s a high percentage of a sale. It was also an opportunity for some fun, with axe throwing and archery proving particularly popular. Thankfully we had no casualties!

“Carden Park was the ideal venue and Peter Pattenden, the Golf Courses and Estate Manager, and his team were very accommodating in allowing us to use their facilities. They could not have been more helpful and they allowed us to use the trencher, stump grinder and power rake; pieces of equipment that are quite aggressive, enabling some of the delegates to see them in action for the first time.

“All in all, a very successful couple of days.”

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Toro U.K. Limited Hosts Exclusive Dealer Event

Toro U.K. Limited Hosts Exclusive Dealer Event: Toro U.K. Limited proudly welcomed ten of its Pro Dealers to the Toro Headquarters in Minneapolis for an exclusive event aimed at strengthening partnerships and showcasing the company’s latest innovations.

During their visit, dealers explored Toro’s advanced test facilities, where they witnessed rigorous product testing and development. The group also toured the Toro factory in Windom, gaining firsthand insights into the manufacturing processes that ensure Toro products meet the highest standards of quality and performance.

Toro U.K. Limited Hosts Exclusive Dealer Event

Toro U.K. Limited Hosts Exclusive Dealer Event

“The opportunity to connect with our Pro Dealers and provide them with a behind-the-scenes look at our operations is invaluable,” said Craig Hoare, UK Sales & Marketing Manager at Toro U.K. Limited. “We are committed to our dealers’ success, and these interactions foster collaboration and innovation.”

In addition to the informative sessions, the dealers enjoyed an exciting outing to watch the Minnesota Twins take on the Milwaukee Brewers. Dealers witnessed Toro’s long-standing partnership with the Minnesota Twins seeing in action on the pitch a large range of Toro machinery. The visit culminated with a relaxing evening cruising on Lake Minnetonka, further enhancing relationships in a casual setting.

Toro U.K. Limited is dedicated to empowering its dealers with knowledge and resources to better serve their customers. This event not only reinforced existing partnerships but also showcased the commitment Toro has to its dealer network.

For more information about Toro U.K. Limited and its products, please visit www.toro.co.uk.

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Howardson Group hosts successful dealer training event

Howardson Group hosts successful dealer training event: The Howardson Group recently brought together over 100 delegates from their dealership network across the UK, Europe and the Far East, over a three week period which proved to be an invaluable opportunity for all involved.

Held at the picturesque Morley Hayes Golf Club in the Derbyshire countryside and Derby County Football Club’s training ground, the events showcased the company’s extensive portfolio of product groups, including Dennis, Hunter Grinders, Lloyds SISIS and Syn-Pro.

Howardson Group hosts successful dealer training event

Howardson Group hosts successful dealer training event

The agenda for the event was packed with informative sessions, including sales and product training that delved deep into the benefits and features of the Howardson Group’s products for end-users. Attendees gained insight into future developments and had the chance to network and share experiences with other like-minded individuals.

One of the standout features of the event was its “hands-on” approach, allowing attendees to interact directly with the equipment. This approach, covering both new and existing key products, was aimed at enhancing their understanding of the Howardson Group product ranges.

Attendees were also invited for a behind-the-scenes factory tour, where all the products are manufactured, and gave them the chance to see first-hand some of the recent investments. The group were also given rare access to the All British Precision factory where components for the machines are meticulously produced on site in Kirk Langley.

Howardson Group hosts successful dealer training event

Howardson Group hosts successful dealer training event

Feedback from those who attended the event was overwhelmingly positive. Robert Snedden from Thomas Sherriff commented, “Brilliant, well-organised, and above all, slick. We have looked at 37 machines, spoke about them all and learnt a lot. The timing was perfect, the content was perfect, and I couldn’t fault it at all.”

Jim Clarke from Jim Clarke Fine Turf Machinery said, “I’ve really enjoyed the event and seen a lot of machinery that we wouldn’t have normally seen. It has been a great experience.”

Andy Melville, Commercial Director at GGM Groundscare, highlighted the value of hands-on training, stating, “The event has been very useful, very informative. It is great to physically see the machines in action. It gives you the opportunity to see what they can actually do, rather than just look at a brochure and read some specification.”

Overall, the event was a resounding success, providing attendees with valuable insights, networking opportunities, and a first-hand experience of the Howardson Group’s impressive range of products. With such positive feedback from attendees, the Howardson Group looks forward to hosting similar events in the future, continuing to support and empower their dealer network.

For further information visit www.howardsongroup.com

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