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Changing the Business of Golf with Fame Tate

April 26, 2021/in News, Press Release/by Michael Roberts

Changing the Business of Golf with Fame Tate: A unique new docuseries telling the remarkable story of one woman’s mission to turnaround a rundown golf club and make it a friendly, accessible and inclusive community venue is now streaming on syngentagolf.com In a first for the golf industry, the fly-on-the-wall documentary, Changing the Business of Golf, follows […]

Hayter partners with Commonwealth War Graves Foundation

April 26, 2021/in News, Press Release/by Joe Worrall

Hayter partners with Commonwealth War Graves Foundation: To mark the Commonwealth War Graves Foundation’s first-ever War Graves Week (21-28 May 2021), premium lawncare brand Hayter has partnered with the Foundation to honour the Commonwealth’s war dead. The partnership has launched the Best in Bloom competition, which invites people of all ages to create their very […]

Changing the Business of Golf with Fame Tate

April 26, 2021/in News, Press Release/by Michael Roberts

Hayter partners with Commonwealth War Graves Foundation

April 26, 2021/in News, Press Release/by Joe Worrall

Full Sized Blog Element (Big Preview Pic)

Changing the Business of Golf with Fame Tate

April 26, 2021/in News, Press Release/by Michael Roberts

Changing the Business of Golf with Fame Tate: A unique new docuseries telling the remarkable story of one woman’s mission to turnaround a rundown golf club and make it a friendly, accessible and inclusive community venue is now streaming on syngentagolf.com

In a first for the golf industry, the fly-on-the-wall documentary, Changing the Business of Golf, follows former Ladies European Tour professional Fame Tate as she breaks with tradition and aims to transform the course and customer experience at Stanedge Golf Club, Derbyshire.

Changing the Business of Golf with Fame Tate

In the first episode, Fame recalls the life-changing decision to acquire the golf course and how she is turning the club into an open, friendly venue at the heart of her local community.

Meanwhile, as the team prepares for a new season, they are faced with the prospect of preparing the golf course for reopening without their head greenkeeper.

“If you’d said to me one day you’ll own a golf club, I’d have probably sat there are laughed,” says Fame, whose playing career was cut short by injury. “My vision from day one was to break away from the traditional golf club model. It’s about making a place that’s welcoming, affordable, accessible, inclusive.”

Working closely with her greenkeeping team – and revealing how she rolled up her sleeves to get stuck in to groundwork – Fame is investing in a major course upgrade to improve playing conditions.

The series documents day-to-day happenings, including course management work led by head greenkeeper Christian ‘CJ’ Johnson.

“It was a tough task for Fame and everybody involved to get the course back to where it was,” says CJ. “But since then we have really tried to improve it as a team and get it moving forwards.”

Just one year after acquiring the club, Fame faced the potentially catastrophic challenge of the Covid pandemic and enforced lockdown, forcing her and the team to call on their inner reserves of strength and resilience to keep the business afloat.

Will she realise her vision and succeed? The series will follow Fame and her team as she reopens Stanedge Golf Club and takes on the business of golf.

Watch the first episode now on Syngenta Golf: https://www.syngentagolf.com/changing-business-golf

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Hayter partners with Commonwealth War Graves Foundation

April 26, 2021/in News, Press Release/by Joe Worrall

Hayter partners with Commonwealth War Graves Foundation: To mark the Commonwealth War Graves Foundation’s first-ever War Graves Week (21-28 May 2021), premium lawncare brand Hayter has partnered with the Foundation to honour the Commonwealth’s war dead.

The partnership has launched the Best in Bloom competition, which invites people of all ages to create their very own wildflower memorial to remember those who died in the world wars. The Commonwealth War Graves Foundation (CWGF) will be sending out free packets of wildflower seeds, which have been chosen to reflect the plants that would have grown on the battlefields of the First World War, to all that apply for some.

Hayter partners with Commonwealth War Graves Foundation

The competition encourages people to plant the seeds now and the patch of wildflowers will be ready by War Graves Week. People can then enter the competition between 21-28 May by sharing their wildflower memorials on Twitter or Instagram using #WarGravesWeek. The winner will be selected by a panel of horticultural experts and they will take home a prize of up to £200 to spend in a garden centre.

Hayter will be supporting CWGF by stocking the seeds across the UK in its network of independent lawn mower dealers.

On the partnership, Craig Hoare, Sales and Marketing Manager for Hayter, said: “Gardening has been a great outlet for many of us during the COVID-19 pandemic. As a country we have come together to thank those who have put others before themselves. This follows in a great British tradition and shows that it’s just as relevant today as it’s always been to remember those who have given their lives for the greater good.”

While the seeds are free, donations to the CWGF are encouraged, as the foundation aims to engage and educate people in telling the stories of the 1.7 million fallen Commonwealth servicemen and women.

For more information on War Graves Week: https://www.cwgc.org/our-war-graves-your-history/war-graves-week/

For information on your local Hayter dealership: https://www.hayter.co.uk/locate-dealer

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Changing the Business of Golf with Fame Tate

Hayter partners with Commonwealth War Graves Foundation

Changing the Business of Golf with Fame Tate

Hayter partners with Commonwealth War Graves Foundation

Full Sized Blog Element (Big Preview Pic)

Changing the Business of Golf with Fame Tate

Changing the Business of Golf with Fame Tate: A unique new docuseries telling the remarkable story of one woman’s mission to turnaround a rundown golf club and make it a friendly, accessible and inclusive community venue is now streaming on syngentagolf.com

Hayter partners with Commonwealth War Graves Foundation

Hayter partners with Commonwealth War Graves Foundation: To mark the Commonwealth War Graves Foundation’s first-ever War Graves Week (21-28 May 2021), premium lawncare brand Hayter has partnered with the Foundation to honour the Commonwealth’s war dead.

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