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Record deal for Keys brothers in Northern Ireland

August 5, 2025/in Machinery, News, Press Release/by Admin

Record deal for Keys brothers in Northern Ireland: The Kingfisher Country Estate in Northern Ireland has signed a five-year deal for a comprehensive 25-machine Toro fleet in what is Keys Brothers’ biggest agreement since becoming a Toro dealer. Set on 220 acres of parkland just 20 minutes from Belfast, the only David Feherty and David […]

The MENA Turf Show to Launch in Dubai

August 5, 2025/in Events, News, Press Release/by Admin

The MENA Turf Show to Launch in Dubai: The turf industry is set to converge in the Middle East as The MENA TURF SHOW launches on 17th April 2026 at the prestigious Park Hyatt Dubai. Supported by VIYA GOLF, and as the region’s first dedicated event for golf, sports turf, and landscaping innovation, the show […]

Record deal for Keys brothers in Northern Ireland

August 5, 2025/in Machinery, News, Press Release/by Admin

The MENA Turf Show to Launch in Dubai

August 5, 2025/in Events, News, Press Release/by Admin

Full Sized Blog Element (Big Preview Pic)

Record deal for Keys brothers in Northern Ireland

August 5, 2025/in Machinery, News, Press Release/by Admin

Record deal for Keys brothers in Northern Ireland: The Kingfisher Country Estate in Northern Ireland has signed a five-year deal for a comprehensive 25-machine Toro fleet in what is Keys Brothers’ biggest agreement since becoming a Toro dealer.

Set on 220 acres of parkland just 20 minutes from Belfast, the only David Feherty and David Jones designed golf course in Ireland offers 18 holes over 7,000 yards of Championship USGA specification greens, tees and challenging fairways and is looked after by Head Greenkeeper Michael Loughran and his team of 12 staff.

Record deal for Keys brothers in Northern Ireland

“We’ve had lease deals with Toro before but usually for six or seven key pieces of machinery; this is the first time we’ve gone all-in on a full fleet,” says Michael.

So why now? “A couple of reasons,” Michael explains. “The Estate has recently been given the go ahead on a significant upgrade to the resort and it was important the course kept up with site improvements. There will be major developments on bunkers, a lot of tree work, and consistently maintaining the quality of the course is a big job as it’s fully playable all year round.”

The second reason comes down to the introduction of Keys Brothers as the country’s Toro dealer. “This was our first time working with Keys Brothers since the change in dealership and the support has been outstanding. It was evident early in the process that nothing would beat it especially as I fired over questions and issues and got solutions every time. This indication of the level of service and support we’d get was reassuring and sealed the deal especially as we were going with a full maintenance package too.”

Also contributing to the decision was having access to Toro distributor Reesink Turfcare’s National Accounts Manager David Timms: “David came to the venue a couple of times and his input was really valuable; we felt we had direct access to and the full support of Reesink and Toro.”

The deal includes pedestrian and riding mowers for all areas, five Workman utility vehicles, the ProPass topdresser, two ProForce blowers, the new TransPro for transporting the club’s existing ProCore 648 aerator, plus the installation of Toro’s myTurf Pro to optimise operation of the fleet. But are there any standout machines for Michael and the team?

“On the advice of Keys Brothers, we switched out the Reelmaster 5610-D for the Reelmaster 3575-D for the fairways. It was a simple tweak but suits the site much better. The topography of the site doesn’t have great elevation and we didn’t need all that power; in fact, what we needed is a lighter footprint and a mower that uses less fuel. The 3575 delivers us both of those things.”

The club chose four Greensmaster 1021 pedestrian mowers praised by Michael for being easy to demonstrate and use which is especially helpful when increasing staffing on projects: “It takes just half a green to master these machines” he says.

Andy Keys, Company Director at Keys Brothers, says: “While we believe this to be one of the biggest golf deals in Northern Ireland in 2024, the issues and requirements for Michael and the team were like many: they knew there were machinery tweaks they could make to address specific issues and be more efficient. This is applicable whether you’re buying one machine or a fleet.

“To bring the customer on board with maintenance too is testament to the team we’ve built which has doubled in size since last year such is the level of business we’re doing.”

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The MENA Turf Show to Launch in Dubai

August 5, 2025/in Events, News, Press Release/by Admin

The MENA Turf Show to Launch in Dubai: The turf industry is set to converge in the Middle East as The MENA TURF SHOW launches on 17th April 2026 at the prestigious Park Hyatt Dubai. Supported by VIYA GOLF, and as the region’s first dedicated event for golf, sports turf, and landscaping innovation, the show will provide a vital platform for professionals to connect, discover new technologies, and share expertise.

From golf course superintendents to sports venue managers and golf course architects, THE MENA TURF SHOW promises insights and solutions tailored to the unique challenges of the Middle East’s climate. Attendees can look forward to expert-led sessions covering topics such as sustainable turf practices, sports field construction and maintenance, R&D agronomy insights and golf industry future trends.

The MENA Turf Show to Launch in Dubai

“The Middle East is investing heavily in world-class golf courses, sports facilities, and green spaces,” said Nick Brown, Export Sales Manager at Campey Turf Care Systems. “The MENA TURF SHOW will serve as a vital hub for innovation and collaboration, helping industry leaders shape the future of turf management across the region.”

“Sustainability and innovation are key to managing turf in extreme climates,” said Babiker Khateeb – Commercial Director Polyclean Turf Division UAE. “The MENA TURF SHOW is the perfect platform to bring education that can transform how we care for sports surfaces and landscapes in this unique environment.”

THE MENA TURF SHOW has been made possible by the sponsorship of Campey Turf Care Systems and Polyclean Turf Division UAE, whose support underscores the importance of bringing cutting-edge turf solutions to the region.

Held at the scenic Park Hyatt Dubai at Dubai Creek Golf & Yachet Club, the event will blend cutting-edge technology with practical insights for maintaining high-quality turf and landscapes in extreme conditions. Further details on registration will be announced soon.

For updates,

• visit www.themenaturfshow.com or follow:
• Facebook: www.facebook.com/MiddleEastNorthAfricaTurfShow
• Instagram: www.instagram.com/themenaturfshow
• LinkedIn: www.linkedin.com/company/the-mena-turf-show
• X (Twitter): www.twitter.com/themenaturfshow

Connect. Discover. Grow. See you at The MENA Turf Show in Dubai on 17 April 2026.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Record deal for Keys brothers in Northern Ireland

The MENA Turf Show to Launch in Dubai

Record deal for Keys brothers in Northern Ireland

The MENA Turf Show to Launch in Dubai

Full Sized Blog Element (Big Preview Pic)

Record deal for Keys brothers in Northern Ireland

Record deal for Keys brothers in Northern Ireland: The Kingfisher Country Estate in Northern Ireland has signed a five-year deal for a comprehensive 25-machine Toro fleet in what is Keys Brothers’ biggest agreement since becoming a Toro dealer.

The MENA Turf Show to Launch in Dubai

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