Complete stadium branding solution

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Complete stadium branding solution: Scott MacCallum meets up with David Pritchard, Chief Commercial Officer for GroundWOW.

It was at Saltex in late 2019 that we first met. Neither of us had a crystal ball at the Show but 12 months on how is everyone at GroundWOW? Safe and well and finding a way to work…?

Amazing how quickly the year since Saltex has passed and I am pleased to report that we are in fantastic shape. As for our way of working, the team is well organised and ahead of the first lockdown, we put together a detailed plan that supported our transition to home working for as and when we’ve needed to.

Complete stadium branding solution

Complete stadium branding solution

The faith we had in our team and our processes through that period was paid back times over. Remote working during lockdown worked especially well on areas that sometimes struggle for airtime in a busy production setting.

That all sounds very positive. Does that mean you have you already reconciled the last 12 months and moved on?

Absolutely. Despite the many positives that occurred in GroundWOW during this difficult time, such as new products for the sports sector and in healthcare, I think we are all looking forward to moving on.

Looking back, what we ended up seeing was a split between organisations that were forced to wait for the pandemic ‘storm’ to pass versus others who had decided they would maintain business as usual as best they could. We saw two very different approaches to life “behind closed doors” and to be fair, both were entirely understandable. For anybody less familiar with our business, outside of core sports marking products, we manage a pipeline of development projects, some that we will deliver in to sport and others that leverage our modular technology and state of the art factory into other sectors. It is an approach we envisaged from the outset, endorsed and encouraged by our backers who are profoundly bought into the vision of our core autonomous robotic technology, and our wider RAAS (Robotics As A Service) offering. For them, that is all part of investing in a deep technology business. For us, it is this diversity of opportunity that minimises our exposure to any single sector.

Can you tell us any more about these other opportunities for your core technology?

Outside of sport, we are approached regularly with alternative use suggestions for GroundWOW’s multi-patented technology (now eight patents and counting!). A quick look through the newspapers and you can see that RAAS Technology businesses everywhere have continued to grow massively despite the pandemic.

In our case, it is easy to see how autonomous robotics might transition into transportation infrastructure or last mile delivery for example.

So, while our primary focus today is sport, it was our constant review of analogous markets that led us into discussions with the NHS in 2020. Appetite is all the way to the top of Government and as a result, we are delighted to have an offer currently under consideration for the whole of the Worldwide health care market.

Coming back to opportunity in sport, something we are regularly asked of our technology is, can it service any of our other wider needs. Well, I am pleased to exclusively announce that we’ll be unveiling something new for the sector very soon that will excite and delight everyone in sport – from the grounds crew to the Executive Board. As a self-sufficient manufacturer, we can take a project from the design phase to production readiness in literally a matter of days. But just because we can, doesn’t always mean that we will. Every idea must go via a rigorous research protocol to establish a meaningful strategic benefit, or otherwise.

How has the company grown over the last 12 months?

Commercially, we have continued to build relationships around the globe including with organisations who are either keen to deploy our technology or collaborate with us in their part of the world on one project or another. In the same way as so many others during the lockdown, we developed different ways to demonstrate our technology remotely, but hand on heart, I cannot wait to get back to more in person face to face conversations.

Team wise, we have recruited heavily over the last 12 months, building out a multi-national team of engineers and developers all based at our HQ, and we are still actively recruiting. The unwavering commitment to recruitment was also a clear signal to everybody else at GroundWOW that their livelihood was secure and the business still building proactively despite the biggest downturn in history.

Finally, with a larger team comes a larger space requirement and so we decided that we would accelerate our plans to create the Smart Factory we had envisioned from day one. We are thrilled with the result and the reactions from visitors. We occupy a large facility with an indoor test track in the middle and if you walked through the door today you could be forgiven for thinking you were in Silicon Valley rather than South Manchester.

World class teams deserve world class environments and we have taken huge steps in that direction to invest in our people and our customer journey.

Complete stadium branding solution

Complete stadium branding solution

The return of televised sport plays into your hands and I know you had big success at Cheltenham and Soccer Aid. Can you talk a little bit about those and some of the other major relationships you build during these difficult times?

Yes, Cheltenham and Soccer-Aid were like the book ends of a spring/summer period that is normally the prime time for sport in this country.

At Cheltenham, we installed for The Jockey Club’s headline sponsor (Magners) one week before the Festival and we ended up in lockdown a week after the actual event.

The Jockey Club were brilliant partners and hugely excited about new inventory facilitated by GroundWOW technology. As you might imagine, when you deliver an event of that profile, there is an inevitable spike in interest in the weeks and months that follow.

