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BIGGA unveils new initiatives to Elevate the game of golf

January 30, 2026/in News, Press Release/by Admin

BIGGA unveils new initiatives to Elevate the game of golf: The British and International Golf Greenkeepers Association (BIGGA) used its annual education conference and trade show in Harrogate to announce a series of new initiatives aimed at elevating standards across the game of golf. The BIGGA Turf Management Exhibition (BTME) represents the association’s ‘championship week’ […]

Etesia UK Strengthens Team with Three Key Appointments

January 29, 2026/in News, People, Press Release/by Admin

Etesia UK Strengthens Team with Three Key Appointments: Etesia UK has announced three new appointments as the company continues to invest in its people, dealer network and customer support. Steven Massey has joined as Business Development Manager, Jim Maynard has taken on the role of Technical and After Sales Support, and Lisa Brown steps into […]

BIGGA unveils new initiatives to Elevate the game of golf

January 30, 2026/in News, Press Release/by Admin

Etesia UK Strengthens Team with Three Key Appointments

January 29, 2026/in News, People, Press Release/by Admin

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BIGGA unveils new initiatives to Elevate the game of golf

January 30, 2026/in News, Press Release/by Admin

BIGGA unveils new initiatives to Elevate the game of golf: The British and International Golf Greenkeepers Association (BIGGA) used its annual education conference and trade show in Harrogate to announce a series of new initiatives aimed at elevating standards across the game of golf.

The BIGGA Turf Management Exhibition (BTME) represents the association’s ‘championship week’ and provides a platform for the industry to come together from all corners of the globe. In 2026, it also provided an opportunity to clearly articulate what BIGGA exists to do and how it intends to support the profession as it continues to evolve.

BIGGA unveils new initiatives to Elevate the game of golf

BTME once again attracted exhibitors, speakers and visitors from across the UK and overseas, reflecting the global reach of the event and its profile within the turf management industry. Across the exhibition halls, the Continue to Learn education programme and networking spaces, the week showcased innovation, collaboration and best practice throughout the sector.

Across three show days, 4,567 visitors walked through the doors of Harrogate Convention Centre, representing an 8.7% increase on last year. Visitors stayed for an average of 1.60 days, up from 1.56 in 2025.

A new strapline to underpin the association’s work was also revealed by BIGGA CEO Jim Croxton: ‘We support greenkeepers through education, recognition and community to enhance course quality and to continually elevate the game of golf.’ BTME provided a clear demonstration of that purpose in action.

“BTME is our championship week and a moment to set out, clearly and confidently, what BIGGA exists to do,” said Croxton. “Everything we do is rooted in supporting greenkeepers through better education, stronger professional communities and meaningful recognition. When we do that well, standards on the ground improve, course quality rises and the game itself benefits.”

Croxton outlined a series of developments designed to provide greater long-term support for greenkeepers. Central to that work is a restructured education and training pathway, setting out clear progression from entry level through to course management, underpinned by BIGGA’s status as a Lantra Customised Training Provider.

That accreditation allows the association to deliver bespoke, industry-specific training that is independently quality assured while remaining directly aligned to the practical realities of greenkeeping.

Alongside education, BIGGA is modernising its membership offer to better reflect the way clubs and facilities now operate. This includes the introduction of more flexible membership options, expanded welfare support, and a strengthened approach to professional recognition.

As part of that, BIGGA has reached agreement with STRI Group to manage the popular Golf Environment Awards, ensuring environmental excellence is fully integrated into its awards programme and continues to be recognised as a core component of modern course management.

“These initiatives are not standalone announcements,” Croxton added. “They form a connected programme of work that reflects where the profession is now and where it needs to go next. Our focus is on providing clear pathways, relevant support and a sense of belonging for greenkeepers at every stage of their careers.”

Education remained a cornerstone of the week through BIGGA’s Continue to Learn programme, which provided a wide-ranging schedule of learning opportunities. In total, 5,877 hours of education were delivered, with bookings up more than 7% on 2025’s record turnout.

Designed to support professional development in a modern, practical and progressive way, Continue to Learn reflects BIGGA’s wider ambition to provide a coherent education pathway that supports progression from entry level through to course management.

Recognition also played a central role, with the BIGGA Celebration once again highlighting outstanding achievement across the profession. The awards shone a light on the dedication, resilience and professionalism of greenkeeping teams and individuals, reinforcing the value of their work to clubs, facilities and the wider game.

A further highlight was BIGGA Elevates, which brought together more than 50 women from across the industry for an event focused on visibility, connection and shared experience. Engagement continued beyond the room, with more than 35 participants joining the BIGGA Elevates WhatsApp community as the initiative begins its next phase of development.

