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SBM to bolster Baby Bio® and Phostrogen® brands

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SBM to bolster Baby Bio® and Phostrogen® brands: SBM Life Science, the group behind the iconic fertiliser brands, Baby Bio® and Phostrogen®, has announced significant investment into its marketing strategy ahead of the key spring season this year, to support its new product launches and network of retailers in 2022.

With both brands set to release new products next month, SBM will deliver a host of activity throughout 2022 to increase brand awareness, drive footfall through retailers and boost sales, strengthening their industry-leading positions in the home and garden arena.

SBM to bolster Baby Bio® and Phostrogen® brands

SBM to bolster Baby Bio® and Phostrogen® brands

Amongst the activity planned, SBM has announced the appointment of a home and garden specialist communications agency, Honest Communications, which has joined the team to manage its PR, influencer marketing and social media platforms.

Further investment includes an extensive digital advertising campaign across Google, YouTube and social media, and print advertising in key lifestyle and trade titles for both brands, whilst Phostrogen® will debut its first broadcast campaign, with TV advertisements aired across various lifestyle channels including ITV.

SBM will also launch a new in-store incentive across Phostrogen® products from March, offering consumers a variety of exciting redeemable offers once they purchase any Phostrogen product.

To support retailers, SBM will introduce a range of exciting new in-store point of sale display units to command space, attract interest and catch the eye of consumers, including archways, pallet wraps, hot spots, and gondola ends.

It comes as Baby Bio® prepares to introduce an Organic Houseplant Food, while Phostrogen® will expand its product range to include a line of new organic fertilisers, including an Organic All Purpose Food, Organic Tomato Food, Organic Lawncare Food, and Organic Ericaceous Food. The launch also coincides with the rebrand of Phostrogen®’s popular All Purpose Plant Food, which will unveil a fresh, modern look for the iconic original fertiliser.

Both Baby Bio® and Phostrogen® have decades of British heritage behind them, with the much-loved brands having helped generations of gardeners and houseplant parents reap the rewards of their horticultural efforts, establishing them as market leaders in the home and garden sector.

James Ramnought, Marketing Director for SBM Life Science commented, “This year is going to be an incredibly exciting one for Baby Bio® and Phostrogen®, with the launch of our first organic products. Our investment in a holistic marketing approach will bolster the awareness of the popular products these two iconic brands offer, whilst making noise about the new organic products.

“The combination of digital and print advertising, in-store POS, and the appointment of a PR and social media agency will drive our vision for the brands, allowing us to continue to lead the way in the market.”

For more information, please visit https://www.solabiol.com/en

Follow Baby Bio® on Instagram and Facebook, and follow Phostrogen® on Instagram and Facebook.

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Campey set to exhibit at STMA

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Campey set to exhibit at STMA: Campey Turf Care Systems is set to exhibit at the 33rd annual STMA conference and exhibition between the 17th and 20th January 2022.

This year’s event is taking place at the Savanah Convention Centre, Georgia. It will feature Campey’s latest synthetic, hybrid and natural turf grooming products, and a new addition to the US from Campey, the Martin Lishman Micro-Spray.

Campey set to exhibit at STMA

Campey set to exhibit at STMA

The key aim of the Micro-Spray is bringing versatility to the groundsman’s armoury. A narrow footprint allows it to fit through most gateways and passageways to tackle hard to reach spraying areas.

With a 120-litre tank, the option of a 2.5m six nozzle or 3.5m eight nozzle three-section folding boom and the perfect combination of power, control and responsive handling, the Micro-Spray is suited to all types of sports grounds, golf courses and landscaping work. The comprehensive yet easy to use control box gives the operator more control over the sprayer with changeable motor direction to either walk behind or in front of the sprayer, 12 motor speeds, bout marker selection, a battery level indicator and optional hand lance.

Spray application rates, operating speed, and the pump pressure can be accurately and quickly controlled by the operator, as well as the adjustable boom height and independent shut-off nozzle bodies. All of these features come together to make a versatile sprayer that provides the same exceptional results time and time again regardless of where you’re working.

Other leading products on the Campey stand will be the Campey®  Uni-Scratch, UNIRAKE©, the Campey® SPEEDRESSER© and the Campey® LM3010 liquid transfer line marker.

The Uni-Scratch is ideal for the professional and effective maintenance of natural and synthetic grass surfaces. The machine has been developed to infill or refill when installing or looking after synthetic grass carpets. It can also be used to remove organic matter on natural grass hybrid carpet pitches when carrying out annual renovations. The Uni-Scratch moves on four supporting rollers, which are adjustable in height to allow the most appropriate working depth. The rotors can be equipped with springs or linear brushes in PPL, with rear linkage to tractors of at least 30hp.

The UNIRAKE© serves a similar purpose by removing organic matter. Still, users can adjust the severity of grooming to remove a varying amount of organic matter or simply stand the sward up to encourage growth. Altering the severity of grooming is quick and easy and can be done in no less than 30-seconds.

Line marking is made simple with the Campey® LM3010 liquid transfer marker. What sets this line marker apart from the rest is that it only marks the leaf/plant and not the soil. This means that when greening out the lines for re-marking, it is easy to remove existing colours and re-line with greater precision and less time.

It is a simple, durable and easy to operate liquid transfer line marker. Marking material is transferred from the 30ltr hopper to the 10cm wide marking wheel by a grooved rubber roller which allows marking up to post or flag. It has pneumatic tyres and an adjustable flow rate giving even and accurate lines. The tubular steel handles can also be adjusted for operator comfort.

