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‘Naturalised EcoBunkers’ the solution

December 15, 2020/in News, Press Release/by Adam Lawrence

‘Naturalised EcoBunkers’ the solution: Rebuilt a few years ago by architect and former European Tour player David J. Russell, the famous Machrie links on the Scottish island of Islay has now almost finished the construction of the bunkers on the new-look course. And, according to course manager Dean Muir, it is only the use of […]

Toptracer appoints EMEA Sales Director

December 15, 2020/in News, Press Release/by Hannah Mulliner

Toptracer appoints EMEA Sales Director: Toptracer has announced the appointment of David Cederholm as the company’s new EMEA Sales Director as the business continues its global expansion. Cederholm, who joins the company with a wealth of experience across several different industries, will be tasked with overseeing sales strategy and the overall growth of Toptracer Range […]

‘Naturalised EcoBunkers’ the solution

December 15, 2020/in News, Press Release/by Adam Lawrence

Toptracer appoints EMEA Sales Director

December 15, 2020/in News, Press Release/by Hannah Mulliner

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‘Naturalised EcoBunkers’ the solution

December 15, 2020/in News, Press Release/by Adam Lawrence

‘Naturalised EcoBunkers’ the solution: Rebuilt a few years ago by architect and former European Tour player David J. Russell, the famous Machrie links on the Scottish island of Islay has now almost finished the construction of the bunkers on the new-look course.

And, according to course manager Dean Muir, it is only the use of the EcoBunker synthetic edging system that has made the installation of the bunkers possible.

‘Naturalised EcoBunkers’ the solution

“Now, there are almost fifty bunkers on the course,” says Muir. “When DJ started the redesign project, the original intention was to have none. Had they been natural, we could never have managed to maintain those bunkers, because of the flymowing and strimming, and we would have had trouble building them too. Because of our island location it is difficult and expensive to get revetting turf, and our small turf nursery could never provide enough. It is the use of EcoBunker that has made these bunkers possible.”

Muir, who comes from Dunbar in the east of Scotland, first saw the EcoBunker method in use on a project in his home town, and realised quickly that it could be a help at The Machrie. Some links courses have resisted using EcoBunker, for fear that their bunkers will look artificial, but Muir believes he has found a solution to this issue. “After I saw photographs of the EcoBunkers built with double stacks of astroturf at the new Dumbarnie Links course in Fife, I realised they were just right for us,” he says. “The bunker faces were hydroseeded with fescue: once this started to grow, it made the bunkers look even better. So we rubbed fescue seed into the faces – you don’t want a lot, but a little bit of growth makes the bunkers look much more natural. Some of our EcoBunkers are nearly three years old, and a bit of age helps the naturalisation process too. The local golfers know they are EcoBunkers, but the majority of our play is visitors, and I don’t think they have any idea that the bunker faces are synthetic.”

Muir’s team has been constructing the EcoBunkers itself, following some training from the EcoBunker team. “We have built 22 EcoBunkers since October, and have just ten to go. We hope the project will be completed by Christmas,” he says.

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Toptracer appoints EMEA Sales Director

December 15, 2020/in News, Press Release/by Hannah Mulliner

Toptracer appoints EMEA Sales Director: Toptracer has announced the appointment of David Cederholm as the company’s new EMEA Sales Director as the business continues its global expansion.

Cederholm, who joins the company with a wealth of experience across several different industries, will be tasked with overseeing sales strategy and the overall growth of Toptracer Range across the region.

Toptracer appoints EMEA Sales Director

“We are delighted to welcome David to his new role at Toptracer,” commented Ben Sharpe, Toptracer President. “His experience in helping to implement technology to elevate businesses to the next level is something that really resonated with us.”

“We look forward to seeing the impact that David will have as we continue to accelerate our worldwide growth and help golf ranges and facilities turn their offerings into modern, forward-thinking entertainment destinations – and in turn, offer the tech driven experience the consumer now expects.”

A lifelong golfer currently playing off a handicap of 4, the role represents his first steps into the industry having garnered a wealth of experience leading sales strategies across sectors.

Cederholm began his career at Just Eat in 2006 as one of just four employees in the UK. He was with the company for six years, in which time orders grew from 100 a month to over a million, and saw the team grow to over 600 people. He led the sales function in the first nine of 13 eventual international market entries.

After leaving Just Eat, Cederholm started and scaled two other start-ups from day one of market entry: one in fashion, the other in automotive.

Since then, he’s worked on market expansion in the app-based taxi business and, most recently, returned to the takeaway food world with a SaaS platform that allows owners to take control of their own business and customer retention.

“The common element between these different verticals was it was all about selling change into traditional owner/operator businesses, where the introduction of technology and then user expectation drove change – something they had previously been reticent to adopt,” commented Cederholm.

“That’s something that I see as a common link with Toptracer Range, and the goals that I am aiming to implement in my new role. There’s an exciting, technology-led future for the golf and entertainment industries, and I will look to drive that forward with Toptracer Range at the forefront of the revolution.”

ABOUT TOPGOLF ENTERTAINMENT GROUP

Topgolf Entertainment Group is a global sports and entertainment community that connects people in meaningful ways through the experiences we create, the innovation we champion and the good that we do. What began as a technology that enhanced the game of golf now encompasses a range of unmatched experiences where communities can discover common ground at brand expressions including Topgolf venues, Lounge by Topgolf, Toptracer, Toptracer Range, Topgolf Swing Suite, Topgolf Studios, Topgolf Live, World Golf Tour (WGT) by Topgolf and Driving for Good.

ABOUT TOPTRACER RANGE

Toptracer Range, a brand expression from Topgolf Entertainment Group, connects communities of fans in meaningful ways by equipping driving ranges with Toptracer technology that offers an interactive and social experience that is perfect for all levels. With real-time data, players can compete in a variety of games, improve their skills or simply be introduced to the game of golf.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

‘Naturalised EcoBunkers’ the solution

Toptracer appoints EMEA Sales Director

‘Naturalised EcoBunkers’ the solution

Toptracer appoints EMEA Sales Director

Full Sized Blog Element (Big Preview Pic)

‘Naturalised EcoBunkers’ the solution

‘Naturalised EcoBunkers’ the solution: Rebuilt a few years ago by architect and former European Tour player David J. Russell, the famous Machrie links on the Scottish island of Islay has now almost finished the construction of the bunkers on the new-look course.

Toptracer appoints EMEA Sales Director

Toptracer appoints EMEA Sales Director: Toptracer has announced the appointment of David Cederholm as the company’s new EMEA Sales Director as the business continues its global expansion.

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