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The dawn of a new era in fungicide

January 30, 2024/in News, Press Release/by Lucy Nicholls

The dawn of a new era in fungicide: In a groundbreaking announcement at BTME 2024, Agrovista Amenity revealed the much-anticipated launch of Maxtima®, a revolutionary turf fungicide. Maxtima® heralds a new era in fungicide technology, promising fast-acting and long-lasting solutions for turf disease control. John Marland, Head of Amenity at Agrovista Amenity, expressed his excitement […]

Bernhard and Company makes senior appointment in North America

January 29, 2024/in News, Press Release/by Tom Skinner

Bernhard and Company makes senior appointment in North America: Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has today announced a new senior sales appointment in its North American team. Danny McConnell, who has been a key part of the North American sales team for Bernhard and Company since joining as Technical […]

The dawn of a new era in fungicide

January 30, 2024/in News, Press Release/by Lucy Nicholls

Bernhard and Company makes senior appointment in North America

January 29, 2024/in News, Press Release/by Tom Skinner

Full Sized Blog Element (Big Preview Pic)

The dawn of a new era in fungicide

January 30, 2024/in News, Press Release/by Lucy Nicholls

The dawn of a new era in fungicide: In a groundbreaking announcement at BTME 2024, Agrovista Amenity revealed the much-anticipated launch of Maxtima®, a revolutionary turf fungicide.

Maxtima® heralds a new era in fungicide technology, promising fast-acting and long-lasting solutions for turf disease control.

The dawn of a new era in fungicide

John Marland, Head of Amenity at Agrovista Amenity, expressed his excitement about Maxtima®, stating, “We are thrilled about the launch of Maxtima®, a product that truly represents the dawn of a new era in fungicides. Building on the success of Attraxor® plant growth regulator, Maxtima® showcases the excellence in BASF technology and promises fast-acting, long-lasting disease control that will undoubtedly make a significant impact in the turf management industry.”

Innovative Active Ingredient: Maxtima® contains Mefentrifluconazole, an advanced demethylase inhibiting fungicide. This active ingredient is responsible for the fungicide’s exceptional performance against turfgrass pathogens.

Fast-Acting: Maxtima® rapidly enters the plant and effectively combats active infections. Its quick uptake and action help control turf diseases promptly.

Effective at Low Temperatures: Maxtima® demonstrates excellent absorption even at temperatures as low as 4°C giving it an improved ability to combat fungal pathogens during the autumn and winter months.

Long-Lasting Protection: One of the standout features of Maxtima® is its ability to provide extended protection for up to 28 days. This is made possible by the active ingredient’s slow release from leaf tissue reservoirs.

Broad-Spectrum Disease Control: Maxtima® offers broad-spectrum disease control, making it effective against a range of turf fungal pathogens. It can help manage even the toughest turf diseases.

Favourable Environmental Profile: Maxtima® boasts low application rates, minimising chemical usage and impact on the environment.

Excellent for Rotation: Due to its unique chemistry, Maxtima® serves as an excellent rotation partner for non-DMI (demethylation inhibitor) fungicides on sports pitches, greens, fairways, and tees. This rotation capability can help prevent the development of resistance in fungal populations.

Phillippa Overson, Key Account Manager at BASF, highlighted the significance of Maxtima®, saying, “We have been so eager to launch Maxtima® in the UK! The ground-breaking DMI fungicide is a must-have for turf management professionals and is a cost-effective, and versatile fungicide for complete control of the toughest turf diseases. We know it is going to quickly become a favourite for turf specialists due to its wide range of disease protection, and its year-round application.

“Maxtima® is the latest turf product to be added to the BASF turf and amenity portfolio, and we’re extremely excited for turf management teams to try it.”

As the sun rises on the era of Maxtima®, the collaboration between Agrovista Amenity and BASF has delivered a product that not only meets but exceeds expectations in the realm of turf fungicides. Turf managers and professionals can now look forward to a new standard in disease control, one that is fast, enduring, and effective — ushering in a brighter future for turf health management.