Many professional sporting clubs in the UK and Europe have the line marker, such as the Salford Reds. In the United States, sports facilities, including the Philadelphia Union Soccer PPL Park stadium and the New York Mets, a professional baseball team at its Citi Field stadium in Queens, use it regularly.

Completing the Campey line-up at STMA 2022 is the Campey®  SPEEDRESSER©. The machine is available with 18m or 24m spreading widths and are designed to handle all topdressing material. The unique aspect of the SPEEDRESSER© is the four floatation tyres on a pivoting axle that massively minimise the risk of turf damage and compaction. This feature is especially important when working on a pre-existing surface but is equally important during renovations. The high work rate of the machine enables the spreading of dressings up to a depth of 2mm-75mm in one pass.

As always, the weeklong STMA event will provide a number of invaluable seminars, training opportunities and networking events. Throughout the week, Campey product specialists will be available to give advice on machinery and answer any turf related questions.

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Two is company when it comes to ISEKI

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Two is company when it comes to ISEKI: ISEKI UK & Ireland, distributors of ISEKI compact tractors and mowers alongside their local dealer Rickerby based in Carlisle, recently sold a TLE3410 following an initial TG6490 IQ to Richmond (Yorks) Golf Club.

Established in 1892 Richmond Golf Club in North Yorkshire holds a 18 hole golf course, carefully maintained and constantly improved by a team of three greenkeepers headed up by Rob Spaven, Head Greenkeeper, Iain Leversuch and Daniel Dean.  With the course’s long history, the team are passionate about continuing to refine the course bringing it back to its natural habitat. Over-looking a valley it is perfectly positioned for stunning views at every hole no matter what the Yorkshire weather throws at it.

Two is company when it comes to ISEKI

Two is company when it comes to ISEKI

Having purchased its first TG6490 IQ tractor from local dealer Rickerby based in Hexham four years ago the club has since grown in popularity and memberships, which in turn means more pressure on the greenkeeping team to keep developing the course.

Commenting on the initial purchase Rob Spaven explained; “One of the main reasons we purchased the TG6490 IQ was because of the tractors low ground pressure ensuring minimal damage on the greens, we are a wet course thanks to the local Yorkshire weather so this is very important to us.”

“Another invaluable tool of this particular tractor is the Headland management system when verti-draining. Instead of acting like an octopus having to constantly keep lifting and lowering the implement, starting and stopping the PTO whilst turning and realigning, the headland management system cuts out the PTO when lifted and re-engages on return down all with one simple lever making these repetitive tasks so much easier and safer.”

“There is a big selection of 24 gears for the ultimate control, 1,580kg lift capacity perfect for operating implements, moving logs and towing trailers, and most importantly the air con cab is a god send when working in Yorkshire inclement weather!”

With the increased maintenance that was now required due to the club’s success, it was decided another tractor was needed to keep up with the workload.  This is where the new TLE3410 comes in, commenting on the decision Rob Spaven explained; “again with its low ground pressure and minimal damage on the greens the 40hp TLE3410 with 1000kg lift capacity was chosen for spraying and slitting fairways.  A really good, simple tractor that’s bomb proof and perfect for operators to just jump on and use.”

“As greenkeepers we are all worried about taking tractors on the greens, but when you’ve got two tractors that barely leave any marks, what more could you ask for! The TG’s reliability has been faultless, club’s don’t have as much excess money anymore, we can’t afford big repair bills but we have had no problems with this tractor.”

“After the excellent service and back up received from our first ISEKI tractor from local dealer Rickerby, we didn’t hesitate to contact them again for the purchase of our TLE3410.  The staff at ISEKI UK have also been brilliant, they are a friendly bunch to deal with, happy to answer any questions and there is really good communication from them.  I cannot speak highly enough of them to be honest and would highly recommend ISEKI products.”

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Soil carbon data added to product information

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Soil carbon data added to product information: In its drive to lead the industry in providing extensive product information to its customers, British Sugar TOPSOIL is measuring its BS3882:2015-compliant general purpose topsoil, Landscape20, for total soil carbon.

Soil scientists Tim O’Hare Associates have carried out a comprehensive audit of the carbon contained in a typical sample of Landscape20 and will now sample the soil every six months at the point of despatch to monitor its carbon content.

Soil carbon data added to product information

Soil carbon data added to product information

The focus on soil health and its role in mitigating climate change has drawn attention to the levels of carbon that can be stored in soil. In order to give British Sugar TOPSOIL’s customers useful data on Landscape20’s carbon sequestration potential – i.e. its ability to capture and store atmospheric carbon dioxide, which is a major contributor to global warming – Tim O’Hare Associates will be monitoring:

  • Organic Carbon Stock (tonnes/Ha)
  • Total Carbon
  • Soil Organic Carbon
  • Soil Inorganic Carbon
  • Soil Organic Matter
  • Total Nitrogen
  • Organic Carbon:Nitrogen ratio

National TOPSOIL Manager Andy Spetch said: “We believe this data on the carbon content of Landscape20 topsoil will be particularly useful to housebuilders, developers, and construction and landscaping professionals who need to evidence their approach to delivering environmentally sustainable homes to regulatory and other bodies. All this information is freely accessible and downloadable from our website and customers can call us if they require clarification on the carbon content or any other technical aspect of our products.”

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Muirfield to The Machrie

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Muirfield to The Machrie: Why golf course manager Dean Muir has no regrets about move to Islay.

Read the full article from MSN here

Groundsman to play on his 'sacred' pitch

Groundsman to play on his ‘sacred’ pitch

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