It was during Cheltenham week when Soccer Aid for UNICEF made their initial approach to ask if we would be interested to deliver pitch side branding for their main event sponsors at Old Trafford. As you now know, the original June date was postponed but we picked up in summer and delivered in September. Exactly like Cheltenham, delivering on a major stage like Old Trafford supercharges the level of inbound interest – but it is a nice problem considering these times of general uncertainty across the sector.

Relationship wise, our travel plans to certain parts of the world were put on hold. However, we found we were suddenly receiving a major level of interest from football. Typically, our discussions have been with proactive leaders looking for innovative logo and large-scale branding solutions to support their event delivery.

The other notable and enjoyable feature of our process is the sheer variety of discussions we are having with organisations who differ wildly in terms of available resources. Our technology is not cost-prohibitive and so we are able to engage prospects from all levels of sport.

What can you offer sporting events or sporting venues as revenue generating options during their televised/behind closed doors events?

This has always been the central proposition of GroundWOW, enabling a partner to drive revenue streams by printing sponsor brands and advertising logos on their real estate. Ie. sweating their asset. The main topics for discussion are either about selling pitchside real estate to matchday sponsors or in other cases, activating the pitch perimeter to drive added value for existing sponsors. We have all heard about spikes in TV audience figures and we know the value is always in fixed positions in front of the cameras.

That is what ground printed logos are.

The fact too that we run an autonomous vehicle and don’t rely on huge teams of people to carry out our work is also noteworthy given current stringent controls around stadium access.

What about opportunity outside of game day? You talk a lot about being a complete stadium solution, are these two elements related?

The main point here is that our conversations are not rooted in game day activations only. While conference and exhibition are largely stalled for now, non-game day brand activations are core GroundWOW opportunities.

In football for example, there may be 30 to 40 game days each year (depending on cup runs) but on the other 320 days, it is not uncommon for stadia owners to host multiple events every single day. In many cases, companies that hire out a venue are willing to pay for brand presence in incredible environments like stadia.

GroundWOW makes this possible, as the World’s first enterprise-wide ‘ground printer’ solution that literally anybody in the club can use. Not just the Grounds Team but also the marketing department, the sales department, the conference and exhibition team, and the charitable foundation. Teams have brought to us their own list of desired applications including end of season pitch days, stadium tours, car parks, media use, training grounds, concerts, wayfinding, grand scale art, product launches, partner films – that is what we mean when we talk about a complete stadium solution. Suddenly, the concept of a fully branded campus becomes a year-round reality.

For interested parties, what can they expect of a technology product business model?

Our business model is a really simple monthly subscription for Robot/ Software As A Service. Easiest analogy is a person’s mobile phone subscription. All relevant hardware and software are provided to the client including access to our full cloud infrastructure. How exciting is that?

You have grown the company significantly during the toughest economic downturn in our lifetime. What opportunities do you see for yourselves when we do get back to some sort of normality – whether that be in 2021 or heaven forbid, beyond that?

We feel good about where we are but we are sensitive to the proper process of emerging from lockdown safely. When the time is right, we’ll operationalise our growth plan further in sports marking and whole campus activation and we will also open offices this year in Australia and the United States. In the meantime, our new products in sport and healthcare, will continue to build value for us.

As history has shown, lots of innovative businesses have emerged and thrived as the result of a downturn exposing a need for things to change. We are looking forward with great optimism to whatever 2021 has in store. Watch this space.

Towards a new normal

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Towards a new normal: The light at the end of the tunnel is getting brighter. Scott MacCallum finds out what’s next as a Coronavirus-ravaged world starts to get back on its feet.

Twelve months ago we didn’t know what was ahead of us. What we did know was that we were heading into territory none of us had ever visited previously.

Towards a new normal

Towards a new normal

Back then, I don’t think we could have envisaged the extent to which Covid 19 would impact on our lives, and we’d never even heard the word “furlough” never mind knowing what it meant.

Here on Turf Matters we have tried to be supportive, knowing that job security should be renamed job insecurity, and that many of us, or our nearest and dearest, have been touched by the virus and that there are now many, many broken families as a result of it.

But there is now a light at the end of the tunnel. Yes, variants are complicating matters but there are now vaccines and the more people who receive one of the several vaccines out there the closer we will get to some sort of new normality. Grasping at this positivity Geoff Webb and Jim Croxton, the Heads of the GMA and BIGGA respectively both took time to talk with Turf Matters, giving their thoughts on the impact Covid has had on various sports, in Geoff’s case, and golf in Jim’s.

Geoff Webb

Going back to the first lockdown it was the summer sports, cricket and bowls, which took the initial impact of the pandemic and suffered that bit more.

As it continued, the winter sports were hit too and this has been compounded by the weather over the last two months. I’m down in the south, but the cold and wet have been at record levels. It certainly was the wettest January that I can remember.

