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Yamaha announce new partnership

March 15, 2024/in News, Press Release/by Peter Driver

Yamaha announce new partnership: Yamaha Motor Europe (YME) and Leading Courses, Europe’s largest community platform for golf course tee times and golf course reviews, have announced a new partnership with the golf car manufacturer sponsoring the ‘Best Facilities’ category of Leading Courses’ Golfers’ Choice Rankings. The Golfers’ Choice Rankings are an overview of the best […]

Bernhard and Company launches ‘Race across the World’

March 15, 2024/in News, Press Release/by Tom Skinner

Bernhard and Company launches ‘Race across the World’: Bernhard and Company has launched a new company-wide challenge to raise funds for Crohn’s and Colitis UK, by taking on the ‘Race across the World’, in March, April, and May. The Race across the World challenge encourages Bernhard team members to cover the furthest distance possible over […]

Yamaha announce new partnership

March 15, 2024/in News, Press Release/by Peter Driver

Bernhard and Company launches ‘Race across the World’

March 15, 2024/in News, Press Release/by Tom Skinner

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Yamaha announce new partnership

March 15, 2024/in News, Press Release/by Peter Driver

Yamaha announce new partnership: Yamaha Motor Europe (YME) and Leading Courses, Europe’s largest community platform for golf course tee times and golf course reviews, have announced a new partnership with the golf car manufacturer sponsoring the ‘Best Facilities’ category of Leading Courses’ Golfers’ Choice Rankings.

The Golfers’ Choice Rankings are an overview of the best golf courses in Europe and beyond. The rankings are decided by reviews given by the Leading Courses community, which make them one of the most transparent golf course rankings in the world of golf. The Golfers’ Choice Rankings not only include Golf Courses, but also rankings for the Best Golf Clubs Overall, Maintenance, Price and Quality, Hospitality and Facilities.

Yamaha announce new partnership

Central to the partnership is Yamaha’s exclusive sponsorship of the Best Facilities category in the Golfers’ Choice Rankings 2024. The facility which tops this category at the end of 2024 will be presented with a Drive² Lithium-Ion golf car fully equipped with the YamaTrack GPS software to use for one year. In pursuing this partnership, Yamaha seeks to further align its brand and range of golf cars with the development of best-in-class golfing facilities across Europe.

This agreement continues to demonstrate Yamaha’s support for the development of best-in-class facilities across the golf courses of Europe and align its leading products with delivering the best experience for golfers at the best courses the region has to offer.

Commenting on the new partnership Matt Taylerson, Divisional Manager, Marketing, Yamaha Motor Europe N.V., Branch UK, said,

“The partnership with Leading Courses allows us to align our premium products with Europe’s best golf courses as seen through the eyes of the golfers themselves. As a truly customer-centric brand, the fact that Leading Courses makes golfers the heart of its offering is very important to us.

“At Yamaha we want to become even more widely recognised as the brand of choice for premium golf cars and to share our innovations more widely with both the golfing industry and the players themselves. The high quality of the Leading Courses platform and its role as the independent voice of real golfers aligns perfectly with Yamaha’s customer-centricity.”

Jeroen Korving, founder of Leading Courses, added,

“Our platform has been specifically designed to support golfers in discovering and playing the best courses, leveraging hundreds of thousands of reviews and information on over 25,000 facilities worldwide. Golfers can obtain information on the best golf destinations, select the right courses using the reviews and the Golfers’ Choice Rankings, and even book tee times at 3,000 courses spread across 20 countries.

“Leading Courses is very proud to welcome Yamaha as the sponsor of the ‘Best Facilities’ category of our Golfers’ Choice 2024 rankings. It’s a testament to our shared commitment to elevating the overall golfing experience. Together, we drive innovation and set new standards, elevating every swing and moment on the course.”

About Yamaha Golf Cars

Yamaha has a long established and exemplary reputation for engineering golf cars that offer the perfect blend of reliability, comfort and performance. Course owners and managers choose Yamaha golf cars because they are an easy way to meet the needs of golfers, enhance their enjoyment of the game, and make fleet management simple and cost effective.

Yamaha’s first golf car, the YG-292, was launched in 1975, followed by the legendary G1-A in 1979. The G1-A leveraged customer feedback on the YG-292 and was built with what would become Yamaha’s trademarks of innovative engineering, durability and reliability. In fact, there are still G1-A models in active service on golf courses today.

