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IOG announces successful rebrand

April 3, 2020/in News, Press Release/by Ollie Swan

IOG announces successful rebrand: The Institute of Groundsmanship (IOG), the leading not-for-profit membership organisation, today announces its new name and brand, the Grounds Management Association. Following unanimous backing by the Board, a member vote was called on the new name at the beginning of March. Votes have been cast by members via post over the […]

Rigby Taylor message to customers

April 3, 2020/in News, Press Release/by External Source

Rigby Taylor message to customers: Firstly, it is our wish that you, your family, friends and work colleagues remain safe and well during these challenging times. I would like to assure you that all decisions we make in the coming days and weeks will, of course, put you and the health of your work colleagues […]

IOG announces successful rebrand

April 3, 2020/in News, Press Release/by Ollie Swan

Rigby Taylor message to customers

April 3, 2020/in News, Press Release/by External Source

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IOG announces successful rebrand

April 3, 2020/in News, Press Release/by Ollie Swan

IOG announces successful rebrand: The Institute of Groundsmanship (IOG), the leading not-for-profit membership organisation, today announces its new name and brand, the Grounds Management Association.

Following unanimous backing by the Board, a member vote was called on the new name at the beginning of March. Votes have been cast by members via post over the last month, with 84% of those who voted supporting the new direction and name.

Extensive research conducted by the organisation, including the 2019 report “Groundsmanship – Sport’s Vital Profession”, identified an ageing demographic within both the paid professional and voluntary sectors, and a lack of diversity within the existing profile. The organisation decided to modernise, to widen the appeal and status of the profession. The new, fresh identity befits the modern-day approach to the management of sports turf in the 21^st Century.

The new name is part of a wider re-brand, including updated branding and the new tagline – making sport possible. The icon is inspired by pitch markings and intersecting grass patterns. This creates a unified mark symbolising teamwork and partnership with the different elements working together.

The rebrand provides clarity on the role of the industry and is in line with the Grounds Management Association’s ‘Grounds for Sport’ campaign, which seeks to highlight how vital grounds management is to sport nationwide.

The independent report ‘Groundsmanship – Sport’s Vital Profession’, found that 40% of the industry’s workforce is over 50. One in five grounds managers will be leaving their jobs within the next five years and only 1% of the current workforce is female. Furthermore, more than two thirds of community grounds volunteers are aged over 60 and almost all are over 50, making modernisation vital to attracting a new generation crucial for the future success of the industry.

Further research which looked at how the IOG was perceived, found that one in five thought the word ‘groundsmanship’ was a barrier to attracting new talent.

Following these findings, focus groups made up of current members, non-members, stakeholders, Board Directors and staff, led to the selection of Grounds Management Association, which has today successfully been passed by members.

Geoff Webb, CEO at the Grounds Management Association, said:

“Our Board, senior team and members all know that the future success of the industry depends on us attracting more people from all backgrounds to the profession, which is why we’re so pleased to announce our new name and brand.

“Under the banner of the Grounds Management Association, we are ideally placed to promote the profession to the wider public, raise awareness of the vital work of grounds managers and staff and attract a new generation of grounds staff to the profession.

“The support of our members has been absolutely crucial, and now means we can meet the challenges and expectations we face to elevate the standing, status and value of our sector today. We’re excited to take this first step on our new journey and continue to support our members, who make sport possible.”

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Rigby Taylor message to customers

April 3, 2020/in News, Press Release/by External Source

Rigby Taylor message to customers: Firstly, it is our wish that you, your family, friends and work colleagues remain safe and well during these challenging times. I would like to assure you that all decisions we make in the coming days and weeks will, of course, put you and the health of your work colleagues at the forefront of our minds.

We are with you all the way.

Whilst it is uncertain as to what the immediate future holds, we as a company are adapting the way we work to ensure we continue, where possible, to meet your requirements during this uncertain situation.

We are here to talk.

To ensure Health and Safety of the community at large and to comply with Government request, your normal Rigby Taylor contact staff will no longer be able to call upon you in person whilst this situation lasts. However, they are still available to be contacted by telephone or email and are ready and able to supply you with products, information, support and when required, advice.

Our Freephone number is 0800 424 919 so please call us if we can be of assistance. Also our website www.rigbytaylor.com provides a wealth of information.

We remain committed to providing you will the best possible service during this time of uncertainty and will be ready and able, when we emerge from this difficult period, to be there for you when normality returns.

Keep well and keep safe.

Chris Clark
Executive Chairman
Rigby Taylor Ltd

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

IOG announces successful rebrand

Rigby Taylor message to customers

IOG announces successful rebrand

Rigby Taylor message to customers

Full Sized Blog Element (Big Preview Pic)

IOG announces successful rebrand

IOG announces successful rebrand: The Institute of Groundsmanship (IOG), the leading not-for-profit membership organisation, today announces its new name and brand, the Grounds Management Association.

Rigby Taylor message to customers

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