On those summer sports, the saving grace for cricket, and our sector indeed, is that it has meant that pitch preparation has come to the forefront. People are far more concerned with the quality of the playing surface than ever before, and it has meant that the role of grounds management has gone through the roof in terms of public perception. It is all gaining traction which is good news.

As we speak, we’ve just had the first round of Six Nations matches and the guys have done a fantastic job across rugby in tough conditions but if you go down the pyramid it’s tough when you don’t have the resources of the bigger facilities.

That said those working at smaller venues are doing fabulous work. For example, in football, the Women’s Super League only had one match postponed this weekend when there was freezing conditions. These are at grounds where they have fewer resources, but certainly equal passion and dedication. They are doing a brilliant job in maintaining the surfaces.

Then there is the situation at Leeds United where Elland Road’s drainage system was dated and in need of renovation, but weren’t in a position to do it because of the pandemic. The solution they came up with was to take a pitch which was being grown for the Tottenham Hotspur Stadium and transport it up to Yorkshire to see them through to the end of the season.

What a great example of the industry pulling together with good contractors, in this case Hewitt’s, and a remarkable job of engineering, logistics and of two different grounds teams communicating.

Also, I’d like to say it’s been a remarkable job done by Leeds United, who came out actively and backed their groundsman. If more boardrooms worked in the manner of Leeds United, you’d have many more successful outcomes.

Towards a new normal

Towards a new normal

We are also starting to see some parallels in terms of data collection which shows some correlation over professional level and lower tier success in the pitch investment programmes. We now have data collected over a series of visits which demonstrates what the issues really are.

We actually found in some occasions that Premier League level drainage had been installed into grass roots projects. It should never have been put in in because of the work required to maintain it. What was really needed in these cases was good basic fundamentals, to enable the pitch to be kept alive though the season. This would come in at a much lower investment level. It’s got to be appropriate use for appropriate schemes.

From the GMA’s perspective we’ve done some impactful work over the last 12 months. We had our Grounds for Sport campaign and followed that up with our White Paper on the Impact of Sport and what’s needed to be one to get it back to a high level. We also looked at gaps in terms of volunteer provision and we’ve worked to address that. We have increased our volunteer online training up to Level 3, We’d brought the Level 1 training in at the end of the first lockdown and we’ve had 1,000 people taking part in that already.

Interestingly, most of the volunteers came from football, when traditionally it would have been cricket. That said we will have cricket courses online through to July as well.

We’ve also picked up on the need to understand how artificial surfaces are maintained and are working on more new courses to help people understand what is required.

What is great is that much more priority is placed on the playing surface so I would hope that this will continue into the future.

As an industry we have always talked to each other and I’d say we’re sometimes like a disruptive family – sometimes we agree with each other and sometimes there seems to conflict.

But what we need to do as a turf care industry is recognise everyone’s strengths and not focus on the weaknesses. Working as one is important because we are all trying to do the same thing – raise the profile of the profession.

We are working to better the pay and conditions for all grounds teams anywhere, whether that be the independent school sector, universities, indeed, right across the board.

We have a professional industry which stands out uniquely on a global scale. We’ve just had the Superbowl, but that is looked at on a world scale in the same manner as the FA Cup final of the Champions League Final or Wimbledon.

The surfaces are maintained by really good people, with really good skill sets, but they have flown under the radar for too long.

We have a really resilient group of people but they are really stretched and should be recognised for their work.

It is changing and during our Grounds for Sport campaign we had one day when we hit four national newspapers, all with positive stories. We now have journalists who are interested in our sector and who do want to promote it in the same way as we all do.

With jobs not as secure as they have been, we have set up Covid pages on our website which offer practical advice and help. It means that our members can get on top of it and become so valuable to their employers that they make themselves unsackable. It has worked as we have seen limited redundancies.

But where we have seen redundancies they have been brought about because the employer has not thought things through. So, I believe, what redundancies there will be won’t be the fault or lack of skill or worth of the ground staff but the lack of foresight from the owners and where they have prioritised investment.

However, we are seeing a better understanding of grounds management and the principles attached to it.

I do hope that our shop window, Saltex, will be back in November, where we can showcase the innovation that our wonderful companies develop whether than be battery technology, seed technology. There is so much there.

All our planning for Saltex is surrounding ensuring that everyone who turns up is as safe as we can make them. That is our priority. It will be a different show to what we’ve seen before because we’ve got to work in a new environment. All fist and elbow bumps.

Jim Croxton

In general terms the last 12 months have been brilliant for golf and the upturn in people playing the game has been great – partly because it was the only thing that they were able to do. It’s probably the only thing that we can say has had a silver lining in what is a very unpleasant situation.

Also, I do believe that being in lockdown reminded everyone how much they enjoyed the great outdoors, and there is no better way of enjoying the great outdoors than being out on a golf course with friends, or even on your own.

