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Bobcat introduce new branding

November 28, 2019/in News, Press Release/by Mike Isherwood

Bobcat introduce new branding: Bobcat has introduced a new branding identity which reflects the company’s iconic ‘One Tough Animal®’ brand message, while representing more powerfully the core qualities of Bobcat equipment: Tough, Agile and Versatile. At the same time, the new look unifies and strengthens the visual identity of all Bobcat product lines. The new […]

An update from Scott MacCallum

November 28, 2019/in News, Press Release/by Scott MacCallum

An update from Scott MacCallum: Well the countdown to Christmas is well and truly underway. We are being bombarded by the usual array of Christmas advertising which, increasingly, is failing to mention any of the products for which the company is known. However, we are all entranced by a dragon who inadvertently fired flames from […]

Bobcat introduce new branding

November 28, 2019/in News, Press Release/by Mike Isherwood

An update from Scott MacCallum

November 28, 2019/in News, Press Release/by Scott MacCallum

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Bobcat introduce new branding

November 28, 2019/in News, Press Release/by Mike Isherwood

Bobcat introduce new branding: Bobcat has introduced a new branding identity which reflects the company’s iconic ‘One Tough Animal^®’ brand message, while representing more powerfully the core qualities of Bobcat equipment: Tough, Agile and Versatile.

At the same time, the new look unifies and strengthens the visual identity of all Bobcat product lines. The new styling is now more modular and can be applied to machines of all different types and sizes.

As the first step of implementation of the new branding, the machine design element of the new scheme was used in the 2- to 4-tonne R-series mini-excavators launched last year. New styling decals have now been added and are being launched to complete the new brand identity. In the EMEA region, the M-series loaders (S450, S510 and S530) will be the first product line to carry the new styling – and these machines will be commercially available from January 2020. The next product line with the full new design in EMEA will be the R-series loaders, also in 2020, followed by others later next year.

New Styling Displays Strength

For a number of years now, Bobcat’s products have enjoyed a strong identity composed of white, black and orange colours with the Bobcat logo.

“The simple vertical and horizontal character lines and the flat surface of the styling have served us well,” explains Jin Hup Yeu, from the Doosan Design Center in Seoul, who led the design team. “Yet, this is a completely new design for a new era – and the very attractive silhouettes and optimal proportions emphasize its unique personality. Moreover, the new 3D-effect decal creates a more dynamic, 3-dimensional look-and-feel with the machine’s exterior design, evoking more emotion in the viewer.

“The graphic design also radiates a compact and robust look well-suited to the equipment. Instead of simply straight lines, the new design uses a slight curve to better convey strength and toughness. And with a stronger, sharper-and-edgier profile, the new design communicates a more advanced, high-tech image. Moreover, the Bobcat logo on the back is finished with a stronger and more visible styling, with slight variations to accentuate the design of the particular product line.”

Synergy of Tough, Agile and Versatile

The design language is slightly different according to the type, function and size of the equipment. For example, the compact machines emphasize the ‘Agile’ and ‘Versatile’ qualities with a look that is stylish and sleek. On the other hand, the larger tonnage machines put the focus on their ‘Tough’ and robust qualities.

By anchoring the new styling in the Tough, Agile and Versatile keywords of Bobcat’s DNA, the designers have breathed new dynamism into the equipment’s distinctive silhouette and the unique, time-honoured Bobcat image.

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An update from Scott MacCallum

November 28, 2019/in News, Press Release/by Scott MacCallum

An update from Scott MacCallum: Well the countdown to Christmas is well and truly underway. We are being bombarded by the usual array of Christmas advertising which, increasingly, is failing to mention any of the products for which the company is known. However, we are all entranced by a dragon who inadvertently fired flames from his ears.

In our industry this time of year is a little weird. For some, golf for example, it is a time for winter renovation programmes. A chance to level that poorly constructed tee or carry out some much needed woodland management. Cricket, too, is off season, and work can be carried out to the pitch or outfield.

For football, rugby and horse racing, however, this is perhaps the busiest time of the entire year. Managers are jumping up and down about over congested fixture schedules, sneaky players are looking for that extra yellow card to give themselves a ban over Christmas and groundsmen are trying to produce surfaces in weather conditions which are not always conducive to the maintenance and growth of grass.

Whatever you are doing I hope that you achieve results you are happy with and can enjoy the run up to Christmas safe in the knowledge that, work-wise, everything is as good as it can be.

Best wishes

Scott MacCallum

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Bobcat introduce new branding

An update from Scott MacCallum

Bobcat introduce new branding

An update from Scott MacCallum

Full Sized Blog Element (Big Preview Pic)

Bobcat introduce new branding

Bobcat introduce new branding: Bobcat has introduced a new branding identity which reflects the company’s iconic ‘One Tough Animal^®’ brand message, while representing more powerfully the core qualities of Bobcat equipment: Tough, Agile and Versatile.

An update from Scott MacCallum

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