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AIM for clean greens

March 20, 2024/in News, Press Release/by Mark Sanderson

AIM for clean greens: A new Syngenta one-box fungicide programme is now available, providing a well-proven, cost effective and agronomically strong season-long disease control strategy. The AIM programme contains three leading Syngenta fungicides, specifically selected to provide an effective sequential strategy for summer through to winter, including Ascernity, Instrata Elite and Medallion TL. Sean Loakes, […]

Seismic shift in golf entertainment growth

March 19, 2024/in News, Press Release/by Sarah Gwynn

Seismic shift in golf entertainment growth: Golf clubs and courses can drive new business by learning from the “seismic shift” and growth in the golf entertainment sector, new research from Syngenta and Ipsos has found. Golf & Social Media: Golf Entertainment, published today, reveals customers new to golf perceive golf entertainment venues to offer “more […]

AIM for clean greens

March 20, 2024/in News, Press Release/by Mark Sanderson

Seismic shift in golf entertainment growth

March 19, 2024/in News, Press Release/by Sarah Gwynn

Full Sized Blog Element (Big Preview Pic)

AIM for clean greens

March 20, 2024/in News, Press Release/by Mark Sanderson

AIM for clean greens: A new Syngenta one-box fungicide programme is now available, providing a well-proven, cost effective and agronomically strong season-long disease control strategy.

The AIM programme contains three leading Syngenta fungicides, specifically selected to provide an effective sequential strategy for summer through to winter, including Ascernity, Instrata Elite and Medallion TL.

AIM for clean greens

Sean Loakes, Syngenta Turf Technical Manager for UK & Ireland, advocated the AIM approach optimises the potential to protect turf from immediate disease risks, while also providing longer term pathogen reductions that more effectively prevents disease outbreaks right through the season.

“Starting the programme with Ascernity, targeted at the increasing issues of summer anthracnose and dollar spot infections, followed by Instrata Elite in early autumn has proven to prevent the hugely damaging early outbreaks of microdochium patch.

“The AIM pack then gives a further follow up of Medallion TL for when conditions cool. That gives outstanding protection against damage through the critical time of limited turf recovery,” he advised. AIM is available for golf courses, sports turf and any turf surfaces covered by the products’ label recommendations.

The AIM strategy is fully supported by the Syngenta Turf Advisor App designed to guide optimum fungicide application timing. That includes local disease risk forecast models and disease pressure levels over recent days and weeks, along with a host of weather data to refine decision making.

“Turf Advisor also provides instant assessment of growth potential (GP) of turf, for appropriate product selection.” Sean advocates the multi-active benefits of systemic Ascernity are best utilised while turf is actively growing, with a GP above 20%, while Instrata Elite remains extremely effective as growth slows to 5%-25% GP.

When growth slows further, the contact activity of Medallion TL effectively protects the leaf from disease infection, while also targeting pathogen spores in the thatch and root crown to reduce the risk of infection.

The further advantage of the AIM strategy is that each application contains different fungicide modes of action. The rotation of fungicides and utilising multiple modes of action is the basis of a good fungicide resistance management plan, he added.

“Targeting disease earlier in the season prevents damage to the leaf, reduces stress on the plant and effectively breaks the disease cycle – enabling fungicide programmes to maintain playing surface quality and longer lasting results throughout the season.

“Early disease outbreaks act as infection source for further spread as the season progresses,” he warned. Even where scars have dried up, millions of spores would have been released that can be waiting in thatch or organic matter for the right conditions to develop and trigger new infections.

“Disease management in the autumn is essentially a numbers game. The potential for disease outbreaks is dependent on both the number of pathogens present, and the conditions for it to multiply rapidly.

“Reducing the initial turf disease pathogen population gives the opportunity for cultural Integrated Turf Management (ITM) controls to be more effective.”

STRI trials in Yorkshire showed how the AIM programme of Ascernity at the onset of microdochium patch pressure, followed by Instrata Elite and then Medallion TL, kept disease down below 3% of surface area affected throughout the season, when infection in the untreated area quickly hit 15% and reached over 25% of disease cover. In high pressure trials at ISTI in Ireland, the AIM strategy was the only fungicide treatment approach to keep disease in complete control.

