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The Polaris RANGER Story

May 3, 2018/in Machinery, Press Release/by Tony Hawkins

The Polaris RANGER Story: It’s been two decades since the RANGER® 6×6 vehicle was introduced and revolutionised the side-by-side category back in 1998. Mitchell Johnson, son of David Johnson – one of the founders of Polaris in the 1950s – was vital to the conception of the iconic machine and discusses how the RANGER® rode […]

SALTEX Drives Year Round Leads

May 3, 2018/in Events, Press Release/by Lucy Nicholls

SALTEX Drives Year Round Leads: Since SALTEX 2017 took place last November at the NEC, Birmingham, a number of exhibitors are still generating business as a direct result of the show – re-affirming that the exhibition is the must-attend event for any company involved in the grounds care industry. Fivesquared, a brand of Earlsmere, is […]

The Polaris RANGER Story

May 3, 2018/in Machinery, Press Release/by Tony Hawkins

SALTEX Drives Year Round Leads

May 3, 2018/in Events, Press Release/by Lucy Nicholls

Full Sized Blog Element (Big Preview Pic)

The Polaris RANGER Story

May 3, 2018/in Machinery, Press Release/by Tony Hawkins

The Polaris RANGER Story: It’s been two decades since the RANGER® 6×6 vehicle was introduced and revolutionised the side-by-side category back in 1998. Mitchell Johnson, son of David Johnson – one of the founders of Polaris in the 1950s – was vital to the conception of the iconic machine and discusses how the RANGER® rode to market…

“When discussing the beginning of the RANGER®, we first have to think about the vehicle in the context of what Polaris was doing at that time. In the 1990s, the Sportsman ATVs were Polaris’ only Off-Road Vehicle and was selling well.”

Polaris’ reputation for being one of the fastest developing companies in the powersport industry held true, RANGER® went from initial development to production line in just two years.

“We had talked from time-to-time about making a side by side ATV for a driver and passenger. Every Friday we had a staff meeting in the morning and then in the afternoon, we’d go out and ride ORVs. We always took at least one 6×6 ATV to carry everything. We would try and ride around with one person sitting on each fender to see what it was like. One day, Edgar Hetteen [one of our founders] came to my office and said we should make a 6×6 in a side-by-side configuration, he loved the machine but wanted to ride beside his wife Hannah.”

Major decisions about the new model were all made as ‘gut calls’.

“Edgar mocked up side-by-side seating on a 6×6 in his workshop, we spent an hour or so sitting in it to see what it was like – should it have handlebars or a steering wheel? Should it be ride-on or ride-in? These are all things that are gut calls and we made using our experience. With brand new products like the RANGER®, you never know if you’re going to hit the bullseye with customers – the customers themselves don’t envision how the product will or can be used. Take the microwave for example, it hasn’t replaced the oven like the developers thought it would, but has instead created a new market.”

The key in developing the RANGER® in Mitchell’s opinion was to keep the team and investment small.

“I’m not sitting here saying that we knew it was going to be a success but we knew we had to get something out there. If we had identified a need, then we needed to find out. I worked with Edgar, Chuck Baxter – who was the VP of engineering – and James Bergman at BEAMCO in Alvardo, MN, to see if he would do the initial concept work. The idea was to keep investment small, so that if we didn’t hit the bulls eye, we could adjust the sights easily to get on closer to the target centre.”

During early conversations, the main characteristics that the new machine had to have were fairly clear.

“Good speed, great ride and handling with excellent off-road capability, plus a greater payload than any of the utility haulers on the market were all attributes we wanted the vehicle to have. Most of all, it had to be a lot of fun to drive and ride like the already popular Sportsman line.”

“The initial prototype was received well by management. And the first production made a small profit in the first year. We also achieved ‘off-road’ status for the vehicle – which was essential.”

The RANGER® is testament to the Polaris culture – innovation and development, moving with the times and trusting staff to make decisions. Even the name of the new model was helped decided by employees.

“We’d been playing around with names. One of the early Polaris products was a RANGER® snowmobile, when this model was discontinued, so was the name – which I always thought was a shame and I wanted to bring it back. We went out to the employees to ask them to think of a name and said we’d give $100 if their name was chosen. Mike Trihey and Donny Whiteman submitted RANGER® name and were given $100 each.

“The RANGER® name represents the category – it’s fun to ride and that’s one of the most important elements for us. That’s the history of Polaris throughout the years, people realise how much fun they are to ride and the volume grows, plus the RANGER® does a lot of work.

