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John Deere announces management change

September 1, 2020/in News, Press Release/by Steve Mitchell

John Deere announces management change: John Deere has announced a change to its senior management affecting the leadership in Region 2 (Europe and the CIS). Alejandro Sayago is appointed Vice President, Ag & Turf Sales & Marketing, Region 2, replacing Denny Docherty who has elected to retire on October 31, 2020. In his new role […]

User feedback key for Simon Richard Ltd

September 1, 2020/in News, Press Release/by Neil Hancock

User feedback key for Simon Richard Ltd: Simon Richard has recently celebrated 30 years trading in the Agriculture and Ground care Industries. Simon says, “our business was established selling fertilisers sprayers and toppers but diversified 20 years ago when we were appointed as UK Importers for the Muthing flail range. This fitted very well as […]

John Deere announces management change

September 1, 2020/in News, Press Release/by Steve Mitchell

User feedback key for Simon Richard Ltd

September 1, 2020/in News, Press Release/by Neil Hancock

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John Deere announces management change

September 1, 2020/in News, Press Release/by Steve Mitchell

John Deere announces management change: John Deere has announced a change to its senior management affecting the leadership in Region 2 (Europe and the CIS). Alejandro Sayago is appointed Vice President, Ag & Turf Sales & Marketing, Region 2, replacing Denny Docherty who has elected to retire on October 31, 2020.

In his new role Alejandro Sayago will continue to manage the team responsible for execution of Deere’s Grow Time strategy across the region, ensuring the successful implementation of the new Smart Industrial Operating Model.

John Deere announces management change

He will also focus on the transition of the central sales and marketing organisation from Mannheim to Walldorf in Germany. In addition, he will drive forward the company’s continued efforts to build the strongest dealership network for agricultural and turf equipment in the region. Alejandro’s appointment will take effect on October 1.

Alejandro (Alex) Sayago joined the company in 1992 as an engineer at John Deere Industrias in Mexico and later held supply management and operations roles there. He had subsequent assignments in marketing, sales and strategy in the US, Uruguay and Brazil.

In 2012 he was named Director, Corporate Business Division for the Ag & Turf Division, in which he led a business focused on serving large strategic accounts. Two years later he became Director, Sales & Marketing for operations in Latin America (Region 3). Since February 2019 Alejandro has been Director, Corporate Strategy & Business Development, a role in which he has helped develop John Deere’s Smart Industrial Operating Model.

“Alejandro has been one of my trusted advisors who helped to develop our Grow Time strategy, which fully aligns with the Smart Industrial Model,” said Denny Docherty. “I’ve known Alex personally and professionally for 15 years and I promise you, the region and John Deere dealers are getting an outstanding leader and person to work with.”

Denny Docherty joined Deere in 1998 and has held numerous leadership positions in sales, marketing and strategy. In January 2019 he assumed his most recent duties, heading sales and marketing in Region 2. He led the team responsible for executing the Grow Time strategy, which made significant gains under his leadership and is on track to largely achieve its goals.

Highlighting Denny’s career has been his broad sales and marketing experience, proven passion for serving customers, thorough understanding of the importance of the dealer channel and consistent success in driving for results. Denny has elected to retire for family reasons.

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User feedback key for Simon Richard Ltd

September 1, 2020/in News, Press Release/by Neil Hancock

User feedback key for Simon Richard Ltd: Simon Richard has recently celebrated 30 years trading in the Agriculture and Ground care Industries. Simon says, “our business was established selling fertilisers sprayers and toppers but diversified 20 years ago when we were appointed as UK Importers for the Muthing flail range.

This fitted very well as we had been involved with another flail manufacturer for 10 years prior.

User feedback key for Simon Richard Ltd

Working closely with Dr Michael Muthing, owner and Managing Director of Muthing GmbH, allowed us to help develop, test and assist in the launch of a range of ground care products using design features which have become the basis of our current Muthing ground care range. The product range has evolved and developed primarily based on feedback from our UK client base that has enjoyed the benefit of flails developed and tested in the UK and built in Germany.

Leicester City Council, in particular, played a huge part along with Mitchell Industries, when in 2005 they added the yellow Muthing flails to their fleet. This was the start of a long term relationship and the continued growth and product development of the now firmly established Muthing brand within the UK professional ground care sector, demonstrating the benefits afforded by the flail when compared with a cylinder mower or rotary, for a range of amenity tasks. Financial restraints mean more and more customers are looking at out-front flail mowers in preference to cylinder and rotary mowers as they can deliver the required cut quality. The Muthing Range is also proven to consume less power and be easier to run, making it a perfect match for a range of power units, be it a John Deere, Kubota, Shibaura, Iseki, amongst others.

Year on year sales growth requires a fast and efficient parts support service and we pride ourselves on 92% of orders being dispatched on the same day. We look forward to continuing to support an expanding dealer and end–user client portfolio, based on product knowledge, continued development and after sales service.”

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

John Deere announces management change

User feedback key for Simon Richard Ltd

John Deere announces management change

User feedback key for Simon Richard Ltd

Full Sized Blog Element (Big Preview Pic)

John Deere announces management change

User feedback key for Simon Richard Ltd

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