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Bernhard and Company champions education

March 2, 2021/in News, Press Release/by Tom Skinner

Bernhard and Company champions education: Industry-leaders in sharpening equipment and turf management solutions, Bernhard and Company, utilised innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the virtual GIS (Golf Industry Show) 2021. “We made the decision to attend the virtual […]

New Managing Director joins STIHL GB

March 2, 2021/in News, Press Release/by Madeleine Read

New Managing Director joins STIHL GB: Kay Green has today joined STIHL Great Britain as Managing Director, following the retirement of long-standing predecessor Robin Lennie in December 2020. For the last three years, Kay has been UK and Ireland Country Manager for Hasbro UK Ltd. During her career at Hasbro, she also held a number […]

Bernhard and Company champions education

March 2, 2021/in News, Press Release/by Tom Skinner

New Managing Director joins STIHL GB

March 2, 2021/in News, Press Release/by Madeleine Read

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Bernhard and Company champions education

March 2, 2021/in News, Press Release/by Tom Skinner

Bernhard and Company champions education: Industry-leaders in sharpening equipment and turf management solutions, Bernhard and Company, utilised innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the virtual GIS (Golf Industry Show) 2021.

“We made the decision to attend the virtual show to increase product awareness and promote education within the turf industry,” commented Director of Worldwide Sales for Bernhard and Company, Steven Nixon. “A key element to business longevity and success, our aim is to help people understand the extreme benefits, both short and long-term, to sharpening their mowing equipment.”

Bernhard and Company champions education

The GIS Industry Show, operated by the GCSAA (Golf Course Superintendents Association of America), is the golf industry’s leading turf conference and trade show. As a company that sits at the forefront of education and development within the sector, the show falls perfectly in line with the values that Bernhard and Company represent.

The three-day virtual event took place in early February, with more than 9,000 attendees online, including industry experts and over 200 exhibitors. Over the course of the three days, there were more than 80 interactive education sessions with industry experts, numerous networking events, virtual booth visits, special guests, and award presentations.

Despite the virtual nature of the show, Bernhard and Company were able to demonstrate their constant strive to innovate with the latest features on their grinding machines. The company have taken the concept of sharpening and developed cutting-edge management solutions with new technology that allows turf professionals to constantly provide the very best playing surfaces. New products utilise market-leading technology such as contactless RFID (radio-frequency identification), laser surveying, intuitive touch screens, wireless handsets and remote service modules.

Available for 24-hours on each day of the show, Bernhard and Company made use of every hour of exhibiting time at their disposal. Global sales teams helped to manage the exhibition booth round the clock, allowing the company to speak to and welcome visitors from around the world, including distributors, existing customers and a raft of keen prospects.

The show also presented a great opportunity for Bernhard and Company to convey how they can help sporting venues through alternate turf management solutions, with the likes of SubAir and TurfBreeze, who were also present at the event.

“The show has been fantastic for us this year,” commented Internal Sales and Marketing Manager for Bernhard and Company, Angelique Crosnier. “With a new format it has been great to virtually meet show attendees from all over the world in a safe environment.

“The virtual show still allowed us to showcase all that we have to offer. The response from our customers, distributors, prospects and show attendees has been noticed by all our sales team members who managed the booth – these relationships are key to us,” she added.

There are 30 days of on-demand access to content from the show, so attendees can digest educational resources at their own pace.

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New Managing Director joins STIHL GB

March 2, 2021/in News, Press Release/by Madeleine Read

New Managing Director joins STIHL GB: Kay Green has today joined STIHL Great Britain as Managing Director, following the retirement of long-standing predecessor Robin Lennie in December 2020.

For the last three years, Kay has been UK and Ireland Country Manager for Hasbro UK Ltd. During her career at Hasbro, she also held a number of senior commercial roles including director level positions in both sales and marketing, and a two-year period as Nordic Country Manager in Copenhagen.

New Managing Director joins STIHL GB

Kay joins a thriving and resilient STIHL GB, with the business recording over a decade of year-on-year growth and a doubling of turnover from £57m in 2008 to £125m in 2020.

Commenting on her new role, Kay said: “I’m delighted to be joining this iconic global brand and to be building on Robin’s tremendous legacy. 2020 was a record year for STIHL GB, despite the global circumstances. The business saw growth across most markets and categories thanks to the support and commitment of the STIHL Approved Dealer network and of course our professional and domestic end-users. I’m very much looking forward to meeting our partners across the industry as soon as the situation allows.

It’s a genuinely exciting time to be taking the helm at STIHL GB. We have a game-changing new range of pro cordless tools launching this year, continued investment in consumer brand-building and plans continuing apace for our sustainable new GB Headquarters in Surrey. 2021 has all the potential to be another landmark year for the brand and our customers.”

Kay is STIHL GB’s first female Managing Director and joins an ever-increasing number of women in senior positions across the global STIHL business. Kay spent her childhood growing up on a farm and is married with two teenage children.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Bernhard and Company champions education

New Managing Director joins STIHL GB

Bernhard and Company champions education

New Managing Director joins STIHL GB

Full Sized Blog Element (Big Preview Pic)

Bernhard and Company champions education

New Managing Director joins STIHL GB

New Managing Director joins STIHL GB: Kay Green has today joined STIHL Great Britain as Managing Director, following the retirement of long-standing predecessor Robin Lennie in December 2020.

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