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New recruitment in BASIS team

June 15, 2021/in News, Press Release/by Emma Kelly

New recruitment in BASIS team: BASIS has expanded its workforce with the recruitment of two new employees. Jade Prince and Tanya Kesterton join the team to take on two new roles as business development executive and head of digital learning, respectively. Jade has a background in environmental science and is FACTS qualified. “My role centres […]

Toro involved in many key milestones

June 15, 2021/in News, Press Release/by Rosie Duckworth

Toro involved in many key milestones: Toro dealer Cheshire Turf Machinery, based in Stockport near Manchester, is celebrating its 25th anniversary this year. Toro, and its UK distributor, have been involved with Cheshire Turf Machinery for at least the last quarter of a century and some time before that, as managing director, Steve Halley explains: […]

New recruitment in BASIS team

June 15, 2021/in News, Press Release/by Emma Kelly

Toro involved in many key milestones

June 15, 2021/in News, Press Release/by Rosie Duckworth

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New recruitment in BASIS team

June 15, 2021/in News, Press Release/by Emma Kelly

New recruitment in BASIS team: BASIS has expanded its workforce with the recruitment of two new employees.

Jade Prince and Tanya Kesterton join the team to take on two new roles as business development executive and head of digital learning, respectively.

New recruitment in BASIS team

Jade has a background in environmental science and is FACTS qualified.

“My role centres around promoting the courses, boosting membership and building the network around BASIS’ target audience”.

As part of her role, Jade wants to focus on raising awareness of the courses that BASIS offers to the younger generation. “I am already working to develop the business through recruitment of new members, creation of new relationships and networking with other industry organisations.”

Reflecting a move towards delivering more digital courses, Tanya Kesterton joins the BASIS team as head of digital learning. With a strong background in education and IT, Tanya is looking forward to building BASIS’ digital education capability.

“I want to look at supporting the current members and work on reaching a wider audience through our digital platforms,” she says.

New recruitment in BASIS team

“BASIS has a really strong vision for what they want to do and where they want to go, and I’m delighted to be part of this journey.”

For more information, or to get in touch with Jade or Tanya, please visit https://www.basis-reg.co.uk/team.

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Toro involved in many key milestones

June 15, 2021/in News, Press Release/by Rosie Duckworth

Toro involved in many key milestones: Toro dealer Cheshire Turf Machinery, based in Stockport near Manchester, is celebrating its 25^th anniversary this year.

Toro, and its UK distributor, have been involved with Cheshire Turf Machinery for at least the last quarter of a century and some time before that, as managing director, Steve Halley explains: “Initially set up as Cheshire Light Tractors in 1956 selling garden machinery and turf equipment, the company was bought by Flymo in 1980, before we took the business back into private ownership in 1996. At that point, Toro was already a staple part of the business and Lely supported us, particularly with demo equipment when we took over. We changed the name to better suit the ethos of the business in the supply and servicing of professional turf equipment and set our focus on a mainly sports based portfolio of customers.

Toro involved in many key milestones

“The company has been through many changes, but one thing that has remained the same is our relationship with Toro and its UK distributor Lely, then Reesink.”

Toro excels at creating enduring relationships, built on reliability, productivity and quality; many of its relationships with customers are 25 years and counting – and the same relationship longevity applies to its dealers too.

Steve says: “Toro has been involved in so many milestones over the last quarter of a century. Toro was our first machine sold and our 1,000th, and when we decided to branch out into the market sector of councils and landscape contractors in 2013, becoming agents for the Toro Groundscare range enabled us to do that.”

In addition, Toro has also helped in the company’s expansion and as a result of continued sales growth Toro awarded Cheshire Turf Machinery with extra sales and service territory for its commercial golf mowers and equipment, primarily to cover South Yorkshire, culminating in the formation its sales division, Yorkshire Turf Machinery.

Steve says: “We’re very lucky to have had and to continue to have Toro and Reesink on board, having their names associated to ours has benefitted us greatly in building up the business. There’s a very good reason why 70 percent of our product portfolio consists of Toro machinery and that’s because of its quality. I believe that if we do our job properly when we sell that first Toro, we’ll have a customer for life.”

And that leads nicely on to the other major contributing factor to the company’s success and that is the experienced team, says Steve. “Our staff are good at thinking on their feet, thinking laterally to solve our customer’s problems. It was really highlighted in 2020 just how much they care, and I can’t thank them enough for that as well as all their hard work over the years.”

Excellent staff retention means the company can call on over 200 years of industry experience. Special mention goes to company secretary, Bob Smithson. Steve says his wisdom and business acumen has helped guide the company from inception to present and his influence cannot be overstated: “Bob has been instrumental in the success of the business.”

Also key, has been the company’s ability to tailor flexible finance packages to specifically meet customer requirements.

While golf provides the company’s largest customer base, other company highlights include the successful relationships forged with football clubs such as Manchester City, Manchester United and Liverpool, as well as Preston, Blackburn, Blackpool, and Oldham.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

New recruitment in BASIS team

Toro involved in many key milestones

New recruitment in BASIS team

Toro involved in many key milestones

Full Sized Blog Element (Big Preview Pic)

New recruitment in BASIS team

New recruitment in BASIS team: BASIS has expanded its workforce with the recruitment of two new employees.

Toro involved in many key milestones

Toro involved in many key milestones: Toro dealer Cheshire Turf Machinery, based in Stockport near Manchester, is celebrating its 25^th anniversary this year.

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