Tag Archive for: Merge

Ace ATV and ATVS Only merge

/in , /by

Ace ATV and ATVS Only merge: Ace ATV has merged with ATVS Only, the UK’s leading ATV and quad after-market parts suppliers. Based in Newton Purcell, Buckingham, ATVS Only distributes nationally and internationally and is the only dedicated importer and distributor specialising in parts and accessories for the Sports ATV industry, including side-by-side UTVs and sports quad performance requirements.

With completion of this merger, the company will become a division of Ace ATV, the specialist ATV supplier based in the West Midlands, with over 100 years of combined experience in the agricultural machinery trade. Ace Managing Director Murray Boss, himself an agricultural engineer, was the founder of Ace ATV before he moved on to start ATVS Only (previously R&P ATV) with Peter Rumsey in 2005. Following the merger on the 31st of March 2025, the ATVS Only business will continue as usual, he says, with the same staff, premises and contact details.

Ace ATV and ATVS Only merge

Ace ATV and ATVS Only merge

Reputation

“ATVS Only has built a reputation over 35 years as the leading after-market parts supplier,” says Murray, “and the people and staff are totally committed to the ATV industry, with experience dating back to the late 1980s when Pete started supplying Race quad accessories. What we will do is expand the business from its solid base with the introduction of more utility products and manufacturers’ OE parts for ATVs and UTVs to create a one-stop parts depot.” Originally trade only, ATVS Only expanded into retail while maintaining supplies to dealers with a separate portal for ordering trade parts.

“We have been in talks with many of the world’s leading manufacturers.” Murray says. “Ace ATV are already official dealers for Yamaha, Kawasaki, Kymco, Corvus, CanAm and Logic, with 18 years Polaris experience, and a vast stock of spare parts for repairs and servicing. Bringing the two sides together, the expansion will harmonise the stock with far more items, including OE parts, held in the UK for fast and efficient delivery, usually arriving within one to two working days.”
Ace ATV can be contacted on 01527 578 668 Email:sales@aceatv.co.uk www.aceatv.co.uk www.atvsonly.co.uk

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

R Hunt & New Forest Merge

/in , , /by

R Hunt & New Forest Merge: John Deere dealerships R Hunt Ltd and New Forest Farm Machinery Ltd are set to merge under the new name Hunt Forest Group. The family owners of both companies have signed an agreement which will commence on January 1, 2019. Until then, the two dealers will continue to trade as they do today.

Tim Hunt will become managing director of the new business while Ed Smales, the current dealer principal of New Forest Farm Machinery, will take a director’s role. Hunt Forest Group will continue to operate from the same outlets across southern England, with the same staff.

R Hunt & New Forest Merge

R Hunt is a longstanding John Deere agricultural and homeowner equipment dealer with four outlets covering Wiltshire, Hampshire, Berkshire, Surrey and the Isle of Wight. It has been a John Deere dealer since 1971 and currently employs 71 staff.

New Forest Farm Machinery is an agricultural, professional turf, homeowner and construction equipment dealer employing 43 people and trading from two outlets, one in Hampshire and one at recently opened turf premises in Somerset. It has been a John Deere agricultural dealer since 1979 and has held the company’s turf franchise since 1986.

“Both companies are well-established, profitable businesses that place a strong emphasis on customer service, and the merger is perfectly aligned with our Dealer of Tomorrow strategy,” says John Deere’s division sales manager Joedy Ibbotson. “This will provide the new business with more resources for both customers and staff, more inventory, more product support capability and a greater knowledge base, all of which will help deliver an even more distinctive customer experience.”

R Hunt managing director Tim Hunt says: “Both families feel confident that this merger will help to establish Hunt Forest Group as a frontline ag and turf dealer in the UK. The emphasis is very much on the ability for both companies to grow and have the opportunity to engage with more customers, with a more diversified product line-up for the entire business.”

New Forest Farm Machinery managing director Ed Smales adds: “We are excited about working with the Hunt family to further grow our business as Hunt Forest Group. Their experience in large ag machinery and precision farming will enhance the customer experience within our existing territory and help us create a more diverse and robust dealer business for the future.”

For more information, visit: www.JohnDeere.co.uk

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.