Tag Archive for: Dealer

Machinery Dealer UK’s Youngest

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Machinery Dealer UK’s Youngest: Luke Mortimer, the owner of Ace Machines Limited in Milton Keynes, is the youngest member of the Cub Cadet dealer network in the UK.

Aged just 21, Luke has bought the dealership, formerly known as RGC Engineers.

Machinery Dealer UK's Youngest

He is no newcomer to the world of garden machinery and started his journey, aged 17, when he established his own business, ‘Mort’s Garden Machinery’. The company ran successfully for two years until Luke became aware of a long-established business owner looking to retire.

Luke approached the owner of RGC Engineers and agreed terms. The deal went through in December of last year and now Luke owns the company, with four members of staff by his side.   The dealership, now renamed Ace Machines, is part of Cub Cadet’s 200-plus UK dealer network.

“When I became self-employed at 17, I could take the gamble and jump into the unknown as I still lived at home. An increasing number of young people are now starting their own businesses instead of heading towards standard employment – it’s more aspirational,” said Luke. “As I’m so young, people immediately judge me on my age and think my knowledge isn’t what it should be, yet once they get talking to me, they soon realise how wrong first impressions are. I don’t think of it as an insult, it’s just that the industry is dominated by older people, it’s a barrier I’m having to break through.”

In the three short months Luke has owned his dealership, he has hired two members of staff to run his office and a further two to assist him in the workshop.

“Having a major brand like Cub Cadet is a significant benefit to the business,” he said. “They have been really good to me in my short time here. They haven’t been fazed by my age and have taken me and my business at face value, which is so encouraging. A trusting brand like them is what dealerships need, especially if they are just getting into the industry. I would say they have really helped with the success of my firm.”

Speaking on where he sees the gardening machinery industry heading, Luke added: “Over the next few years, I see the industry shifting towards robotics as millennials take more of an interest in gardening, opening up a new market.  Cub Cadet’s recent robotics training day has been invaluable. It was so in-depth and informative, and I now feel well equipped to sell this new technology to customers.”

Phil Noble, sales and technical manager for Cub Cadet, said: “It’s great to hear Luke’s story and to see how well he is getting on. It just goes to show that this industry has limitless opportunities available to all. Working with our dealers is one of the core principles for Cub Cadet, it’s a two-way partnership. If both parties work together effectively the benefits can be seen for each side. I look forward to continue working with Luke and his team.”

For more information please visit www.cubcadet.co.uk

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ISEKI Extend Dealer Coverage

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ISEKI Extend Dealer Coverage: ISEKI UK & Ireland, distributors of ISEKI compact mowers and tractors is looking to expand its dealer network over the next few years to further increase the customer service and support to end users across the UK and Ireland following an extremely successful 2018.

David Withers, Managing Director of ISEKI UK expressed his delight with the company’s performance over the last year since the direct branch opened: “Since setting up the company in January last year it has been very exciting to see the volume of dealers who would like to represent ISEKI and support our growing sales and share gain across the sectors we serve.

ISEKI Extend Dealer Coverage

“The addition of the new dealers alongside our dedicated, longstanding partners has been instrumental in driving the market share and increases in machinery sales over the last year.  We wish to continue with this for many years to come.

“Our aim is that everybody should be within 30 minutes of an ISEKI dealer as part of our strategy  to specifically target the private homeowner’s who don’t have the tendency to travel far when looking to purchase a new compact tractor or mower for their property.  We continue to have openings for dealers in some areas throughout the UK and Ireland which are still underserved.  We would be delighted to discuss opportunities with interested parties who share our commitment to excellent customer service and relationship building”.

ISEKI UK & Ireland have recently appointed four new dealers;

Farm & Garden Machinery Ltd based in Bridgnorth are an established ATV/ Quad dealer with over 25 years’ supporting their customers.  Alongside this the company has a continuously growing lawn and garden division supplying many well-known brands to their local area, the ISEKI range enables them to offer a higher range of diesel mowers to their customers.

