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John Deere Management Changes

John Deere Management Changes: John Deere has announced an important change to its European senior management team, effective from 1st January 2019.

Dennis Docherty has been appointed vice-president, agriculture & turf sales and marketing for Europe, North Africa and the Near & Middle East. He succeeds Christoph Wigger, who has been appointed vice-president, global crop care platform for Deere’s worldwide Agriculture & Turf Division.

John Deere Management Changes

Since Denny Docherty joined John Deere in 1998 he has held numerous roles with increasing responsibilities in sales, strategic planning and marketing for both key divisions of Deere & Company, Construction & Forestry and Agriculture & Turf.

In his most recent role as director, ag & turf global marketing, Denny has overseen global planning focused on an innovative product and production system portfolio. The most prominent products launched under his leadership include the new 5R Series, 6230R & 6250R, 8400R and 9RX Series tractors, in response to European customer requirements. Most recently, the launch of the 9000 Series self-propelled forage harvester range is another example of his customer-centric leadership approach.

In his new role, Christoph Wigger will focus on expanding the company’s crop care portfolio with special emphasis on precision agriculture, as John Deere seeks to further grow its global leadership position in this area. Chris will also define growth strategies for recently acquired companies such as PLA, Mazzotti and King Agro, and drive the introduction of Blue River’s precision farming technology.

John Deere Management Changes

Chris Wigger joined John Deere in 1991 and has held several roles of growing responsibility in sales and marketing. For the past 11 years he has led the successful transformation of John Deere’s sales & marketing organisation as well as the Dealer of Tomorrow strategy in Europe, the CIS, North Africa and the Near & Middle East.

For more information, visit: www.JohnDeere.co.uk

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New John Deere Mower At BTME

New John Deere Mower At BTME: Boasting the same advanced technology as John Deere’s award-winning A Model family of fairway, rough and trim & surrounds mowers, the new 6000A Series PrecisionCut fairway machines will be launched at BTME 2019 in Harrogate next January and will be available from UK and Irish dealers in the spring.

Based on a three-wheel drive, smooth tyre configuration, the 6080A, 6500A and 6700A five-gang cylinder models have been introduced to meet a specific customer need for improved budget control, while still delivering a mower designed for the rigours of fairway applications.

New John Deere Mower At BTME 2019

“With tight operating budgets and increasing labour costs, many customers need a more cost-effective solution to get the job done,” says John Deere’s European turf sales & marketing manager Carlos Aragones. “With this in mind, we challenged ourselves to design a machine that can still boost productivity and maintain quality of cut while keeping costs down, and we’ve done that with these new 6000A Series mowers.”

All three models utilise a powerful 24.7hp (18.4kW) diesel engine, and boast several other premium performance and comfort features. Just like the existing John Deere A Model range, these latest mowers offer exceptional cut quality, even on slopes, thanks to the standard LoadMatch system, while the innovative eHydro transmission eliminates linkages between the foot pedals and the hydrostatic pump.

Cutting widths are 2.03m (80in) on the 6080A and 2.54m (100in) on the 6500A and 6700A, with a choice of 46 or 56cm (18 or 22in) QA5 5in or QA7 7in diameter cutting units depending on the model. In addition, the 8mph (12.9kph) mowing speed allows operators to cut larger areas in less time.

As with all A Model machines, the new fairway mowers also feature the innovative TechControl display with password-protected controls. TechControl allows course managers or technicians to enter a range of commands, including mowing, turning and transport speeds as well as service intervals, while also providing on-board service diagnostics, to give complete and consistent control over cutting performance and quality.

The established frame design provides strength and durability, and a high quality cut is maintained in undulating terrain thanks to a rear-attaching yoke on the cutting units. Combined with the standard GRIP all-wheel drive traction system, these features allow the mowers to climb hills more easily without slipping.

The new John Deere 6000A Series PrecisionCut fairway mowers also provide several features designed to increase machine and operator uptime. These include internal hydraulic wet disk brakes that eliminate the need for linkage adjustments and grease points in the braking system, along with the traction drive system that needs only one fluid type for regular maintenance. In addition, the comfortable operator station includes CommandArm mounted controls that move with the seat.

For more information, visit: www.JohnDeere.co.uk

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New John Deere Appointment

New John Deere Appointment: Michael Grey has been appointed the new strategic account manager for turf and other non-agricultural equipment at John Deere Limited, replacing Brian D’Arcy.

Working from the John Deere Limited headquarters at Langar near Nottingham, Michael is now responsible for maintaining existing and developing new relationships with strategic and key account customers throughout the UK and Ireland, with support from the company’s national dealer networks.

New John Deere Appointment

Michael Grey studied Agricultural Business Management at Reading University and joined John Deere in January 2012 as an area aftermarket manager covering Ireland, Wales, the West Midlands and south-west England. He was then promoted to territory manager for central and southern England in 2015 before taking up his new role at the beginning of October.

“Michael’s customer and dealer experience gained over nearly seven years on territory will serve as a very good foundation for his new position as strategic account manager,” said turf division sales manager Chris Meacock.

