Blog Elements - Turf Matters

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Countax and Westwood dealers Spring into action

March 2, 2017/in Press Release/by Admin

Customers purchasing a new Countax C/B or Westwood T/F garden tractor from participating dealers will be offered a free 300 litre Powered Grass Collector (PGC) worth £525 (S.R.P inc VAT). That’s the offer being made by Countax and Westwood dealers together with Ariens Company. The promotion was developed in conjunction with the Ariens Dealer Advisory […]

Healthy pitch at Selhurst Park

March 2, 2017/in Press Release/by Admin

Bruce Elliot, Head of Grounds and Estates at Crystal Palace FC, has reported excellent results after using ICL’s Greenmaster Pro-Lite micro granular fertilizers as part of a balanced nutritional programme at Selhurst Park. “Throughout my career I have always used the Greenmaster Pro-Lite range because I know exactly what I will get from it,” says […]

Countax and Westwood dealers Spring into action

March 2, 2017/in Press Release/by Admin

Healthy pitch at Selhurst Park

March 2, 2017/in Press Release/by Admin

Full Sized Blog Element (Big Preview Pic)

Countax and Westwood dealers Spring into action

March 2, 2017/in Press Release/by Admin

Customers purchasing a new Countax C/B or Westwood T/F garden tractor from participating dealers will be offered a free 300 litre Powered Grass Collector (PGC) worth £525 (S.R.P inc VAT).

That’s the offer being made by Countax and Westwood dealers together with Ariens Company. The promotion was developed in conjunction with the Ariens Dealer Advisory Council, and is devised to maximize retail activity for the spring season. A similar promotion was run in 2016 and was a huge success. Versus the same period the previous year, retail activity for participating dealers increased by an average 47%.

The 2016 promotion also saw Ariens Company introduce an innovative marketing tool to help dealers create a direct mail campaign to target customers in their area. Many dealers reported that this tool helped drive new business to their showroom.

Speaking about the benefits of the Powered Grass Collector campaign in 2016, Tim Wall from Hertfordshire Garden Machinery commented: “We had great success with the free PGC campaign in 2016. The online system to choose the demographic for the direct mail campaign was easy to use and it was only a short while after setting it up that we made our first sale. The campaign generated a lot of new business for us and helped towards almost doubling our sales of lawn tractors against the previous year. We received great support from Ariens Company throughout the campaign and look forward to another successful season in 2017.”

To claim their free PGC, customers need only to present a voucher when they purchase a new Countax C/B or Westwood T/F series. The voucher can be claimed from either the Countax or Westwood website.

A Powered Grass Collector lets you collect grass clippings fully, with no risk of clogging – even when cutting wet grass. The integrated roller on the PGC also creates a neat striped finish. Come the autumn, the collector can work as a quick and efficient leaf collector and is invaluable for clearing up after scarifying.

The promotion begins on the 1st March and will run until 31st May 2017.

Healthy pitch at Selhurst Park

March 2, 2017/in Press Release/by Admin

“Throughout my career I have always used the Greenmaster Pro-Lite range because I know exactly what I will get from it,” says Bruce. “It has been the mainstay of any fertilizer programme I have ever had.”

Bruce is a well-respected figurehead within the world of football groundsmanship. After starting his career in turf management by working as a greenkeeper at a nearby golf club, Bruce got his first taste of football groundsmanship by working at non-league side Crawley Town FC. In 2001 an opportunity arose to join the ground staff at Fulham FC, which then led to roles with Tottenham Hotspur FC, Millwall FC and Reading FC. In the summer of 2015 Bruce accepted the position of Head of Grounds and Estates at Crystal Palace, and it wasn’t long before he introduced ICL products into his turf maintenance programme.
“Like many groundsmen; we will use Sportsmaster Pre-Seeder 8-12-8, and then within a week we start on a programme of Greenmaster Pro-Lite We’ll then continue to use that throughout the playing season, changing the formulations as the season goes on.”

Greenmaster Pro-Lite is an integral feature in many maintenance programmes. The micro-granule formulation allows consistent distribution, even at low rates of application, and the inclusion of zeolite improves performance and longevity. This technology produces highly ‘fluid’, virtually dust-free, fertilizers that spread evenly and smoothly, resulting in a consistent and predictable grass growth and colour response.

After trying various application rates at different timings, Bruce believes he has now found the ideal formula for Selhurst Park.

“I use Sierrablen Plus Stress Control 15-0-28 as a base feed every 8 weeks and then feed on top with the Greenmaster Pro-Lite NK 12-0-12 on a weekly basis from spring through to late summer. In the winter we change to Greenmaster Pro-Lite Double K 7-0-14 – just to lower the nitrogen and increase the potassium rates.

“We have tried Greenmaster Pro-Lite at various spacings – whether fortnightly or monthly – but we have found that applying it on a weekly basis at a slightly lower rate gives us better results. We apply it at 20g per square metre and this little and often approach is now paying dividends.

“We always know what we are going to get from it – we get a healthy plant, we get good growth, good colour, good vigour, and that combined with other products from the ICL range gives us a healthy pitch that will carry us through the whole season.”

In ensuring that the pitch stays in line with Bruce’s high expectations, he works alongside Nick Martin – ICL Technical Area Sales Manager for the South West & London – who is always available for advice according to Bruce.

“I work in conjunction with Nick, who has fantastic technical knowledge and provides me with excellent support. Together we’ve looked at different ways in feeding the pitch and we have now come up with an approach which is working for us. The results simply speak for themselves.”

Please contact ICL on 01473 237100 or visit www.icl-sf.co.uk

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Countax and Westwood dealers Spring into action

Healthy pitch at Selhurst Park

Countax and Westwood dealers Spring into action

Healthy pitch at Selhurst Park

Full Sized Blog Element (Big Preview Pic)

Countax and Westwood dealers Spring into action

Healthy pitch at Selhurst Park

RESOURCES

CONTACT

CONNECT