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Keys Brothers appointed official Redexim dealer

April 2, 2026/in News, Press Release/by Admin

Keys Brothers appointed official Redexim dealer Redexim UK has strengthened its presence in Northern Ireland with the appointment of Keys Brothers as its official partner for the region. Based in Hillsborough, Keys Brothers is a well-established family business with more than 25 years’ experience in the industry. With a strong reputation for customer service and technical expertise, […]

Green-tech reaffirms commitment to industry charity Perennial

April 2, 2026/in News, Press Release/by Admin

Green-tech reaffirms commitment to industry charity Perennial Green-tech has confirmed that it will continue its support for Perennial, the UK’s only charity dedicated to helping people who work in horticulture, by renewing its Platinum Partnership. Green-tech has supported Perennial for many years and regularly promotes the charity’s services across its customer and industry networks. Perennial […]

Keys Brothers appointed official Redexim dealer

April 2, 2026/in News, Press Release/by Admin

Green-tech reaffirms commitment to industry charity Perennial

April 2, 2026/in News, Press Release/by Admin

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Keys Brothers appointed official Redexim dealer

April 2, 2026/in News, Press Release/by Admin

Keys Brothers appointed official Redexim dealer

Redexim UK has strengthened its presence in Northern Ireland with the appointment of Keys Brothers as its official partner for the region.

Keys Brothers appointed official Redexim dealer

Based in Hillsborough, Keys Brothers is a well-established family business with more than 25 years’ experience in the industry. With a strong reputation for customer service and technical expertise, the company supports customers across Northern Ireland with dedicated sales specialists, product demonstrators and a highly mobile team of field service technicians.

The new partnership forms part of Redexim’s wider UK growth strategy, ensuring that customers throughout Northern Ireland benefit from enhanced access to its industry-leading range of turf maintenance machinery and specialist equipment.

Redexim has built a global reputation for innovation and durability. Known for pioneering products such as the Verti-Drain®, the company continues to develop advanced solutions designed to improve surface performance across sports turf, golf, landscaping and amenity sectors worldwide.

Allen Whellans, Regional Manager for the North at Redexim UK, explained that the appointment reflects the company’s commitment to aligning with forward-thinking partners.

“We were at a point where Redexim’s going one way and we need to be aligned with partners in areas that are pushing forward,” said Allen. “It’s quite clear to see that Keys Brothers is that partner.”

Allen believes the partnership is a natural fit for both businesses.

“They didn’t have an implement brand to marry up with everything else that they do, so it was a good fit. It’s really more about increasing our brands visibility and working with a partner who will promote the full range of Redexim products.”

Under the new agreement, Keys Brothers will operate across the entirety of Northern Ireland, providing full sales, service and support for the Redexim range.

“It’s the whole of Northern Ireland,” Allen confirmed. “It’s part of the wider strategy for Redexim as we continue to grow the brand. Whilst we continue to push and grow in the UK and globally, we need to align with partners that are also looking to do that.”

A key strength of Keys Brothers lies in its proactive approach to customer engagement. With sales representatives and technicians operating on the road, the team is highly visible and accessible to customers throughout the region.

“They’re very active, and they’re out and about,” Allen added. “We want partners to be out and in front of the customer, and they have lots of touchpoints with customers that we didn’t previously have.”

Commenting on the partnership, Andy Keys, Director of Keys Brothers, said:

“It’s a perfect fit for us because it sits really well alongside the rest of our product range. Redexim is one of the leading names in the industry and has built a strong reputation across a wide range of equipment.

“We know the Redexim range is going to strike a chord with our customers. They’re looking for quality, dependable machinery that does exactly what it’s designed to do, and that’s what this brand is known for. We’re really pleased to be bringing it on board and confident it’ll be a great addition for us and for our customers.”

The partnership ensures that customers across Northern Ireland will now have direct access to Redexim’s full portfolio, supported by local expertise and a responsive aftersales support.

For Redexim, the appointment marks another important step in strengthening its UK dealer network – working with ambitious, customer-focused businesses to deliver long-term growth and exceptional service across every region.

For more information, visit https://www.redexim.com/uk/

For the latest industry news visit turfmatters.co.uk/news

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Green-tech reaffirms commitment to industry charity Perennial

April 2, 2026/in News, Press Release/by Admin

Green-tech reaffirms commitment to industry charity Perennial

Green-tech has confirmed that it will continue its support for Perennial, the UK’s only charity dedicated to helping people who work in horticulture, by renewing its Platinum Partnership.

Green-tech reaffirms commitment to industry charity Perennial

Green-tech has supported Perennial for many years and regularly promotes the charity’s services across its customer and industry networks.

Perennial supports everyone working with plants, trees, flowers or grass, as well as those who have retired from the sector. The charity provides free and confidential advice, information and financial assistance to people in horticulture and their families who may be facing difficult circumstances, such as ill health, financial hardship, bereavement, or workplace challenges.

Green-tech, a leading supplier to the landscaping and horticulture industries, has long supported Perennial and the vital work it carries out across the sector. Kate Humes, Marketing Director at Green-tech, explains, “Perennial provides an essential safety net for those working in horticulture and landscaping. Our industry is built on the hard work and dedication of its people, and it is important that support is available when times become challenging.

We are proud to continue our Platinum Partnership with Perennial and to support the invaluable work they do for our sector.”

Perennial has supported people working in horticulture for more than 185 years and continues to provide a range of services, including confidential advice, caseworker support, wellbeing guidance and financial assistance for those experiencing hardship.

Phil Swainston, Business Development Director at Perennial, adds, “We are incredibly grateful for Green-tech’s continued support as a Platinum Partner in 2026. Without partnerships like this, Perennial could not continue its vital work supporting people across horticulture and landscaping. Green-tech’s commitment helps us reach more individuals who may need guidance or financial support and demonstrates the strength of the industry coming together. We look forward to working closely with them to ensure everyone in horticulture knows that Perennial is here to help.”

Perennial’s corporate partnership programme enables businesses across the horticulture and landscaping industries to support the charity’s work and raise awareness of the help available to those who may be struggling.

To find out how to get involved, visit perennial.org.uk.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Keys Brothers appointed official Redexim dealer

Green-tech reaffirms commitment to industry charity Perennial

Keys Brothers appointed official Redexim dealer

Green-tech reaffirms commitment to industry charity Perennial

Full Sized Blog Element (Big Preview Pic)

Keys Brothers appointed official Redexim dealer

Keys Brothers appointed official Redexim dealer

Green-tech reaffirms commitment to industry charity Perennial

Green-tech reaffirms commitment to industry charity Perennial

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