After joining the company as a demonstrator in 2007, Brian D’Arcy was promoted to product sales specialist in 2008, then territory manager for Wales and the West Midlands in July 2009 before taking on the strategic account manager role in 2014.

Brian has recently been promoted to the post of product manager for compact & utility tractors in Region 2 (Europe, CIS, North Africa and the Near & Middle East), based at Deere’s European HQ in Mannheim, Germany.

For more information, visit: www.JohnDeere.co.uk

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John Deere Among Best Brands

John Deere Among Best Brands: John Deere has again been named among the world’s most valuable brands in an annual ranking undertaken by leading brand consulting firm Interbrand. John Deere is now ranked 88th in the Best Global Brands research announced in October 2018, rising four spots from a year ago. Interbrand estimates the John Deere brand to now be worth approximately $5.4 billion, a 12 per cent increase on last year.

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, Interbrand’s global chief executive officer. Interbrand said its brand valuation is based on three key areas – financial performance of the brand; the brand’s influence on purchase decisions; and the brand’s strength to create loyalty and sustainable customer demand.

John Deere Among Best Brands

“This recognition emphasises the success of our 70,000 employees worldwide who work each day to deliver on the company’s core values of integrity, quality, commitment and innovation,” said Samuel R Allen, Deere & Company chairman and chief executive officer.

John Deere has been included in the Best Global Brand ranking since 2011, when Interbrand estimated the value of the John Deere brand to be $3.65 billion. The Interbrand methodology was the first of its kind to be certified by the International Organisation for Standardisation requirements for monetary brand valuation.

For more information, visit: www.JohnDeere.co.uk

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Taddy’s John Deere Partnership

Taddy’s John Deere Partnership: Since the start of the year, Tadmarton Heath Golf Club near Banbury in Oxfordshire has seen investment in a new management team, strategic changes to the course under the eye of course architect Ken Moodie and its first ever course maintenance equipment fleet deal with John Deere and local dealer Farol Ltd.

The avowed ambition of golf operations manager John Stubbs, course manager Jim McMurdo and general manager Matt Draper is to achieve a place in the UK’s top 100 golf courses. Already ranked at #91 in National Club Golfer‘s Top 100 courses in England, Taddy – as the locals call it – is a classic heathland layout featuring gorse and broom, with an ‘inland links’ character. It has been described by NCG editor Dan Murphy as “absolutely delightful and quintessentially English, with a pretty stone clubhouse at its centre.”

Taddy's John Deere Partnership

The new machinery has been bought on a five-year John Deere Financial lease deal, including PowerGard maintenance and protection. The package features 12 John Deere machines, including 220SL walk-behind and 2500E electric hybrid greens mowers, A Model fairway mowers, a 1600T wide area mower and Gator utility vehicles in addition to a Tru-Turf greens roller, Fleming trailers and a Weidenmann Super 600 three-in-one flail mower, collector and verticutter for the rough.

“We wanted to rationalise the existing machinery fleet and deal, which was coming up for renewal,” says John Stubbs. “As part of the tender process we met the Farol team for the first time, including golf & grass director James Moore and area sales manager Mike Wheeler. We were looking for a completely open, honest and transparent deal at the best possible price, and we found that Farol and John Deere were very easy to work with all the way through the process.

“Their approach gave us confidence that they could deliver what we needed to help achieve our ambition of becoming the premier all year round course in this area. We had plenty of help and advice on which machines would provide the most efficient and affordable solution for the golf course and the club, and in the end the decision to partner with John Deere and Farol was a very straightforward one.”

As it boasts one of the last remaining areas of proper heathland left in the county, the course has undergone a five-year regeneration project as part of the club’s vision to put the traditional heath back into Tadmarton Heath. More recently all the bunkers have been redesigned or rebuilt, and Jim McMurdo has begun a process of improving the greens, reducing the more punitive rough areas and raising the overall standard of the course presentation.

“The initial aim has been to make the golf course look a lot more professional and make the greens and rough fairer,” he says. “One of the first jobs was to bring the fairway cutting height down to 13mm, which made a massive improvement straight away – the increased differentiation means golfers now find it easier to see where to play and where to avoid.

“We’ve also opened up all the bunker areas and defined the run-offs around the greens, to help improve the overall playability. It’s really a very simple approach – it’s about uniformity and attention to detail, so that everything in the eye is set up the same way, to create the best overall impression.”

John Stubbs adds: “The new investment created an amazing wave of interest in the improvements – people regularly come up to me to say how pleased they are with the way things are going, and new members are joining all the time. It was certainly a great confidence boost for us to get the Board’s approval to spend what is admittedly a large sum of money for a private golf club.

“It was also good for Jim and his greenkeeping team to know that every single recommendation that was asked for has been delivered. Our goal is to maintain the traditions of the golf course, with its history and heritage, but packaged in a forward thinking way, while also providing a welcoming and relaxed atmosphere as well as first class service throughout the club.”

For more information, visit: www.JohnDeere.co.uk

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