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AJ Mowers revamps showroom

February 3, 2021/in News, Press Release/by Joe Worrall

AJ Mowers revamps showroom: Bristol-based lawnmower and groundscare machinery specialists, AJ Mowers, recently partnered with Toro to give their new showroom a restyle. Having moved into the new premises in 2019, AJ Mowers wanted to take the opportunity this year to make the new showroom a more attractive and stylish place for potential customers. The […]

STIHL chainsaw wins top award

February 2, 2021/in News, Press Release/by Madeleine Read

STIHL chainsaw wins top award: The STIHL MS 400 C-M, the world’s first chainsaw with magnesium piston technology, has been recognised by the International Magnesium Association (IMA) with the prestigious Award of Excellence 2020. The IMA’s Awards of Excellence is an annual award ceremony that brings together companies who demonstrate outstanding magnesium products and innovative […]

AJ Mowers revamps showroom

February 3, 2021/in News, Press Release/by Joe Worrall

STIHL chainsaw wins top award

February 2, 2021/in News, Press Release/by Madeleine Read

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AJ Mowers revamps showroom

February 3, 2021/in News, Press Release/by Joe Worrall

AJ Mowers revamps showroom: Bristol-based lawnmower and groundscare machinery specialists, AJ Mowers, recently partnered with Toro to give their new showroom a restyle.

Having moved into the new premises in 2019, AJ Mowers wanted to take the opportunity this year to make the new showroom a more attractive and stylish place for potential customers. The space was reworked to primarily showcase the Hayter® and Toro® range of products, in order to represent that AJ Mowers is a partner of the two brands. Toro worked with BDH Tullford to help with the installation and construction of the new showroom.

AJ Mowers revamps showroom

Ashley Reid, Owner and Director at AJ Mowers said: “We have only recently formed our partnership with Hayter and Toro, but it has been going from strength to strength, and as such we wanted to clearly showcase ourselves as dealers of Hayter and Toro machines.

“We were extremely happy with the work that was done in our new showroom. We started with an onsite planning meeting with the team at Toro to discuss what we all wanted to achieve from the project. The team at Toro then came back with a presentation of concepts and ideas on what we could do in the showroom.

“The ideas that were presented back to us were brilliant and we wanted to get started on the project straight away. In no time the team was in the showroom installing Hayter and Toro-branded POS, signage, wall imagery displaying the products, as well as a clever solution to integrating our parts storage within the overall design.”

Ashley went to on to explain how working with Hayter and Toro has really benefitted the dealership and its customers. “Both brands have always had a major focus on quality, and this is demonstrated through the performance of their machines, but also through their services – being able to get hold of parts so easily is a real advantage.”

“Working with golf courses forms a large part of our customer base, and with Toro being a major player in the golf course maintenance industry, it made sense to partner with Toro. On the domestic side, Hayter is the perfect brand for us to represent. British made and a household name, domestic customers always enjoy seeing our Hayter collection.”

Ashleigh Bradshaw, Marketing Associate from Hayter and Toro, who worked alongside Ashley on the showroom project, said: “It was a real pleasure to work with the team at AJ Mowers to help show off their new showroom. The project went extremely smoothly and was completed in just two days – a testament to the hard work from everyone involved.

“We look forward to continuing to work with AJ Mowers in the future.”

For more information, please visit www.toro.com/en.

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STIHL chainsaw wins top award

February 2, 2021/in News, Press Release/by Madeleine Read

STIHL chainsaw wins top award: The STIHL MS 400 C-M, the world’s first chainsaw with magnesium piston technology, has been recognised by the International Magnesium Association (IMA) with the prestigious Award of Excellence 2020.

The IMA’s Awards of Excellence is an annual award ceremony that brings together companies who demonstrate outstanding magnesium products and innovative manufacturing technologies. The component and the production process specially developed for the magnesium piston technology utilised in the MS 400 C-M was the winner of the Commercial (non-automotive) Cast Product or Process category.

STIHL chainsaw wins top award

Paul Hicks at STIHL GB, said: “At STIHL, we have more than 60 years’ experience working with magnesium and fabricating it and we constantly strive to set new benchmarks in machinery development and production.

“Although we use magnesium in many products, the desire to continue to enhance machinery performance led us to using magnesium piston technology in a chainsaw for the first time. Thanks in no small part to this and the consistent lightweight design, we have succeeded in reducing the weight of the piston and increasing the rpm in the STIHL MS 400 C-M, providing more power and torque to the pro user.”

The IMA Award of Excellence win quickly follows the MS 400 C-M receiving the top prize at the Euroguss 2020 industry trade fair in the “magnesium components” category.

The MS 400 C-M chainsaw has been designed with forestry and arb professionals in mind, offering the highest maximum speed (14,000 rpm) in the 60cm³class. The lightweight and durable piston weighs just 70g, helping contribute to the machine’s excellent power-to-weight ratio of 1.5 kg per kilowatt, making it ideal for use when working in a forest, particularly over prolonged periods.

For more information on STIHL’s extensive range of forestry saws please visit www.stihl.co.uk.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

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You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

AJ Mowers revamps showroom

STIHL chainsaw wins top award

AJ Mowers revamps showroom

STIHL chainsaw wins top award

Full Sized Blog Element (Big Preview Pic)

AJ Mowers revamps showroom

AJ Mowers revamps showroom: Bristol-based lawnmower and groundscare machinery specialists, AJ Mowers, recently partnered with Toro to give their new showroom a restyle.

STIHL chainsaw wins top award

STIHL chainsaw wins top award: The STIHL MS 400 C-M, the world’s first chainsaw with magnesium piston technology, has been recognised by the International Magnesium Association (IMA) with the prestigious Award of Excellence 2020.

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