So, there are couple of things which have gone on golf’s favour and there is no doubt that golfing numbers have been up enormously from the moment the lockdown opened up in May through to October.

The average course had an average 1,000 additional rounds a month for that six month period – that’s 30 extra people a day and if you think those extra wouldn’t have been at the weekend, it would be 40 people a day during the week. That equates to two hours of tee times, given that at certain times it would be two ball only.

So it has been a huge boost, backed up by numbers.

It has also benefitted memberships, because for periods of time clubs where open to members only, together with travel bans and restrictions which made it sensible to play your golf at one facility, so membership numbers have increased. It’s not the really the time for the nomad golfer.

Towards a new normal

Towards a new normal

However, it all puts much more pressure on the golf course itself. A single golfer is going to make 12,000 footprints during a round; he or she is going to take something between 15 and 20 divots – some of which won’t be repairable – and make 10 or 11 pitchmarks – even the good guys miss one or two. There is going to be an impact and clubs can’t go on thinking that it will be fine.

Some of the stats are extraordinary if you add the figures up. An extra 12 million footprints on a golf course each month. An extra 20,000 divots per month – that’s a lot of divoting, sanding and seeding. Pitchmarks are becoming a massive problem. Even if it is 10 per golfer per round, that’s an extra 10,000 pitchmarks per month.

Busier golf courses are great, but there is a flip side. It may also mean clubs introducing new shift patterns for their Green Staff. You might need eight greenkeepers from 6am to 10am and then not need anyone until 4pm, to ensure all the necessary maintenance work is carried out without problems of golfers and greenkeepers getting in each others’ way.

Right at the beginning there was not real role for golf unions as there was no golf being played but they were important in passing out our messages about what can be done on the golf courses. The PGA were brilliant. They recognised almost immediately that their members were in a difficult position, so they worked hard with us to put messages out.

They also used their staff who were not organising tournaments to contact every PGA member to offer support.

So, the game has come together, and delivered the message really well. However, my thought is that the future of the game is in the hands of 2,500 small businesses and we know they will deal with it in different ways.

Some clubs will be fantastic at it. They have already attracted new customers and they will look after them and keep them. I do think a lot of clubs will change their business model and their focus.

Propriatory clubs tend to do better because they look to be welcoming to visitors who bring revenue into the club. When the profit motive is strong usually customer service is strong and the proprietory sector has always been the best at that.

That said, members’ clubs are improving at this and have good people and good management in place but I do think that the furlough money has kept some golf clubs afloat.

Some clubs have said it has been catastrophic to be closed for the last couple of months, but in January weather can close many courses. The joke in January was that “if we were open we’d be shut!”

Yes, driving ranges which normally do well when the weather is bad are struggling, but most of them are solid businesses. But I do think that in 2021 and 2022 we will see some golf clubs go to the wall and I’ve already been hearing of Course Managers being made redundant.

These are financial decisions rather than performance led decisions.

I have to say that a lot of clubs have handled, what is a very difficult situation really well. They have had to reduce their work force, but it has been done in a civilised way with engagement with the staff. We can’t pretend that every job is sacrosanct, but the least we can expect is a proper process.

We have set up a new section on our website “Available for Work” where you can anonymously post your location, qualifications etc and we’ve had people find work that way. It’s a free service to members.

On the whole, I think golf has fared as well as anything as it has driven people back to golf courses and we now have an opportunity to look after them.

And it benefits us as an industry because the reason people have gone back to playing golf. It hasn’t been for the locker rooms, the bacon rolls or even the welcome in the clubhouse. It’s been to play golf on the golf course and the focus has gone back on the turf.

What golfers want is a golf course in good condition – they’ve managed without the clubhouse all year, with no catering, no bar, no changing rooms.

So hopefully people will now realise that without the golf course they don’t have a business so let’s make sure that it gets the resources that it needs.

I’ve been speaking to clubs who are now going to have maintenance weeks for the first time. Others are going to close more regularly in the winter because there is no point in destroying your golf course for a few rounds in January.

We at BIGGA didn’t quite have the staff to do what the PGA did, in contacting all their members by phone, but we have contacted many more of our members this year.

The focus between the first lockdown in March and now is that we have got back to our core which is supporting our members and we could devote time to that as we wouldn’t be running BTME. It reminded us that we are not an events business. We are a member organisation and legal assistance and mental health education is a big focus for us and that’s a good thing.

In the shadow of BT Murrayfield

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In the shadow of BT Murrayfield: Edinburgh Rugby has a new home, a short pass away from the grandeur of BT Murrayfield. Scott MacCallum talks with Jim Dawson, head groundsman, to find out more.

As we enter a new year and say “Good riddance” to 2020, we can reflect on what has been an extraordinary difficult time for us all. One sector which has had more challenges to cope with than most is that of elite sport, where competition has continued but without crowds and all the related revenue streams that huge numbers of supporters generate.

