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ICL Appoints Gavin Kinsella as Technical Area Sales Manager

April 7, 2026/in News, People, Press Release/by Admin

ICL Appoints Gavin Kinsella as Technical Area Sales Manager ICL Turf & Landscape UK & Ireland has announced the appointment of Gavin Kinsella as Technical Area Sales Manager – South East. Gavin brings more than 35 years of experience in golf course management, estate management and sportsturf operations, with a strong background in agronomy, leadership […]

Keys Brothers appointed official Redexim dealer

April 2, 2026/in News, Press Release/by Admin

Keys Brothers appointed official Redexim dealer Redexim UK has strengthened its presence in Northern Ireland with the appointment of Keys Brothers as its official partner for the region. Based in Hillsborough, Keys Brothers is a well-established family business with more than 25 years’ experience in the industry. With a strong reputation for customer service and technical expertise, […]

ICL Appoints Gavin Kinsella as Technical Area Sales Manager

April 7, 2026/in News, People, Press Release/by Admin

Keys Brothers appointed official Redexim dealer

April 2, 2026/in News, Press Release/by Admin

Full Sized Blog Element (Big Preview Pic)

ICL Appoints Gavin Kinsella as Technical Area Sales Manager

April 7, 2026/in News, People, Press Release/by Admin

ICL Appoints Gavin Kinsella as Technical Area Sales Manager

ICL Turf & Landscape UK & Ireland has announced the appointment of Gavin Kinsella as Technical Area Sales Manager – South East. Gavin brings more than 35 years of experience in golf course management, estate management and sportsturf operations, with a strong background in agronomy, leadership and sustainable turf management.

ICL Appoints Gavin Kinsella as Technical Area Sales Manager

Gavin joins ICL from Moor Park Golf Club, where he served as Courses and Estate Manager, overseeing a 36-hole facility, practice areas, tennis courts, estate landscaping and a 24-person team. Prior to this, he held the same role at Royal Mid-Surrey Golf Club for almost 18 years, managing a broad range of course, estate and environmental responsibilities.

Earlier in his career, Gavin worked with The European Tour as an Agronomy Advisor, supporting tournament venues and course preparation, alongside previous greenkeeping and golf course management roles in the UK, Europe and the United States. His professional qualifications include BIGGA Master Greenkeeper status and an HND/FdSc in Turfgrass Science and SportsTurf Management.

Commenting on his appointment, Gavin said:

“Having worked in golf course and estate management throughout my career, I understand the technical and operational challenges turf professionals face. ICL is well respected across the industry for the strength of its products and technical support, and I’m looking forward to supporting customers and distributors across the South East.”

Andrew Pledger, Sales & Business Development Manager – UK South, welcomed Gavin to the business.

“We are pleased to welcome Gavin to ICL. His experience across golf course management, estate operations and agronomy gives him a strong understanding of the needs of our customers. He will be a valuable addition to the UK South team and will help strengthen the support we provide across the region.”

Gavin will work closely with distributors and turf managers throughout the South East, providing technical guidance and support across ICL’s turf and landscape portfolio.

Please contact ICL on 01473 237100 or visit www.icl-growingsolutions.com

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Keys Brothers appointed official Redexim dealer

April 2, 2026/in News, Press Release/by Admin

Keys Brothers appointed official Redexim dealer

Redexim UK has strengthened its presence in Northern Ireland with the appointment of Keys Brothers as its official partner for the region.

Keys Brothers appointed official Redexim dealer

Based in Hillsborough, Keys Brothers is a well-established family business with more than 25 years’ experience in the industry. With a strong reputation for customer service and technical expertise, the company supports customers across Northern Ireland with dedicated sales specialists, product demonstrators and a highly mobile team of field service technicians.

The new partnership forms part of Redexim’s wider UK growth strategy, ensuring that customers throughout Northern Ireland benefit from enhanced access to its industry-leading range of turf maintenance machinery and specialist equipment.

Redexim has built a global reputation for innovation and durability. Known for pioneering products such as the Verti-Drain®, the company continues to develop advanced solutions designed to improve surface performance across sports turf, golf, landscaping and amenity sectors worldwide.

Allen Whellans, Regional Manager for the North at Redexim UK, explained that the appointment reflects the company’s commitment to aligning with forward-thinking partners.

“We were at a point where Redexim’s going one way and we need to be aligned with partners in areas that are pushing forward,” said Allen. “It’s quite clear to see that Keys Brothers is that partner.”

Allen believes the partnership is a natural fit for both businesses.

“They didn’t have an implement brand to marry up with everything else that they do, so it was a good fit. It’s really more about increasing our brands visibility and working with a partner who will promote the full range of Redexim products.”

Under the new agreement, Keys Brothers will operate across the entirety of Northern Ireland, providing full sales, service and support for the Redexim range.

“It’s the whole of Northern Ireland,” Allen confirmed. “It’s part of the wider strategy for Redexim as we continue to grow the brand. Whilst we continue to push and grow in the UK and globally, we need to align with partners that are also looking to do that.”

A key strength of Keys Brothers lies in its proactive approach to customer engagement. With sales representatives and technicians operating on the road, the team is highly visible and accessible to customers throughout the region.

“They’re very active, and they’re out and about,” Allen added. “We want partners to be out and in front of the customer, and they have lots of touchpoints with customers that we didn’t previously have.”

Commenting on the partnership, Andy Keys, Director of Keys Brothers, said:

“It’s a perfect fit for us because it sits really well alongside the rest of our product range. Redexim is one of the leading names in the industry and has built a strong reputation across a wide range of equipment.

“We know the Redexim range is going to strike a chord with our customers. They’re looking for quality, dependable machinery that does exactly what it’s designed to do, and that’s what this brand is known for. We’re really pleased to be bringing it on board and confident it’ll be a great addition for us and for our customers.”

The partnership ensures that customers across Northern Ireland will now have direct access to Redexim’s full portfolio, supported by local expertise and a responsive aftersales support.

For Redexim, the appointment marks another important step in strengthening its UK dealer network – working with ambitious, customer-focused businesses to deliver long-term growth and exceptional service across every region.

For more information, visit https://www.redexim.com/uk/

For the latest industry news visit turfmatters.co.uk/news

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Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

ICL Appoints Gavin Kinsella as Technical Area Sales Manager

Keys Brothers appointed official Redexim dealer

ICL Appoints Gavin Kinsella as Technical Area Sales Manager

Keys Brothers appointed official Redexim dealer

Full Sized Blog Element (Big Preview Pic)

ICL Appoints Gavin Kinsella as Technical Area Sales Manager

ICL Appoints Gavin Kinsella as Technical Area Sales Manager

Keys Brothers appointed official Redexim dealer

Keys Brothers appointed official Redexim dealer

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