Tag Archive for: Social

Westfields groundsman wins social media acclaim

Westfields groundsman wins social media acclaim: A non-league football club groundsman has lit up social media with his latest pitch-mowing creation.

Joe Mecke-Davis looks after the pitch at Westfields FC, external in Hereford and posted an image on X of his beloved pitch ahead of the club’s first pre-season game.

Westfields groundsman wins social media acclaim

Westfields groundsman wins social media acclaim

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16.1 million social posts reveal golf’s great divide

16.1 million social posts reveal golf’s great divide: Syngenta today publishes the findings of a pioneering social media listening project analyzing 16.1 million mentions of golf to learn what people say about the sport as well as their experiences of the game.

Golf & Social Media: The Great Divide, free to download from www.syngentagolf.com, has been produced in conjunction with global market research firm Ipsos and, using its Artificial Intelligence enabled Synthesio platform, explores key conversations and customer reviews, providing insights on why people play golf in two leading golf markets: the United States and the United Kingdom.

16.1 million social posts reveal golf’s great divide

16.1 million social posts reveal golf’s great divide

As well as identifying the most talked about topics online (professional golf 20%, personal experiences 16% and equipment 13%), the interactive report highlights important themes, including:

  • News drives conversations: Donald Trump and controversial topics such as LIV Golf supercharge online activity, but create negative sentiment, impacting golf’s reputation
  • Experiences drive interactions: while news about golf is negative, mentions of experiencing golf are positive, with posts on Instagram generating 41% of all interactions, engaging golfers and non-golfers alike
  • You’re either a golfer… or you’re not: real or perceived, golf still faces a challenge with exclusivity, and prospective players need to feel they are joining an inclusive community to be able to perceive themselves as golfers.

By analyzing customer reviews and understanding what motivates people to play golf, two clear customer profiles emerged: Insiders and Outsiders.

With both groups playing or attracted to golf for different reasons, golf faces a challenge – and an opportunity – to generate business growth by meeting the needs and expectations of both customer profiles.

Mark Birchmore, Head of Global Marketing for Syngenta Turf and Landscape, said: “This is the first major market study we have undertaken since publishing our findings highlighting a $35 billion market opportunity to grow female participation.

“What’s changed since then ­– and over the decade since we have been publishing customer insights reports as part of our Syngenta Growing Golf campaign – is the exponential rise of social media and its multiple channels of influence. Working with Ipsos and using AI to analyze millions of posts has enabled us to take a deep dive into social media and extract key insights and solutions for golf.

“As with all our reports, the purpose is to help golf courses better understand customers and use the insights for business growth.”

Golf & Social Media: The Great Divide is published today at the GCSAA Conference and Trade Show, and will be followed throughout the year by supplementary studies into key topics including Gender, Diversity, Sustainability and Golf Entertainment.

DOWNLOAD Golf & Social Media: The Great Divide

To receive market insights and success stories of individuals and businesses transforming golf, visit Syngenta Growing Golf: http://www.syngentagolf.com

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Social Sensation Visits Ransomes

Social Sensation Visits Ransomes: After seeing Jimmy Broadhouse’s ‘Wembley pitch finish’ tweet, Ransomes Jacobsen invited ‘jimmythemower’ to their Ipswich factory to see how his famous Parkway 225 stripes were made.

A little over two weeks ago Jimmy shot to social media fame when he posted a picture of a council pitch he cut in Bilbrook with the message, ‘it might only be a council field next to the tip, but to the kids round here playing football it’s Wembley. So I always cut it like it is.’

Social Sensation Visits Ransomes

Jimmy’s now famous stripes were cut with a Parkway 225, and he’s used Ransomes mowers since starting his business, Ditton Services, with a MK 4 Motor Triple that he fully restored for commercial use with his late dad, who was a retired engineer.

Before the factory tour and a chance to stripe the turf on Ipswich Town Football Club’s Portman Road pitch, Jimmy cut the Ransomes factory football pitch with the Parkway 3 Meteor before finding out the machine would be his for a year.

“I’m blown away by being invited down to Ransomes,” he said. “What an honour it is to be here and test drive a brand-new machine. I’ve been using Parkway’s since I can remember and they always provide me with an excellent finish on all the pitches that I cut, and to go down to Ransomes, have a tour of the factory, ride on a mower and then be presented with the keys and for them to say we can make one to spec is just unbelievable, it’s the stuff of dreams.

“I sat on this new one, and I’m blown away. I thought the one I was using was the best that you could get, but every improvement on this is there for a reason, it’s a fantastic machine. The adjustable steering wheel and armrest console are great, the flexibility and comfort of the seating position are excellent, and then there’s the fantastic cutting finish that we can see behind us on the pitch.

Social Sensation Visits Ransomes

“I’ve had a fantastic day coming down to Ipswich, having a look round the factory and then to the football club. I walked across the pitch and had a look at the renovations for the coming season and stood in the middle of it and got to see what a fantastic job these guys do, I’m really, really chuffed to bits.”

Jimmy’s tweet has over 44k likes and has been seen more than 3m times on social media as well as his BBC Midlands video, which was trending number one on the BBC News website.

His tweet has struck a chord with groundsmen and the general public with an overwhelming number of positive comments and feedback coming Jimmy’s way. Ransomes’ sales manager, John Quinton, is one of the millions that have seen the tweet and was delighted to show Jimmy around the factory and hand over the keys to his new mower.

“We wanted to surprise Jimmy by loaning him a new machine for a year because he’s made a real difference to those he’s cutting pitches for and this is our way of recognising that. We’ll be in touch with him throughout the year to get his feedback on the mower and get his opinion on how it performs in the field. In peak times he’s cutting up to seven days a week for six to 12 hours, so he’ll really get to know the machine.

Social Sensation Visits Ransomes

“He has a genuine enthusiasm for his job and the Ransomes mowers he uses, and I’m really pleased we’ve had the opportunity to bring him to the factory because he’s had a great time.”

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