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Husqvarna becomes Title Partner of the British Masters

January 15, 2026/in News, Press Release/by Admin

Husqvarna becomes Title Partner of the British Masters: Husqvarna, a global leader in robotic lawnmowing and part of Husqvarna Group, has signed a multi-year agreement to become the new Title Partner of the British Masters – one of the world’s most historic golf tournaments. The 2026 Husqvarna British Masters will be staged at The Belfry […]

John Deere to unveil light utility Gator GS models at BTME

January 15, 2026/in Events, News, Press Release/by Admin

John Deere to unveil light utility Gator GS models at BTME: Greenkeepers visiting John Deere’s BTME stand in Harrogate in January will be among the first in Europe to see the new Gator GS utility vehicles. Built to meet the growing need for a work vehicle which sits between a golf cart and a go-anywhere, […]

Husqvarna becomes Title Partner of the British Masters

January 15, 2026/in News, Press Release/by Admin

John Deere to unveil light utility Gator GS models at BTME

January 15, 2026/in Events, News, Press Release/by Admin

Full Sized Blog Element (Big Preview Pic)

Husqvarna becomes Title Partner of the British Masters

January 15, 2026/in News, Press Release/by Admin

Husqvarna becomes Title Partner of the British Masters: Husqvarna, a global leader in robotic lawnmowing and part of Husqvarna Group, has signed a multi-year agreement to become the new Title Partner of the British Masters – one of the world’s most historic golf tournaments.

The 2026 Husqvarna British Masters will be staged at The Belfry on the iconic Brabazon Course in England. In addition, Husqvarna will also be the official robotic mowing partner of the DP World Tour.

Husqvarna becomes Title Partner of the British Masters

“Golf is the perfect stage to demonstrate the performance of Husqvarna’s robotic lawnmowers, already delivering world-class results at over 1,700 courses worldwide. This partnership marks a shared commitment to reinvent golf course maintenance for a new era”, says Yvette Henshall-Bell, President Europe BU Husqvarna Forest & Garden Division, Husqvarna Group.

First played in 1946, the British Masters has a distinguished history with past champions including Peter Thomson, Tony Jacklin, Bernhard Langer, Ian Woosnam, Seve Ballesteros, Sir Nick Faldo, Colin Montgomerie and Sweden’s Alex Noren in the 2025 tournament. Six-time major winner Sir Nick Faldo, himself a Husqvarna Brand Ambassador, will return as host of the Husqvarna British Masters in 2026.

“As a former Champion, I take great pride in hosting this iconic tournament and it’s about to enter an exciting new era with this new partnership. I love Husqvarna’s products, and they will be out in full force at The Belfry next August to make sure the Brabazon Course is in perfect condition”, says Sir Nick Faldo.

As part of the agreement, Husqvarna also becomes an Official Marketing Partner of the 2026 DP World Tour, building on the successful partnership in 2025. In 2026 Husqvarna will be the Official Tournament Partner to the British Masters and the Amgen Irish Open, Corporate Partner to the BMW International Open, KLM Open and FedEx Open de France. With this elevated status, Husqvarna will showcase its products across DP World Tour channels throughout the season, and partner with green keepers and course managers to deliver consistent quality on the tournament courses.

Recently, at the AIG Women’s Open at Royal Porthcawl in Wales, 15 Husqvarna CEORA robotic mowers maintained all 18 fairways during the tournament, marking the first time robotic mowers have maintained fairways live on the world golf stage.

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John Deere to unveil light utility Gator GS models at BTME

January 15, 2026/in Events, News, Press Release/by Admin

John Deere to unveil light utility Gator GS models at BTME: Greenkeepers visiting John Deere’s BTME stand in Harrogate in January will be among the first in Europe to see the new Gator GS utility vehicles.

Built to meet the growing need for a work vehicle which sits between a golf cart and a go-anywhere, all-terrain machine, the Gator GS allows British and Irish greenkeepers to get carry out lighter duties around the course quickly and efficiently without sacrificing on durability and reliability.

John Deere to unveil light utility Gator GS models at BTME

“Whether it’s course setup, hand watering, hauling mower trailers, or just moving from hole to hole, the Gator GS allows greenkeepers to get those jobs done on time and efficiently,” says Chris Meacock, Golf and Turf Division Sales Manager at John Deere.

The new GS is available now in petrol or electric derivatives, both of which are designed to complete jobs without disruption to the neighbours or early morning golf groups.

The powerful, yet quiet, 14hp petrol electronic fuel injected engine incorporates a unique engine and body design that incorporates baffling and sound deadening materials for quiet operation.

Customers choosing the 48V GS Electric Gator will have an AC drive motor and controller system that helps maintain torque during even the toughest of situations, with eight Trojan T-105 batteries providing the power needed to complete the day’s work.

Both machines have a top speed of 17.5mph to enable greenkeepers to get more done in less time.

Operation is simple with a pedal start and infinite speed selection that doesn’t require shifting thanks to a continuously variable transmission drivetrain.

Measuring just 49.3 inches across, the body design allows for transport through tight areas while avoiding turf damage on the edges of cart paths.

Cargo space has been optimised for tools and materials, with 371 litres of space and a 363kg cargo box weight capacity. The Gator GS has an easy-to-access and effortless cargo box latch to make it easy to unlock, tilt, and quickly unload materials.

The Gator GS is ready to tow with a standard factory installed 50.8 mm rear receiver hitch and a 544.3 kg towing capacity.

Built with operator comfort in mind there are high-back bucket seats, two standard USB ports, low-effort steering system design, and multiple storage compartments for gloves, small hand tools and mobile devices.

“The John Deere Gator is one the most versatile vehicles that a golf course manager and their team can use, and the GS and GS Electric adds to that versatility with its size and manoeuvrability,” says Chris.

The Gator GS and GS Electronic will be on show at BTME from 20 to 22 January at Harrogate Convention Centre, and can be ordered through dealers now.

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You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Husqvarna becomes Title Partner of the British Masters

John Deere to unveil light utility Gator GS models at BTME

Husqvarna becomes Title Partner of the British Masters

John Deere to unveil light utility Gator GS models at BTME

Full Sized Blog Element (Big Preview Pic)

Husqvarna becomes Title Partner of the British Masters

Husqvarna becomes Title Partner of the British Masters: Husqvarna, a global leader in robotic lawnmowing and part of Husqvarna Group, has signed a multi-year agreement to become the new Title Partner of the British Masters – one of the world’s most historic golf tournaments.

John Deere to unveil light utility Gator GS models at BTME

John Deere to unveil light utility Gator GS models at BTME: Greenkeepers visiting John Deere’s BTME stand in Harrogate in January will be among the first in Europe to see the new Gator GS utility vehicles.

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