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All Things Rural becomes ATR Seed Limited

October 22, 2026/in News, Press Release/by Admin

All Things Rural becomes ATR Seed Limited Specialist seed wholesaler announces £3M internal capital investment and secures new international partnership with Feldsaaten Freudenberger All Things Rural, a successful wholesale seed supplier established in 2004, has today announced an internally funded £3M investment to upgrade their existing site facilities and purchase new land for future site […]

Dealers gather to celebrate 80 Years of GKB Group

October 22, 2026/in News, Press Release/by Admin

Dealers gather to celebrate 80 Years of GKB Group Dealers from all corners of the world recently gathered at the GKB factory in Barendrecht, to celebrate 80 years of the GKB Group. In a two-day event, attendees were invited to reflect on eight decades of engineering expertise and treated to an exciting look ahead at […]

All Things Rural becomes ATR Seed Limited

October 22, 2026/in News, Press Release/by Admin

Dealers gather to celebrate 80 Years of GKB Group

October 22, 2026/in News, Press Release/by Admin

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All Things Rural becomes ATR Seed Limited

October 22, 2026/in News, Press Release/by Admin

All Things Rural becomes ATR Seed Limited

Specialist seed wholesaler announces £3M internal capital investment and secures new international partnership with Feldsaaten Freudenberger

All Things Rural becomes ATR Seed Limited

All Things Rural, a successful wholesale seed supplier established in 2004, has today announced an internally funded £3M investment to upgrade their existing site facilities and purchase new land for future site development confirms the company’s CEO Will Compson.

In conjunction with this, the company has simultaneously unveiled both a comprehensive corporate rebrand and secured an international partnership with German-based Feldsaaten Freudenberger, Europe’s second largest grass seed supplier.

Effective immediately, the UK business will operate under its new name, ATR Seed Limited, as part of a major rebranding initiative.

Mr Compson says” The new investment will enable ATR Seed to expand and further develop our existing Willicote site, modernise our manufacturing infrastructure and, invest in further storage and distribution. The Willicote investment has also included the purchase of the UK’s largest grass seed mixer, offering the business a mixing capacity of over 120t /day, enabling us to further improve the quality, output and range of products we currently supply to our customers.

“By future proofing the business in this way we can substantially increase our current buying power, offering customers an even more comprehensive range of seed mixtures than the 750 species we currently hold in stock for the agricultural, amenity, game cover, trees and wildflower sectors, whilst retaining both the quality and supply efficiency they have come to expect since the business began in 2004.

“The new strategic alliance with Feldsaaten Freudenberger is also crucial to our ambitions for long-term growth in the UK” he confirms.

Rene Freudenberger, CEO of Feldsaaten Freudenberger, adds “Today’s announcement represents the beginning of an exciting new era for both companies, our employees, and most importantly, our customers.

“We have watched All Things Rural achieve remarkable momentum in the last 22 years. Their team, culture, and core principles focusing on speed, quality and ongoing investment to continually meet customer expectations align strongly with our own values. This internal investment gives ATR a strong financial platform for growth, and our new international partnership will offer them access to an even greater seed supply network”

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Dealers gather to celebrate 80 Years of GKB Group

October 22, 2026/in News, Press Release/by Admin

Dealers gather to celebrate 80 Years of GKB Group

Dealers from all corners of the world recently gathered at the GKB factory in Barendrecht, to celebrate 80 years of the GKB Group. In a two-day event, attendees were invited to reflect on eight decades of engineering expertise and treated to an exciting look ahead at what the future holds for all areas of the business – including new innovations in the GKB Machines portfolio.

Dealers gather to celebrate 80 Years of GKB Group

Representatives from GKB’s global dealer network joined suppliers and friends for a company-wide celebration which marked not only 80 years of the GKB Group, but 40 years of GKB Machines. As a separate division since 1985, but still very much following the family ethos of the wider operation, GKB Machines has gained a reputation as an innovator in maintenance equipment – using knowledge and experience from the company’s contracting arm to design and deliver robust and reliable solutions to all modern turf maintenance requirements.

A series of presentations from speakers including Managing Director Jan-Willem Kraaijeveld explored the story of GKB, from its origins and development over the past 80 years through to its current position and future ambitions. Alongside the presentations, attendees had the opportunity to see a selection of GKB Machines’ latest equipment, providing a practical showcase of the solutions available across the company’s range for both natural and artificial surfaces.

The first evening saw attendees enjoy a gala BBQ dinner with opportunity here, and the following day, to share knowledge and experiences, strengthen relationships and celebrate the collective contribution of GKB’s dealers to the company’s success.

“It was fantastic to be a part of an event that brought together people from across the entire GKB network, with one objective which was to celebrate everything that’s been achieved over the last eight decades” comments UK Operations Manager Tom Shinkins. “We’d like to extend a massive thank you to everyone who took the time out to attend and look forward to exploring lots of exiting opportunities with the GKB brand together in the many years to come.”

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Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

All Things Rural becomes ATR Seed Limited

Dealers gather to celebrate 80 Years of GKB Group

All Things Rural becomes ATR Seed Limited

Dealers gather to celebrate 80 Years of GKB Group

Full Sized Blog Element (Big Preview Pic)

All Things Rural becomes ATR Seed Limited

All Things Rural becomes ATR Seed Limited

Dealers gather to celebrate 80 Years of GKB Group

Dealers gather to celebrate 80 Years of GKB Group

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