Based in the heart of Fife ISEKI have appointed Meldrums another well-established lawn and garden machinery dealer wishing to extend their range to include a diesel mower offering.

When it comes to horticultural equipment and supplies Hereford Mower Services based in the west of the county have over 40 years’ experience, offering a comprehensive range of products they have now extended their portfolio to include ISEKI machinery.

Forth Grass Machinery are a family run business supporting their local customers near Fife with machinery, parts and service.  With the addition of the ISEKI range it enables them to reach a further customer base requiring higher specification diesel models.

Please visit www.iseki.co.uk for more information on how get in contact, request to become a dealer and join the ISEKI UK & Ireland family.

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Etesia Confirm New Dealer

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Etesia Confirm New Dealer: David Dixons has been appointed as a new Etesia dealer and will be distributing the complete Etesia product range throughout the North East of England.

Based in Hexham, Northumberland, David Dixons have been suppliers, service engineers and advisers to the arboriculture and horticulture industries in the North East of England for over 37 years.

Etesia Confirm New Dealer

The company will now be supplying the complete range of Etesia ride-on mowers, scarifiers, brushcutters, green technology and pedestrian mowers, and Julian Weightman – dealer principal at David Dixons is delighted with the announcement.

“We had a good chat about the products with Etesia, I could see the advantages that the products offer and it just went from there,” he said. “I am confident that the products are going to be popular with our land owner clients and our professional users who are wanting machines that perform day-in day-out consistently.”

Specialists in manufacturing high quality grass cutting machinery for both the professional and domestic market, Etesia’s extensive range of products have been in consistent high demand for a number of years. It is for this reason that the company’s vast dealer network continues to grow. From the UK to Ireland, Etesia dealers are providing their customers with innovative solutions for their green space requirements.

With immediate effect the range of Etesia products will be available from David Dixons in the areas of Northumberland, Gateshead, Tyne & Wear, and Middlesbrough and up to the Scottish borders.

“From our point of view as a dealership, we are interested in selling quality equipment,” said Julian. “We are interested in working with customers that we are going to be working with for 20-30 years and Etesia’s equipment is perfectly built to last and that fits very much in line with how we operate our business. We want to sell quality that will last customers a long time and do the job well and that is where Etesia comes in.

“On the face of it Etesia may appear expensive but when you look at the life you will get out of the machines – then I know that our customers will get excellent value for money.”

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on Twitter @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK. You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK.

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Kubota’s New Dealer Managers

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Kubota’s New Dealer Managers: Kubota (U.K) Ltd is delighted to announce the appointment of two new dealer managers in the Groundcare and Parts business units. The new appointments demonstrate Kubota’s continued commitment and investment to its dealer development aspirations and will provide additional support to the existing dealer and distributor network.

The new Groundcare Dealer Manager, Phil Catley, joins in the role of Dealer Manager – Southern region for the Tractor and Groundcare division. Phil joins the company from Stiga Ltd, one of the largest European manufacturers of garden and groundcare machinery, where he was previously Area Sales manager.

Kubota's New Dealer Managers

Phil brings with him an impressive wealth of experience, particularly in building and maintaining large dealer networks extending throughout the South West, South Wales, Mid Wales and the West Midlands as well as skills in building strong relationships and maintaining excellent profit margins. Ahead of joining Kubota, Phil has also previously worked for Etesia, a European manufacturer of Groundcare machinery and Sharnford Horticultural, a garden machinery and Groundcare dealer in Leicestershire.

On his appointment, Phil commented “Kubota has a prominent reputation as a market-leading manufacturer of Groundcare, Agricultural and Construction Equipment solutions and I am looking forward to putting my experience to good use at the company. I am excited to finally be a part of the team and look forward to using my knowledge and experience to further develop Kubota’s dealer network.”