Lauren Frazer, BIGGA’s Head of Commercial and Marketing, said the response demonstrated both appetite and momentum for continued progress.

“The turnout and engagement were hugely encouraging,” she said. “We heard inspiring stories, made valuable connections and opened up important conversations. This is very much the beginning for BIGGA Elevates, and we are already working on what comes next as the initiative continues to evolve alongside the support of the wider industry.”

BTME provided a clear statement of intent from BIGGA, reinforcing a cohesive strategy that will define the association’s direction of travel in the coming years. With membership at its highest level for more than two decades, the focus is on continuing to broaden the association’s reach and its impact.

Further detail on initiatives outlined during BTME will follow in due course as the association builds on the momentum generated during another landmark week in Harrogate.

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Etesia UK Strengthens Team with Three Key Appointments

January 29, 2026/in News, People, Press Release/by Admin

Etesia UK Strengthens Team with Three Key Appointments: Etesia UK has announced three new appointments as the company continues to invest in its people, dealer network and customer support.

Steven Massey has joined as Business Development Manager, Jim Maynard has taken on the role of Technical and After Sales Support, and Lisa Brown steps into the position of Office Manager.

Etesia UK Strengthens Team with Three Key Appointments

With decades of combined industry experience, the new additions are set to strengthen Etesia UK’s presence across the grounds care sector while reinforcing its reputation for quality products and dependable back-up.

Steven Massey joins Etesia UK following a long and respected career within the grounds care industry. Having left school in 1988, Steven spent 10 years as a mechanic at GGM (Gibson’s Garden Machinery) before moving into sales in 1998 – a role he has held ever since, working exclusively within the sector.

“I’ve always sold grounds care equipment,” Steven explained. “I’ve worked with local authorities for most of my career, which is really my strong point, and I’m well known within the industry and the customer network.”

Steven’s relationship with the Etesia brand spans more than a decade, having worked with the machines during his time at Burrows Grass Machinery and later Sharrocks, both Etesia dealers. That familiarity made the transition into his new role a natural one.

“I want to make sure that Etesia products are at the forefront of people’s thoughts when they’re looking at buying machines,” he said. “People want efficient cut-and-collect machines, and whenever you demo an Etesia product, the feedback is always the same – how easy it is to use and how well it collects, even in the wet. Etesia really sets the standard there.”

As Business Development Manager, Steven’s focus is firmly on growing the brand while maintaining strong relationships with existing customers and dealers. “It’s about keeping existing business but also looking for new business,” he said. “You can never take your eye off either. My goal is to make Etesia the number one choice, when customers are looking to invest in new equipment.”

Joining Steven is Jim Maynard, who brings extensive technical and aftersales expertise to his role as Technical and After Sales Support. Jim began his career as a greenkeeper before moving into contracting and then training as a technician. He spent 21 years with John Deere before taking on senior technical support and training roles at Reesink, where he helped establish and support nationwide dealer networks.

“I absolutely love supporting dealers and technicians,” Jim said. “Helping people, solving problems and giving them the confidence to get the best out of the product – that’s what I enjoy most.”

At Etesia UK, Jim will be responsible for dealer technical support, training, warranty administration and registrations, ensuring that dealers and end users receive the highest levels of aftersales care.

“Excellent aftersales support is about trust,” Jim explained. “If you can gain that trust, you’re halfway there. It’s about being there for people, picking up the phone, helping them when they need it – that support makes all the difference.”

Completing the trio is Lisa Brown, who takes on the role of Office Manager. With experience across sales operations and administration, Lisa will become a key point of contact for Etesia UK, providing vital support to the wider team, dealers and customers alike. Her role is central to the smooth day-to-day running of the business, ensuring communication, coordination and customer service remain at the high standards Etesia is known for.

Together, the three appointments mark an important step forward for Etesia UK. With strengthened business development, enhanced technical support and robust operational management, the company is well positioned for continued success.

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on X @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK. You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

BIGGA unveils new initiatives to Elevate the game of golf

Etesia UK Strengthens Team with Three Key Appointments

BIGGA unveils new initiatives to Elevate the game of golf

Etesia UK Strengthens Team with Three Key Appointments

Full Sized Blog Element (Big Preview Pic)

BIGGA unveils new initiatives to Elevate the game of golf

BIGGA unveils new initiatives to Elevate the game of golf: The British and International Golf Greenkeepers Association (BIGGA) used its annual education conference and trade show in Harrogate to announce a series of new initiatives aimed at elevating standards across the game of golf.

Etesia UK Strengthens Team with Three Key Appointments

Etesia UK Strengthens Team with Three Key Appointments: Etesia UK has announced three new appointments as the company continues to invest in its people, dealer network and customer support.

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