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New Syngenta and ICL agreement

March 14, 2023/in News, Press Release/by Mark Sanderson

New Syngenta and ICL agreement: Syngenta and ICL have signed a new agreement to continue and enhance the strong relationship that has brought great innovation, investment and service to the turf industry. The move reinforces the close working relationship of ICL’s unparalleled nutrition expertise, industry support and technical field force to deliver Syngenta’s world leading […]

New acquisition for Barenbrug UK

March 14, 2023/in News, Press Release/by Yvonne Hargreaves

New acquisition for Barenbrug UK: Grass-seed breeder Barenbrug UK has announced its acquisition of the Scottish group of businesses that comprises Watson Seeds, Seed Logistics and GroGreen. Founded 33 years ago by third-generation seedsman Johnny Watson, Watson Seeds is well-known in the industry and enjoys a loyal customer following. “Barenbrug’s acquisition of the group reflects […]

New Syngenta and ICL agreement

March 14, 2023/in News, Press Release/by Mark Sanderson

New acquisition for Barenbrug UK

March 14, 2023/in News, Press Release/by Yvonne Hargreaves

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New Syngenta and ICL agreement

March 14, 2023/in News, Press Release/by Mark Sanderson

New Syngenta and ICL agreement: Syngenta and ICL have signed a new agreement to continue and enhance the strong relationship that has brought great innovation, investment and service to the turf industry.

The move reinforces the close working relationship of ICL’s unparalleled nutrition expertise, industry support and technical field force to deliver Syngenta’s world leading technical R&D products and services over the past 15 years.

New Syngenta and ICL agreement

It will also ensure the continued investment and development of research and technical innovation that has pioneered many of the advanced Integrated Turf Management techniques now successfully implemented by turf managers.

The extended agreement comes at an exciting time for both companies introducing ground-breaking technological advances. That includes the launch of ICL’s eqo.s® controlled release fertilizer technology and Syngenta’s new fungicide, herbicide and biocontrol products, along with Acelepryn and NemaTrident integrated solutions for turf soil pest control in 2023.

Announcing the new agreement, Syngenta Commercial Head, Daniel Lightfoot said: “The combined strength of ICL and Syngenta has, over the past 15 years, pioneered the products and the techniques to deliver huge advances in the management of high-quality turf and amenity landscapes.

“We are delighted to forge stronger links between the two companies that together can better help our customers to meet the current challenges, as well as develop further in the future.” The agreement includes the launch of new products, along with digital technologies and technical communication strategies.

Stephen Squires, ICL Regional Business Lead, added: “We have built an incredibly strong strategic alliance with Syngenta, this agreement underlines the strength of the relationship.

“Together we will continue to deliver and build on the full value of our world leading product portfolios, our technical innovation and our industry knowledge and technical advice to our customers.”

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New acquisition for Barenbrug UK

March 14, 2023/in News, Press Release/by Yvonne Hargreaves

New acquisition for Barenbrug UK: Grass-seed breeder Barenbrug UK has announced its acquisition of the Scottish group of businesses that comprises Watson Seeds, Seed Logistics and GroGreen.

Founded 33 years ago by third-generation seedsman Johnny Watson, Watson Seeds is well-known in the industry and enjoys a loyal customer following.

New acquisition for Barenbrug UK

“Barenbrug’s acquisition of the group reflects the long-standing strength of the relationship that exists between these companies,” says Paul Johnson, Managing Director of Barenbrug UK.

“Barenbrug has long been one of Watson’s main seed suppliers, and these businesses are very closely aligned in ethos and values: family-owned, with the emphasis on integrity, quality and service, and focusing on the customer’s needs, whether that’s for agricultural, sport or amenity applications.”

Mr Johnson says the acquisition of Watson Seeds, Seed Logistics and GroGreen is a significant step for Barenbrug’s UK operation. “By giving us a much stronger offering in Scotland, we will complement our existing geographies and strengthen our position across the United Kingdom.

“In the amenity sector, this will open up opportunities for growing our market share in a new geographical area while maintaining Barenbrug’s position as a global grass breeder and producer.

“Growth for Barenbrug always translates into success for our distributors.”

Johnny Watson, founder of Watson Seeds, expressed his delight at the sale of the business to Barenbrug.

“This is a meeting of two likeminded companies known for their commitment to excellence in grass,” he says.

“I’ve known Barenbrug all my life, and I knew the fit between these companies would be perfect.”

“I’m excited that the acquisition will see business as usual. Our ambitious plan for continued growth and development will benefit from access to the resources and support of the global Barenbrug group.

“I’m delighted that we have a new, exciting chapter in our company, for the benefit of our customers and to meet the challenges and opportunities of our customers in the future,” he adds.

“With a long family history in the grass industry, I have nothing but heartfelt enthusiasm in seeing this acquisition by a company who truly understands our business.”

Barenbrug UK, Watson Seeds, Seed Logistics and GroGreen will continue to function separately, maintaining their individual identities

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

New Syngenta and ICL agreement

New acquisition for Barenbrug UK

New Syngenta and ICL agreement

New acquisition for Barenbrug UK

Full Sized Blog Element (Big Preview Pic)

New Syngenta and ICL agreement

New Syngenta and ICL agreement: Syngenta and ICL have signed a new agreement to continue and enhance the strong relationship that has brought great innovation, investment and service to the turf industry.

New acquisition for Barenbrug UK

New acquisition for Barenbrug UK: Grass-seed breeder Barenbrug UK has announced its acquisition of the Scottish group of businesses that comprises Watson Seeds, Seed Logistics and GroGreen.

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