“The actual timing of each application and number of treatments required will be site specific, according to risks and pressure,” pointed out Sean. “The sequence of using the three products is now very well proven, and more convenient and cost effective in the AIM one-box solution.”

Preventing disease outbreaks from mid-summer gives the best chance to go into winter clean, and come out green in the spring.

AIM is distributed in the UK and Ireland by ICL. The AIM one-box solution is also eligible for extra Turf Rewards points to qualify for turf management products and education resources: www.icl-growingsolutions.uk

For the latest industry news visit turfmatters.co.uk/news

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Seismic shift in golf entertainment growth

March 19, 2024/in News, Press Release/by Sarah Gwynn

Seismic shift in golf entertainment growth: Golf clubs and courses can drive new business by learning from the “seismic shift” and growth in the golf entertainment sector, new research from Syngenta and Ipsos has found.

Golf & Social Media: Golf Entertainment, published today, reveals customers new to golf perceive golf entertainment venues to offer “more engaging” and “more welcoming” experiences.

Seismic shift in golf entertainment growth

Launching the report, which analyzed 16.1 million social media posts, shares and comments in the United States and United Kingdom, Syngenta Global Head of Marketing Mark Birchmore said: “The emergence of golf entertainment has been one of the most seismic shifts we’ve witnessed in the industry in recent years.

“According to the National Golf Foundation (NGF), off-course play has skyrocketed by 55% since 2017, now totalling 32.9m participants, compared with a more modest 8% growth in green grass players.

“It begs the question, have green grass clubs and facilities missed out on new customers by not creating the right offer? Nearly a decade ago we carried out market research to look at youth participation and asked ‘what would encourage young people to start golf?’. This revealed a number of pull factors, including the desire for casual dress, an enjoyable, fun, social environment and golf games and new formats: all areas golf entertainment venues excel at.”

The research found that ranges and putting venues are seen to be more engaging and have a better image and reputation among customers than traditional green grass golf courses. Golf entertainment venues are perceived as open to all, offering informal, inclusive experiences for groups of friends with food and drink on tap.

Social media posts also revealed customers thought golf entertainment venues were more welcoming and less intimidating than green grass clubs and courses, with a relaxed atmosphere and no dress code making it the ideal place to sample golf.

The new report is part of a wider study, Golf & Social Media: The Great Divide, which found that there is a clear division between customers who perceive they are a golfer (Insiders) and those who do not (Outsiders).

Many visitors to entertainment outlets such as Topgolf, where technology, gaming and hospitality combine, fall into the Outsiders camp.

“Golf entertainment venues and their success at attracting a huge, new diverse audience presents a massive opportunity for golf course businesses,” continued Mark Birchmore.

“Creating inclusive, welcoming experiences characterized by fun and informality, promoted online with viral content, is something green grass golf venues can take and adapt. In this way, golf’s image and reputation can also be improved, helping attract and engage new waves of customers.”

The report also shines a light on the people around the world shaping golf entertainment’s growth, such as 3s, the 12-hole floodlit concept backed by Justin Timberlake, and a college student posting viral mini-golf videos on TikTok.

Data for the report was provided by Ipsos, with 16.1 million mentions of golf on social media in the United States and UK analyzed over a three-year period (2019-2022).

To download this report and all previous Syngenta market studies, visit: www.syngentagolf.com/golf-industry-reports

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

AIM for clean greens

Seismic shift in golf entertainment growth

AIM for clean greens

Seismic shift in golf entertainment growth

Full Sized Blog Element (Big Preview Pic)

AIM for clean greens

AIM for clean greens: A new Syngenta one-box fungicide programme is now available, providing a well-proven, cost effective and agronomically strong season-long disease control strategy.

Seismic shift in golf entertainment growth

Seismic shift in golf entertainment growth: Golf clubs and courses can drive new business by learning from the “seismic shift” and growth in the golf entertainment sector, new research from Syngenta and Ipsos has found.

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