“The RANGER® was a team effort. This stuff doesn’t happen without the people on the team – contributing, listening and pushing, we don’t know for sure what is wrong or right – that’s what has made this successful. The culture at Polaris is one full of passion and an overwhelming desire for the products and people to succeed.”

Polaris celebrated rolling the one-millionth RANGER® machine off the production line in 2017 and 2018 marks two decades since the utility vehicle was introduced to the Polaris line-up. Forming a key part of the Polaris product line, the RANGER® is used all over the globe for a variety of tasks – with the RANGER® Diesel and RANGER® 570 variants being international best sellers.

The RANGER® legacy gets stronger every year, with the RANGER® XP 1000, the latest addition 2018, setting a new industry standard and boasting over one hundred user-inspired improvements. The model has class-leading power (82hp) and torque (61lb-ft), industry-leading towing (over 1100 Kg) and ground clearance (330mm) – making it the hardest working, smoothest riding SXS built.

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SALTEX Drives Year Round Leads

May 3, 2018/in Events, Press Release/by Lucy Nicholls

Fivesquared, a brand of Earlsmere, is a leading vibration management provider to the grounds care industry. After exhibiting at SALTEX 2017, the company reported a 15 per cent increase in stand enquiries compared to the previous year with a number of significant leads coming from professional sports clubs, schools, universities and colleges.

The company now boasts a number of prestigious clients such as English Heritage, Southampton FC, Manchester United FC, Tottenham Hotspur FC, Manchester City FC, Wimbledon (The All England Lawn Tennis and Croquet Club) and Merchant Taylors School – all of which were a direct result of exhibiting at SALTEX.

“Predominantly I would say that the majority of our overall business comes from exhibiting at the show,” says director Jeremy Hoyle.

“We have been exhibiting at SALTEX for about eight years now and since it moved to the NEC we have found a location that we are really happy with. In my opinion you can’t just exhibit at a show like SALTEX the once and not return. You need to establish a presence year-on-year because that is when you see an upward increase in business.

“It is not just after the show that you see the results – business continues to come in throughout the year. In fact, we are still getting enquiries from people who visited our stand – literally on a weekly basis.”

SCH Supplies, specialists in attachments and accessories for garden tractors and ride on lawnmowers, reported that SALTEX 2017 significantly helped increase its European dealership network.

“SALTEX is very important to us because we don’t employ any outside sales representation,” says managing director Andrew Rodwell. “The event is our only vehicle for engaging with potential customers face to face, while showcasing our products, which is enormously important.

“We already have numerous dealers in the UK but as a direct result of the 2017 show we appointed several new dealers from Europe, which is a trend that we’d like to continue.

“SALTEX is usually the only show that we have a presence at. It provides a focal point for the company and allows us to consider the direction the industry is taking which in turn informs the decisions we make regarding development of new machinery.”

Market-leading machinery manufacturer, Kubota UK, used last year’s SALTEX as the ideal platform to showcase its latest range of innovative and high-performance compact tractors and ride-on mowers.

“SALTEX is a great platform to showcase new solutions to groundsmen, greenkeepers, estate managers and turf professionals,” says Adrian Langmead, business development manager for Kubota UK’s Groundcare Division. “We had a fantastic time meeting with everyone to discuss our current and latest product ranges.”

The results of the SALTEX 2017 exhibitor survey is further testament to the success of the show with over 95 per cent of SALTEX exhibitors’ generating new sales leads while 83 per cent took direct orders on the show floor.

No doubt these statistics are a reflection of the growing trend in new exhibitors to this year’s show. Honda Engines and Honda UK, Case IH UK and ISEKI UK are just some of the newcomers in 2018.

David Withers, managing director at ISEKI UK, is certainly looking forward to exhibiting at SALTEX for the first time.

“As we continue to grow our ISEKI business in the UK we are always looking for relevant opportunities to meet with existing and potential customers to understand their needs and share the latest technologies that our product range has to offer. As such SALTEX offers us a great opportunity to meet a wide and diverse group of customers in one place. We look forward to seeing old friends and making new ones at the NEC later this year.”

Commenting on the growing trend of new exhibitors Charles Neale, event sales manager, says: “The show continues to grow and we are receiving new enquiries every week alongside existing exhibitors investing in bigger stands. Demand at this period in the sales cycle has never been higher.”

To view show highlights and key interviews please visit www.youtube.com/MyIOG

For more information visit www.iogsaltex.com

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

The Polaris RANGER Story

SALTEX Drives Year Round Leads

The Polaris RANGER Story

SALTEX Drives Year Round Leads

Full Sized Blog Element (Big Preview Pic)

The Polaris RANGER Story

SALTEX Drives Year Round Leads

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