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BAGMA sold to the AEA

July 2, 2021/in News, Press Release/by Emily Bridgewater

BAGMA sold to the AEA: The British Independent Retailers Association (Bira), has transferred the ownership of BAGMA, the British Agricultural and Garden Machinery Association, to the Agricultural Engineers Association (AEA) with effect from the July 1, 2021. After a long relationship between Bira and BAGMA, this has been a difficult decision. However, it is in the […]

Charterhouse announce corporate name change

July 1, 2021/in News, Press Release/by Louise Challiss

Charterhouse announce corporate name change: Effective from the 1st July 2021, Charterhouse Turf Machinery will officially re-brand to become Redexim. While the product portfolio, premises and personnel will be unaffected, the change of name brings the UK into line with the Redexim corporate strategy adopted throughout Europe and the rest of the world. The relationship […]

BAGMA sold to the AEA

July 2, 2021/in News, Press Release/by Emily Bridgewater

Charterhouse announce corporate name change

July 1, 2021/in News, Press Release/by Louise Challiss

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BAGMA sold to the AEA

July 2, 2021/in News, Press Release/by Emily Bridgewater

BAGMA sold to the AEA: The British Independent Retailers Association (Bira), has transferred the ownership of BAGMA, the British Agricultural and Garden Machinery Association, to the Agricultural Engineers Association (AEA) with effect from the July 1, 2021.

After a long relationship between Bira and BAGMA, this has been a difficult decision. However, it is in the best interests of both BAGMA and Bira. The AEA is more aligned to the industry sector BAGMA operates in and this will enable BAGMA to offer more support relevant to its members’ business needs.

BAGMA sold to the AEA

Bira will maintain a working relationship with BAGMA and the AEA for at least the next 12 months, with members of BAGMA still having access to the services available from Bira, including legal advice and Bira Direct.

BAGMA Director Keith Christian and his team, Kari Hearn and Richard Jenkins, will be transferring with BAGMA, ensuring the all-important continuity in the running and operations of BAGMA.

Andrew Goodacre, CEO of Bira, said: “I, and my colleagues in Bira, are very proud to have worked closely with the BAGMA team and BAGMA members over the past 25 years. There is a strong identity among BAGMA members that is to be admired.”

Ruth Bailey, CEO of the AEA, said: “The AEA is absolutely delighted to have the opportunity to be working with BAGMA and feel extremely positive about future developments and advantages that could be brought by the two organisations joining forces.

“For many years, there has been a clear working relationship between the two Associations but in more recent times the links and directional cooperation have become closer and closer and more aligned. As a collaborative voice to government and business, there is huge potential in adding impact and in bringing a difference to the sector.

“While the AEA sees a great amount of synergy between the two organisations, it fully respects the need, however, for the continuity of membership services from BAGMA to its members and to recognise the inherent strength that the BAGMA membership brings. It is for this reason that it is very important that the highly valued and distinct identity of BAGMA is maintained and supported independently.

“We look forward to providing a clear voice to industry yet maintaining the rich heritage of each of the Associations and the value of services to their respective members.

Peter Arrand, BAGMA President, said: “The BAGMA Council of Representatives unanimously supported the purchase of BAGMA by the AEA. “The acquisition will secure a future home within industry and allow the heritage and strong brand built up over 100 years as a dealer trade association to continue. There are many synergies between the two organisations which will enable a stronger representation for the industry we operate in whilst not losing sight of the individual needs of BAGMA members.

“The advantages of being a BAGMA member have been retained and we can look forward to a bright and collaborative future.”

Keith Christian, Director of BAGMA, added: “Having been a part of the former British Hardware Federation (BHF) now the British Independent Retailers Association (Bira) for the past 25 years It may be a surprise to some for BAGMA to be moving to new home.

“BAGMA’s 103-year history has always been intertwined with the AEA and whilst we represent different factions within the industry, we share a common goal in supporting the industry through both dealerships, suppliers and manufacturers.

“Whilst BAGMA will remain as an independent dealer’s association within its new home, it is expected that there will be new working relationships that will benefit BAGMA members in the future to come.”

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Charterhouse announce corporate name change

July 1, 2021/in News, Press Release/by Louise Challiss

Charterhouse announce corporate name change: Effective from the 1^st July 2021, Charterhouse Turf Machinery will officially re-brand to become Redexim. While the product portfolio, premises and personnel will be unaffected, the change of name brings the UK into line with the Redexim corporate strategy adopted throughout Europe and the rest of the world.

The relationship between Charterhouse and Redexim has been ongoing for more than 35 years, when Charterhouse were appointed to distribute the now iconic Redexim Verti-Drain^®. The success of this partnership then saw Charterhouse become a wholly owned subsidiary of Redexim bv in 1997. With the Verti-Drain^® firmly setting the standard for professional aeration, the product portfolio has expanded significantly over the years to incorporate overseeders, topdressers, scarifiers and renovation equipment for natural surfaces, as well as a range of machinery options for artificial playing surfaces, that meet the exacting standards of today’s turf managers.

Charterhouse announce corporate name change

Commenting on the re-brand in the UK, Redexim Chief Operating Officer Herman de Bree said “The team at Charterhouse have done a fantastic job over the years at cementing the place of the Redexim natural and artificial ranges with leading turf managers throughout the UK. The time is now right to unify the approach with that adopted throughout the world by delivering sales, service and support under the Redexim banner. This will help to strengthen our brand awareness and global corporate identity and streamline our communication with customers around the world.”

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

BAGMA sold to the AEA

Charterhouse announce corporate name change

BAGMA sold to the AEA

Charterhouse announce corporate name change

Full Sized Blog Element (Big Preview Pic)

BAGMA sold to the AEA

BAGMA sold to the AEA: The British Independent Retailers Association (Bira), has transferred the ownership of BAGMA, the British Agricultural and Garden Machinery Association, to the Agricultural Engineers Association (AEA) with effect from the July 1, 2021.

Charterhouse announce corporate name change

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