In a new role for Kubota, Rob Williams has joined the company as Northern England, Scotland and Northern Ireland Dealer Manager, for Parts. His prime responsibilities will be to support the Kubota dealer and distributor network specifically covering the North of England, Scotland and Northern Ireland.

Rob has an extensive amount of experience and industry knowledge after holding previous roles at Ifor Williams Trailers, Saville Tractors and Landmec. Over the past five years, Rob has been working for the international agriculture equipment manufacturing company, Kverneland UK, developing a successful parts business for the company. His past experience also includes working for Morris Lubricants in the North of England, where Rob played a pivotal role in supporting and developing their oil and lubricant business.

Speaking about his new appointment Rob said: “I am looking forward to starting my new position at global manufacturer Kubota UK. My role will be to continue to support and develop the Parts dealer and distributor network, where my previous experience and established connections will be invaluable.”

David Hart, Managing Director of Kubota UK commented: “We are delighted to welcome both new Dealer Managers to the business. Their expertise and industry knowledge will be instrumental to Kubota’s commitment to continuing to invest and expand our existing dealer and distributor network and we are excited to have them on board”.

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Sharrocks Become Pellenc Dealer

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Sharrocks Become Pellenc Dealer: Pellenc’s exclusive distributor for the UK and Ireland, Etesia UK, has announced Sharrocks as a new dealer for Pellenc’s battery-powered equipment.

Current Etesia dealer Sharrocks, a family owned business who specialise in the supply of machinery for agriculture, grass care and other land management requirements, will now be distributing Pellenc battery powered equipment to the areas of Birmingham, Shropshire, Staffordshire, South Lancashire, Merseyside, Greater Manchester and Cheshire.

Sharrocks Become Pellenc Dealer

Pellenc was the world’s first manufacturer to introduce lithium-ion technology in portable power tools. This innovative technology, which combines an electric motor and a revolutionary battery, has quickly become a viable solution for those seeking the benefits of green technology without comprising on power.

Light, odourless, noise-free, with no starting problems and enough power to enable professional users to work for a full day on a single charge, it’s no wonder more and more professional users are turning to Pellenc. It is an attractive alternative to those who have, for a number of years, been relying on fuel based machinery – and machinery dealerships, such as Sharrocks, have started to see a rising demand for battery powered equipment.

Pellenc has developed the most comprehensive range on the market leading the way in terms of performance, lightness and durability. The extensive product range features an impressive portfolio – from chainsaws, pole saws and hedge cutters to grass strimmers, brushcutters and mowers.

Not only will users be able to comfortably achieve a full day’s work without having to re-charge the battery but they will see a huge amount of savings by eliminating the necessity of purchasing fuel. Furthermore, users will be contributing to protecting the environment by reducing the consumption of fossil fuels and noise pollution.

Sharrocks managing director James Sharrock is delighted with the new dealer agreement and believes that Pellenc equipment could well be the future.

“We are taking Pellenc on-board for the first ever time and I’m really excited about it,” he said. “We have been trialling the Pellenc products and have evaluated them over three months and for us it is the future of electric powered commercial equipment. They are astounding products and they complement the Etesia products so well.”

The complete range of Pellenc equipment is now available for both hire and purchase from Sharrocks, who will also take on responsibility for all parts, servicing and warranty for current users.

For further information, please contact Etesia UK on 01295 680120 or visit www.pellencuk.com

You can also follow Pellenc on Twitter and Instagram @PellencUK for much more news, reviews and insightful views.

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GreenMech’s New Dealer Cover For Devon & Somerset

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GreenMech’s New Dealer Cover For Devon & Somerset: Europe’s top-selling wood chipper manufacturer GreenMech have announced a rearrangement of their dealer cover in Devon and Somerset. As from 14th November, Andrew Symons Ltd will be handing sales and support for Devon, with dedicated GreenMech specialists operating out of three depots.

