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Walton Heath invests in Toro fleet deal

September 18, 2020/in News, Press Release/by Izzy Cutler

Walton Heath invests in Toro fleet deal: Walton Heath Golf Club has had Toro machinery in its fleet of greenkeeping machinery for decades, but after seeing the benefits a Toro package deal would bring to the course and its members, the club signed its first five-year agreement with the brand. With its Old Course having […]

Safety first for employees, dealers and customers

September 18, 2020/in Events, News, Press Release/by Steve Mitchell

Safety first for employees, dealers and customers: John Deere will not attend international trade shows in 2021. In order to ensure the safety of customers and employees, John Deere has announced that it will not attend any international agricultural and turf trade shows in Europe and the CIS during the company’s 2021 fiscal year (1 […]

Walton Heath invests in Toro fleet deal

September 18, 2020/in News, Press Release/by Izzy Cutler

Safety first for employees, dealers and customers

September 18, 2020/in Events, News, Press Release/by Steve Mitchell

Full Sized Blog Element (Big Preview Pic)

Walton Heath invests in Toro fleet deal

September 18, 2020/in News, Press Release/by Izzy Cutler

Walton Heath invests in Toro fleet deal: Walton Heath Golf Club has had Toro machinery in its fleet of greenkeeping machinery for decades, but after seeing the benefits a Toro package deal would bring to the course and its members, the club signed its first five-year agreement with the brand.

With its Old Course having ranked in world top 100 lists every year since the inception of the rankings in 1938, Walton Heath Golf Club knows a little something about consistently providing excellence. This is part of the reason they opted for a Toro fleet deal, as club chairman Dr Alastair Wells explains:

Walton Heath invests in Toro fleet deal

“Having a fully modern fleet means we can maintain the courses to a very high standard,” he says. “For example, the uniformity of cut and reliability are always going to be better with new Toro machines, plus there are financial benefits. With a package deal we can retain cash as the cost is spread out over five years, which was one reason why we made the switch from buying machines on an annual basis.”

“With such a large investment to consider, the decision to go with Toro wasn’t made lightly as we wanted to provide our highly valued course manager Michael Mann and his team the best possible equipment. We had machinery demonstrations from a number of leading brands, however it became clear that Toro was the way to go. Toro and Reesink Turfcare are such reputable companies for one but added to that is the fact that Toro equipment is first class.”

The comprehensive fleet deal includes four Toro Greensmaster TriFlex Hybrid 3420s, two Groundsmaster 4700-Ds, four Reelmaster 6700-Ds and a further two Multi Pro 5800-Ds, three Workman HDXs and one Workman MDX.

“Toro really suits the terrain here,” continues Dr Wells. “We’ve been happy with the service from Reesink and Toro before, so it made sense to invest in a brand we know and trust.”

With the new deal spearheaded by course manager Michael Mann, this significant investment in Toro is only one part of the club’s efforts to improve and develop the course.

“The two courses here at Walton Heath are highly regarded across the country, in part due to the great tournament history they have, but also because of our continuous efforts to make improvements,” continues Dr Wells. “Since 2000, nine hectares of pure heath land have been restored and more recently we’ve brought in architects Mackenzie and Ebert to review both the Old and New course. This new agreement with Toro and Reesink is just the start of further development in the club, which we believe will see improved results.”

Reesink’s Jon Cole, branch manager – South East, adds: “We are delighted to have cemented our long-term relationship with Walton Heath Golf Club following the club’s due diligence process. Our local representative, Mike Taylor, supported by the Reesink South East team engaged in a busy evaluation process with Michael Mann and his team at Walton Heath. So after the hard work put into the selection process, we are immensely pleased to have the club reconfirm their confidence in us and the Toro brand.”

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Safety first for employees, dealers and customers

September 18, 2020/in Events, News, Press Release/by Steve Mitchell

Safety first for employees, dealers and customers: John Deere will not attend international trade shows in 2021.

In order to ensure the safety of customers and employees, John Deere has announced that it will not attend any international agricultural and turf trade shows in Europe and the CIS during the company’s 2021 fiscal year (1 November 2020 to 31 October 2021), as this would require extensive international travel. Instead, the company will use a new marketing mix of traditional and digital tools to deliver information to customers.

Safety first for employees, dealers and customers

Events of the last few months have profoundly changed everyone’s working and social lives. The protection of people’s health and safety is now more critical than ever, while maintaining close contact with customers is still important to provide reliable services in these uncertain times.

“Farmers have done an excellent job in the emergency phase of COVID-19 to ensure food supplies. For that we wish to express our appreciation to all our customers,” said Denny Docherty, John Deere Vice President Sales & Marketing, Region 2. “The pandemic has changed the world and our industry is undergoing a period of great change too. This also applies to our marketing activities.”

The need for a new approach to communications with customers has therefore prompted John Deere to reduce its participation in trade fairs for the time being, and the company has decided not to exhibit at any international agricultural or turf show during the company’s next fiscal year, which ends on 31 October 2021.

John Deere’s key focus in 2021 will be the change in its operating model, to become a ‘smart industrial company’. As previously announced, Deere is moving towards being a production system-based organisation, in order to build a more customer driven and streamlined business. This is one of the biggest organisational restructurings in the company’s 183-year history, which requires a change of marketing approach and an extended focus on Precision Ag technologies.

“We are also expecting a major change in the exhibition landscape, driven by COVID-19 and digitalisation,” said Andreas Jess, John Deere Director Marketing, Region 2. “In the medium term, our company would welcome a new timetable to be implemented by the international trade fair organisations, to free up the show cycle across Europe. However, we will continue to support our John Deere dealers if they decide to participate in their local agricultural and turf shows, always based on the fact that the health and safety of both customers and dealers can be ensured.”

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Walton Heath invests in Toro fleet deal

Safety first for employees, dealers and customers

Walton Heath invests in Toro fleet deal

Safety first for employees, dealers and customers

Full Sized Blog Element (Big Preview Pic)

Walton Heath invests in Toro fleet deal

Walton Heath invests in Toro fleet deal: Walton Heath Golf Club has had Toro machinery in its fleet of greenkeeping machinery for decades, but after seeing the benefits a Toro package deal would bring to the course and its members, the club signed its first five-year agreement with the brand.

Safety first for employees, dealers and customers

Safety first for employees, dealers and customers: John Deere will not attend international trade shows in 2021.

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