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Hayter® celebrates 80 years of British lawncare with a successful Glee

October 5, 2026/in Events, News, Press Release/by Admin

Hayter® celebrates 80 years of British lawncare with a successful Glee Hayter®, the premium British lawncare brand, has concluded a highly successful appearance at Glee 2026, marking its 80th anniversary with a refreshed stand experience and the introduction of a new Lawn Care Tools range designed to strengthen its position as a complete garden performance […]

STIGA & England Rugby Press Day…Getting the Pitch Perfect

October 5, 2026/in News, Press Release/by Admin

STIGA & England Rugby Press Day…Getting the Pitch Perfect A successful press day took place at Allianz Stadium on September 23rd, as STIGA teamed up with England Rugby to host trade and consumer press, alongside influencers, to celebrate the brand-new, revolutionary pitch and the latest chapter in their multi-year partnership. And when we say pitch […]

Hayter® celebrates 80 years of British lawncare with a successful Glee

October 5, 2026/in Events, News, Press Release/by Admin

STIGA & England Rugby Press Day…Getting the Pitch Perfect

October 5, 2026/in News, Press Release/by Admin

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Hayter® celebrates 80 years of British lawncare with a successful Glee

October 5, 2026/in Events, News, Press Release/by Admin

Hayter® celebrates 80 years of British lawncare with a successful Glee

Hayter®, the premium British lawncare brand, has concluded a highly successful appearance at Glee 2026, marking its 80th anniversary with a refreshed stand experience and the introduction of a new Lawn Care Tools range designed to strengthen its position as a complete garden performance brand.

Hayter® celebrates 80 years of British lawncare with a successful Glee

Across the three-day event, Hayter presented its iconic Harrier® and Hawk lawnmowers alongside early merchandising concepts and POS solutions for the new tools range. Retailers responded positively to the brand’s clear product direction, premium packaging and design-led approach to elevating the lawncare category.

The Harrier, first introduced in 1970, remains one of Hayter’s most recognisable products and continues to be a cornerstone of the brand’s heritage. The model has earned long-standing industry recognition, including a BAGMA ‘Machine of the Year’ award in the 1980s and the ‘Mower of the Decade’ accolade from Service Dealer in 2007.

The Hawk range also attracted strong interest from retailers seeking lightweight, compact solutions for smaller gardens. Available in 36cm and 43cm cutting widths, Hawk models offer Hayter’s signature cut quality with an innovative storage design that reduces the mower’s footprint by up to 70%.* This feature was particularly well-received by retailers serving younger homeowners and customers with limited storage space.

A key highlight of the show was the preview of Hayter’s new Lawn Care Tools range. Designed to complement the brand’s mower portfolio, the tools feature premium materials, full-colour retail packaging and merchandising concepts that provide garden centres with a cohesive, high-quality alternative in a category often dominated by mass-market imports.

“Glee 2026 has been an important milestone for Hayter,” said Craig Hoare. UK sales and Marketing Manager. “As we celebrate 80 years of British lawncare expertise, we’re proud to present a product direction that blends heritage, innovation and modern design. The response from retailers has been extremely positive, and we look forward to building on this momentum throughout the 2027 season.”

Hayter will continue to roll out updates on the Lawn Care Tools range ahead of its full launch, with further details to be shared with trade partners later this year.

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STIGA & England Rugby Press Day…Getting the Pitch Perfect

October 5, 2026/in News, Press Release/by Admin

STIGA & England Rugby Press Day…Getting the Pitch Perfect

A successful press day took place at Allianz Stadium on September 23rd, as STIGA teamed up with England Rugby to host trade and consumer press, alongside influencers, to celebrate the brand-new, revolutionary pitch and the latest chapter in their multi-year partnership.

STIGA & England Rugby Press Day…Getting the Pitch Perfect

And when we say pitch perfect, we mean it!

The partnership underlines STIGA’s commitment to supporting volunteers and grounds teams, helping create world-class playing surfaces at every level of the game…from grassroots rugby right through to the international stage. Because, as every rugby fan knows, you can have all the talent in the world, but it helps if the pitch behaves itself too!

The day provided a fantastic opportunity to hear directly from the RFU and STIGA teams, get behind the scenes of the new pitch and, of course, capture plenty of interviews and content.

Jim Buttar, RFU Head of Grounds and Technical Operations, and Alex Cohen, Stadium Development Director at Allianz Stadium, delivered excellent presentations covering both the reasons behind the new pitch and the technical detail involved in getting it laid and ready for action.

The STIGA team were also on hand to explain how the partnership with England Rugby is making a difference across the game. James Gordon, Managing Director of STIGA UK, and Sam Fletcher, Business Development Manager at STIGA UK, shared how STIGA’s robotic mowing machines are helping rugby clubs keep their pitches in top condition…while also supporting the people who work tirelessly behind the scenes to make match day possible.

They explained how the partnership is helping clubs and communities from the grassroots up, giving grounds teams and volunteers a little more time to concentrate on what really matters…rather than spending every waking hour chasing a mower around a pitch!

The day finished with a behind-the-scenes tour of Allianz Stadium, taking in the press areas, changing rooms and, finally, the star of the show…the brand-new pitch.

And what a pitch it was. Absolutely outstanding.

After all, at Allianz Stadium, the players might be responsible for the tackles, tries and turnovers…but STIGA is making sure the stage is set for the rugby community to put on their own show.

A great day, a great partnership, and one seriously impressive playing surface.

For more information on how rugby clubs can get involved with the partnership and sign up for benefits, please go to: www.stiga.com/uk/stiga-x-rfu

For the latest industry news visit turfmatters.co.uk/news

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Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Hayter® celebrates 80 years of British lawncare with a successful Glee

STIGA & England Rugby Press Day…Getting the Pitch Perfect

Hayter® celebrates 80 years of British lawncare with a successful Glee

STIGA & England Rugby Press Day…Getting the Pitch Perfect

Full Sized Blog Element (Big Preview Pic)

Hayter® celebrates 80 years of British lawncare with a successful Glee

Hayter® celebrates 80 years of British lawncare with a successful Glee

STIGA & England Rugby Press Day…Getting the Pitch Perfect

STIGA & England Rugby Press Day…Getting the Pitch Perfect

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