Tag Archive for: Fusion

Fusion Media parts ways with SALTEX

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Fusion Media parts ways with SALTEX: PR and marketing agency Fusion Media has today parted ways with the Grounds Management Association (GMA) for the promotion of SALTEX.

The Kent based agency confirmed to its shareholders in January that the decision had been made to serve a three-month notice period after delivering a successful 2021 event.

Fusion Media parts ways with SALTEX

Fusion Media parts ways with SALTEX

Since SALTEX moved from its original home at Windsor Racecourse to the NEC Birmingham in 2015, Fusion Media has been integral to the success of the show.

Highlights of Fusion Media’s six-year SALTEX campaign include:

  • Achieved record-breaking pre-reg and final attendance figures year on year.
  • Significantly grew the show’s international audience.
  • Increased a younger demographic of visitor.
  • Increased visitors from the local authority and landscaping sectors.
  • Increased returning visitor percentage and first-time visitor percentage.
  • Created social media accounts and accumulated a following of over 12K.
  • Carried out strategic PR campaigns with regular coverage in over 75 publications throughout the UK, Europe, and America.

Fusion Media’s work on SALTEX was also recently recognised by the wider events industry after it picked up a prestigious Exhibition News (EN) Award and shortlisted in another.

Commenting on the decision, Fusion Media managing director Christopher Bassett said: “I am extremely proud of the Fusion team and what we’ve been able to achieve over the past six years to make SALTEX the success that it is and grow the show.

“The past two years has changed the way we look at all of our contracts and we are looking forward to the new and exciting challenges ahead. Working with the GMA and the wider team to put on a show the size of SALTEX has been a great experience. I wish the GMA and SALTEX success in the future.”

For more information, please visit www.fusion-media.eu

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Pitchmark announce Fusion & Eco Lite

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Pitchmark announce Fusion & Eco Lite: Since its inception in 2010, the Pitchmark name has been synonymous with engineering excellence, marking it as a leading manufacturer in the sports turf and amenity industry.

In just a few weeks’ time, Pitchmark will partner with sister organisation and UK-distributors, Turfix, in launching two new spray line marking machines at turf management show, SALTEX 2021, on the 3rd and 4th November at the NEC Birmingham.

Pitchmark announce Fusion & Eco Lite

Pitchmark announce Fusion & Eco Lite

Joining Pitchmark’s existing, popular range of machines will be the Fusion and Eco Lite Spray Line Markers. The Fusion will mimic both the style and engineering design from the bestselling unique Hybrid, but will boast a new-styled high-density polyethylene (HDPE) body to replace the steel chassis. Additionally, the Eco Lite will continue the Eco Range’s four-wheeled design, but will also include this HDPE material to complete Pitchmark’s latest design.

Head over to Turfix’s E125 stand at SALTEX 2021 to exclusively see Pitchmark’s Fusion and Eco Lite Spray Markers.

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Fusion Bio-Green Liquids

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Fusion Bio-Green Liquids: Enhanced Nutrient availability and uptake

The quality of raw materials is one of the most important elements of a liquid feed. The extremely soluble raw materials used in the manufacture of Fusion Bio-Green liquids ensure a formulation which provides optimal nutrient uptake to the plant.

Fusion Bio-Green Liquids

Fusion Bio-Green Liquids

Seaweed (from the same source as Compass Bio-Active) is added to help enhance root structure, along with an amino acid package from plant available L-amino acids, and a trace element inclusion to maintain levels throughout the season.

Adding Seaweed Concentrate for Root Development

  • In independent trials enhanced root development
  • Increased overall root mass
  • Potential to uptake nutrients increased
  • Offers firmer, more stable turf
  • Alleviates plant stress

L-amino acid and Trace Element package

  • Plant available amino acid to boost turf health
  • Anti-oxidants to reduce stress
  • Enables energy conservation
  • Trace elements spoon fed to maintain optimum nutrition
  • Addresses “Law of the minimum”
Fusion Bio-Green Liquids

Fusion Bio-Green Liquids

Liebig’s Law of the minimum

  • Growth is dictated not by the total nutrients available but by the scarcest as this becomes a limiting factor
  • Adding our trace element package ensures no element is left inhibiting turf growth

Flexible Nutrient Management

Fits with existing granular programmes

Can be tailored to the weather

Efficient little and often nutrient applications

Fusion Bio-Green Liquids

Fusion Bio-Green Liquids

High quality soluble available formulations

Bio-stimulants for root structure and stress reduction

Can be stand alone or mixed with additional Foliar fertilisers

Further information can be found on our blog – click here for more

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Fusion Media’s Successful SALTEX

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Fusion Media’s Successful SALTEX: Fusion Media is celebrating a hugely successful SALTEX 2019 after representing a record number of exhibitors at the show as well as carrying out a year-long strategic marketing campaign on behalf of the event itself which resulted in a record-breaking number of visitors.

Fusion Media is an award-winning, full-service marketing and corporate communications agency that works across all media channels. It has an extensive client base within the groundscare industry and expert knowledge in helping clients stand out from the crowd.

Fusion Media's Successful SALTEX

SALTEX 2019 saw Fusion Media representing 11 exhibitors on the show floor in which the company embarked on a variety of activities including bespoke exhibition design & stand build, creation of show literature and promoting their show presence through a mix of print and digital media as well as various social media campaigns.

Since SALTEX moved to the NEC, Birmingham in 2015, Fusion Media has handled the public relations for the show and last year the agency was awarded the marketing contract.

The result was a year-long strategic marketing campaign to help persuade visitors to commit to the show; while also attracting new or lapsed visitors. SALTEX 2019 saw a record-breaking number of visitors attend the show since its move to the NEC, Birmingham, which in turn has also led to a record-breaking rebook rate for exhibitors committing to the 2020 show.

Commenting on the successful show, Fusion Media Managing Director, Christopher Bassett, said: “I’m tremendously proud of the whole Fusion team who have really pulled out all of the stops in ensuring that SALTEX 2019 attracted a record-breaking number of visitors.

“It is an honour to be part of the industry’s showcase exhibition and it has once again been a pleasure working alongside the Institute of Groundsmanship (IOG) and Events for You – the SALTEX sales team. The show is growing year on year and credit must go to the IOG for putting on a show that the industry can be proud of.

“I would also like to thank all of our clients, all of whom reported this year’s event as the busiest and most prosperous show yet. It was a privilege to represent new and existing clients at SALTEX and we are already looking forward to next year’s event.”

For more information please visit www.fusion-media.eu

For the latest industry news visit turfmatters.co.uk/news

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