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National Golf Month Reaches Record Number Of People

May 11, 2017/in Industry News, Press Release/by Charlie Macey

National Golf Month reaches record number of people on social media. National Golf Month, the annual campaign aimed at increasing participation in golf, has achieved record levels of success on social media. With the help of celebrity ambassadors, which include Georgie Bingham, Denise van Outen, Dan Walker and Charley Hull, the #GirlsGetGolfing hashtag has reached nearly […]

Kubota Expands Partnership With Mitchell Powersystems

May 11, 2017/in Industry News, Press Release/by Charlie Rowe

Kubota Engines expands partnership with Mitchell Powersystems. Kubota U.K Engine Division is pleased to announce it has strengthened its strategic partnership with Mitchell Powersystems (MPS) after extending the distribution of Kubota’s full range of engine solutions into two new territories. This latest announcement now means that MPS will distribute Kubota’s complete range of oil and water […]

National Golf Month Reaches Record Number Of People

May 11, 2017/in Industry News, Press Release/by Charlie Macey

Kubota Expands Partnership With Mitchell Powersystems

May 11, 2017/in Industry News, Press Release/by Charlie Rowe

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National Golf Month Reaches Record Number Of People

May 11, 2017/in Industry News, Press Release/by Charlie Macey

With the help of celebrity ambassadors, which include Georgie Bingham, Denise van Outen, Dan Walker and Charley Hull, the #GirlsGetGolfing hashtag has reached nearly 3 million people across various social media platforms – smashing last year’s performance of 1.5 million.

The marketing initiative, coordinated by the British Golf Industry Association, has also been supported with radio and print media advertising from over the duration of the month, with the total reach for the campaign exceeding 10 million.

The campaign was kick-started with a social media ‘thunderclap’ on 28 April, which attracted simultaneous support from Ryder Cup winning golfer Paul McGinley, England Golf (the sport’s governing body) and government funding agency Sport England. Golf clubs, pros and centres up and down the country have since used the hashtag to help recruit more participants to the sport.

Doug Poole, the BGIA’s project director for National Golf Month said, ‘The reaction to this year’s campaign has been overwhelming. The Thunderclap helped us reach new heights and gave us the boost we needed right from the get-go. To have such an eclectic range of supporters, from new participants, to celebrities, to golf clubs, really helped put #GirlsGetGolfing on the social media map.’

Mel Reid, the English Ladies’ European Tour golfer who has achieved success so far in 2017, talked to Talksport’s Georgie Bingham and Tony Cascarino on the Weekend Breakfast show about opportunities to get involved in golf via the nationalgolfmonth.com website.

Further highlights from the first 10 days of the campaign include:

The BBC’s Dan Walker and former Westlife band member Brian McFadden have pledged their support towards the campaign.
35 national and regional radio stations have featured adverts promoting National Golf Month in the lead up to and during May.
Adverts and editorial features in female lifestyle publications focusing on the health benefits of golf, including Yours and Top Santé.
An online advertising campaign with ads featured on websites including GolfShake, GolfALot and Golf Empire.

Poole continued, ‘We hope our marketing campaign, which is free for clubs and pros to take part in to grow their businesses, will go some way to helping increase female participation. There’s still bags of time for the industry to get behind this initiative and upload taster sessions via nationalgolfmonth.com.’

Kubota Expands Partnership With Mitchell Powersystems

May 11, 2017/in Industry News, Press Release/by Charlie Rowe

This latest announcement now means that MPS will distribute Kubota’s complete range of oil and water cooled diesel and dual fuel engines in the North West of England and Northern Wales from its Sutton-in-Ashfield depot, as well as supply the South and South East of England from its Romsey depot. Each branch will also deliver full support services and spare parts to dealers and Original Equipment Manufacturers (OEMs) across a range of industry sectors.

Daniel Grant, Business Development Manager for Kubota UK’s Engines Division, commented: “This is an exciting relationship that brings together two leading players in the industrial diesel engine market.

“The first phase of this investment programme saw MPS’ Glasgow depot become the national distributor in Scotland for Kubota Engines last year. Based on the success of this partnership in a short space of time, we are now absolutely delighted to be rolling this out into two new territories to further strengthen our service offering and open up new opportunities for growth.”

Kubota’s latest announcement means that the company has terminated its relationships with Phoenix Power Services and Woodleigh Power Equipment, who were previously responsible for the North West and South respectively. MPS Sutton-in-Ashfield and MPS Romsey will resume responsibility of these former Kubota U.K Engine dealer territories with immediate effect.

Daniel continued: “The introduction of MPS Sutton-in-Ashfield and MPS Romsey is all about strengthening Kubota’s proposition to the market and driving brand growth further. By joining forces with MPS in these two new territories, we believe that we can deliver on this promise. I’d like to wish Woodleigh Power Equipment and Phoenix Power Services all the best in the future.”

Commenting on this latest announcement, Darren Hill, Sales Director at MPS, said: “Following the appointment of our Glasgow Depot as the national distributor for Scotland, we are delighted to expand the Kubota engine business into our Head Office in Sutton-in-Ashfield and our location in Romsey.

“Sutton-in-Ashfield controls all our Field Service Engineers covering the north of England (13 in total). Sutton is also the home of our Parts Distribution Centre, Engine Sales, Parts Sales and Finance teams. Our Romsey location is ideally located to cover the south and south east of England with 6 engineers working from Romsey, complimented with local service stock tailored for local demand. We look forward to working with Kubota to deliver operational excellence in these areas and deliver further growth.”

For more information on Kubota call 01844 268000 or visit www.kubota.co.uk.

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Kubota Expands Partnership With Mitchell Powersystems

Kubota Expands Partnership With Mitchell Powersystems

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Kubota Expands Partnership With Mitchell Powersystems

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