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Where would the sporting world be without turf?

February 16, 2023/in News, Press Release/by Admin

Where would the sporting world be without turf?: Football, cricket, golf and the National Football League (NFL) are some of the world’s most watched sports. As of the 2021/22 season, the combined market value of these sports amassed over $105 billion. However without one crucial element, none of this would have been possible. The crucial […]

New podcast from Syngenta Golf launches

February 16, 2023/in News, Press Release/by Admin

New podcast from Syngenta Golf launches: New golf business podcast, Syngenta Growing Golf, launches today across all major platforms, including Spotify, Apple and Google. In episode 1, social intelligence experts Jacques de Guigné and Claire Martin from Ipsos join Mark Birchmore from Syngenta to discuss the findings of a pioneering social media listening project analyzing […]

Where would the sporting world be without turf?

February 16, 2023/in News, Press Release/by Admin

New podcast from Syngenta Golf launches

February 16, 2023/in News, Press Release/by Admin

Full Sized Blog Element (Big Preview Pic)

Where would the sporting world be without turf?

February 16, 2023/in News, Press Release/by Admin

Where would the sporting world be without turf?: Football, cricket, golf and the National Football League (NFL) are some of the world’s most watched sports. As of the 2021/22 season, the combined market value of these sports amassed over $105 billion. However without one crucial element, none of this would have been possible.

The crucial element we’re talking about is turfgrass – a surface that many of the world’s sporting heroes have once graced: Lionel Messi, Shane Warne, Tiger Woods, Tom Brady, the list goes on.

Where would the sporting world be without turf?

Despite its worldwide use and lucrative nature, the turfgrass industry also has its challenges. For example, the industry is facing increasing pressure to reduce its environmental impact and implement more sustainable maintenance practices that utilise and/or optimise fewer agronomic-related resources.

A new book published by Burleigh Dodds Science Publishing promises to be the ‘go-to’ reference for those across the globe wishing to adopt more sustainable turfgrass management strategies.

Achieving sustainable turfgrass management has been edited by one of the world’s leading experts on turfgrass ecology, diseases and plant protection, Professor Michael Fidanza.

“As global populations grow, annual climate vagaries increase, and biotic and abiotic plant stresses become more uncertain it is now more important than ever to understand how factors like species selection, edaphic conditions and cultural management decisions influence the ecology and persistence of managed turf systems,” says Dr Cale Bigelow, Professor of Turf Science and Ecology at Purdue University, USA.

Turfgrass is used on more than 700,000 athletic fields in the US alone, however it isn’t just used for sporting purposes. In fact the turfgrass industry consists of such a diverse group of consumers, including general homeowners, lawn care managers, architects, parks and grounds superintendents and landowners.

With such a massive consumer base and tens of thousands of people relying on the industry for their livelihoods, there is now an even greater need to improve the industry’s sustainability credentials and reduce its contribution to climate change.

This new book considers the range of alternative, sustainable management practices that utilise fewer agricultural outputs, such as fertilisers, pesticides and fuel to power agricultural machinery.

A significant benefit of the book is its final part which contains five case studies on the establishment of good turfgrass management written by a combination of industry practitioners and academic researchers.

“The book’s inclusion of case studies on unmanned aircraft, variety selection, wildflowers, pollinators and irrigation scheduling provides a unique and interesting overview of the ways in which the industry can adopt more sustainable practices,” says Dr Peter Landschoot, Professor of Turfgrass Science at The Pennsylvania State University, USA.

The book also explores the challenge of treating diseased turf in the face of fungicide resistance and highlights recent advances in turfgrass disease, insect pest and weed management.

“This book contains the latest research-based information on turfgrass science and management and has been written by some of the world’s leading authorities in turfgrass science and ecology,” says Professor Michael Fidanza

“It should be a welcome addition to the bookshelf of every scientific researcher in the field of turfgrass science and management, industry practitioners and students as well and should be top of the list for those in charge of sporting pitches and playing surfaces as an invaluable knowledge resource,” he concludes.

Find out more about this new book here: https://shop.bdspublishing.com/store/bds/detail/workgroup/3-190-109531

For the latest industry news visit turfmatters.co.uk/news

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New podcast from Syngenta Golf launches

February 16, 2023/in News, Press Release/by Admin

New podcast from Syngenta Golf launches: New golf business podcast, Syngenta Growing Golf, launches today across all major platforms, including Spotify, Apple and Google.

In episode 1, social intelligence experts Jacques de Guigné and Claire Martin from Ipsos join Mark Birchmore from Syngenta to discuss the findings of a pioneering social media listening project analyzing 16.1 million mentions of golf.

New podcast from Syngenta Golf launches

With a huge influx of players over the past three years, matched by the inexorable rise of social media, what are existing customers saying about golf, what do new participants think and how can clubs and courses engage prospective players?

The panel discuss key insights from the report, including golf’s negative reputation generated on Twitter by controversial figures and topics such as Donald Trump and LIV Golf, comparing it with the positive sentiment and interactivity around the sharing of golf experiences on Instagram.

Mark Birchmore, Head of Global Marketing for Syngenta Turf and Landscape, said: “Our latest golf market study, ‘Golf & Social Media: The Great Divide’, has just been published in conjunction with Ipsos and the expert analysis and commentary from Ipsos’ Social Intelligence team makes for insightful listening.

“This report is a first for the golf industry and to have access to Ipsos’ AI-enabled tools to analyze millions of posts about golf gives us valuable new insights and learnings on the golf market, helping the industry understand diverse customers’ perceptions and motivations.

“The first episode of our podcast series is designed to complement the report and we hope clubs and courses, as well as the wider golf industry, find it relevant and useful in strategic decision making.”

Episode 1 of the podcast, ‘Golf & Social Media: The Great Divide’ is available to listen to now:

Listen on Spotify

Listen on Apple Podcasts

To download the report, receive market insights and success stories of individuals and businesses transforming golf, visit Syngenta Growing Golf: http://www.syngentagolf.com

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Where would the sporting world be without turf?

New podcast from Syngenta Golf launches

Where would the sporting world be without turf?

New podcast from Syngenta Golf launches

Full Sized Blog Element (Big Preview Pic)

Where would the sporting world be without turf?

New podcast from Syngenta Golf launches

New podcast from Syngenta Golf launches: New golf business podcast, Syngenta Growing Golf, launches today across all major platforms, including Spotify, Apple and Google.

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