In the shadow of BT Murrayfield

In the shadow of BT Murrayfield

One of those bodies was the Scottish Rugby Union, but throughout everything Edinburgh Rugby’s new home was being constructed.

Just outside the main BT Murrayfield stadium the new stadium was conceived to provide a permanent home for Edinburgh in a more intimate environment of a 7,800-seater stadium.

That latter fact is a little ironic given  that Scotland, and every other northern hemisphere national team, have been busting a gut in front of empty seats since the autumn. But there is no doubt the ability to provide that 16th man is made more easy in a compact arena.

One man how has watched its development closely over its various developmental stages is Head Groundsman, Jim Dawson.

“The stadium is more or less complete. The stands are in, the carpet is in and the posts are going in as we speak,” said Jim, as we chatted towards the end of November and, by the time you read this, the ground would almost certainly have been Christened.

“The pitch is exactly the same as the one we have a Scotstoun (Home of Scotland’s other pro team Glasgow Warriors) which has been down four or five years and which has been brilliant,” said Jim, who is in charge of both the BT Murrayfield and Scotstoun surfaces.

The new pitch is a Greenfields MX Elite. Pile Height: 60mm; Total thickness: 62 mm; Number of tufts per square metre: 4,750; Number of filaments per square metre: 114,000; Roll Width: 400 cm; Colour Fastness: Xenon test: blue-scale more than 7, grey-scale more than 4.

In the shadow of BT Murrayfield

In the shadow of BT Murrayfield

“Paddy (Ferrie) won the Best Managed Artificial Surface of the Year at the 2017/18 IOG Awards for the pitch, and the work he does is second to none. He does an absolutely fantastic job in the way he maintains the carpet and we will just incorporate the practices he carries out at the new ground.”

With an artificial training pitch already at BT Murrayfield, Jim doesn’t need to add to his machinery inventory to cope with the new pitch.

“We have the brushes we need and the Campey Unirake, while the pitch does come with a one year warranty from Malcolm’s so they will be coming in and do whatever needs to be done for the first 12 months.

“We will carry on with the same testing that Paddy does at Scotstoun, measuring the depth of rubber crumb, and using the Clegg Hammer to ensure that it always plays its best.”

While the new build adds to the variety of work for Jim and his team, it will also be a real change for Head Coach Richard Cockerill and his Edinburgh team.

“They have been used to playing on a top quality grass pitch and to go and train and play on an artificial every day will be a bit different for them.”

Throughout the pandemic the pitch will be fully disinfected every week. Previously it had been once every six weeks.

“We are all really looking forward to taking the new pitch on board and it’s really good for Edinburgh to finally have their own home.

Back at the main BT Murrayfield Jim dealt with a full autumn schedule which this year incorporate the Nations Cup – all of which went on without crowds. Jim and his team had just prepared the pitch for the visit of France.

“Alex (Latto) and I watched the game from the disabled bay and, without crowd noise, you really do hear the big tackles going in as the players making their calls on the pitch,” said Jim, who also acknowledged he did notice how the lack of crowd meant that the build up of tension which Murrayfield normally sees just wasn’t there in the last five minutes of the game.

The BT Murrayfield DESSO pitch is now six years old but with loving and expert care, Jim reckons he can look forward to a 13-14 year lifespan.

In the shadow of BT Murrayfield

In the shadow of BT Murrayfield

One of the main issues with which Jim has to deal, ironically enough for Scotland’s national stadium, is that it is in Scotland.

“We are the most northerly rugby stadium in Britain. The main difference between ourselves and Twickenham is daylight. As soon as the clocks change the grass wants to lie flat and shut itself down. With our stadium lighting and our undersoil heating we’re telling it not to go to sleep and to keep working which does stress it out.”

Jim and Deputy, Alex, review turf management practices regularly including their fertiliser programmes and to keep even more on top of things they are looking at reviewing more regularly.

“It has got to the stage that we are looking at things on a weekly, rather than a monthly, basis. Sometimes it’s just to tweak things a little but it might also mean leaving it alone for three or four days. And all groundsmen know, that to do nothing, is the hardest thing for us.”

Unlike the majority of the Scottish Rugby staff Jim was retained for most of the time during lockdown as, like so many in his position, he had to ensure the pitch continued to be cut, rather than left to its own devices.

But his workload didn’t stop there. “I got a couple of weeks in but was trying to spin so many plates and that fact that the weather had improved, I asked if Alex could come back too. He’d been climbing the walls. He’s a keen cyclist but had done virtually every route close to his home so he was delighted.

That helped me a lot, particularly with the back pitches and the many bankings that we have on the site.”

One of the jobs that they, and the Facilities Team – a total of seven – had to carry out, wouldn’t necessarily appear on any Job Description for a groundsman role.

