Blog Elements - Turf Matters

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

SBM to bolster Baby Bio® and Phostrogen® brands

January 25, 2022/in News, Press Release/by External Source

SBM to bolster Baby Bio® and Phostrogen® brands: SBM Life Science, the group behind the iconic fertiliser brands, Baby Bio® and Phostrogen®, has announced significant investment into its marketing strategy ahead of the key spring season this year, to support its new product launches and network of retailers in 2022. With both brands set to […]

Cutting unit maintenance for a cutting edge

January 25, 2022/in News, Press Release/by Rosie Duckworth

Cutting unit maintenance for a cutting edge: A Toro cylinder mower is an extreme precision tool and like with any precision tool, to ensure it delivers the best performance and results, looking after it well is essential. To make sure your mower delivers the best cut and ultimate finish, regular cutting unit maintenance and the […]

SBM to bolster Baby Bio® and Phostrogen® brands

January 25, 2022/in News, Press Release/by External Source

Cutting unit maintenance for a cutting edge

January 25, 2022/in News, Press Release/by Rosie Duckworth

Full Sized Blog Element (Big Preview Pic)

SBM to bolster Baby Bio® and Phostrogen® brands

January 25, 2022/in News, Press Release/by External Source

SBM to bolster Baby Bio® and Phostrogen® brands: SBM Life Science, the group behind the iconic fertiliser brands, Baby Bio® and Phostrogen®, has announced significant investment into its marketing strategy ahead of the key spring season this year, to support its new product launches and network of retailers in 2022.

With both brands set to release new products next month, SBM will deliver a host of activity throughout 2022 to increase brand awareness, drive footfall through retailers and boost sales, strengthening their industry-leading positions in the home and garden arena.

SBM to bolster Baby Bio® and Phostrogen® brands

Amongst the activity planned, SBM has announced the appointment of a home and garden specialist communications agency, Honest Communications, which has joined the team to manage its PR, influencer marketing and social media platforms.

Further investment includes an extensive digital advertising campaign across Google, YouTube and social media, and print advertising in key lifestyle and trade titles for both brands, whilst Phostrogen® will debut its first broadcast campaign, with TV advertisements aired across various lifestyle channels including ITV.

SBM will also launch a new in-store incentive across Phostrogen® products from March, offering consumers a variety of exciting redeemable offers once they purchase any Phostrogen product.

To support retailers, SBM will introduce a range of exciting new in-store point of sale display units to command space, attract interest and catch the eye of consumers, including archways, pallet wraps, hot spots, and gondola ends.

It comes as Baby Bio® prepares to introduce an Organic Houseplant Food, while Phostrogen® will expand its product range to include a line of new organic fertilisers, including an Organic All Purpose Food, Organic Tomato Food, Organic Lawncare Food, and Organic Ericaceous Food. The launch also coincides with the rebrand of Phostrogen®’s popular All Purpose Plant Food, which will unveil a fresh, modern look for the iconic original fertiliser.

Both Baby Bio® and Phostrogen® have decades of British heritage behind them, with the much-loved brands having helped generations of gardeners and houseplant parents reap the rewards of their horticultural efforts, establishing them as market leaders in the home and garden sector.

James Ramnought, Marketing Director for SBM Life Science commented, “This year is going to be an incredibly exciting one for Baby Bio® and Phostrogen®, with the launch of our first organic products. Our investment in a holistic marketing approach will bolster the awareness of the popular products these two iconic brands offer, whilst making noise about the new organic products.

“The combination of digital and print advertising, in-store POS, and the appointment of a PR and social media agency will drive our vision for the brands, allowing us to continue to lead the way in the market.”

For more information, please visit https://www.solabiol.com/en

Follow Baby Bio® on Instagram and Facebook, and follow Phostrogen® on Instagram and Facebook.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Cutting unit maintenance for a cutting edge

January 25, 2022/in News, Press Release/by Rosie Duckworth

Cutting unit maintenance for a cutting edge: A Toro cylinder mower is an extreme precision tool and like with any precision tool, to ensure it delivers the best performance and results, looking after it well is essential. To make sure your mower delivers the best cut and ultimate finish, regular cutting unit maintenance and the use of genuine Toro parts go hand in hand.

Reesink’s Peter Biddlecombe, who works as Toro Aftersales Manager for Reesink’s South East branch, says calibration and backlapping are probably the two most important things you can do for your cylinder mower.

Cutting unit maintenance for a cutting edge

“For a cutting unit to perform well for the longest period of time without constantly being resharpened or readjusted, then maintaining the parallelism between the bedknife and the cylinder is key,” he says. “If those two components are sharpened, installed and working together properly, you’ll get Toro’s legendary performance from your cylinders for a long time.

“If your bedknife is too close to the cylinder, not only does it wear the blade and cylinder down faster, but the mower needs more power to propel it along. More power needed means more fuel used, and this is another cost on top of repair and more frequent replacement.

“You don’t want the distance of the cylinder to the bedknife too tight or too slack, there should be light contact, just enough to get a couple of bits of paper in. If it’s too tight, then the component will wear down faster. This means that the hydraulic and engine management system will demand more horsepower because there’s more resistance. Generating more power means you use up more fuel, so your fuel costs go up. The less contact you have, the less energy required from the power unit to drive them.”

Backlapping is another quick and easy method to help maintain the sharpness of the cylinder and bedknife between grindings without having to remove the cylinder and bedbar. Peter says: “Park your machine, turn it on, apply the desired lapping paste to the cylinder and set it to backlapping mode. The machine runs in reverse, the paste acts as a grinder and sharpens the blade.

“It’s always better to take the cylinder off and put it on a proper grinder and parallel the grinder to the cylinder, but backlapping is a quick way of maintaining sharpness between proper grinding. Backlapping only takes about 5-10 minutes. If you need to do it for longer you should really get it on a proper grinder.”

The performance of a cylinder mower depends on proper set–up and adjustment procedures, which means that just as important as having the best machine and parts there are, is to have the person who is caring for the machines understand the intricacies of how the components work together.

Peter confirms: “That’s the reassurance you get from working with a Toro service dealer. While others may be able to fix things for less because they have lower overheads and use non-brand aftermarket parts, we know we have to deliver a higher level of quality and show the value of that – highest level of customer service, the best parts, increased lifespan and access to the Toro knowledge network.

“When doing repairs, spending a little more on premium, genuine parts ensures the best performance. Cheaper aftermarket parts may save a few pounds upfront, but the chances are you’ll be buying another one far sooner than a premium part. And there’s always the chance that part may even damage other parts of the machine.”

If a cylinder mower’s unique characteristics are not understood and responded to, the end result will be a poor quality of cut and expensive downtime and repairs. But when properly maintained and operated, cylinder mowers provide a superior – one could say the ultimate – quality of cut.

To continue the conversation, get in touch via reesinkturfcare.co.uk, by phone on 01480 226800 or by email at info@reesinkturfcare.co.uk.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

SBM to bolster Baby Bio® and Phostrogen® brands

Cutting unit maintenance for a cutting edge

SBM to bolster Baby Bio® and Phostrogen® brands

Cutting unit maintenance for a cutting edge

Full Sized Blog Element (Big Preview Pic)

SBM to bolster Baby Bio® and Phostrogen® brands

Cutting unit maintenance for a cutting edge

RESOURCES

CONTACT

CONNECT