Dealer Development and Key Account Manager
Division: Reesink UK Ltd – Turfcare
Company: Reesink UK Ltd
Location/Region: North of the UK
Department: Turfcare Sales
Reporting to: Divisional Business Manager – Turfcare
Working Hours: 40 per week
Job Objective:
As a Dealer Development and Key Account Manager, you will have the independence of running your own territory ensuring profitability, managing and exceeding customer expectations as a matter of routine and challenging direct dealer partners to high levels of performance and business growth. Covering all brands within the Turfcare portfolio, candidates should be based north of the Birmingham area, (M6, top of M1) or around the Sheffield/Manchester area. The role will cover territory from Birmingham to Northumberland, across into Wales and Northern Ireland and the Isle of Man.
You will embrace and support sales activity by being sales focused, supporting our dealer network within your territory in progress management and targeting of opportunities. Demonstrating your communication and negotiation skills, you will also take great pride in improving upon customer service perspective and delivery, and the presentation and reputation of our business and brands.
Using your coaching and mentoring skills, you will be responsible for motivating and improving dealer standards and ensuring adherence to all Dealer policies. You will promote cooperation and teamwork between colleagues and dealers alike, to meet and exceed business targets and to enhance customer service and profitability.
Core Tasks / Result Areas:
- Lead all aspects of their territory operations. You will provide the effective day to day vision, leadership, management, and direction of the regional operations.
- You will need to demonstrate:
The talent for spotting a commercial opportunity and the tenacity to push it forward
Excellent leadership skills and the ability to build strong customer relationships
Clear insight and empathy toward what it takes to run a successful customer focused business
A can‐do attitude that gets things done and confidence to act on own initiative within guidelines
The desire to achieve and exceed your targets
A drive to learn and expand on existing knowledge, both personally and across the team
The capacity to troubleshoot business problems and create solutions daily
An imaginative approach to ever‐changing market requirements
Driving Sales & Margin Performance:
- Ensure the regional network is fully aligned and driving sales performance through strong communication, reporting analysis and driving all marketing activity effectively, including the development of online customer interaction.
- Adhering to all aspects of the Dealer Agreements, stocking plan and demonstration kit.
Improving Customer Connectivity & Relationships:
- Develop a visit routine to connect with Key Account customers and build partnerships that support mutual growth
- Lead a culture where customers are seen as the ‘number one priority’
- Ensure all customer complaints are dealt with fairly and equitably
- Ensure Reesink Turfcare has the premier reputation for service in your locality
- Engage and motivate the team to deliver excellent customer service and make our customers feel they are our number one priority
Communication:
- Act as the focal point for cross sales and operational communication ensuring service is never compromised
- Keep those affected informed
- Hold structured Dealer meetings with Dealer Principle, Sales Managers, and associated Sales team Members, outlining the key objectives and measuring progress
- Utilise all communication channels to maximum effect
- Consider your audience motivations and perceptions and keep it simple
Planning, Organising & Prioritising:
- Ensure clear short term and medium‐term plans are in place and documented to maximise dealer profitability and aftermarket performance.
- Develop and deliver an annual plan covering all critical dates (e.g. seasons, customer work programs, etc.) and considering contingencies
- Ensure the number one priority is always sales and customer service levels
Essential Functional Knowledge & Social Skills
- Good business development and leadership skills.
- Excellent communication, both written and verbal
- Confident, articulate, and professional speaking abilities
- Flexible and adaptable to changing environment with the ability to be proactive and strategic in thinking and reasoning
- Proven ability to direct and coordinate operations
- Ability to multi‐task
- Team Player
- Solution driven
Job Core Competencies
- Customer orientation
- Collaboration
- Innovation
- Integrity
- Problem solving skills
- People Management
- Communication
- Conflict Resolution