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New John Deere dealer acquisition

February 6, 2023/in News, Press Release/by Louise Parratt

New John Deere dealer acquisition: John Deere’s agricultural and sports turf machinery will be available through a single, larger dealer in the counties of Antrim, Derry/Londonderry, Armagh and Down after Stephen W Moore LTD announced that it is acquiring its neighbouring franchise, Johnston Gilpin & Co LTD. Both Coleraine and Lisburn branches will continue trading […]

John Deere will not attend the SIMA show

February 3, 2023/in News, Press Release/by Louise Parratt

John Deere will not attend the SIMA show: John Deere would like to take this opportunity to inform dealers and customers that they will not be attending the next SIMA show in November 2024 in Paris. One of the main reasons for this decision is to allow greater focus on country specific dealer and customer […]

New John Deere dealer acquisition

February 6, 2023/in News, Press Release/by Louise Parratt

John Deere will not attend the SIMA show

February 3, 2023/in News, Press Release/by Louise Parratt

Full Sized Blog Element (Big Preview Pic)

New John Deere dealer acquisition

February 6, 2023/in News, Press Release/by Louise Parratt

New John Deere dealer acquisition: John Deere’s agricultural and sports turf machinery will be available through a single, larger dealer in the counties of Antrim, Derry/Londonderry, Armagh and Down after Stephen W Moore LTD announced that it is acquiring its neighbouring franchise, Johnston Gilpin & Co LTD.

Both Coleraine and Lisburn branches will continue trading from the current locations, and customers will experience a simplification of all aspects of parts and service in the region as a result of the move, which is in line with Deere’s Dealer of Tomorrow strategy.

New John Deere dealer acquisition

All Johnston Gilpin & Co employees will be transferred to Stephen W Moore, and the company’s branch in Lisburn will continue to trade under the name Johnston Gilpin.

The expanded dealership will offer the full range of John Deere agricultural machinery as well as domestic and professional turf care products, supplying farms, homes, sports venues and golf courses with the same quality equipment and aftersales service they have received under the previous structure.

Dealer Principal Stephen Moore said: “This is an exciting time as we prepare to nearly double the size of our business with the next stage of our evolution.

“We have known the McConnell family and the Johnston Gilpin group for many years and the whole team has done a fantastic job serving agricultural and turf care customers in the territory. It is clear we share the same core values around delivering unrivalled customer service so I am looking forward to integrating the two businesses under the Stephen W Moore banner.

“The transition will be smooth and steady, ensuring that it’s business as usual for our customers while we are learning from each other behind the scenes.”

Stephen W Moore has been a John Deere dealer since 2008 in Coleraine. It is known for its strength in supporting farmers and contractors in the region, offering the full range of forage harvesters, combines, small, medium and large-frame tractors, sprayers, mowers and balers.

“As well as covering a larger area and the benefits that scale brings to a business like ours, we will now be able to offer the full range of professional turf care machines, parts, service and technical knowledge,” Mr Moore added. “As one franchise with access to more machines, parts and know-how, the training and advice we can offer to customers and staff will continue to improve.”

John Deere’s Division Sales Manager, Brian D’Arcy, said: “The acquisition is a great fit for our dealer network and the new, larger business – backed up by the support from John Deere – is an extremely strong proposition for our customers in Northern Ireland.

“Both companies are well established with knowledgeable staff and connected support. Looking ahead, the business will go from strength to strength and be in a position to make the future investments required in facilities, logistics and advanced precision technologies.

“Our special thanks go to Donn, Randal, Neale and all the McConnell family for their valuable and longstanding contribution to the industry after serving as a dealer in the area for John Deere for the past 54 years.”

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John Deere will not attend the SIMA show

February 3, 2023/in News, Press Release/by Louise Parratt

John Deere will not attend the SIMA show: John Deere would like to take this opportunity to inform dealers and customers that they will not be attending the next SIMA show in November 2024 in Paris. One of the main reasons for this decision is to allow greater focus on country specific dealer and customer events throughout 2024.

“COVID 19 has changed the event landscape and the way customers want to interact with us is also evolving,” said Andreas Jess, John Deere Marketing Director for Region 2. “Ag and Turf trade shows are a long-established way of engaging with farmers and contractors, but we are also exploring alternative communication channels that combine both digital and face-to-face activities. These will allow us to better demonstrate our innovative technologies and production system-based solutions and, at the same time, reach a wider audience.” He added, “customers are increasingly interested in how Precision Ag can support their operations across the entire agricultural production cycle, and this requires a different approach to share ideas and demonstrate solutions.”

John Deere will not attend the SIMA show

The increased focus on in country customer events will also support John Deere’s transition to a more streamlined business that puts the customer at the center. It is also a question of utilizing resources in the most efficient way over the mid- to long-term. Tilmann Köller, responsible for John Deere Public Relations and Shows & Events for Region 2 adds, “we are currently planning our European dealer and customer events for 2024 which require synchronization with our markets in North America. The first announcements will be in March 2024, and we are very excited about the news we will share.”

John Deere still sees an important role for trade shows in the future but would welcome international trade fair organizations to review their current timetables to allow greater flexibility for other promotional activities.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

New John Deere dealer acquisition

John Deere will not attend the SIMA show

New John Deere dealer acquisition

John Deere will not attend the SIMA show

Full Sized Blog Element (Big Preview Pic)

New John Deere dealer acquisition

John Deere will not attend the SIMA show

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