Stocking a wide variety of equipment for agricultural, construction, gardening and groundcare applications, family-run Andrew Symons Ltd have over 30 years of experience offering sales and support for a number of leading brands. The groundcare team headed up by Simon Newsome at the Crediton depot, alongside Lee Hatter at South Molton and Dave Daniel at Holsworthy, will become GreenMech product specialists. Their knowledge, backed up by a fully trained service department, will see the GreenMech product reach a range of customers including holiday parks, golf course, municipal areas and much more.

GreenMech's New Dealer Cover For Devon & Somerset

Commenting on their appointment, Dealer Principle Andrew Symons said, “We are extremely proud to be appointed the new GreenMech dealer for the Devon area. We feel GreenMech offer a superb range of products that complement our existing portfolio and will suit both professional and domestic users. We are also pleased to support them as a British Manufacturer, and as a market leader, which will benefit both us and our existing and future customers.”

Completing the rearrangement, existing GreenMech dealer New Forest Farm Machinery, will be extending their territory to cover Somerset. Having picked up the GreenMech franchise in May 2017 for the Hampshire and Dorset areas, they will now offer sales and support for customers in Somerset, operating out of their new dealerpoint in Sparkford, Wincanton.

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ISEKI Dealer Thrilled With Results

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ISEKI Dealer Thrilled With Results: Llyn ATV in North Wales signed up with ISEKI in the late spring of 2018 after a review of what product lines they could add to their portfolio that would suit their customers’ needs for diesel mowers and small tractors.

Will Owen the manager of Llyn ATVs commented “ the grass conditions here in North Wales are so lush due to the amount of rain we get and most manufacturers products simply will not cope with these difficult conditions when cutting and collecting” Will went on “ when we tried the ISEKI products we were amazed as to how well they coped with the conditions and we sold our initial stock in the first few weeks, getting an order from every demonstration that we did”

ISEKI Dealer Thrilled With Results

David Withers, Managing Director of ISEKI UK, when asked about the Llyn ATV success story added his thoughts “We are pleased, but not surprised, that Will has had the success he has, many dealers are finding that the ISEKI range fits very nicely above the petrol powered variants that they already sell and meets the more demanding customers’ expectations” he added “ ISEKI mowers are the best cut and collect units available and combined with a strong line up of compact tractors the range can be a real game changer for dealers around the UK”

For more information, visit: www.iseki.co.uk

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Ariens Winning Dealer Meeting

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Ariens Winning Dealer Meeting: Ariens Company gathered all their dealers for Countax, Westwood, Ariens and ECHO at Whittlebury Hall, Northamptonshire on the 12th September for their annual dealer meeting. The theme of the meeting was ‘Shifting Gears’ and the day was led by Darren Spencer, Vice President for EMEA and Asia, beginning with talks on the new products available early in 2019. These included the Ariens Zenith, the largest zero turn in the portfolio, aimed at the commercial market. The new Countax C40 and Westwood T40 garden tractors were also launched along with an interchangeable cassette system attachment which allows customers to scarify and sweep their garden and grounds. The new range of ECHO Lithium Ion 58V outdoor power tools was also on display for dealers to try including chainsaws, brushcutters, hedgetrimmers and an innovative walk behind 21” lawn mower. The new product introductions are in keeping with Ariens Company’s policy of ‘continuous improvement’  

Following a short introduction, the day was structured to provide dealers with ample time to demo products and to introduce useful tools to help grow their business. There were various breakout sessions, which included a Marketing Update and focus on the latest innovative marketing tools available to dealers, including the announcement of the Ariens Market Hub. The Hub is a revision of Ariens highly innovative ‘Marketing Materials Site’, a system that enables dealers to order customised marketing materials, merchandise and promotional items. At the core of this is the latest multi-brand leaflet which allows dealers to customise their own catalogues.

Ariens Winning Dealer Meeting

“This year’s dealer meeting has been a great success with excellent attendance,” says Darren Spencer, “our dealer network is at the heart of our business, so it is imperative that we provide them with a new generation of products, services and sales tools to best serve the end user.”