In the decades that followed, Yamaha racked up an impressive series of world-firsts for golf cars, from the first four-stroke engine to the first 360-degree body protection system, to the first use of electronic fuel injection. Recent innovations include the introduction of Lithium-Ion battery powered models.

Today Yamaha’s range of golf cars spans 13 different models across the Golf Car Fleet, Personal Transportation and Commercial segments, and the company produces an average of 60,000 new golf cars every year, worth approximately £360 million in sales globally.

About Leading Courses

Leading Courses has been helping golfers find and play the best and most suitable golf courses with the help of hundreds of thousands of reviews for over 10 years. The website and app provide information on more than 25,000 golf courses worldwide. Leading Courses has over 400,000 website visitors per month and offers tee times for over 3,000 golf clubs in more than 20 countries.

This makes it Europe’s largest community platform for golf course tee times and golf course reviews. For golf courses, Leading Courses provides increased (national and international) reach and revenue, valuable insights (trends/reviews) and opportunities for digital and ecommerce solutions.

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Bernhard and Company launches ‘Race across the World’

March 15, 2024/in News, Press Release/by Tom Skinner

Bernhard and Company launches ‘Race across the World’: Bernhard and Company has launched a new company-wide challenge to raise funds for Crohn’s and Colitis UK, by taking on the ‘Race across the World’, in March, April, and May.

The Race across the World challenge encourages Bernhard team members to cover the furthest distance possible over the next three months, ending May 31^st, 2024. Anyone in the company can take part, and in pursuit of covering the most kilometres, staff can choose to either walk, run, or cycle. There are no limits on the distance that can be travelled, so Bernhard team members will be able to rack up kilometres right up until the end of May, in the hope of raising as much money as possible.

Bernhard and Company launches ‘Race across the World’

Steven Nixon, Managing Director for Bernhard and Company, said: “We’re really proud to be launching another charity fundraising challenge. As a team, we’re committed to supporting great causes, and by launching this challenge, everyone in the business will come together to do their very best to raise crucial funds.

“Living with Crohn’s disease can be tough, as anxieties caused by the disease can have negative effects on mental health. So, we’re excited to work as hard as we can during these few months to keep moving and help to raise awareness of the difficulties faced by those affected.”

Crohn’s and Colitis UK provides support and information for the 300,000 UK citizens that are diagnosed with the disease, which affects gut health and leads to inflammatory bowel disorder. The charity aims to provide support and up-to-date information on the diseases for anyone who needs it, as well as breaking the taboo on these unpleasant disorders.

After taking on the Three Peaks Challenge in 2018, Bernhard and Company launched its virtual challenge in 2020: Bernhard5500, which raised over £1,000 for Parkinson’s UK. Bernhard recognised that a virtual challenge would allow them to unite employees located around the world. This time, utilising a variety of fitness disciplines – walking, running, and cycling – allows Bernhard and Company to build on previous charity success, and enables its staff to contribute to the cause in whichever way they wish to.

The Race across the World is a team effort for all at Bernhard and Company, as a global business – and distance updates can be tracked throughout the challenge, by visiting: https://www.challengehound.com/challenge/e92cce40-d26d-11ee-929d-51f49388a738

Bernhard and Company will be raising funds for ‘Crohn’s & Colitis UK’, which affects over 300,000 people in the UK. To find out more about this disease and those affected by it, visit: https://crohnsandcolitis.org.uk/our-work/about-us

To visit the Just Giving page, and support Bernhard and Company’s charity effort: https://www.justgiving.com/page/bernhard-raceacrosstheworld?utm_term=paw3yD2n9

For more information on Bernhard and Company, head online to: https://bernhard.co.uk/

For the latest industry news visit turfmatters.co.uk/news

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You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

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Yamaha announce new partnership

Bernhard and Company launches ‘Race across the World’

Yamaha announce new partnership

Bernhard and Company launches ‘Race across the World’

Full Sized Blog Element (Big Preview Pic)

Yamaha announce new partnership

Bernhard and Company launches ‘Race across the World’

Bernhard and Company launches ‘Race across the World’: Bernhard and Company has launched a new company-wide challenge to raise funds for Crohn’s and Colitis UK, by taking on the ‘Race across the World’, in March, April, and May.

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