“We had to turn every tap in the stadium on for five minutes to flush the system and prevent any outbreak of Legionella. We had a system where we had cable ties on them to keep them on otherwise it would have been a struggle,” said Jim with a degree of understatement.

All in a day’s work for Jim and his team at BT Murrayfield.

‘I’m much more worried about you’

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‘I’m much more worried about you’: Jim Dawson speaks candidly about how stress got too much – and how support was quickly forthcoming.

Jim Dawson has been a Liverpool supporter since he was a boy growing up on the Isle of Bute. He’d taken his dad’s advice not to align himself to either of the Old Firm, and with Kenny Dalglish having recently moved to Liverpool it was the Reds who became his team from then on.

2’I’m much more worried about you’

So there was huge excitement when his beloved team, recently crowned European and World Champions, were scheduled to play a friendly match against Napoli at BT Murrayfield in July 2019.

BT Murrayfield got the call as a result of the pitch at Anfield being renovated, and delays to the completion of the second option, the Tottenham Hotspur Stadium.

“I was one of the most excited people at BT Murrayfield when it was announced,” recalls Jim, the IOG Groundsman of the Year in 2015

There was just one issue. A Spice Girls concert was due to be held at the Stadium, and then the pitch was going to be renovated by Premier Pitches, with the big match five and a half weeks later.

So, while The Spice Girls were doing their stuff on the stage what Jim wanted, what he really, really wanted, was a bit more time to ensure that the pitch was in perfect shape for his heroes.

“Premier Pitches did a first class job, but I was so keen that the pitch be perfect that I was checking the pitch every day and, to me, the seed wasn’t coming through fast enough.

“We had a couple of weeks when it was dark and overcast with hardly any sunshine and it wasn’t coming on strong enough. Well, to me it wasn’t coming on strongly enough… because I was looking at it every day.”

Even the reassuring words of his Deputy, Alex Latto, weren’t helping, and Jim was just getting himself more and more worked up.

“It all came to a head. I think it was week three. To me, it wasn’t coming through and thickening up and we were having the Champions of Europe – World Champions – my team, coming to play on my pitch. People like Virgil Van Dijk and Andy Robertson.

“So many thoughts were going through my head. It was just building and building. Normally, I’d go in and make myself and Kenny Scott, the Facilities Manager, a coffee and we’d go through to the bothy,” recalled Jim.

“On this day, I just went through to my office and shut the door. Kenny asked if I was ok and I said that, no I was struggling. So, we had a chat and then a walk over the pitch.”

Kenny reassured him that his pitch was fantastic, while, at the same time, Jim was explaining where he could see all the faults.

“We then sat in the stand and I talked through everything with him. I was in tears,” Kenny, an ex-Army man, explained to Jim that it was as though he was on a march, carrying a rucksack, and picking up everyone else’s troubles.

“He said that I just wasn’t flinging them back off again. It was a good thought.” What happened next is a gold-plated example of best practice for any mental health sufferer and any organisation with an employee who comes to them with a mental health issue.

Jim decided to speak with the HR (Human Resources) Department, where, again, he broke down in tears. He was taken into the Board room where he explained everything and how it was affecting him.

He then asked if he could speak with Dominic McKay, Scottish Rugby’s Chief Operating Officer.

“Within five minutes Dom was with me, and I told him all my worries about the pitch and my concerns about whether it was going to be ready.

“The one thing that really changed my thinking was what Dom said to me.

“He said that they could play on sand for all he cared and that he was much more worried about me and your mental health. He then asked what he could do to help,” revealed Jim.

“That one sentence took the rucksack off my back and I was able to calm myself down. Dom has a great manner, and an ability to make you believe that your problem is his problem. He has a way of talking to you which makes you feel good.”

After talking to Dom, Jim returned to HR where he was asked if he felt that he needed to see a specialist.

“I said that I thought that I still needed some help so within an hour I was sitting in a consultation with a psychiatrist. That’s how fast it was from me breaking the news to them and me seeing someone. That was the level of support that I had,” said Jim, who had his only other episode in 2014, equally well dealt with by Scottish Rugby, when the catalyst was the nematode infestation on the BT Murrayfield pitch.

Once he’d had his talk with HR and Dom, Jim then went to his own team and explained everything and what was going to be happening.

“They were right behind me. The whole team here at BT Murrayfield have each other’s backs which is a big thing. We are always there for each other. Even young Callum, who has come through our ranks wonderfully, often asks if I’m alright and if there is anything he can do for me.”

Scottish Rugby booked Jim a series of consultations, where he was able to talk through how he could better manage his feelings.

“Some people need to take medication for mental health, but I was one of those who didn’t. Talking to people helps me get through my mental health issues,” explained Jim.