During the afternoon session dealers were given the opportunity to test a range of machinery including the new C40 and T40 garden tractors, the Zoom, Ikon, Apex and Zenith zero turns and the complete range of ECHO outdoor power tools.  As the UK distributor for ECHO, this was the ideal opportunity for Ariens to showcase the new 58V Lithium Ion battery series comprising hedgetrimmer, power blower and  brushcutter. Each dealer was also encouraged to show off their driving agility by entering the Zero Turn challenge for a chance to win a Supercar Driving Experience track day and the prestigious ‘Zero-turn Cup’!

During the day the Ariens Dealer Advisory Council (DAC) led a closed discussion with dealers exploring industry issues and ideas to support the dealer network. The DAC will work with Ariens Company over the coming 12 months to devise action plans to counter these issues.

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ISEKI’s Dealer Network Expansion

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ISEKI’s Dealer Network Expansion: ISEKI have announced that Medland, Sanders & Twose (MST) have joined their dealer network after making the switch from a competitive tractor brand.

MST are a well-known and established dealer trading through Devon, parts of Cornwall and parts of Somerset with depots in Tiverton, Lee Mill and Yeovil. Their joining ISEKI complements the exiting dealer network and will give customers even more reason to buy ISEKI products.

ISEKI's Dealer Network Expansion

Nigel Godefroy,  Director of MST Group commented “We are delighted to have the opportunity to serve our customers with the ISEKI product range, having been with a competing brand for the last 40 years we were concerned that this might be a big upheaval for us and our customers, but the transition has been really smooth and we have already had customers change orders from our previous brand to ISEKI”

David Withers, Managing Director of ISEKI expressed his pleasure with MST joining ISEKI “it is great to have MST on board and look forward to working with them in the future. Since launching the company in January this year it has been very encouraging to see the volume of dealers who would like to represent ISEKI and benefit for our growing sales and share gain across the sectors we serve” he went on to say “we continue to have openings for dealers in some areas and are happy to discuss opportunities with interested parties who share our commitment to Customer service and relationship building”

Dealers interested in representing ISEKI should contact ISEKI UK at sales@iseki.co.uk  or call 01473 599266

For more information, visit: www.iseki.co.uk

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New TYM Tractors Dealer

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New TYM Tractors Dealer: TYM Tractors has welcomed Rafferty Newman in East Hampshire to its dealer network, and in doing so doubles TYM’s coverage to the groundscare market in the West Sussex area.

It’s not one of the biggest counties in the country, but Sussex has plenty of agricultural and groundscare customers, including private estates, smallholdings and farms in need of a compact tractor, says Mick Challen, owner of the 50-year-strong Rafferty Newman.

New TYM Tractors Dealer

“There was a demand to meet in our area. Tractors have been part of our range in the past and after hearing about TYM’s reputation for quality, we got in touch with its distributor Reesink Turfcare and joined forces with them.

“Often customers come into the shop without knowing exactly what kind of product they’re after but knowing the tasks they need it for. We’ve previously offered tractors but more recently, while we’ve been specialising in UTV and ATV vehicles, there have been times when customers’ tasks have called for more than a vehicle – for front loaders or PTOs.”

Now Mick can cater to these needs again, as he explains: “We now stock the excellent value TS25 with HST and loader, along with the popular T353 manual tractor and mid-duty T433 roll bar tractor, as we thought these would most appeal to our customer-base – clearly we were right as the latter has already sold! It’s great to know we can cater to any of our customers’ needs and order in any tractor from the TYM range, ranging from 25-105hp.”

Scott Turner, southern regional sales manager at Reesink Turfcare, comments on the new partnership: “There’s enough of a demand for TYM in Sussex to warrant two dealers meeting it and the appointment of Rafferty Newman ensures sufficient coverage in the area. There are a good many reasons why Rafferty Newman has such a strong, loyal customer-base and we are very glad to entrust them with the TYM brand by welcoming them to our ever-expanding dealer network.”

For more information, visit: reesinkturfcare.co.uk

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