For more information about Agrovista UK, visit www.agrovista.co.uk/amenity

Find out more about Maxtima in our video from BTME

For the latest industry news visit turfmatters.co.uk/news

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Bernhard and Company makes senior appointment in North America

January 29, 2024/in News, Press Release/by Tom Skinner

Bernhard and Company makes senior appointment in North America: Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has today announced a new senior sales appointment in its North American team.

Danny McConnell, who has been a key part of the North American sales team for Bernhard and Company since joining as Technical Sales Support Manager in 2022, has been promoted to the role of Director of North America Business. The move comes as Bernhard and Company continues to enhance and build its brand – and that of the Bernhard Academy – within North America.

Bernhard and Company makes senior appointment in North America

Gary Ray, Business Development Manager for North America, has been with Bernhard and Company for more than 20 years and has played a pivotal role in developing the company’s business, customer, and distributor relationships in the region. Gary will continue to manage key accounts and distribution partnerships, in addition members of the Bernhard and Company Prestige Club within North America.

Steven Nixon, Managing Director for Bernhard and Company, said: “We’re delighted to have appointed Danny to this new position within our North American team, as we continue to drive business growth and brand awareness in the region. Having been a key member of our team for a number of years now, we feel Danny is the ideal person to help us further strengthen customer relationships.

“Having Danny and Gary in place in North America is a great foundation for business progression. Gary has been instrumental in much of our development in that area over the last couple of decades, so with the addition of Danny in a more senior role, we believe that our business will go from strength-to-strength.”

Speaking about his new role, Danny added: “I’m really pleased to be taking up this new position within the Bernhard and Company team. I’ve thoroughly enjoyed forming important customer relationships and helping to tell the Bernhard story around North America, so it’s exciting that I’ll be able to take that to the next level with the support of a great team.”

The new-look Bernhard and Company North American sales team will be headed up by Danny and Gary. The team also features Chris Langley, Technical Sales Support Manager North America; Tommy Richey, Technical Sales Support Manager North America; and Daryl Nagy, Technical Sales Manager Western North America.

The Bernhard and Company North American team will be on-site at the GCSAA Conference and Trade Show next week in Phoenix, Arizona. They will be on-hand to provide walk throughs of the Bernhard and Company grinding machinery range, and provide insight into each product and the customer network. Bernhard and Company will be located at stand 5109.

KNOW BERNHARD AND COMPANY?

A specialist in sports turf technology, Bernhard and Company is committed to providing leading turf care solutions to golf course and pitch care specialists worldwide. The Company offers innovative and market leading blade sharpening systems as well as sports surface air movement and moisture control solutions.

With over 150 years of being at the sharp end of the industry the Bernhard and Company product portfolio is focused on providing its global customer base with championship turf, world-class playability, and unbeatable quality of cut. Bernhard and Company’s turf health solutions are used at top 100 courses and famous sporting venues around the world – there must be a reason why. For more information, visit www.bernhard.co.uk.

Find Bernhard and Company on their official social media channels:

Twitter – @BernhardCompany
Facebook – Bernhard Company
Instagram – @BernhardCompany
LinkedIn – Bernhard Company

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

The dawn of a new era in fungicide

Bernhard and Company makes senior appointment in North America

The dawn of a new era in fungicide

Bernhard and Company makes senior appointment in North America

Full Sized Blog Element (Big Preview Pic)

The dawn of a new era in fungicide

The dawn of a new era in fungicide: In a groundbreaking announcement at BTME 2024, Agrovista Amenity revealed the much-anticipated launch of Maxtima®, a revolutionary turf fungicide.

Bernhard and Company makes senior appointment in North America

Bernhard and Company makes senior appointment in North America: Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has today announced a new senior sales appointment in its North American team.

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