To assist with the process, he went to Turkey on holiday for two weeks, leaving Alex to tend the pitch towards its inevitable high standard in time for the match.

“I didn’t take my phone and didn’t have any contact with work while I was away. I flew back into Scotland on the Wednesday before the Saturday match and Alex had done a fantastic job while I was away. The pitch had come together at the last minute.”

The day of the match is something that Jim will remember for the rest of his career.

“It was an absolute pleasure to go out and cut that pitch for those guys, knowing the quality of player who was going to be playing on it.”

The cherry on top came after the game while Jim and the team were doing their divoting.

“I was radioed and asked to go to the tunnel. When I arrived there was Dom, along with one of the Liverpool executives, and I was presented with a football, signed by Jurgen Klopp, to thank me for my efforts.”

Jim continued his consultations after the game, but the specialist said that they could see a change in him.

“They saw a happier human being. But I already knew that I was feeling a whole lot better with the pressure of the match over.”

For a man who is used to his pitch being played on by rugby superstars and seen by 67,000 supporters and millions on television it does seem strange that the change in ball shape resulted in such stress.

“Doing international rugby matches is just second nature to me and those people who come and lend a hand on match day are just blown away by the experience but having my own football team – Champions of Europe and Champions of the World – come to BT Murrayfield, meant everything came together and I just couldn’t handle.”

So, having been through the experience and come through the other side what advice does Jim have for other groundsmen or greenkeepers who might be struggling to cope?

“The hardest thing is to acknowledge that you have an issue, because you can think that you are admitting defeat. Sometimes you just have to say to yourself that you need help.

“People deal with things differently and some are able to manage their own aspirations, but I think it is always good to talk to somebody. It might be that you are the one helping them the next time,” explained Jim.

Eighteen months on Jim is feeling back to his best and getting ready for another Guinness 6 Nations where he will be preparing the BT Murrayfield pitch for the visit of Wales, Ireland and Italy.

And that Jurgen Klopp signed football? Well, that has pride of place in the Dawson home – sitting proudly above the fish tank.

Lawn Care Legends – Who, What and Why

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Lawn Care Legends – Who, What and Why: John Ryan, Founder of Lawn Care Legends, gives Turf Matters an insight to the thinking behind one of the fastest growing groups in the industry.

I’m John Ryan and I am a self-employed lawn care contractor based in Bangor, Northern Ireland and the founder of Lawn Care Legends, who grew from an idea formed back in July, 2017.

Lawn Care Legends - Who, What and Why

Lawn Care Legends – Who, What and Why

My thinking was that the lawn care community has expanded on social media across the world from YouTube to Facebook and Instagram particularly.

However, an unfortunate aspect of social media in this day and age, is that it creates a platform often with little accountability and, depending on an individual’s position, perhaps anonymity. This makes it easy for those who would choose to belittle or criticise anyone wanting to learn more about their trade, craft or industry to do so without any consequences.

This can typically be seen in Facebook groups across a range of industries. Where someone will ask a question, in the hope that someone with experience and knowledge would be willing to share their knowledge to help a peer achieve better results either in their current project or self-development, but be met with mocking and abuse. (Sometimes as banter, but mostly in criticism).

These prevalent negative attitudes see people holding back from asking questions, or not feeling comfortable to share their views perspectives or to ask questions for fear of being ridiculed.

Lawn Care Legends - Who, What and Why

Lawn Care Legends – Who, What and Why

This prompted me to create Lawn Care Legends, the Facebook group.

Our aims are simple. To create a Facebook group where we try to operate on the basis of respect, encouragement and passion for what we do in a professional environment on social media. An international collective.

One aspect of the lawn care community online is the difference that can be seen across the globe with varying styles and approaches to our respective trades.

Although each country has its own standards for operation in our industry, I felt Lawn Care Legends could benefit from the various perspectives that people from different countries could add as valuable content. In an industry that has a lot of service providers, it can be difficult to stand out and so with the ability to access information shared by people from other countries as well as our own we can gain inspiration and drive for our businesses.

So, Lawn Care Legends allowed the development of a new addition to the community we are all a part of in one way or another. We enjoy members contributions mainly from the UK, Ireland but we have members who contribute from the USA, Norway, France, Australia, Canada, Serbia and more which makes for a lot of variety.

To run a Facebook group is not an easy task and the people behind the scenes that make this possible are the admin team of LCL. A friendly bunch with a wide variety of skills, qualifications and knowledge in all aspects of the lawn care industry.

From the basics of grass cutting, shrub/tree cutting, to treatments, landscaping, pond installations and maintenance, and also insight from the dealers side of the industry.

The admin team is currently made up of: Alan Adams from (NI); Paul McGill (Scot); Ryan Powala Higgins (Eng); Richard Jones (Eng); Kaz Dunsmore (Scot); Robert Ross (Scot); Tom Duchesne (Eng); Jay Chillingworth (Eng); Danny Clegg (Eng); Ben Morrison (Scot), and Di Dodds (Aus).

Lawn Care Legends - Who, What and Why

Lawn Care Legends – Who, What and Why

There have been many people who have contributed to the success of LCL during their time on the admin team before moving onto other projects or priorities. One key individual who really helped LCL become more connected with manufacturers and reps, is Ashley Bevan, from Weston Garden Machinery. His amazing support really played a huge role in get the industry to support the LCL Awards.

As we encountered more and more people on-line, I think we’ll agree that we still enjoy a good meet up with people in the real world. It is hard to replace the benefits of shaking someone’s hand and getting to know others better without giving your thumbs or fingers an ache from typing.

So, one thing that we have tried to do is organise LCL meet ups where possible. We started doing this in early 2018, with our first meet up at Rochford’s Garden Machinery, in Wincanton, and we have gone on to host meet ups in Scotland, Northern Ireland and the Republic of Ireland, with the intention to organise and host more events in the future.

We hope to organise an LCL business training event in 2021 as well as an LCL demo day, then we will combine those events into one event in 2022 for England, Scotland and Northern Ireland. If it proves successful we will look to more locations, with the aim of helping more people.

The purpose is simple really. Everyone loves a good meet up and it is a great way to network, training and education. It allows people, who otherwise wouldn’t get the chance, to demo machinery and get a feel for different brands and their equipment.

Back in January of 2020 we had organised a factory tour and LCL meet up at the Ariens factory, in Oxford, where we were greeted with amazing hospitality and open arms by another manufacturer that wanted to support our community and the desire to connect people better. We had demos of Ariens zero turns as these are now made at the facility.

We also took part in a zero turn challenge with prizes awarded, while Ariens collaborated with Kawasaki Engines Europe to conduct a workshop class on engine maintenance on xero turns. We even had our own pizza van on the day and topped off with a swag bag with gifts and discount vouchers to buy some products.

It took around five months from the time Lawn Care Legends was created, to start gaining traction and membership started to increase. From that point it has grown to over 5,000 members representing.

To make the group stand out and to try and bring value to the members, the idea of LCL awards was floated, with the aim of creating our own event within the industry to celebrate the small business owner.

And so the Lawn Care Legends Awards were created. Of course, they would be operated online, in the spirit that this new digital age that has benefited so many in different ways. However, there is still a lot to be said for face-to-face contact and discussions with people.

I then set out to see if it was possible to collaborate with an industry event that would allow us to host our Awards’ presentation.

An obvious choice was to reach out to the IOG, so named at the time, and Saltex. I pitched the idea of a little Awards’ event, that would celebrate the average business owner in our trade. I believe if you don’t ask, you are guaranteed the answer is “No”.

Lawn Care Legends - Who, What and Why

Lawn Care Legends – Who, What and Why

Well, I got an amazing reply that displayed a real desire to work with us.

From originally asking if it was possible to use a little corner of the show, we were being allocated the use of a large private room. Fusion Media also produced a press release about our awards, which got our name out to industry magazines and online media platforms.

In addition, we were featured in the opening letter by the IOG CEO Geoff Webb. So, in 2018, we held our first LCL Saltex Awards. We had an amazing turn out of over 100 members. We had started with a little vision and pitched the idea to just a few companies to gain support on which we could build.

The first company to see the potential of a positive contribution to our community, came from Weibang Ireland. They were so excited about the idea and wanted to be a part of it and offered a lawn mower as the first prize.

Those first Awards began with just three sponsors: The IOG, Weibang Ireland and Blinc NI. By the time we came back a year later we had grown our sponsors to 12: Weibang Ireland and Weibang UK, ECHO, EGO, Hendon Ladders, Kawasaki Engines Europe, Ferris Mowers UK, Wright Mowers UK, Cub Cadet, Jobber, Green Touch Industries and the IOG.

Despite so many things having been disrupted in 2020, we already have over 20 sponsors lined up for the LCL Saltex Awards 2021, with around £10,000 worth of prizes.

We just want to be able to give the average guy in our industry the opportunity to have his picture taken, be praised for his high standard of work, be presented with a trophy and win awesome equipment which will contribute to his business and service for the better.

It is all part of our dream, and with the support and recognition from industry manufacturers, to spur our community on to do better and take pride, we can come together in a positive manner… and that includes everyone from the end user; landscapers; greenkeepers; groundsmen; gardeners; business owners/operators; dealers; distributors and manufacturers.

Some might think that we are just a little Facebook group, but we are determined to be so much more, and have already come a long way.

Perhaps we might see you guys around some day, either in our group or at one of our events – something positive for us all to look forward to.